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The author:(作者)aaapublished in(发表于) 2013/12/15 21:55:23 MA English evaluation of millet： Lei June marketing done well， but it is easy to learn，
MA English evaluation of millet: Lei June marketing done well, but easy to learn-Ma, gree, Dong mingzhu, millet, Lei June-IT information Ma's gree evaluation of millet: Lei June marketing done well, but easy to learn
On the 14th China economic person of the year award ceremony, Remy to bet Dong mingzhu, gree, Chairman, and CEO Lei Jun, within five years, Remy beat gree turnover Tung always lose. Ma as presenters separately for the two companies to make the evaluation. Ma said, Remy really did a good job of marketing, but marketing is very easy to learn.
Lei June and Dong mingzhu dialogue excerpts:
Lei June : I think the first, Hercules is my great respect for the company, Dong mingzhu, I have great respect for entrepreneurs. She was in traditional areas of manufacturing and traditional consumer electronics did very well. But today, in the Internet age, genes made of the Internet era has begun in the consumer electronics, Remy is the typical representative of this direction. So, what are its advantages over places? First, it's user base is most relevant to, emphasis on user experience and Word of mouth. Why don't we make ads? Most important is that in such a case, test the quality and reputation of our products. I think the second, because it is a light pattern, so it's growing fast. The third one, not because of light patterns, in fact we have a 2,500-person services team, 1300 7 x 24 hour on-call service, services like our next effort is quite large. Finally, I sum up by saying, millet patterns can overcome gree mode, I think over the next five years. Please people across the country to give evidence, within five years, if we beat the volume of gree, Dong mingzhu General Dong had to lose a dollar.
Dong mingzhu : I tell you, Buck would stop saying, first of all, I told you can't and, second, to gamble instead of 100 million, I'll bet you 1 billion. Why? Because we have 23 years of Foundation, we have scientific and technological innovation and research and development capacity, and we kept the traditional mode, please come in horses, the world belongs to Hercules, you're only half, does not work.
马云挺格力评小米：雷军营销做得好，但易学 - 马云,格力,董明珠,小米,雷军 - IT资讯马云挺格力评小米：雷军营销做得好，但易学
在第十四届中国经济年度人物颁奖盛典上，小米CEO雷军与格力董事长董明珠对赌，若五年之内，小米营业额击败格力的话，董总输一块。马云作为颁奖嘉宾分别对两家企业做了评判。马云称，小米的营销确实做得不错，但营销是很容易学的。
雷军和董明珠对话节选：
雷军：我觉得第一个，格力是我非常尊重的企业，董明珠也是我非常尊重的企业家。她在传统制造和传统的消费电子领域做的非常好。但是今天在互联网时代，用互联网的基因重新做消费电子的时代已经开始了，小米就是这个方向的典型代表。那么它的优势在什么地方呢？第一，它跟用户群最贴近，极其强调用户体验和口碑。我们为什么不做广告？最最重要的就是希望在这样的情况下，测试我们产品的品质和口碑。我觉得第二，因为它是轻模式，所以它的成长速度快。第三个，并不因为是轻模式，实际上我们有2500人的服务团队，1300人的7乘24小时的呼叫服务，这样的服务我们下的功夫是蛮大的。我最后总结一句，小米模式能不能战胜格力模式，我觉得看未来五年。请全国人民作证，五年之内，如果我们的营业额击败格力的话，董明珠董总输我一块钱就行了。
董明珠：我告诉你说，一块钱不要再这说，第一，我告诉你不可能，第二，要赌不是一亿，我跟你赌10个亿。为什么？因为我们有23年的基础，我们有科技创新研发的能力，而且我们保守了过去传统的模式，把马总请进来，世界就属于格力，你只有一半，不行的。
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