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The author:(作者)aaapublished in(发表于) 2013/12/16 0:42:09 Radio： Star TV to broadcast more than 30 minutes a day-made documentary
After years of low profile, made the documentary finally ushered in the development of the spring. Next year, China will carry out more initiatives supporting the development of documentary film, the State press and publication Administration will not only increase the current annual support funds of 5 million Yuan, also calls on all 34-star channel, homemade documentary must broadcast for more than 30 minutes a day on average. From the exterior, as China's comprehensive national strength grows, more and more attention in China, documentaries are becoming foreigners understand China's development process, the window of the cultural tradition, which has a number of potential "fans". However, while aggressively expanding overseas markets, must not overlook is that documentary in the country is still a small minority, how to seize the moment and take more people love to watch documentaries, hold onto home plate, is a documentary in the country are still important challenges that cannot be avoided.
--Editor
12th, 2013 of a 4-day China (Guangzhou) International documentary film festival came to an end, this attracted 2,071 documentary from 72 countries and regions participating, sign up for discuss film 705 to enroll 700 films films, 113 enrolled in documentary films: advance programme. According to statistics, the total current documentary film festival documentary transactions worth a total of 150 million Yuan, creating the highest record.
After 10 years of development, the increasing internationalization of Guangzhou International documentary film festival. This documentary film festival, "let China go to the world and let the world understand China" concept, the organizer's emphasis on international exchange and cooperation more visible. Homemade documentary records of China and how to spread Chinese culture at the international level, practitioners and experts to explore the issues at home and abroad participating.
Channel
Based on documentary film festival, will establish a trade marketing platform
In this documentary film festival, Quebec television company acquisitions Manager makesi·aoliweilasi rights reserved buy talk about World War II and super computer themes of two Chinese documentaries, prepared translated into French in Canada to play. In his view, the documentary section provides a good trading platform, exhibiting works of Chinese documentary standards are very high, "gave me a lot of options."
Apart from creation through awards to encourage excellence, and documentary film festival's biggest feature is communication and trade, the Chinese documentary "going out" important channels. Documentary sources Xiang Ping, Executive Director of the Organizing Committee said, "we will adopt this platform fostering documentary market by international standards, film programme, film or traded Chinese-foreign co-production projects, introducing more Chinese documentary-makers into international markets. ”
This documentary film festival, program advance, documentary shops, Chinese and foreign buyers producer meeting, face to face with international buyers, international framework cooperation agreement signing ceremony, the great activity, covering international and domestic, documentary production, broadcasting agencies, independent producers and famous international exhibitions such as multiple markets. Sign up for "documentaries store" works of copyright trading activities there are 554, available for copyright trading volume than the previous increase of nearly 10 times. Among them, the domestic work of 375, overwhelming, amount of high quality domestic documentaries, foreign industry leaders of Discovery Channel are expressed intention of procurement transactions.
In addition, the documentary film festival and Canada's Toronto International Film Festival, France the Sun documentary film festival, Germany, Munich International documentary film festival, Spain Barcelona documentary festival 7 international documentary film festival held a signing ceremony, got through the channels of programming and Programme Exchange. To promote Chinese documentaries go, enhance China's international competitiveness and influence of culture will play a pioneering role. It is learnt that the State press and publication administration and the Guangdong Provincial Government is relying on documentary film festival, documentary transaction marketing platform – will be established in China (Guangzhou) documentary trading platform.
Theme
In Chinese culture, have a certain visibility at the international level, but does not clear the contents of the most popular
Channels opened up, how to produce high quality and easily export documentary subjects it is critical. As this documentary film festival "Golden kapok Prize" jury, CCTV Jin Yue-Chung, the Deputy said, "it's the first, the technology is second. "Many participants reflect, and often go out of the country for foreign documentaries shot different international theme for China's home-made documentary, international buyers tend to prefer more" native ", more and more foreigners interested in Chinese culture and national traditions.
In this documentary film festival Summit, Director of the international cooperation Department of the State press and publication administration of Ma Li said with China's increasing international influence, and overseas audience more and more attention to China, an increasing number of Chinese documentaries to enter the international market, according to incomplete statistics, 2012 documentary in China exported about $ 1.73 million.
