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The author:(作者)aaapublished in(发表于) 2013/12/16 0:40:56 Office： network to better shoulder the social responsibility of the media
Resolutely correct simply hit the heroes
Xinhuanet, Beijing, December 13-13th held in Beijing National Internet Information "put an end to false, false reports to improve network media credibility online" Forum, "Granny correct foreign boy" network, false reports, troubleshooting, analysis of causes, research to further standardize the online information and communication order, upgrading countermeasures of network media credibility.
Ren Xianliang, Deputy Director of the national Internet Information Office attended the meeting and made a speech, stating that real is the life of network news, Internet media development faster, the greater the impact, the more we should adhere to the principles of authenticity, comprehensive and objective and accurate news events.
People's daily, Xinhua, China network television, international online news sites, Sina, Sohu, NetEase, Tencent, Baidu net commercial websites and Internet Information Office official in Beijing to participate in the Forum.
Recently, a section entitled foreigners in the streets to help Granny fell down was the supporter of 1800 press are major sites of prominent reprint. Reports, "a northeast accent Mama after a sudden fall when riding a foreigner claiming to be hit, hugged each other, not doing nothing, urgent cry foreign guy, guy had to pay 1800 dollars after expenses, Mama forget to leave". Time online on Mama "touch the porcelain" condemned, for most Chinese moral slot can be heard. However, with the police investigation and the media involved, events there's a dramatic reversal, the fact is that foreign boy knocked down by a motorcycle Mama. Events after the truth emerged, triggering online discussion of site spreading false news.
At the meeting, participating Web sites with this false news event, for some sites authenticity despite the news, "catch eye", manufacturing buzz approach for analysis and reflection. Xinhua says that that the dissemination of false news once again sounded the alarm to the network media, and how to comply with the information authenticity principle, abide by the professional ethics, is the problem of network media people should be thinking. CCTV says that website in the case of the truth is unknown, with impressions, emotions and other external news events posted "label", "faces" truth, such a mindset is revealing. Internet Information Office in Beijing said that some sites in pursuit of hits, free to publish unverified information, even deliberately withheld the news element manufacturing buzz, it's not just lack of information literacy, is the absence of journalistic ethics.
It was felt that authenticity is a network news media survival, development of the base, if subject to journalistic integrity for nothing, as a trifling matter of credibility, it will lose the public's trust. People talked about, adhere to journalistic integrity is the primary responsibility of the media, are also basic requirements of professional ethics of journalists, journalists must respect the fact that the network, the pursuit of truth. International online believes that Internet media shoulder the public's trust, bearing in mind the media duties and shoulder their social responsibilities. SINA, Sohu, NetEase, Tencent network website, forwarding news also has to verify the authenticity of the responsibilities and obligations, to turn off the good news sources and auditing, do not give false information spread delivery channels, while optimizing performance appraisal system, correct simply hit the heroes approach cannot allow economic benefits prevail over social responsibility.
Ren Xianliang pointed out that currently, especially mobile Internet continues to maintain the momentum of rapid development of Internet in China, cases of mass, dissemination of information on the Internet shortcut, how to ensure the dissemination of truthful and accurate online information, is an important issue facing the network media. Network media lose credibility, communication cannot talk about; there is no credibility, stronger the propagation force, the greater the harm. Faster updates of network media spread not only to pursue the more pursuit of objective truth, comprehensive and accurate. Regardless of is news website also is commercial website, are to bear up social responsibility, adhere to media conduct, lead put direction, and lead caught management, and lead Yang upright, and lead tree fresh air, and lead law-abiding Yuki, and lead exploration law, and lead conspiracy to development, and lead built team, in online sang ring theme, and passed are energy, efforts construction for people, and civilization, and integrity, and rule of law, and security, and innovation of network space, for achieved Chinese great revival of China dream create good of opinion atmosphere.
Ren Xianliang emphasized that the website should take effective measures to strengthen internal management, strictly standardize the order of news information, never let the network become a source of chaos and false information in the media play a role. Who insist on posting who who who's in charge, who forwards who are responsible be duty bound to defend the territory of one's country, defend the territory of one's country of due diligence. Stricter pipeline system, strengthen news writing, braided hair, auditing, key management, have such assessment of information dissemination, research transfer, error correction mechanism. To strengthen the management, strengthen the Marxist concept of journalism education, enhancing professional ethics, enhancement of information literacy. Grilled on rewards and punishments, set the reward the good and fine [punish] the bad's clear orientation, promote strict discipline of online media to further improve social credibility.
