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published in(发表于) 2013/12/18 8:41:54
American media： why Microsoft is forced to buy Nokia mobile phones businesses，

American media: why Microsoft is forced to buy Nokia mobile phones businesses-Microsoft, Nokia, Lumia,WP,Windows Phone-IT Info American media: why Microsoft is forced to buy Nokia mobile phones businesses

Beautiful vector TechCrunch posts to share an interesting view, Microsoft is forced to acquire Nokia's handset business. Because Nokia has more than 90% shares of WP, and Lumia brand than Windows Phone popular Nokia advantages not available with other manufacturers (and therefore Microsoft did not have full control over).

There is a widely held view is that WP is Lumia, and Lumia is Nokia. Lumia suddenly added if Nokia Android phone produced only Android or abandon WP, WP is estimated to return to obscurity. Nokia joined WP reputation.

Microsoft wants to buy more than a Nokia employee, also includes Nokia's brand and market position, which may be why Microsoft can't refuse.

美媒：微软为何被迫收购诺基亚手机业务 - 微软,诺基亚,Lumia,WP,Windows Phone - IT资讯
美媒：微软为何被迫收购诺基亚手机业务

美媒TechCrunch发文分享了一个有趣的看法，微软是被迫收购诺基亚手机业务的。由于诺基亚占有90%以上的WP份额，而Lumia品牌远比Windows Phone受欢迎，因此诺基亚拥有其他制造商没有的优势（因此微软没有完全控制权）。

还有一个普遍的看法是，WP就是Lumia，而Lumia就是诺基亚。倘若诺基亚Lumia突然新增Android手机或是抛弃WP只生产安卓手机，WP估计又重新回到默默无闻的状态。正是诺基亚的加入，使得WP有所名气。

因此微软想收购的不仅仅是诺基亚的员工，还包括诺基亚的品牌优势和市场地位，这或许正是微软无法拒绝的。

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