A boutique documentary fought Chinese brands. Forbidden City, sold in 126 countries in 26 languages, not only of the tongue on the China sales to more than 20 overseas countries and regions, also rose to a record of $ 40,000 an episode. In April this year, channel CCTV recording exhibit when the Cannes Film Festival, the 2 tongue on China, and the Silk Road, the Red-crowned crane, and the garden of 9 documentary, by participating States and international buyers, given that movies hits all registered exhibitors Asia documentary on top. New Zealand nature company and continental record company out of the history of Chinese architectural wonders series is also focusing on China, objectively reflect China's natural history, cultural traditions and socio-economic development, this type of Chinese-foreign co-production documentary as the international documentary market "hits" and "fine" work. And private production companies involved in works such as the great wall of China and the Tibetan Antelope is record high ratings in a foreign country.
Romulus Ioan budura, editor-in-Chief of CCTV that "domestic documentaries should make their own characteristics, it must pass a era of Chinese history and tradition, style and value, which is the core competence of Chinese documentary. "As a result, the early planning of the tongue on the Chinese, it was decided not only to showcase Chinese cuisine, also to be integrated into the more deep-seated Chinese cultural elements, such as interpersonal relationships, attachment to the homeland, even Chinese people's hard work, thrift, features in the film behave.
Wuzhou communications company founded in 1994, the international spread of a long-term commitment to China, from 2003 onwards, gradually developed a story to the world China's path. "In the past ten years, we come from more than 20 countries over more than 40 television, producers, China and more than 200 hours of documentary, spread to more than 200 countries and regions. "Film and television Center International CIB director Wang Yuan Yuan said," we do a documentary experience, starting with prominent Chinese characteristics, to select unique cultural phenomenon in China, who have a certain visibility in the international arena but are not clear, or we have a new discovery or new topics from the perspective of.
Express
Film was to the audience, viewers don't buy it, all equal to zero
In this documentary film festival "night of Guangzhou" on, different from traditional crafts showcase before the lively scene, foreign guests to the Cantonese Opera popular "not cold". One of France said: "I find it hard to enjoy Opera, I want to know the charm of this art, you need to learn Cantonese, further studies, otherwise you will only think of it as a little theater. ”
This gives participants a revelation: your film is to the audience, viewers don't buy it, all equal to zero.
Xinhua learned that foreign audiences to see Chinese documentary films, most of them have been "adapted" and "packaging". Such as episode 12 of the forbidden city, exported to Europe and the then clipped into two episodes, originally developed for episode 5 of the Bund, and the Spring Festival evening show, cut output after overseas are only 1 set left, and these adjustments were necessary. The tongue on the Chief Director Chen Xiaoqing, China introduced clips documentary targeting foreign audiences, CCTV recording channels have a policy: Foreign Adviser to the list of channels, what they do not understand where all cut off.
China International Television Corporation program Agency International Department Vice Director Wang Xin said: "a few years ago, some of our documentaries for overseas visitors really do not understand. "Romulus Ioan budura agreed. In his view, made documentaries more stressed the vitality of Chinese culture worldwide and should be, adept at using international express, China, good story. Thesis proposal planning stage should be clear positioning in the international market, "what what the story said that in the past, now gradually transformed into domestic and foreign audience and the needs of the market and what's the story, we said, what's the story, as a means of enhancing adaptability of home-made documentary on the international market. ”
Guangzhou international training project of the international documentary film festival "documentary film sharing international training clinic--DOCROADS documentary works" the remedy in order to adapt to the evolving demands of professionals in the international documentary industry.
After 14 days, from CCTV science and education channel, and 20 of the television producer in Guangdong Province is divided into two teams, and around the same theme shoot out two very different works. Sharing meeting, 7 masters from around the EU to serve as mentors, for evaluation of the two works. Mentor Thomas Bjorn said: "as little as 14 days, two sets of perfect stranger into teams, and authoring for the same topic, it is very unusual. "Documentary in China if you want to go out of the country, with international cooperation, it will have to come from different regions and even professionals from different countries and cultural backgrounds to cooperate. Therefore, he believes that this cooperation significant and far-reaching.
