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The author:(作者)aaapublished in(发表于) 2013/12/16 0:31:53 2013 microblogging Sina Media Summit participants introduction： Liu Dehuan
Liu Dehuan, male, born in 1966, doctor of sociology, Deputy Dean of the school of journalism and communication at Peking University, Professor, doctoral supervisor.
National market research Association (CMRA) President (investigations branch, President of the China Information Association, China market research market research industry Association Chairman), Vice President of the market research industry association of China, Deputy Director, market and Media Research Center of Peking University.
Major works: the theory of age, modern market research (editor-in-Chief), market research and application (editor), the market research tutorials (co-author), marketing research, Journal of the theoretical basis and practical methods of social investigation (co-author), the perspective of the Chinese school life (co-author) and the survey of project hope (co-author).
Recent research: data mining in enterprise applications, including telecommunications, banking, mobile phone manufacturers in the areas of mass data processing, analysis, build an enterprise CRM system, perfect, scientific classification for enterprise users to enterprise segmentation market segmentation and positioning.
Under the development trend of China's Internet, the mobile phones and the Internet-age people: China Mobile Internet panoramic survey 2011, Peking University Press. Also chaired the China net purchase and buy research cent, China electronic banking research 2011-2012, digital reading research 2011-2013, mobile Internet research cent.
(Edit: SN080) December 13, 2013(2013新浪媒体微博高峰论坛嘉宾介绍：刘德寰|新浪|媒体微博|高峰论坛_新闻资讯
刘德寰，男，1966年出生，北京大学社会学博士，北京大学新闻与传播学院副院长、教授，博士生导师。
全国市场研究协会(CMRA)会长(中国信息协会调查业分会会长，中国市场信息调查业协会市场研究分会会长)，中国市场信息调查业协会副会长，北京大学市场与媒介研究中心副主任。
主要著作：《年龄论》、《现代市场研究》(主编)、《市场研究与应用》(主编)、《市场调查教程》(合著)、《市场调查》、《社会调查的理论基础与实用方法》(合著)、《中国人读书生活透视》(合著)和《希望工程调查》(合著)等。
近期研究：数据挖掘的企业应用，针对包括电信、银行、手机厂商等领域中海量数据进行处理、分析；构建、完善企业CRM系统，针对企业用户进行科学分类利于企业细分市场划分与定位。
《中国互联网发展趋势》、《移动互联网时代的人们》、《手机人：中国移动互联网全景大调查2011》，将在北京大学出版社出版。另外主持了中国网购与团购研究2011-2012、中国电子银行研究2011-2012、数字阅读研究2011-2013、移动互联生活研究2010-2013等。
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