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The author:(作者)aaapublished in(发表于) 2013/12/17 8:34:32 1, Remy truth about routers,
1, truth-millet millet router router, Remy mobile phone-it news 1, Remy router truth
On December 16, the millet family got a new Member – the smart router engineering prototype of the exposure. Earlier, the millet Tech has released a lot of hardware products, including millet, mobile television, millet, millet, millet, millet headset charger in the box. Millet is hardware like this continually expanding its borders.
At present, the millet router is not a machine, but rather a bunch of parts requires users to assemble their own. To guide users to install, and millet provided a copy of "Guide to fever", the user can find installation videos on the Internet. This user is confronted, that hardware enthusiasts excited: find the feeling of DIY. Millet router built into the operating system, software applications and services, available through, millet millet phone automatically or manually update TV; can be stored including data, video, photos, electronic documents. How much more I can login in the future, different user logon access to different contents.
Millet's logic is: millet company does not want to make money through hardware, making money through Internet service. However, smart router millet, millet Lei June technology founders have other purposes. Millet router does not make money from hardware, don't make money by Internet services, Remy must make "Internet entrance closest to the Internet."
What is "Internet entrance closest to the user"? Throughout the changing in the Internet era, the earliest browser, on behalf of the enterprise are Netscape; then the portal (browser), which represents enterprises is Yahoo; and then the search box, on behalf of the enterprise is Google. China's Internet has its own characteristics, and until now, on white users, the nearest entrance is a browser, Web site navigation. Given the complexity of the structure of China's Internet users has become the international Internet companies in China often cannot be one of the reasons for the success of.
Whoever controls the entrance closest to the user, who owns the world. However, the entry is increasingly becoming a slogan. With the development of the Internet, there have been two new phenomena: one is the entry level products more and more, unable to form monopolies, loss of control over the user, also called entrance; the second is a Terminal more, cell phones, flat-screen, PC smart TV, there will be more intelligent, and becomes the new entrance. IPhone 's entry level product, Apple is a entry level company. But with increasing competition, Apple is losing this status.
Intelligence is not the same as the router, distribute any Internet products and services need to be routed to reach the user terminal; any hardware terminals have to pass through the router, can provide users with Internet applications and services. Lei June is, millet router is on the left side of the user, and on the right is a smart phone, smart TV, flat-screen computer terminals, and instant messaging, such as business, games, information and other Internet services. Under the Division of, any products and services than the router is closer to the user, playing "Internet master switch" roles.
After three years of development, the millet has formed its own gradient: Accessories, such as headsets, charging the treasure, the first gradient; millet phone, millet, millet TV box is the carrier of Internet applications and services, belong to the second gradient; as Internet "master switch" smart router, will be the third gradient.
However, Lei June need to think about a question is: Smart router must be Internet "master switch"? Some hardware startups said that next investment should be directed towards smart power outlets, bundled with smart router all features, this is the entrance closest to the user.
1元,小米路由器的真相 - 小米路由器,小米手机 - IT资讯1元,小米路由器的真相
12月16日,小米家族新成员——智能路由器工程样机曝光。此前,小米科技发布了很多硬件产品,包括小米手机、小米电视、小米盒子、小米耳机、小米充电器等。小米正在硬件领域不断地拓展自己的边界。
目前,小米路由器不是一款整机产品,而是一堆零件,需要用户自己动手组装。为指导用户安装,小米提供了一份“发烧指南”,用户可以在网上找到安装视频。这让一些用户犯难,也让硬件发烧友兴奋:又找到DIY的感觉。小米路由器内置操作系统、软件应用与服务,可通过小米手机、小米电视自动或手动更新;可存储包括视频、照片、电子文档在内的各种数据。未来还可多用户登录,不同用户登录访问到的内容不同。
小米公司的逻辑是:小米公司不希望通过硬件赚钱,希望通过互联网服务赚钱。但是,小米做智能路由器,小米科技创始人雷军有别的目的。小米路由器不通过硬件赚钱,也不通过互联网服务赚钱,小米要打造“离网民最近的互联网入口”。
什么是“离用户最近的互联网入口”?整个互联网时代不断变化,最早是浏览器,代表企业是网景;然后是门户(浏览器工具化),代表企业是雅虎;然后是搜索框,代表企业是谷歌。中国互联网有自己特色,直到现在,对小白用户而言,最近的入口是浏览器,网址导航。这缘于中国网民结构的复杂性,也成为跨国互联网公司往往在中国无法成功的原因之一。
谁控制了离用户最近的入口,谁就拥有了世界。但是,入口也越来越成为一句口号。随着互联网的发展,出现了两个新现象:一是入口级产品越来越多,无法形成相对垄断,失去对用户的控制力,也就枉称入口;二是终端越来越多,手机、平板、PC智能电视,未来会有更多产品智能化,成为新的入口。iPhone算是入口级产品,苹果是一家入口级的公司。但随着竞争越来越激烈,苹果也正在失去这种资格。
智能路由器则不一样,任何互联网产品、服务都需要通过路由分发才能到达用户终端;任何硬件终端都需要通过路由器,才能给用户提供互联网应用与服务。雷军的想法是,小米路由器的左边是用户,右边是智能手机、智能电视、平板电脑等终端以及即时通讯、电商、游戏、资讯等互联网服务。这样的划分下,没有任何产品与服务比路由器离用户更近,扮演“互联网总开关”的角色。
经过三年发展,小米公司已经形成自己的产品梯度:耳机、充电宝等配件产品,属于第一梯度;小米手机、小米电视、小米盒子是互联网应用与服务的载体,属于第二梯度;作为“互联网总开关”的智能路由器,将是第三梯度。
不过,雷军需要思考的一个问题是:智能路由器就一定是“互联网总开关”吗?一些硬件创业者说,下一个投资方向应该是智能电源插座,捆绑智能路由器所有的功能,这才是离用户最近的入口。
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