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The author:(作者)aaapublished in(发表于) 2013/12/18 8:44:49 Remy fought abroad： taking advantage of the strength of local “rice flour“
Remy fought abroad: taking advantage of the strength of local "rice flour"-Hugo Bara, Remy phone, millet, rice-IT information Remy fought abroad: taking advantage of the strength of local "rice flour"
December 18 morning news, has been in Office near millet, Vice President Hugo · Bala (Hugo Barra) that this success with best-selling models in China's start-up companies, want to seek overseas in a process of international expansion, "rice flour" for help .
Barak former Google executives, millet in October this year the jump. He said that the company in recent months has begun in Hong Kong, China and Chinese Taiwan sell mobile phones, probably will land on the South-East Asian markets next month, but he did not give a timetable.
Barak said millet plans with the local "rice vermicelli" to promote their own products and to overcome language barriers and national borders. "Our fans all over the world," he said, "we are hoping to gain influence all over the world. ”
By Lei June 2010 millet remains a private company, who by virtue of low prices with high strategic implementation of great sales. Millet 3 flagship of the company at $ 326 USD, less than half the flag ship Apple and Samsung models. Millet received 10 billion dollars in the latest round of valuations, the company is expected in 2013 is expected to sell 20 million mobile phones.
Millet's operating system currently is available in English and Chinese languages are available, can be downloaded to computers around the world, techno-geeks do not need to purchase the company's mobile phones will be able to experience the interface of millet.
In order to develop their own group of fans, millet allows users to fans directly and make recommendations on updates for your operating system. They updated software every week for free. Balla said, this model had millet Chinese Forum draws 5 million registered users, English Forum users and more than 100,000 people.
He disclosed that the millet on the Chinese mainland, China's Taiwan and Hong Kong, China, 21 countries or areas outside the Forum. Some loyal users will not only report vulnerabilities, providing new features, system will help the company also translated into local languages.
Balla said, this model is very helpful to attract users. He said millet phone launch in other countries, these fans will be the first batch of users, publicity helped millet, even as their brand Ambassador.
Analysts doubt, millet this crowdsourcing improved model in overseas markets is unlikely to be effective because of the company's international market profile is relatively low . In recent months, millet started in Hong Kong, China and China's Taiwan to sell their products, but their Chinese-language services already on the ground with existing users.
United States analyst with market research firm Forrester bulaien·Wang (Bryan Wang) said overseas "rice powder" may not have the Mainland and Taiwan so much, so I have to rely on low prices to attract customers .
Barak said the company may follow China's Taiwan's expansion strategy, which to a large extent to be the company's "experiment". They first adopt Taiwan website to accept orders and shipped directly. Then building a distribution centre, and organized an event, inviting 400 users, providing them with software recommendations, Kara OK, and games and other recreational activities were also held. That event had help from the many forum users.
"We actively try to in the future will continue to look for ways to actively expand the scale. "Bala said. Millet does not disclose China's Taiwan and long-term sales target of sales data.
Barak said, the company will then set his sights on Southeast Asian markets, where a large population and relatively close to the China, possibly by virtue of low prices with high mobile phone attract many users.
Bulaien·Wang of Forrester said that millet may have to adjust business model abroad, get enough profits by raising prices, so as to underpin expansion overseas. The company continues to maintain a low profit strategy in the hope of eventually with parts, service, and content to make a profit.
Barak acknowledged that overseas promotion is not an easy task, but he was confident that the current model that can be applied to overseas markets.
小米征战海外：将借力当地“米粉” - 雨果巴拉,小米手机,小米,米粉 - IT资讯小米征战海外：将借力当地“米粉”
12月18日上午消息，刚刚上任不久的小米全球副总裁雨果·巴拉(Hugo Barra)表示，这家凭借畅销机型在中国取得成功的创业公司，希望在国际化扩张的过程中寻求海外“米粉”的帮助。
巴拉曾经担任谷歌高管，今年10月跳槽小米。他表示，该公司最近几个月开始在中国香港和中国台湾销售手机，下月可能还将登陆东南亚市场，但他并未给出时间表。
巴拉称，小米计划借助当地的“米粉”来推广自己的产品，并克服语言和国界障碍。“我们的粉丝遍布世界各地，”他说，“我们希望能在全球都获得影响力。”
2010年由雷军创办的小米至今仍是私有公司，他们凭借着低价高配的战略实现了巨大销量。该公司的小米3旗舰机售价326美元，不到苹果和三星旗舰机型的一半。小米在最新一轮融资中获得了100亿美元的估值，该公司预计2013年有望销售2000万部手机。
小米的操作系统目前有中英两种语言可选，可以下载到世界各地的电脑中，让科技爱好者无需购买该公司的手机便可体验到小米的界面。
为了培养自己的粉丝群体，小米允许用户和粉丝直接提出操作系统的更新建议。他们每周都会免费进行软件更新。巴拉表示，这种模式已经为小米的中文论坛吸引了500万注册用户，英文论坛的用户也超过10万人。
他透露，小米在中国大陆、中国台湾和中国香港之外的21个国家或地区设有论坛。一些忠实用户不仅会汇报漏洞、提供新功能建议，还会帮助该公司把系统翻译成当地语言。
巴拉表示，这一模式对吸引用户很有帮助。他说，等到小米手机在其他国家上市时，这些粉丝会成为第一批用户，帮助小米进行宣传，甚至成为他们的品牌大使。
分析师怀疑，小米的这种众包改进模式在海外市场难以奏效，因为该公司的国际市场知名度相对较低。最近几个月，小米开始在中国香港和中国台湾销售产品，但他们的中文服务已经在当地拥有现成的用户。
美国市场研究公司Forrester分析师布莱恩·王(Bryan Wang)说，海外“米粉”可能没有大陆和台湾那么多，所以只能靠低价吸引用户。
巴拉表示，该公司可能会沿用中国台湾的扩张战略，这在很大程度上成为了该公司的一种“实验”。他们首先通过台湾网站接受订单，并直接发货。随后又建设了分销中心，并组织了一次活动，邀请400位用户到场，为他们提供软件建议，还举行了卡拉OK和游戏等娱乐活动。那次活动得到了很多论坛用户的帮助。
“我们展开了积极的尝试，今后还会不断寻找各种方式来积极扩大规模。”巴拉说。小米并未披露中国台湾的销售数据和长期销售目标。
巴拉说，该公司接下来将把目光瞄准东南亚市场，因为那里人口众多，而且距离中国相对较近，有可能凭借低价高配的手机吸引不少用户。
Forrester的布莱恩·王说，小米可能必须调整海外商业模式，通过调高售价来获取足够的利润，以便支撑海外扩张步伐。该公司目前仍然维持低利润策略，希望最终凭借配件、服务和内容赚取利润。
巴拉承认，海外推广并非易事，但他相信，目前的模式可以应用于海外市场。
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