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The author:(作者)aaapublished in(发表于) 2013/12/17 8:34:49 APP after the second exposure， why did you uninstall it？ ，
APP after the second exposure, why did you uninstall it?-App application-IT information APP after the second exposure, why did you uninstall it?
We're used to finding application known as the first user from the app store exposure, first opened on the user's mobile device app called double exposure. While entering the user mobile app provides a good opportunity, but there are a lot of app it is difficult to avoid the fate of deleted by user, significant portions of the application are to be deleted at a time.
For developers, it's really frustrating, do not have access to authorized users on the one hand, on the other hand is that the user has thus cutting off the developer's revenue sources. To this end, we conducted a survey on user-specific--say delete three reasons! Below is a list of seven reasons:
7. force users to use social networking account log in
Social networking account register is a double-edged sword. For developers, social networking account landing is a good choice, you can easily access to users ' personal information, and allows users to bypass the lengthy registration process, but is the result of app has landed as the only social means of authentication. There is no doubt that not everyone likes this way, the best way is to put social networking account login register as one of the options.
6. privacy issues
Users don't like the developers "went out" his or her personal information, and sometimes, developers will even seek user information outside of the app features, such as a flashlight app wants to access a user's phone book.
5. the invasion of advertising
Full screen video advertising is the mobile app development and one of the seven deadly sins, as feedback to such behavior, quite a lot of users will choose to immediately remove a game/application. The free app developers, advertising they need to sustain their livelihoods, but allows advertisers to a carefully designed and non-invasion shows.
4. bad UI/UX
One might think that as long as the game is fun, the user does not delete the app because of UI/UX bad. But the fact is 42% users say they are deleted because of bad UI/UX. Although the developers cannot have superstar designer's skill level, but also to ensure that the layout and function of minimum standards. Crappy fonts, colors, and illegible icon allows the user to select other alternatives.
3. crash splash back or loads too slowly
They crash splash back or loading are too lazy to delete the app then common, however, need to restart the application to normal use application lets users really are frustrated. Similarly, the app uses too much device memory and slowing down other applications is also annoying, will also allow users to easily delete the app. The reasons are more likely to be users of mouth, resulting in their leave a bad review or share with others on social networking sites.
2. the registration process too complicated
68% survey of users said they don't delete app for the lengthy registration process, which is worse, they did not find the advantages of the application. Users can then after the download is complete, actually using the app, and unnecessarily complicated registration process is undoubtedly a prominent obstacle. User information that makes it easier to save user information and data back to you, but make sure you don't use a complex registration process scaring users, after all, is not easy to get a download.
1. too much notice
Even good intentions informed, but too many times will also allow users to drag. Even if users can easily turn it off, most people do not want to browse the menu screen to find that little check-box. So make sure you notice absolutely useful, it is best to test when and where to send notifications to the user, what kind of content is sent, and who is sent.
The polling data shows
To sum up, survival is not to irritate the users of the app. A good user experience, lightweight applications and ensure that applications could stay on the user's mobile device for a period of time ... These can help you better understand users, there is always practical and optimized app.
APP二次曝光后，你为什么卸载了它？ - app,应用程序 - IT资讯APP二次曝光后，你为什么卸载了它？
我们习惯于把用户从应用商店发现应用称为首次曝光，把用户在移动设备上首次打开app称为二次曝光。虽然进入用户手机给一些app提供了很好的机会，但是也有不少app难以避免被用户删除的命运，相当大一部分应用还是打来一次就被删除。
对于开发者来说，这真的很令人沮丧，一方面是得不到用户的认可，另一方面是用户就此切断了开发者的营收来源。为此，我们特定对用户进行了一项调查--说出删除应用的三个原因！以下列出了七大原因：
7.强迫用户使用社交账号进行登陆
社交账号注册登陆是把双刃剑。对于开发者来说，社交账号注册登陆是个不错的选择之一，可以很容易获得用户的个人信息，可以让用户绕开长长的注册过程，而现在的结果是一些app把社交登陆当做了唯一的身份验证途径。毫无疑问，不是每个人都喜欢这种方式，最好的方法是把社交账号登陆注册作为可选方式之一。
6.隐私问题
用户很不喜欢开发者“四处打探”自己的个人信息，有时候，开发者甚至会寻求app功能之外的用户信息，比如一个手电筒app想要访问用户的电话簿。
5.入侵式广告
全屏和视频广告是移动app开发的七宗罪之一，作为对这种行为的反馈，相当多用户会选择立刻删除游戏/应用。对免费app开发者来说，他们需要广告来维系生计，但一定要让广告以一种精心设计且非入侵的方式展现。
4.糟糕的UI/UX
可能有人会觉得只要游戏好玩，用户并不会因为UI/UX糟糕而删除app。但事实是42%的用户表示他们正是因为糟糕的UI/UX才删除应用。虽然开发者不可能有明星设计师那样的技能水平，但也要确保布局和功能的最低标准。蹩脚的字体、颜色以及难以辨认的icon都会让用户选择其他可替代的应用。
3.崩溃闪退或加载过于迟缓
用户因崩溃闪退或加载过于迟缓而删除app再常见不过，而需要重启应用才能正常使用应用真的让用户很有挫败感。同样，app使用了过多设备内存而拖慢了其他应用也比较恼人，也会让用户极易删除app。这个原因也更容易被用户口口相传，从而导致他们留下差评或者在社交网站上分享给其他人。
2.注册过程太复杂
68%的调查用户表示他们因冗长的注册过程而删除app，这一点更糟糕，他们甚至都没有发现应用的优点。实际上用户希望在下载完成后就能即可使用app，而过分复杂的注册过程无疑是个显眼的障碍。用户资料确实能够让你更方便地保存用户信息，并把行为数据反馈给你，但要确保你不能用一个复杂的注册过程吓跑用户，毕竟获得一个下载并不容易。
1.过多通知
即便是出于好意的通知，但次数过多也会让用户厌烦。即便用户可以很方便地关闭它，大部分人也并不愿意在浏览几个菜单屏幕后才能找到那个小小的check-box。所以一定要确保你的通知绝对有用，最好测试下何时何地给用户发送通知，发送什么样的内容，以及发送的对象是谁。
本次投票数据展示
综上所述，app的生存之道就是不要激怒用户。一个好的用户体验，轻量级的应用以及确保应用能在用户移动设备上多呆一段时间...这些都可以帮你更了解用户，还有一点要经常实践和优化app。
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