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The author:(作者)aaapublished in(发表于) 2013/12/21 23:22:38 2013 star of the science and technology circles to fall yesterday，
Star-2013 technology declined yesterday Nokia, BlackBerry, Yahoo, MSN-IT information 2013 technology declined yesterday star
Peace through 2012 "doomsday" 2013, after the technology seems to be event frequency: yesterday's glorious radiant star today quietly fall; called the big boss got caught with its globally, face a cruel choice--to get the transformation to a lifeline, or accept fate deep bows. This news grabbed headlines over the past year, is full of heart-rending feelings change, frequently makes little friends stunned "the world is moving too fast" ... ...
As early as the end of 2012, United States business intelligence software developer, GoodData, founder and CEO, Romano-smooth Nick (Roman Stanek) in the online edition of Forbes magazine wrote, predicting technology trends for the next year. He wrote in the article, "in 2013 was a year of significant development of cloud computing will bring disruptive change to the IT industry. Technology giants in trouble ... ... HP will be split in two, Dell and Nokia will disappear, but we have not heard of many small company valuations reached an all-time high. ”
These predictions seem to be able to verify, technology giants and small start-up companies in the past year 2013 through extraordinary ebbs. Let us look at 2013 star of those declined yesterday, they were not used to represent their industry-leading level, also derived from the rise and fall of bear witness to the development of the times.
1. Microsoft buy Nokia mobile – victory of the Smartphone
Perhaps you've never used a Motorola cell phone, nor do I care it has been acquired by Google; doesn't matter to a Dell computer, and without it the privatization process of ups and downs for more than six months. But I believe that in your drawer, or a family member of junk in the trunk, there must be a tenacious the promise of phone records, with its splash of classic and iconic Bell become the collective memory for generations.
But nearly 3 years, Nokia's market capitalisation plunged, Finland headquarters building changed hands, exclusive of 14 global cell phone market share Championship throne in 2010 were claimed by Apple, Samsung, and Microsoft are trying to fight back the Windows Phone series sales slide ... ... On the way cell phones increasingly intelligent update, once by virtue of leading Nokia Symbian system seems to be like a big brother for many years, middle-aged man features native era come to an end after it lost the despot and vigour of youth, started toward a lethargic elderly.
September 3, 2013, Microsoft announced a $ 7.2 billion US dollar acquisition of Nokia devices and services sector (Nokia mobile phones), and obtained patent and brand licensing. Chased by knowing Apple, Samsung said Nokia sighs, turned its focus to Here the map service.
Since the start of 1960 year of manufacture mobile phone, counting, Nokia, 53 years of age. With 41 million pixel Lumia1020, Nokia phone series swan song. Only sigh to the world.
Old soldiers don't die, just on ice.
2. HP big layoffs--PC market stumbles
Over the past 5 years, HP has been cutting staff, and earlier this year announced plans to cut 29,000 jobs to complete its restructuring plan. Relative to Apple, IBM, Oracle, these giant landscape, HP's Silicon Valley founders myth, acted like a student now.
2011 Meg-Whitman (Meg Whitman) at a nominal "$ 1 salary" took over as HP's CEO, active innovation in an attempt to transition out of the declining trend in the company's revenues over the years. However, more than 70 times in the past 15 years bloated merger of Hewlett-Packard's not just institutions, development stalled, but let Lenovo took his leading position in the global PC market. Most of the time over the past 7 quarters, Hewlett-Packard's revenues are shrinking, returns on capital, and only the poor 7%.
Now HP's five-year plans have been in the past 2 years, PC market situation is still not optimistic: hit by the mobile Internet, the global demand for personal computers continues to shrink and bring increased competition-Dell and Lenovo-Dell HP price pressure after privatization, Lenovo is actively seize the HP's traditional strengths markets such as North America and Europe. HP is doubling, beset on all sides.
Comfort is optimistic about HP recovery on Wall Street, shares advanced more than 93% this year. Small company but in restructuring restructuring, layoffs and 3 up, can restore HP 2014 fiscal year revenue growth, this is still a mystery.
