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published in(发表于) 2013/12/17 8:35:41
Qualcomm： Apple’s 64-bit A7 is our worst nightmare，

Qualcomm: Apple's 64-bit A7 is our nightmare-A7,iPhone5s,iPad Air,iPad mini Retina,iPad Apple-IT news Qualcomm: Apple's 64-bit A7 is our worst nightmare

In September, Apple has introduced in its press release carries the first 64-bit chip of the A7 iPhone5s, which caused panic in the chip manufacturing industry as a whole. Qualcomm said one unnamed senior, "Apple A7 makes us feel a lump in the throat. ”

He said, "not only is Qualcomm, the entire chip industry was shocked by the Apple A7. While most software cannot make use of the advantage of processors, but with the development of the software industry, the processor great performance benefits will be realized. By its 32-bit than our products, has made everyone want to own it. ”

Until Apple iPhonereleased 5s, chip manufacturers are not aware what 64-bit A7 can give smartphones bring. Anand Chandrasekher, former Chief Marketing Officer of Qualcomm's shit about this processor, saying "it's just a marketing stunt, consumers will not get any benefit. "Qualcomm will soon realize the crisis brings them apples, followed by false speech, the marketing officer, he was removed from the post of Chief Marketing Officer.

As Apple in its iPhone5s,iPad Air, as well as the Retina iPad mini starting with A7, chip makers are beginning to realize that Apple products for at least one year ahead of them. Although shortly before the Samsung also said it will develop a 64-bit processor, but its release date is not news.

"Apple already took the lead, we had underestimated the 64-bit A7 chip, but we never felt panic. "A Qualcomm employee said.

高通：苹果的64位A7芯片是我们的噩梦 - A7,iPhone5s,iPad Air,iPad mini Retina,iPad,苹果 - IT资讯
高通：苹果的64位A7芯片是我们的噩梦

今年9月，苹果在其发布会上推出了搭载首款64位A7芯片的iPhone5s，这引起了整个芯片制造业界的恐慌。高通一位未透露姓名的高层表示，“苹果的A7让我们感觉骨鲠在喉。”

他表示，“不仅是高通公司，整个芯片行业都被苹果的A7震惊了。虽然目前大多数软件还不能利用该处理器的优势，但是随着软件行业的发展，该处理器的巨大性能优势将会体现出来。就凭它比我们产品多出的32位，就已经让每个人都希望拥有它了。”

直到苹果iPhone5s发布，芯片厂商们还没有意识到64位的A7究竟能给智能手机带来什么。高通的前首席营销官Anand Chandrasekher就对该处理器不屑一顾，表示“这只是一个营销噱头罢了，消费者不会因此获得任何好处。”但是高通很快就意识到了苹果为他们带来的危机，继而表示该营销官言论不实，将他调离了首席营销官一职。

随着苹果在其iPhone5s、iPad Air，以及Retina版iPad mini上开始使用A7处理器，芯片制造商们开始意识到，苹果的产品至少领先了他们一年。尽管三星前不久也表示将会研发64位处理器，但是其发布日期则毫无音讯。

“苹果已经领先了，我们原本低估了64位A7芯片，但是现在我们因为它感到前所未有的恐慌。”一位高通雇员如是说。

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