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The author:(作者)aaapublished in(发表于) 2013/12/24 6:43:16 Forbes： millet enough to challenge Apple in China，
Forbes: Apple-millet millet to the China challenge, Forbes, Apple, Google-IT information Forbes: millet to the China challenge Apple
United States Forbes Magazine Web site today entitled the millet in China what had been learned from Apple and Google smart phone experience? (What China's Xiaomi Has Learned From Google And Apple About Smartphones) review article said that by learning from Google and Apple, Remy had accumulated a wealth of experience, enough to challenge Apple in the Chinese market.
Following is the full text articles:
Once upon a time, all enterprises in China are referred to as "units", rather than the company. They are owned by the Government, under Government control, and in a centrally planned economy, rather than the interests of consumers in the first official status.
Today, China's "system of Government," firms are still referred to as "unit". However, in the "enterprise system", has been a lot of changes.
These companies from the United States competitors learned a lot of things. They are privately owned and controlled by a new generation of entrepreneurs, priority is given to the interests of consumers and non-official.
Cheap Smartphone maker millet is one of them.
Millet draws on experience of Google and Apple. From Google, and it learned to open operating systems, and to win the support of consumers.
WSJ writer baoluo·mazuer (Paul Mazur) writes: "millet is divided into Chinese and English versions of the operating system, which can be downloaded to computers around the world. Digital enthusiasts to own millet mobile phone, you can experience millet interface of the operating system. ”
From Apple, and Remy learned brand marketing .
Masuhr wrote: "in order to cultivate fan groups, Remy let users and fans directly involved in the research and development of new features and upgrades to the operating system. Millet is the operating system based on Google's Android development. ”
Millet also learned to compete relies on innovation rather than a fortress. Author of the book the Beta China hamishi·maikenqi (Hamish McKenzie) writes: "Kingdom of China was seen as the stronghold, but now has been ready for Internet innovation, and millet will serve as the vanguard. ”
McKenzie said: "something like the Apple, Remy design and control of the mobile phone operating system, creating an end-to-end user experience, ease of use for the. ”
Forbes magazine writer PAMI·aoersen (Parmy Olson), Remy "apples a year was completed in one week."
Google and Apple experience to help Remy had accumulated sufficient experience in order to challenge Apple in the Chinese market. Price is a big advantage.
What my next millet? South-East Asia? We'll see what happens.
福布斯：小米足以在中国挑战苹果 - 小米,福布斯,苹果,谷歌 - IT资讯福布斯：小米足以在中国挑战苹果
美国《福布斯》杂志网站今天发表题为《中国的小米从苹果和谷歌学到了哪些智能手机经验？》(What China's Xiaomi Has Learned From Google And Apple About Smartphones)的评论文章称，通过向谷歌和苹果学习，小米已经积累了丰富经验，足以在中国市场挑战苹果。
以下为文章全文：
曾几何时，中国的所有企业都被称为“单位”，而非公司。它们归政府所有，受政府管理，身处中央计划经济体系，把官员而非消费者的权益放在优先地位。
如今，中国“政府系统”内的企业仍被称为“单位”。但是，在“企业系统”中，情况已经有了很大变化。
这些公司从美国的竞争对手那里学到了很多东西。它们归私人所有，并由新一代的企业家掌控，优先考虑消费者而非官员的权益。
廉价智能手机厂商小米正是其中一员。
小米借鉴了谷歌和苹果的经验。从谷歌身上，它学会了采用开放操作系统，并藉此赢得了消费者的拥戴。
《华尔街日报》撰稿人保罗·马祖尔(Paul Mazur)写道：“小米的操作系统分为中文和英文两个版本，可以被下载到全球各地的计算机上。数码爱好者无需拥有小米手机，即可体验小米操作系统的界面。”
而从苹果身上，小米学会了品牌营销。
马祖尔写道：“为了培育粉丝群体，小米让用户和粉丝直接参与到操作系统的新功能和升级的研发中。小米操作系统是基于谷歌Android研发的。”
小米还学会了依靠创新而非山寨展开竞争。《Beta China》一书的作者哈米什·麦肯齐(Hamish McKenzie)写道：“中国曾被视为山寨王国，如今却已经做好了互联网创新的准备，而小米将担任急先锋。”
麦肯齐称：“与苹果类似，小米设计并掌控了手机操作系统，创造了一种端对端的用户体验，以易用性为本。”
《福布斯》杂志撰稿人帕米·奥尔森(Parmy Olson)则表示，小米“在一周内完成了苹果一年的工作”。
谷歌和苹果的经验帮助小米积累了足够的经验，以在中国市场挑战苹果。价格是它的一大优势。
下一个小米在哪里？东南亚吗？我们拭目以待。
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