HP is at a tipping point – out of embarrassment PC market, or continue to suffer.
3. BlackBerry can survive? --Discussion on the adaptability of the product
Founded in 1999, the Canada company RIM, with the introduction of the iconic BlackBerry pioneered the Smartphone business, in the United States accounted for half of the market. In the United States from the President on down to the common people, a lot of people are loyal users of BlackBerry.
Within just a few years ' time, popular BlackBerry has been reduced, changing the name of the company, replacing CEO also failed to address the problems. Industry leader position was beyond BlackBerry woke up suddenly began a slow transition of.
In age of product all over the world already belongs to the past, in the era of mobile Internet, product manufacturers need to make more changes and adaptations. Noble cool BlackBerry bone but apparently did not follow this road, early releases BlackBerry 10 operating system and two tear each other new machines (Z10 and equipped with touch-screen keyboard Q10) and there is no one to break through, its performance is just the exam.
Continue to bet on the results of this time is then tossed about on a technology site during the year "BlackBerry looking to sell," "BlackBerry made it clear that no longer for sale" news carousel, companies both inside and outside the volatile situation in which more and more people have no hope, only expects it to be a "proper" curtain call ceremony.
In early November, formally renounced his BlackBerry scheme, companies will continue to operate in the future, and the withdrawal of the consumer marketing company focused on business customers. The "for sale" label has been tearing apart from, but company CEO, COO, CMO, CFO and other executives have left the company.
Vitality of the BlackBerry, and rice has yet?
4. rout of Yahoo mail and Yahoo China – live is the key
Not to believe in forever.
Yahoo mail closes once again to share this interpretation of the dreary meaning behind the words. This birth is less than 6 years, "lifetime mailbox" officially died on August 29, 2013. Throw in the that year's press releases in the search engines can find and permanent commitment of every word in the text, have become a face of black humor.
As a Yahoo one miracle the Internet in the late 20th century, started out in search, also one of the world's first Internet companies engaged in e-mail services and his co-founder Jerry Yang was at that time known, most Internet people in mainland China. And then the next thing we knew, in 1998, Yahoo acquired 40% shares of Alibaba, at the cost of $ 1 billion plus Yahoo China, 1999, Yahoo presence in Chinese mainland. Context have little Web sites throughout China at that time, the main Internet portal will soon join the ranks of Chinese Internet users.
This alternate capital operation can be called a win-win situation, Ali Baba with over 1 billion dollars to grow, Yahoo also wanted to get a return on equity. But Yahoo's headquarters for China's long-term strategic positioning of mistakes, and missed an opportunity to victory while under our layoff and business, Yahoo attend the China business, Yahoo China mere appendages of Alibaba's business expansion.
In October 2005, the wholly-owned after the acquisition of Yahoo China, Alibaba, Yahoo's China business is gradually being "hollowed out", leaving only branding the word Yahoo.
Today, Yahoo China has ceased on September 1, 2013 to provide information and community services, domain names have also been jumping to the Alibaba Group's public service channel, those loyal users of Yahoo, one after another for years after the company Yahoo lose search, email and portals, became the most loyal abandoned.
Before you promised forever, to live to see that day.
5. Dell--PC enterprise privatization in transition
Now among the world's top five PC vendors, HP, Lenovo, Dell, Acer and Asustek, being waged by the two strategic transformation, three others riding two, and apart from Lenovo, the other four days are bad.
The night of February 5, Dell officially announced will be $ 22.4 billion price was privatized, the company's CEO and founder Michael Dell (Michael Dell) and private equity firm Silver Lake (Silver Lake) at 13.65 dollars per share price for acquisitions. This great deal is expected to be completed by the end of Q2 of fiscal year 2014.
Competitive pressures and PC Dell seem to have no choice under the tide of recession, personal computer giants of yesteryear will be transformed into a business services company. But for Michael Dell and Dell company he helped create, privatization is a farewell to the PC era, was also a new beginning in transition.
