Go homepage(回首页) Upload pictures (上传图片) Write articles (发文字帖)
The author:(作者)aaapublished in(发表于) 2013/12/15 21:55:31 Millet helplessness： the “hole“ that miserable，
Millet helplessness: this "hole" too cool-millet phone, millet, soya-bean milk machine-IT information Millet frustration: this is "hole" that bad
Millet and nine Yang soymilk, and is a kind of soy milk with WiFi can pick up the phone! In these two days, rumors of this with derision and questioned in the hot micro-blogging, micro-circle of friends.
Double-check with millet company said joyoung company boss Wang Xuning millet company recently did two visits, but at present there is no cooperation; whereas joyoung company has begun doing in cat's flagship store soymilk machine "Beta" notice to this soya milk machine appearance is all rumors of "millet, soybean milk machine."
Lei June Twitter raise soybean milk machine "Oolong"
Rumors of millet, soya-bean milk machine, millet is the root company Chairman Lei June on Twitter. On November 18, the Lei June said Twitter "millet new toys, the upcoming release", but also attached a picture of a cylindrical product. Tweet this suddenly triggered "rice flour" speculation over desktop? Flashlight? A router? And "powder" guessing is soya-bean milk machine, directly from the online order to buy beans, also comes with WiFi function, even to answer the phone. Two days later, revealing the secrets of Lei June, this is a router.
"Powder" speculation on soya-bean milk machine, Lei June saying: "If you like, we can consider the millet, soya-bean milk machine. "November 21, Lei June microblogging said:" boss joyoung company owner Wang Xuning soymilk machine industry really get me soy milk maker, what? Do we really want to make soybean milk machine? What do you need to function? I'm sweating ... ... "
In recently of one about Internet marketing of Conference Shang, millet company joint founder Li Wanqiang again comes has millet milk machine appeared of reason: Lei June publishing millet router of pictures Hou, "netizens according to positive figure got has many PS, has local tyrant pot, and Shaver, most pulled wind of is young of first Taiwan milk machine, also has netizens wrote has soulful of Copywriting: lazy of morning overtime of late at night a cup thick of milk to you as home of warm! Full dingpei: 6,004 valiant Dragon nuclear 1.7G,2G/8G Flash memory mobile phone remote subversive way; WiFi dual band Bluetooth 4; MIUI depth customization version V5 milk...... "
Media appearances in Relay online "Carnival"
In the ins and outs of millet milk machine as soon as a media release, but quick friends circle has sparked a lot of forward: "millet milk machine" appeared, there are pictures and the truth.
This media said little Mi Leijun got together with nine Wang Xuning, also talked about cooperation. More dramatic is that, from the press release also gave both sides a suggestion: should learn the rules of EPSON inkjet printer, the machine does not make money or lose money, but by selling custom color inkjet cartridge that will sell milk powder to make money.
A few days later, this media will be "scared silly" because joyoung company to call, millet milk confidential do not try the next, but this soya milk machine was indeed breaking the previous practices of soy milk, switching to soy milk powder. The Publisher of the media is also became one of the first "Beta".
Thus, this media content in a tiny circle of friends began to spread, Internet envy, jealousy, majority were of the view that this millet company is good at hype of a new work.
Millet joyoung in your marketing, all "economic vicissitudes"
Login millet official website last night, indeed did not find this figure of soya-bean milk machine. Millet company, said people now have no intention of soya-bean milk machine to do the business of the company.
However, "millet, soya-bean milk machine" through Taobao "double 12" campaign goes on sale. Reporters found in joyoung Taobao official shop, exactly the same as-media content that "millet, soya-bean milk machine" in online sales. Page display, this soy milk machine from the 17th public sale, the terminology used is "Beta"--the words used when this is millet company issued cell phones. Reporters also found that pricing in this soybean milk machine also are suspected of millet: was 1999, "open beta" price was 799 million. Millet phone pricing is 1999, and fiery red m new mobile phone price was 799 million.
Yesterday, nine companies began in the official microBlog for this in soy milk machine names.
Nine stocks rose urgent announcement
At 10 o'clock in the morning, nine spokesman Gu Dongjun responded: "that's not millet milk machine, nine Yang soymilk machine. ”
A millet, soybean milk machine, turned out, giving rise to nine major fluctuations in share prices of the listed company. As of yesterday, nine shares of stock in 3 consecutive trading days, closing stock prices rise of deviation value added up to 20%. At 0 o'clock today joyoung shares issued a notice: "recently, the attention to new media such as Twitter, micro-companies collaborate with millet company appears on market rumors; on checking, up to now, the company did not cooperate with millet company. ”
Sanyo launched new products with One Cup with the drink machine, joyoung company announcement, said: "this product is made up of independent research and development company, did not cooperate with millet, company owns the independent intellectual property rights. ”
Reporter review
"Millet" by rely on marketing
Throughout the event, more like joyoung company rely on millet and do an Internet product marketing.