在低调了多年之后，国产纪录片终于迎来了发展的春天。明年，我国将实施更多扶持纪录片发展的举措，国家新闻出版广电总局不仅将增加现今每年500万元的扶持基金，还要求所有34个上星综合频道，平均每天必须播出30分钟以上的国产纪录片。而从外部来看，随着我国综合国力的增强，中国越来越受到瞩目，纪录片正成为外国人了解中国发展进程、文化传统的窗口，因而拥有了一批潜在“粉丝”。然而，在大力拓展海外市场的同时，不能忽略的是，纪录片在国内仍然小众，如何抓住时机，拍出更多国人爱看的纪录片，守住本垒，依然是国内纪录片人无法回避的重要挑战。
——编者
12日，为期4天的2013中国(广州)国际纪录片节落下帷幕，此次共吸引了来自72个国家与地区的2071部纪录片参展，其中，报名参加评优影片705部，报名参加展播影片700部，报名参加纪录片预售方案113 部。据统计，本届纪录片节共促成纪录片交易合约价值总额为1.5亿元人民币，创造历年最高纪录。
经过10年发展，广州国际纪录片节的国际化程度不断提升。而本届纪录片节，在“让中国走向世界，让世界了解中国”的理念下，主办方对国际交流与合作的强调更为明显。国产纪录片如何纪录中国、如何在国际上传播中国文化，成了与会中外业者和专家探讨最多的问题。
渠道
以纪录片节为依托，将建立交易产销平台
在本届纪录片节上，魁北克电视公司版权收购经理马克斯·奥利维拉斯购买讲述二战和超级计算机题材的两部中国纪录片，准备译成法语在加拿大播放。他认为，纪录片节提供了很好的交易平台，参展的中国纪录片作品水准都很高，“给了我很大的选择空间”。
除了通过评奖鼓励优秀创作外，纪录片节最大的功能，就是交流与交易，这也是中国纪录片“走出去”的重要渠道。纪录片节组委会执行总监源向平说：“我们将通过这个平台按国际标准培育纪录片市场，对拍摄方案、成片或中外联合制作项目进行交易，将更多中国纪录片制作人引向国际市场。”
拿本届纪录片节来说，就进行了方案预售、纪录片商店、中外买家制作人见面会、与国际买家面对面、国际合作签约仪式等五大活动架构，覆盖国际、国内、纪录片制作机构、播出机构、独立制片人和知名国际节展等多元市场。报名参与“纪录片商店”的版权交易活动的作品有554部，可供版权交易片数量比往届增长近10倍。其中，国内作品375部，占绝对多数，量多质优的国产纪录片，令国外行业龙头探索频道也表示出采购交易的意向。
此外，纪录片节组委会还和加拿大多伦多国际纪录片节、法国阳光纪录片节、德国慕尼黑国际纪录片节、西班牙巴塞罗那纪录片节等7个国际纪录片节举行了签约仪式，打通了节目和方案的互换渠道。这对于推动中国纪录片走出去、提升中国文化在国际上的竞争力和影响力将起到开拓性的作用。据悉，国家新闻出版广电总局与广东省政府正以纪录片节为依托，将建立纪录片交易产销平台——中国(广州)纪录片交易平台。
题材
中国文化中在国际上有一定知晓度，却又不甚明了的内容最受欢迎
渠道打通了，如何生产出优质且容易出口的纪录片，题材就显得至关重要。正如本届纪录片节“金红棉奖”评委、中央电视台副台长金越所言，“内容是第一，技术是第二。”不少参展者反映，与外国纪录片人常常走出国门拍摄国际题材不同，对于中国国产纪录片来说，国际买家往往希望它们更“土”一点，越来越多外国人对中国本土文化和民族传统十分感兴趣。
在本届纪录片节高峰论坛上，国家新闻出版广电总局国际合作司司长马黎透露，随着中国国际影响力的日益增强，海外受众越来越关注中国，越来越多的中国纪录片进入国际市场，据不完全统计，2012年中国纪录片出口约173万美元。