Through this privatization, Dell does not have to expose under the scrutiny of investors and analysts, it will get more time and space to develop the company's business conducted a thorough combing, or split, transition service providers to better compete with IBM and HP.
This is Dell's second spring, please? How to follow the trend of mobile Internet, would be Dell's future is the essence of the problem.
Don't forget, there it takes two HP circling waiting for it.
6.MSN the iteration close-personal communication
IM on the market at an early stage, Microsoft's MSN and Tencent OICQ (now the QQ) should say it started at the same time, but rapid development of MSN with the strong support of Microsoft, to the heyday of the year 2008, its global market share has reached even 60%. Markets in mainland China, early MSN is "high-end atmosphere on the grade" pronoun, and QQ was regarded as Dick
Times change, and QQ daily active users have exceeded 700 million, and its "brother" micro-letter subscribers has exceeded 600 million, MSN has been almost deserted. On March 15, Microsoft announced the worldwide (except mainland China) close the MSN service, the only remnant of MSN will soon be buried in mainland China.
MSN goes down like epiphyllum, on the one hand is that Microsoft tried to comeback attempt – acquisition of Skype--rush, there is greater overlap with MSN features Skype has not unleashed, but even went along, Microsoft shall not have both by consolidating. But the more important reason, was Microsoft's innovations in mobile short boards in other IM application technology, continuous innovation, and MSN on their laurels, bring their function gradually backward and even out times, Conservative criticism, but also loss of the original user.
As Microsoft officially took the hands of Tom online Skype a few days ago China the right to operate, migrated to the Skype MSN business in mainland China is a foregone conclusion, MSN will be a thing of the past.