坚决纠正单纯以点击率论英雄
新华网北京12月13日电 国家互联网信息办13日在北京召开“杜绝网上虚假失实报道 提升网络媒体公信力”座谈会，针对“大妈讹外国小伙儿”网络失实报道，查找问题、分析原因，研究进一步规范网上新闻传播秩序、提升网络媒体公信力的对策措施。
国家互联网信息办副主任任贤良出席会议并讲话，指出，真实是网络新闻的生命，网络媒体发展越快、影响越大，越要坚持真实性原则，全面客观准确报道新闻事件。
人民网、新华网、中国网络电视台、国际在线等新闻网站，新浪网、搜狐网、网易网、腾讯网、百度网等商业网站和北京市互联网信息办有关负责人参加了座谈会。
近日，一条题为《老外街头扶摔倒大妈遭讹1800元》的新闻被各大网站突出转载。报道称，“一名东北口音大妈经过一个骑车老外时突然摔倒自称被撞，抱住对方不撒手，急哭外国小伙，在小伙不得不付1800元医药费后，大妈方作罢离开”。一时间，网上对大妈“碰瓷”的谴责、对国人道德的吐槽不绝于耳。然而，随着警方调查和媒体介入，事件又出现戏剧性逆转，事实是外国小伙的摩托车撞倒大妈。事件真相浮出水面后，引发网上对一些网站传播虚假新闻的讨论。
座谈会上，与会网站结合这起虚假新闻事件，对一些网站不顾新闻真实性，一味“抓眼球”、制造轰动效应的做法进行了剖析和反思。新华网谈到，这则虚假新闻的传播再一次给网络媒体敲响了警钟，如何遵守新闻真实性原则、恪守职业操守，是网络媒体人应该深入思考的问题。央视网谈到，有的网站在真相不明的情况下，凭借印象、情绪等外因给新闻事件贴“标签”，只看“面相”不等真相，如此心态令人深醒。北京市互联网信息办谈到，一些网站为追求点击率，随意刊载未经核实的新闻，甚至故意隐去新闻要素制造轰动效应，这不仅是新闻素养的缺失，更是新闻职业操守的缺失。
大家认为，新闻真实性是网络媒体的生存之本、发展之基，如果视新闻真实为无物、把公信力当儿戏，就会失去公众信任。人民网谈到，坚持新闻真实是媒体的首要职责，也是新闻工作者职业道德的基本要求，网络新闻工作者必须尊重事实、追求真实。国际在线认为，网络媒体肩负着公众信任，要牢记媒体职责，承担起应有的社会责任。新浪网、搜狐网、网易网、腾讯网等网站表示，转发新闻同样有核实真实性的责任和义务，要把好新闻稿件来源关和审核关，不给虚假新闻传播扩散提供渠道，同时，优化绩效考核制度，纠正单纯以点击率论英雄的做法，不能让经济效益凌驾于社会责任之上。
任贤良指出，当前我国互联网特别是移动互联网继续保持迅猛发展势头，在网上信息海量、传播快捷的情况下，如何确保网上信息传播的真实准确，是网络媒体面临的重要课题。网络媒体失去了公信力，传播力就无从谈起；没有了公信力，传播力越强危害就越大。网络媒体不仅要追求新闻传播的更快更新，更要追求客观真实、全面准确。不论是新闻网站还是商业网站，都要承担起社会责任，恪守媒体操守，带头把方向、带头抓管理、带头扬正气、带头树新风、带头守法纪、带头探规律、带头谋发展、带头建队伍，在网上唱响主旋律、传递正能量，努力建设为民、文明、诚信、法治、安全、创新的网络空间，为实现中华民族伟大复兴的中国梦营造良好的舆论氛围。
任贤良强调，网站要采取有效措施，加强内部管理，严格规范新闻信息传播秩序，决不让网络媒体成为乱象之源和虚假新闻的推手。要坚持谁发布谁审核谁负责、谁转发谁审核谁负责，守土有责，守土尽责。要严格编审制度，加强新闻稿件采写、编发、审核等关键环节的管理，建立新闻信息传播的评估、研判、纠错机制。要加强队伍管理，加强马克思主义新闻观教育，增强职业道德，提高新闻素养。要严格考核奖惩，树立起奖优罚劣的鲜明导向，推动网络媒体严格自律，进一步提高社会公信力。
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