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The author:(作者)aaapublished in(发表于) 2013/12/24 6:43:34 Millet 80% mobile Internet rate， has invested outside Cody，
Millet 80% mobile Internet rate, has invested in foreign di-millet, Internet access rates, Mai di-IT outside information Millet 80% mobile Internet rate, outside investment di
State-owned mobile phone manufacturers have recently been pioneering, completely unique and different handset brands before, using the Internet to sell mobile phones. I don't think this is millet has done for years, right? Why the mobile phone manufacturers, including Huawei, OPPO, gionee, have declared independence to the end? I talked to many people, including President after independence, replica mobile handsets from manufacturers such as a company name is mentioned: millet.
Recently on millet internal Conference to share a data: millet is expected to have sales of 18 million to 19 million mobile phones this year, reaching RMB 30 billion, inclusive of sales tax. 2014 Lei June shipments is expected to double sales of 50 billion. This year, Huawei, ZTE and Lenovo that three shipments of handset manufacturers is 40 million, $ 37 million, $ 35 million, millet's margins could reach 40%, Chinese traditional poor mobile phone manufacturers ' profit margins are low, only about 10%.
Calling 2G times just need, like 4G and 3G, the Internet will continue to be required. Internet companies know this, and their layouts at the entrance have much more depth than we thought. Recently and who are currently working with millet for new business startups founder chat, share some information he gave me.
IPhone users in China at present day Internet access rate is not high, only to nearly 20%because although iPhone sold 100 million units worldwide each year, but in China, in many cases it is used as a gift, pop in a local tyrant, and everyone apart from talking on the phone with it, nor anything.
State-owned cell phone China is lower, only about 10%. Everyone guess which cell phone Internet access rates are highest, the answer is millet. Millet Internet rate up to 80%, while the new application in the 4G era, will no doubt increase millet mobile Internet rates. Traffic is King era, as we all know, Internet rates rival manufacturers ' Association what it means.
I asked the founders, the 80% is how to achieve it? He thinks millet really is an Internet company, not a hardware company. For example, if you use millet phone and harass you every day there has been a new number, you give the system inform me, this is a crook number, Remy would have to store this information in their own cloud servers, when you reached a certain number of reporting this number, this phony number, they will not go in all the millet phone users.
This is the user experience, similar applications there are many. Traditional phone makers also have their own software sector, but not yet using this thinking to do, there is no such product.
Millet are layouts in the 4G era, the entrance to the Terminal to the Internet so that users can use it. I learned the news: millet had to invest in a home free of charge for businesses such as cafes, restaurants, Airport offers Wi-Fi Internet access, as well as the installation and maintenance of start-up companies, outside Cody's the name .
Outside the di was established in 2007, the models are: when the guests by Andy offer solutions when you access WiFi, will first see Andy outside navigation Home and outside di by advertising revenue on the landing page . Andy outside investment is also one of millet to seize the Internet entrance path, forming their own moat.
Back to the question at the beginning, why do these companies announced at the end of the independent from parent brand, cell phone? Just wanted to sell mobile phones on the Internet? Of course not, about foresight to understand after millet way of doing Internet cell phones, read why millet the first micro-marketing, rice kills 1.5 million units in a few minutes. 4G times, Internet access is required, while consumers are demanding and disloyal, selling cell phones, more selling user experience.
Just do not know whether these traditional vendors realize too late.
小米手机上网率高达80%，已投资迈外迪 - 小米,上网率,迈外迪 - IT资讯小米手机上网率高达80%，已投资迈外迪
国有手机厂商最近纷纷有人出来创业，完全独一一个与之前手机不一样的品牌，用互联网方式卖手机。我想这不是小米做了很多年的事吗？为何现在这个点包括华为、OPPO、金立在内的手机厂商，纷纷年末宣布要独立？我采访的众多人中，包括独立后的掌门人、山寨手机厂商等不断提及的一个公司名字是：小米。
最近有参加小米内部会议的人给我分享了一个数据：今年小米预计已销售1800万到1900万台手机，达到300亿元含税销售额。2014年雷军预计出货量将会翻番，销售额达到500亿。今年华为、中兴、联想这三家手机厂商出货量分别是4000万、3700万、3500万，小米的利润率能达到40%，而中华酷联这些传统的手机厂商的利润率则低的可怜，只有10%左右。
2G时代打电话是刚需，4G时代与3G一样，上网将持续是刚需。互联网公司们深知这一点，且他们在入口方面布局比我们想得深度得多。最近和一位目前正与小米进行合作新业务的创业公司创始人聊天，他给我分享了一些数据。
iPhone用户目前在中国每天上网率不高，只有将近20%，因为虽然每年iPhone在全球卖到1亿台，但在中国，很多情况下它被当作一种礼品，在土豪中流行，且大家除了用它讲电话外，也不会干别的。
国有手机中华酷联则更低，只有10%左右。大家猜猜哪个手机的上网率最高，答案是小米。小米上网率达到80%，而在4G时代产生的新的应用，将毫无疑问增加小米手机上网率。流量是王的时代，大家也都明白，上网率对手机厂商会意味着什么。
我问那名创始人，这个80%是怎么实现的呢？他认为小米真心是一家互联网公司，不是一家硬件公司。举个例子，如果你用小米手机，有一个陌生号码每天骚扰你，你给系统举报说这是一个骗子号码，小米就会把这个讯息储存在自己云服务器，当举报这个号码的人数达到一定数量时，这个骗子号码就打不进去所有小米手机用户。
这就是用户体验，类似应用还有很多。传统手机厂商们虽然也都有自己软件部门，但真正用这个思维来做的根本还没有，没有这种做产品的感觉。
小米现在正布局各种可以在4G时代、让用户可使用它终端来上网的入口。我了解到的消息：小米已经投资一家免费为咖啡馆、西餐厅、机场等商家提供Wi-Fi上网设备、以及安装和维护服务的创业公司，名字叫迈外迪。
迈外迪成立于2007年，商业模式是：当客人们通过迈外迪提供的解决方案接入WiFi时，会先看到迈外迪导航首页，而迈外迪通过在登陆页面上投放广告获得收入。投资迈外迪也是小米抢占互联网入口的一个路径，形成自己护城河。
回到开头问题，为什么这些公司在年底时都宣布要脱离母品牌、独立做手机呢？难道仅仅是想在互联网上卖手机吗？当然不是，大概是后知后觉看懂了小米做互联网手机的方式，看懂了为什么小米首次微信营销，150万台在几分钟之内被米粉秒杀。4G时代，上网是刚需，同时消费者是挑剔和不忠诚的，卖手机，更多卖的是用户体验。
只是不知道这些传统手机厂商是否醒悟得太晚。
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