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The author:(作者)aaapublished in(发表于) 2013/12/21 23:23:19 Nokia and Motorola， BlackBerry finally Epiphany，
Nokia and Motorola, BlackBerry finally Epiphany-BlackBerry, BlackBerry-IT information Nokia and Motorola, BlackBerry finally Epiphany
As a cliff trying to torment the Smartphone, BlackBerry has apparently been unable to stick to the high end of the market and Apple Samsung contest. As the latest self-help initiatives, on December 19, the BlackBerry announced that will work with the Foxconn, joint research and development of a cheap BlackBerry smartphones.
BlackBerry announced already and Foxconn have signed a five-year cooperation agreement, the two sides will develop cheap smartphones, mainly for national sales in emerging markets.
The two sides are expected to be in March or April next year, sold the first joint research and development of cheap mobile phone, cheap mobile phone, will be paid by the company in Indonesia and Brazil factory production.
BlackBerry CEO John s. Chen stressed that these cheap phones, will also carry a BlackBerry 10 operating system. BlackBerry 10 systems, BlackBerry low-end high school will be established relatively complete product line, of course, the BlackBerry will never be repeated mobile phone industry have sea tactics .
John s. Chen implied in conversation, and after Foxconn's cooperation, the BlackBerry company walks on two legs, can continue in the development of high-end phones, the BlackBerry focusing on enterprise market, software development and mobile device management, but Foxconn can help BlackBerry mining potential of emerging markets.
In fact, with the arrival of John s. Chen and BlackBerry management exchange transfusion, BlackBerry's own self-help strategies also adapted. Zhiqian, Hayes, as a representative of the previous BlackBerry's management has announced, will give up the consumer mobile market, fully to their traditional strengths of the enterprise market. It is clear that working with Foxconn shows that BlackBerry is not willing to give up cheap mobile phone market in emerging countries facing the general public.
Foxconn is the world's largest contract electronics manufacturers, long-term production of high-end phones and Tablet products for Apple. It is clear that Foxconn has plenty of cost control and research and development capabilities, high quality cheap phone for BlackBerry development.
Currently, Samsung and Apple both, already dominates the high-end smartphone market in the world. Manufacturers such as Nokia, Motorola mobility, has cost less than $ 200 cheaper phones, viewed as a magic continues to gain a foothold in the market. Nokia launched a low-end (entry-level) Lumia cell phones by consumers rush into, in addition, Motorola launches cheaper mobile phone Moto-G, also gained good market response. Analysts believe that Nokia, Motorola, BlackBerry in the same situations, perhaps also from their cheap cell phone policy, won a kind of light .
看看诺基亚和摩托罗拉，黑莓终于顿悟了 - 黑莓,BlackBerry - IT资讯看看诺基亚和摩托罗拉，黑莓终于顿悟了
作为一家在悬崖边苦苦煎熬的智能手机厂商，黑莓显然已经无法继续固守高端市场和苹果三星较量。作为最新的自救举措，12月19日，黑莓宣布，将和富士康合作，联合研发一款廉价黑莓智能机。
黑莓宣布，已经和富士康签署了一个为期五年的合作协议，双方将研发廉价智能手机，主要面向新兴市场国家销售。
双方预计将会在明年的三四月，销售第一款联合研发的廉价手机，这些廉价手机，将会由富士康在印度尼西亚和巴西的工厂生产。
黑莓CEO程守宗强调，这些廉价手机，也将搭载黑莓10操作系统。这样在黑莓10系统中，黑莓将建立高中低端较为完整的产品线，当然黑莓不会再重演手机行业曾经的机海战术。
程守宗在谈话中暗示，在和富士康合作之后，黑莓公司将实现两条腿走路，黑莓可以继续中高端手机的研发、关注企业市场、软件开发和移动设备管理，而富士康可以帮助黑莓挖掘潜力巨大的新兴国家市场。
实际上，随着程守宗的到来和黑莓管理层的大换血，黑莓也在对自身的自救战略进行调整。之前，海因斯为代表的上一届黑莓管理层曾宣布，未来将会放弃消费者手机市场，全面关注自身有传统优势的企业市场。显然，和富士康的合作表明，黑莓并不愿意放弃新兴国家面向普通大众的廉价手机市场。
富士康是全球最大的电子代工大厂，长期为苹果生产高端手机和平板产品。显然，富士康具有足够的成本控制和研发能力，为黑莓研发出高性价比的廉价手机。
目前，三星电子和苹果两家，已经垄断了全球的高端智能手机市场。而诺基亚、摩托罗拉移动等厂商，已经将价格低于200美元的廉价手机，视为一个在市场继续立足的法宝。目前诺基亚推出的低端（入门级）Lumia手机，受到消费者热捧，另外，摩托罗拉推出的廉价手机Moto-G，也获得了不错的市场反响。分析认为，和诺基亚、摩托罗拉处境相同的黑莓，或许也从他们的廉价手机策略，获得了某种启迪。
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