一批精品纪录片打响了中国品牌。《故宫》以26种语言销售到了126个国家，《舌尖上的中国》不仅销售到了海外20多个国家和地区，还创下了4万美元一集的纪录。今年4月，央视纪录频道参展戛纳电视节时，《舌尖上的中国2》、《丝路》、《丹顶鹤》、《园林》等9部纪录片，受到了参会各国机构和国际买家的高度关注，片花点击率在所有注册参展的亚洲纪录片中名列前茅。新西兰自然历史公司与五洲传播公司合拍的中国建筑奇观系列也是聚焦中国，客观真实地反映中国的自然历史、传统文化和社会经济发展，这类中外合拍纪录片也成为国际纪录片市场既“卖座”又“叫好”的作品。而民营制作公司参与的《长城》、《藏羚羊》等作品也在国外创下了较高的收视率。
中央电视台总编辑罗明认为，“国产纪录片要做出自己的特色，就必须传递中国的历史传统、时代风貌和价值理念，这是中国纪录片的核心竞争力。”因此，《舌尖上的中国》策划之初，就决定不仅要展示中国的美食，还要融入更多深层次的中国文化元素，比如人际关系、对故土的眷恋，甚至中国人的勤奋、节俭等特点在片中都有所表现。
五洲传播公司成立于1994年，长期致力于中国内容的国际传播，从2003年起，逐渐摸索出一条把中国故事带向世界的路径。“在过去的十年间，我们与来自20多个国家的40多家电视媒体、制作人合作，把200多个小时中国题材的纪录片传播到200多个国家和地区。”五洲影视传播中心国际部主任王媛媛表示，“我们做纪录片的经验，首先就是突出中国特色，要选择中国独有的文化现象，那些在国际上有一定知晓度却又不甚明了，或者我们有新的发现或新的视角的选题。
表达
片子是给观众看的，观众不买账，一切等于零
在本届纪录片节“广州之夜”上，与传统工艺品展示点前的热闹景象不同，外国客人对粤剧普遍表示“并不感冒”。一位法国客人说：“我觉得欣赏粤剧很难，要了解这种艺术的魅力，要先学习粤语，再进行深造，否则你只会把它当作一出动作很少的舞台剧。”
这给了参会者们一个启示：你的片子是给观众看的，观众不买账，一切等于零。
记者了解到，国外观众看到的中国纪录片，大多都经过了“改编”和“包装”。例如12集的《故宫》输出到欧美之后被剪辑成两集，原本为5集的《外滩》、《春晚》，输出海外后也都被剪得只剩1集，而这些调整都很必要。《舌尖上的中国》总导演陈晓卿介绍，在剪辑以外国观众为对象的纪录片时，央视纪录频道有一个规定：先请频道的外国顾问看，凡是他们看不懂的地方一律剪掉。
中国国际电视总公司节目代理部国际部副主任王欣说：“前些年，我们的一些纪录片对于海外观众来讲确实看不懂。”罗明对此表示赞同。他认为，国产纪录片应更多地强调中华文化的世界性和生命力，善于用国际化的表达，来讲好中国故事。在选题策划阶段就应当明确在国际市场上的定位，“过去有什么故事就说什么故事，现在要逐步转变为，国内外观众和市场需要什么故事，我们便说什么故事，以此增强国产纪录片的国际市场适应性。”
广州国际纪录片节的国际培训项目之一“纪录片诊所——DOCROADS纪录片国际培训作品分享会”就对症下药，以适应不断发展的国际纪录片行业对专业人员的需求。
此前的14天，来自中央电视台科教频道和广东省各电视台的20名制作人分成两个团队，围绕同一个主题拍摄出两部截然不同的作品。分享会上，来自欧盟各国的7位大师担任导师，对两部作品作出了评价。导师约恩说：“短短14天，两组完全陌生的人组成团队，针对同一个主题进行创作，是非常不平凡的。”中国纪录片若想走出国门、与国际合作，就必须与来自不同地区甚至不同国家和文化背景的专业人员进行合作。因此，他认为这次合作意义非凡、影响深远。
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