The decline of a star of yesterday's warning us: hard times and died happily.
2013年科技圈走向没落的昨日之星 - 诺基亚,黑莓,雅虎,MSN - IT资讯2013年科技圈走向没落的昨日之星
平安度过2012“世界末日”后，2013年的科技圈似乎大事频出：昨日光辉万丈的明星今日悄然陨落；全球范围内堪称大佬的企业陷入困境，面临着残酷的抉择——被迫转型以求绝处逢生，或者接受宿命深情谢幕。这些曾经在过去一年抢占了头条的新闻，不乏令人唏嘘感慨的变化，频频让小伙伴们惊呆“这世界变化太快”……
早在2012年末，美国商业智能软件开发商GoodData创始人、CEO罗曼-斯坦尼克(Roman Stanek)在《福布斯》杂志网络版撰文，预测过下一年的科技趋势。他在文中写到，“2013年将是云计算取得重大发展的一年，将给IT行业带来颠覆性变革。一些科技巨头将陷入困境……惠普将一分为二，戴尔或诺基亚将消失，同时也让我们迄今未听说的许多小公司的估值达到前所未有的高度。”
这些预测似乎纷纷得以了验证，科技巨头和小型创业公司在即将过去的2013年经历了不平凡的起起落落。让我们一起来回顾下，2013年那些走向没落的昨日之星，它们不仅仅曾经代表了其行业的领先水平，也以自身的兴衰见证了时代的发展。
1.微软收购诺基亚移动——智能手机的胜利
或许你不曾使用过摩托罗拉手机，也不关心它已被谷歌收购；也不在意戴尔电脑，没有热情追看它跌宕起伏半年多的私有化进程。但我相信，在你的抽屉、或是家人的旧物箱里，一定有一部顽强的诺记手机，以其经典的开机画面和标志性的铃声成为几代人的共同记忆。
但是近3年来，诺基亚公司市值暴跌，芬兰总部大楼易主，独享了14年全球手机市占率冠军的宝座在2010年被苹果、三星夺去，和微软合作试图绝地反击的Windows Phone系列销量滑坡……在手机日益向智能化更新的路上，曾经凭借Symbian系统独领风骚的诺基亚似乎像一个不做大哥好多年的中年人，在功能机时代终结后便失去了年轻时期的霸气和活力，开始向着暮气沉沉的老年迈进。
2013年9月3日，微软宣布以72亿美元收购诺基亚设备与服务部门（诺基亚手机业务），并获得专利和品牌的授权。自知追赶苹果、三星无望的诺基亚如释重负，将业务重心转向Here地图服务。
自开始生产制造手机的1960年算起，诺基亚年满53岁。而拥有4100万像素的Lumia1020，成为诺基亚手机系列的绝唱。世人只有叹息。
老兵不死，只是凋零。
2.惠普大裁员——PC市场的萎靡
在过去的5年中，惠普公司一直在削减人员编制，并在今年年初宣布将裁员2.9万人以完成其公司重组计划。相对于苹果、IBM、甲骨文这些巨头的风光，惠普这个硅谷神话缔造者，现在的表现像个成绩差生。
2011年梅格-惠特曼(Meg Whitman)以象征性的“1美元薪水”接任惠普CEO，积极创新以图实现转型，摆脱公司多年来营收下降的趋势。但是，在过去15年里进行了70多次并购的惠普不只是机构臃肿、发展失速，更是眼睁睁的看着联想抢走了自己在全球个人计算机市场上的统领地位。在过去7个季度的大部分时间里，惠普的营收都在萎缩，资本回报率只有可怜的7%。
如今惠普五年复兴计划已过去2年，PC市场情况却仍不乐观：受移动互联网冲击，全球个人电脑需求持续萎缩；而戴尔和联想带来的竞争日趋激烈——戴尔私有化后带给惠普价格压力，联想则积极抢占北美和欧洲等惠普的传统优势市场。惠普被包夹其中，四面受敌。
稍感欣慰的是华尔街对惠普复苏仍持乐观态度，公司股价今年上涨幅度超过了93%。但在转型重组、裁员和出售小型公司3个大招出完以后，惠普2014财年能否恢复营收增长，这仍是未知数。
惠普正处于一个尴尬的临界点——淡出PC市场，或者继续捱下去。
3.黑莓能否幸存？——论产品的适应性
成立于1999年的加拿大通信公司RIM，通过推出标志性黑莓手机开创了智能手机业务，曾在美国的市场占据了半壁江山。在美国上至总统下到寻常百姓，很多人都是黑莓忠实的用户。
可短短的几年时间内，红极一时的黑莓却又不断沦落，公司更改名称、更换ceo也未能解决困境。行业老大的位置被人不断超越，黑莓才恍然惊醒开始了慢吞吞的转型之路。
以一款产品打遍天下的时代已经属于过去，在移动互联网时代，厂商需要对产品做出更多的变革和适应性。但骨子里高贵冷艳的黑莓显然没有遵循此路，年初发布的BlackBerry 10操作系统和两款相互拆台新机（触屏的Z10和配备实体键盘的Q10）并没有令人眼前一亮的突破，其表现只算刚好及格。
