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The author:(作者)aaapublished in(发表于) 2013/12/18 8:45:54 The world’s top 500 brands： Google wins Nokia to be the biggest losers，
The world's top 500 brands: Google wins Nokia's biggest loser-the world's top 500 brands, Google, Apple, Amazon, Nokia-IT information The world's top 500 brands: Google wins Nokia's biggest loser
By the world brand laboratory (World Brand Lab), exclusively prepared by 2013 (tenth) rankings in the world's top 500 brands on December 17 in the United States in New York announced. Last year, Google (Google) continues to won the Christmas number one, was named this year's top 500 first, Apple (Apple) reversing the decline of the brand image, from last year's fourth place is well deserved for this year's runner-up; Amazon (Amazon) because the popularity of e-commerce in the world, with innovative services rose to third place this year. Selected brands in mainland China this year a total of 25, which nominated for top brands of CCTV, State grid, the industrial and commercial bank, China Mobile, and Xinhua News Agency and the China railway construction list for the first time this year .
In 2013 the world rankings of the top 500 brands selected countries amounted to 27. From the perspective of brand quantity distribution of countries, United States 232 seats spread over 500 strong, continue to maintain branding superpower demeanour; France 47 brand was second, 3 brands increase over last year; Japan to 41 brands were selected and ranked third, but less than a year ago, 2 brands. United Kingdom, and Germany, and Switzerland and Italy is the brand power of the second camp, respectively, 39, 23, 21 and 18 brands being included. It can be seen that even if Europe's economic doldrums, but Europe and the United States Super brands appear to remain strong. Although there are 25 brands of China WINS, but relative to the population of 1.3 billion, China is clearly still stuck in the "brand third world".
This year's biggest losers was Nokia's brand (Nokia), fell 149. Strategic swaying, slow, missed the Smartphone opportunity from 2000 euros worth to 7.17 billion dollars have been sold this year, directly to confirm the "no brand has always won."
World brand Lab (World Brand Lab) by 1999 Nobel Laureate in economics Robert? Professor Mundell (Robert Mundell) as Chairman, and is the worldwide managers group (icxo.com) wholly-owned subsidiary, specializing in brand evaluation and brand communications and brand management. Their experts and advisers from Harvard University, Yale University, Massachusetts Institute of technology, Oxford University, Cambridge University and other top universities of the world. In the course of its research results have become many mergers and intangible asset valuation basis.
世界品牌500强：谷歌夺冠 诺基亚成最大输家 - 世界品牌500强,谷歌,苹果,亚马逊,诺基亚 - IT资讯世界品牌500强：谷歌夺冠 诺基亚成最大输家
由世界品牌实验室(World Brand Lab)独家编制的2013年度(第十届)《世界品牌500强》排行榜于12月17日在美国纽约揭晓。去年的谷歌（Google）继续蝉联冠军宝座，被评为今年的500强第一；苹果(Apple)扭转了下滑的品牌形象，从去年的第四名荣升为今年的亚军；亚马逊(Amazon)也因为电子商务在全球的普及，以创新的服务跃居为今年的季军。今年中国内地入选的品牌共有25个，其中入围百强的品牌有CCTV、国家电网、工商银行、中国移动，而新华社和中国铁建今年首次上榜。
2013年《世界品牌500强》排行榜入选国家共计27个。从品牌数量的国家分布看，美国占据500强中的232席，继续保持品牌大国风范；法国以47个品牌位居第二，比去年增加了3个品牌；日本虽然以41个品牌入选而排名第三，但比去年减少了2个品牌。英国、德国、瑞士和意大利是品牌大国的第二阵营，分别有39个、23个、21个和18个品牌入选。由此可见，即使欧洲经济低迷，但欧美国家的超级品牌似乎依然坚挺。中国虽然有25个品牌入选，但相对于13亿人口，中国显然还处于“品牌第三世界”。
今年最大的品牌输家是诺基亚(Nokia)，下滑了149名。因为战略摇摆不定，行动迟缓，错失智能机的良机，从2000年3030亿欧元市值到今年71.7亿美元被出售，直接印证了“没有品牌能成常胜将军”。
世界品牌实验室（World Brand Lab）由1999年诺贝尔经济学奖得主罗伯特?蒙代尔教授（Robert Mundell）担任主席，是世界经理人集团（icxo.com）的全资附属机构，致力于品牌评估、品牌传播和品牌管理。其专家和顾问来自哈佛大学、耶鲁大学、麻省理工学院、牛津大学、剑桥大学等世界一流学府。其研究成果已经成为许多企业并购过程中无形资产评估的重要依据。
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