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The author:(作者)aaapublished in(发表于) 2013/12/24 6:43:18 Huawei ZTE follow millet， millet aimed at Apple，
Huawei ZTE follow millet, millet aim at Apple-ZTE, Huawei, Remy-IT information Huawei ZTE follow millet, millet aim at Apple
According to a report in the South China Morning Post, Telecom double giant ZTE, Huawei last week staged a fierce in each blog "new fashion" wars for their own branded Smartphones that appeared one after another, intended to follow the "millet phone" to success. However, the "King of fashion" millet itself did not make the effort regardless of the two challengers, and Rasputin's ability to catch up with the global technology giant Apple's footsteps, side by side down the millet brand to the world's new ambitious goals.
Huawei Vice President Yu Chengdong Huawei launched high profile glory in Beijing after a series of intelligent machines, have been releasing microblogging for its propaganda. Huawei company under the brand name of glory independent, meaning it would follow the example of millet, put the long-term objective to young, hip consumers. The target group-oriented products a unique look, at one point millet presented as "King of fashion".
Micro-Bo Yu Chengdong to sell Huawei's latest series of glory, glory 3C RAM cost less than a thousand dollars. He encouraged consumer smartphones, and the glory of the Internet launch of summer millet company with high red rice at low prices compare.
Another fun thing to do is seek security protection software qihoo 360 Zhou hongyi, founder Yu Chengdong support. Zhou hongyi's relationship with millet founder Lei June subtle, so Zhou hongyi of Huawei and the glory series support and therefore is not surprising. Zhou hongyi a microblogging message to glorify himself impressed with 3C, this intelligent machine cost 798 Yuan, low price red rice and millet handset priced at only $ 1 worth of difference.
Meanwhile, General Manager of ZTE mobile phone product line Ni Fei are frequently active in Twitter, published a series of blog posts a high profile publicity ZTE Corporation Nubia series smartphones. ZTE in Nubia in two weeks ago by means of Internet marketing brand, with surprisingly similar to millet online means. Is different from Huawei, ZTE's flagship high-end machines, two Nubia smart respectively, at 1499 and 1999, we can see that ZTE is more mainstream to millet comparable to high-end machines.
In addition, Ni Fei Vice President Kan yulun both Nubia and ZTE z5s expressed satisfaction with the mini in the popularization of the Internet. 1499 Nubia z5s mini price, at the time of the first round of the sale, with only four minutes and 1 seconds off with huge orders of 83,000.
In short, Huawei, ZTE moved to Internet marketing strategy can be said to be, out of millet phone network marketing success case of imitation and Chase. Of course they became struck by the ultimate success of the inverse "modern family" has yet to be an eyesore.
The article pointed out that, when still keen on the domestic market, ZTE, Huawei, millet's attention has been focused on the international market, with a view to hot millet phones exported to all over the world. According to the former Vice President of Google's Android project, is now Vice President of millet Hugo Barra revealed, millet or has signed a distribution list, you can help give millet to the vision of the world.
Tweets posted Hugo Barra shows that millet co-founder Lin Bin with the handset distributor Brightstar's Marcelo Claure, Chairman of the Board meeting. Brightstar Corporation has been stationed in 50 countries, is the 58th-largest private company in the world, has much strength.
Lei June hired Barra is one of the important purposes to help Remy new international market outside China and Asian markets. Remy Corporation is still in mainland China as the main market, the recent attack Hong Kong, Taiwan regions and some South Asian countries.
华为中兴效仿小米，小米瞄准苹果 - 中兴,华为,小米 - IT资讯华为中兴效仿小米，小米瞄准苹果
据《南华早报》报道，电信双巨头中兴、华为过去一周在各自博客上演一场激烈的“新时尚一族”之战，相继为自家品牌智能机造势，意在效仿“小米手机”的成功之道。然而，“时尚之王”小米本身倒是没有精力理会这两位挑战者，而苦心孤诣力追全球科技巨头苹果的脚步，并立下将小米品牌推向全球的新宏伟目标。
华为副总裁余承东在华为在京高调推出荣耀系列智能机之后，不断发布微博为华为宣传。华为公司将旗下品牌荣耀独立之举，也意味着其将效仿小米，把长远目标放至年轻时尚的消费者群体。这一目标群体注重产品的时尚外观，曾一度将小米捧为“时尚之王”。
余承东的微博大多用来宣传华为最新推出的荣耀系列，其中荣耀3C 1GB RAM版售价不到千元。他鼓励互联网消费者将荣耀智能机与小米公司暑期推出的高配低价红米作一比较。
另一有趣之举是余承东寻求安全防护软件奇虎360创始人周鸿祎的支持。而周鸿祎与小米创始人雷军之间的关系微妙，这样一来，周鸿祎对华为和荣耀系列的支持也因此不足为奇。周鸿祎本人的一则微博消息则对荣耀3C大加赞赏，这款智能机售价798元，和小米低价款红米手机的售价仅1元之差。
另一方面，中兴移动手机产品线总经理倪飞也频繁活跃在微博圈，发表一系列博文高调宣传中兴公司Nubia系列智能机。中兴在两周前通过互联网营销手段重推Nubia品牌，此举跟小米网销手段惊人相似。而与华为不同的是，中兴主打中高端机，两款Nubia智能机售价分别为1499元和1999元，由此可见，中兴更像是向小米主流高端机看齐。
另外，倪飞和中兴副总裁阚玉伦两人都对Nubia z5s mini在互联网的推广表示满意。售价1499元的Nubia z5s mini，在首轮开卖之时，仅用1分48秒时间便砍下8.3万台的巨额订单量。
总之，华为、中兴转战互联网营销的战略可以说是出于对小米手机网络营销成功案列的模仿和追赶。当然他们最终能否成功逆袭成为“新时尚一族”，仍有待观瞻。
文章指出，当中兴、华为仍热衷于国内市场的时候，小米的目光则已经聚焦国际市场，以期将小米手机热销款出口到世界各地。据前谷歌安卓项目副总裁、现小米副总裁Hugo Barra透露，小米或已签下一份分销大单，可以帮助小米实现走向世界之大计。
Hugo Barra的一则微博显示，小米联合创始人林斌与手机经销商Brightstar的董事会主席Marcelo Claure举行会议。Brightstar公司已进驻50个国家，是全世界第58大私有公司，颇具实力。
雷军聘请Barra的一个重要目的是帮助小米拓展中国和亚洲市场以外的国际新市场。小米公司目前仍以中国大陆为主要市场，近期进击香港、台湾地区和一些南亚国家。
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