这次继续押注的结果是随后一年内科技网站上翻来覆去的“黑莓寻求出售”“黑莓明确表示不再出售”的新闻轮播，公司内外动荡不安的局势令越来越多的人对其已不抱希望，只期待它有一场“体面”的谢幕仪式。
11月初，黑莓正式宣布放弃出售计划，未来公司仍将继续运营，并撤出消费者市场将公司业务重心放在企业客户。“待售”的标签虽已撕除，但公司CEO、COO、CMO、CFO等高管均离开了公司。
元气大伤的黑莓，尚能饭否？
4.溃败的雅虎邮箱和中国雅虎——活下去才是关键
不要相信永远。
雅虎邮箱的关闭又一次为世人诠释了这句话背后的悲凉含义。这款诞生不足6年的“终生邮箱”于2013年8月29日正式寿终正寝。当年的新闻通稿在搜索引擎中扔能找到，文中字字句句的永久承诺，却成了一出打脸的黑色幽默。
作为20世纪末互联网奇迹创造者之一的雅虎，以搜索起家，也是全球最早从事电子邮件服务的互联网企业之一；他的联合创始人杨致远，是那个年代中国内地知名度最高的互联网人。然后接下来的事情我们都知道了，1998年雅虎收购阿里巴巴40%股份，代价是10亿美元外加雅虎中国，1999年中文雅虎进驻内地。在当时全中国都没有多少网站的背景下，很快跻身中国网民的主要上网入口行列。
这场以物换物的资本运作堪称双赢，阿里巴巴凭借10亿美金发展壮大，雅虎也如愿以偿拿到了股权投资回报。但雅虎总部对中国区长远战略定位出现失误，没有抓住机会乘胜追击；同时在自身的裁员和不断的业务调整之下，雅虎无暇顾及中国业务，中国雅虎只充当了阿里巴巴业务扩张的附属品。
在2005年10月，阿里巴巴全资收购雅虎中国后，雅虎中国业务便逐步被“掏空”，仅剩下雅虎二字品牌。
时至今日，中国雅虎已于2013年9月1日停止提供资讯及社区服务，域名也已经跳转至阿里巴巴旗下的公益频道，那些雅虎的忠实用户，在陪伴雅虎多年后接连失去搜索、邮箱和门户，成为了最忠诚的被抛弃者。
在许诺永远之前，请先活到那一天吧。
5.戴尔公司私有化——PC企业的转型
现在全球前五大PC厂家当中，惠普、联想、戴尔、宏碁和华硕，有两家正在进行艰苦卓绝的战略转型，另外三家则在追赶前两家，而除了联想之外，其他四家的日子都不好过。
2月5日晚，戴尔公司正式对外宣布将以224亿美元的价格被私有化，公司的CEO兼创始人迈克尔-戴尔（Michael Dell）与私募股权投资公司银湖（Silver Lake）以每股13.65美元的价格进行收购。这场浩大的交易预计会在2014财年的Q2结束前完成。
在竞争压力和PC衰退大潮之下的戴尔似乎别无选择，昔日的个人电脑巨头将会转变为一家企业服务公司。而对于迈克尔-戴尔和他一手创建的戴尔公司来说，私有化是一个对PC时代的告别，也是一个转型新的开始。
通过此次私有化，戴尔就不必时刻暴露在投资者和分析师的严密监视下，将获得更多时间和空间发展对公司业务进行彻底的梳理或者拆分，转型服务商以更好地同IBM和惠普竞争。
这会是戴尔公司的第二春吗？但如何跟上移动互联网的趋势，将是戴尔将来要面对的本质问题。
别忘了，还有难兄难弟惠普在虎视眈眈地等着它呢。
6.MSN关闭——个人通讯的迭代
在早期的IM市场上，微软的MSN和腾讯的OICQ（也就是现在的QQ）应该说是同时起步，但MSN凭借微软的强力支持发展迅速，到鼎盛时期的2008年时，其全球市场份额甚至已经达到了60%。在中国内地市场，早年的MSN是“高端大气上档次”的代名词，而QQ则被视为屌丝产品
风水轮流转，而今QQ日活跃用户已超7亿，其“兄弟”微信用户数量已经突破了6亿，MSN几乎已经无人问津。3月15日，微软宣布在全球范围内(除了中国内地)关闭MSN业务，唯一残存的中国内地MSN也即将入土。
MSN如昙花一般的陨落，一方面在于微软的试图翻盘之举——收购Skype——急于求成，与MSN功能有较大重合的skype不但没有如虎添翼，反而更加自乱阵脚，微软不得已将二者而重新整合。但更重要的原因，则是微软在移动领域创新短板，在其他IM技术、应用创新不断的时候，MSN固步自封，使其功能逐步落后甚至脱离时代，保守诟病的同时也丢失了原有用户。
随着日前微软正式接过Tom在线手中的Skype中国地区运营权，中国内地MSN业务迁移至Skype已成定局，MSN将成为历史。
又一个昨日之星的衰落警示我们：生于忧患，死于安乐。
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