小米无奈：这次被“坑”惨了 - 小米手机,小米豆浆机 - IT资讯小米无奈：这次被“坑”惨了
小米要和九阳做豆浆机了，而且是带有WiFi还能接电话的那种豆浆机！这两天，这条带有调侃加质疑的传言在微博、微信朋友圈上热传。
面对求证，小米公司相关人士称，九阳公司老板王旭宁最近的确两次访问小米公司，但是目前双方并没有合作；而九阳公司则已经开始在天猫旗舰店做豆浆机“公测”预告，这款豆浆机外观就是各方传言中的“小米豆浆机”。
雷军微博引发豆浆机“乌龙”
小米豆浆机的传言，根源是小米公司董事长雷军的微博。11月18日，雷军在微博中说“小米新玩具，即将发布”，还附加了一个圆筒形产品的图片。这条微博顿时引发“米粉”的猜测：台式机？手电筒？路由器？还有“果粉”猜测是豆浆机，能直接从网上下单买豆子，还带有WiFi功能，甚至能接电话。两天过后，雷军揭秘，这只是一款路由器。
面对“果粉”关于豆浆机的猜测，雷军称：“如果大家这么喜欢，我们可以考虑做小米豆浆机。”11月21日，雷军再发微博称：“豆浆机行业老大九阳公司的老板王旭宁真的找我合作豆浆机，咋办？我们真的要做豆浆机吗？你要啥功能？我现在满头大汗……”
在最近的一场有关互联网营销的会议上，小米公司联合创始人黎万强再次谈到了小米豆浆机出现的缘由：雷军发布小米路由器的图片后，“网友根据正面图搞了很多PS，有土豪暖水瓶、剃须刀，最拉风的是年轻人的第一台豆浆机，还有网友写了深情的文案：慵懒的清晨加班的深夜一杯浓浓的豆浆给你如家的温暖！全部顶配：骁龙600四核1.7G，2G内存/8G闪存；手机遥控颠覆性的交互方式；WiFi双频蓝牙4.0；深度定制的MIUI V5豆浆版……”
自媒体出场接力网上“狂欢”
就在小米豆浆机的来龙去脉基本确定后，一条自媒体发布的内容，却在微信朋友圈内引发了大量的转发：“小米豆浆机”亮相了，还有图有真相。
这条自媒体称，小米雷军和九阳王旭宁确实见面了，也谈了合作了。更戏剧性的在于，自媒体的发布者还给双方提了个建议：应该学习EPSON喷墨打印机的玩法，机器不赚钱甚至亏钱，但靠卖彩喷墨盒那样卖定制的豆浆粉来赚钱。
没过几天，这家自媒体就被“吓傻了”，因为九阳公司的人来电话称，小米豆浆机要不要试用下，而且这款豆浆机确实也是打破了以往的豆浆做法，改用豆浆粉。这家自媒体的发布者也因此成为首批“内测”者。
于是，这条自媒体内容在微信朋友圈开始广泛传播，网民有的羡慕，有的妒忌，多数人则认为，这是擅长炒作的小米公司的一个新作品。
小米营销心得九阳全都“笑纳”
昨晚记者登录小米公司官方网站，的确没有发现这款豆浆机的身影。小米公司相关人士称，目前来看公司没有要做豆浆机生意的打算。
不过，“小米豆浆机”的确借着淘宝“双12”活动上市销售了。记者在九阳官方淘宝店内发现，与自媒体发布内容中一模一样的那款“小米豆浆机”在网上销售。页面显示，这款豆浆机将从17日公开售卖，使用的名词是“公测”——这也是小米公司发布手机时使用的词汇。记者还发现，这款豆浆机的定价也有学习小米的嫌疑：原价1999元，“公测”价是799元。小米手机的定价就是1999元，而最新发布的火爆的红米手机定价是799元。
昨天，九阳公司开始在官方微博中为这款豆浆机征名。
九阳股价大涨急发公告
上午10时，九阳新闻发言人顾东君回复记者称：“那不是小米豆浆机，是九阳豆浆机。”
一款小米豆浆机横空出世，引发了九阳这家上市公司的股价重大波动。截至昨天，九阳股份的股价在连续3个交易日内，收盘价格涨幅偏离值累计达到20%。今天零时，九阳股份为此发布公告：“近期，公司注意到在微博、微信等新媒体上出现了关于公司与小米公司进行合作等市场传闻；经核查，截至目前，公司没有与小米公司进行合作。”
针对九阳新推出的One Cup随饮机的新产品，九阳公司公告称：“该产品是由公司自主研发，没有跟小米合作，公司对其拥有自主知识产权。”
记者快评
“小米”被借势营销了
整个事件看来，更像是九阳公司借势小米而做的一场互联网产品营销。
赞