Go homepage(回首页) Upload pictures (上传图片) Write articles (发文字帖)
The author:(作者)aaapublished in(发表于) 2013/12/24 6:43:37 Mobile and Apple today officially hands， dressing gowns for 6 years in love painting period，
Mobile and Apple today formally joined hands and 6 year draw period love run-iPhone5s,iPhone5c, mobile iPhone5s, mobile iPhone5c, China Mobile, Apple-IT information Mobile and Apple today officially hands, dressing gowns for 6 years in love painting period
Today, Apple announced together with China Mobile, the two sides reached a long-term agreement, formally introduced iPhone, this means moving hold 700 million mobile phone users in the near future will launch iPhone contract, the 6-year-old "love" finally drew to a close.
According to the agreement, China Mobile and Apple will be held January 17, 2014 in the Chinese mainland's Mobile Business Hall and Apple retail stores offer iPhone5s and iPhone5c. Starting from December 25, 2013, through China Mobile's official website and 10,086 customer service hotline for the user to make a reservation.
First try the "Apple" taste
On September 11, Apple released a new generation of smartphones and iPhone 5C iPhone 5s. Apple's press release did not mention these two iPhone supports TD-LTE network, but on the Ministry Internet site network access license, TD-LTE standard iPhone and 5s in August 30, had been given a network license, which means moving into iPhone without technical barriers.
After a few months, moving around on when to introduce iPhone rumors were coming thick and, because at that time the Ministry has not yet issued 4G licenses, so most of the rumors surrounding the 4G licensing soon after. On December 4, the miit official handed out three TD-LTE 4G licence, China Mobile introduce iPhone last "obstacles" removed.
After licensing, foreign media rumors began to increase, but move the official Tencent technology always said there was still no agreement. Rumors up to 18th, 2013-moving at the worldwide Partner Conference, China Mobile Chairman XI guohua said Tencent technology exclusive interview in person, "and Apple's negotiations are still in progress, today will not announce the introduction of iPhone. ”
Tencent technology, according to people close to the disclosure, announced delays, mainly because both sides remained divided on the subsidies into. It is well known that Apple's handset subsidies for carriers have always been demanding, and these subsidies will cost operators a lot of costs. Such as China Unicom, China Telecom in introducing iPhone subsidies are small, and the final outcome proved, it is simply "loss making" of trading.
This person also revealed that Apple made some concessions this time, known as the lowest in history and China Mobile signed a resale agreement, specifically how much is still unknown, but China Mobile sitting on over 700 million users, Apple could not turn a blind eye. At present, related products and contract packages being prepared.
IPhone how much damage? China Unicom is first to introduce iPhone as an example, after introducing iPhone, poor performance on their profit targets, on the face of it, but established a Unicom's 3G reputation, brought a 3G user and data revenue growth in Smartphone sales and pulling the 1000-1500 level. More important is that China Unicom with iPhone development community such as suning and GOME channels available for mobile phones. At the same time, iPhone help China Mobile, China Unicom has poached many GSM users.
3G to say the move was a failure, and 4G if any iPhone so that stars can not only save situations, and can achieve rapid change of traffic operation. In addition, will also bring more users to move, especially the high-end users. According to an online poll Tencent technology, 50.25% users move the introduction of iPhone purchasers will be selected once, ahead of all the options first, followed by 17.83% users choose to purchase the purchase, after the version is 10.29% Unicom Edition and of the telecommunications.
Although not until I moved into iPhone, but services to iPhone users are often kept. Moving around recently launched Hong Kong version iPhone 5s/5C free upgrades 4G's business, after upgrading to TD-LTE experience with the 4G network of high-speed mobile Internet access.
Data showed that China Mobile network, approximately 45 million people use the other version of the iPhone. After the official introduction, they move the contract are expected to upgrade to the version of the iPhone. Market expected to move, in addition to bringing more users, there could be sales of the iPhone helped Apple increase from 20 million to 25 million.
6 years in love running draw period
Apple iPhone is already in more than 100 countries and regions, with more than more than 240 carriers sales, but still before the world's largest mobile carrier, China Mobile did not attend.
In fact, China Mobile fell for iPhone, is Apple at first began to cooperate with domestic carriers. Early in 2007, the iPhone in the United States market, the rage. In November of that year, China Mobile data Minister Gao Nianshu, who came to Apple headquarters, to discuss the iPhone into China.
In January 2008, China Mobile said, has suspended negotiations with Apple. But five months later, at the Apple Worldwide Developers Conference, when Apple CEO says, 3G into mainland China version of the iPhone is expected to be in the year, but still need to wait for regulatory approval. According to people familiar with the situation said, when talks turn Apple concessions no longer adhere to the revenue-sharing model, both sides to resume negotiations.
By the year 2009, China issued 3G licenses. China Unicom Chairman Chang Xiaobing to lead China Unicom negotiating team talks with Apple in the United States, and on August 28 of that year, the two sides announced a 3-year contracts two 3G iPhone mobile phone sales in mainland China, and signed an exclusive distribution agreement, China Unicom, Apple only authorized the sale of telecom operators in the Mainland for a period of two years. Then start moving because of innovation 3G standard TD-SCDMA, Apple said arrangements developed TD design but also a process, but said they would fully support the TD-LTE (4G).
Move through subsequent years never gave up in negotiations with Apple, delay in holding hands is primarily two specific articles, such as differences in income distribution.
But Apple performance pressures forced it to move as soon as possible tie-up. Apple's market share in China in recent years is no small challenge. Third quarter of this year, Apple's sales fell 14% in greater China, only US $ 4.6 billion. According to market research firm Canalys data, a quarter of Apple's Smartphone market share in China fell to 5%, ranked seventh. Samsung share leader with 18%.
In the long term, cooperation with China Mobile in China, Apple may be able to reverse the decline in decline. Institutions predict that cooperation with the move will bring Apple 759 million potential new customers, the company 17 million surge in new customers and revenues of at least $ 3 billion.
4G is also a big factor behind Apple and China Mobile cooperation. 4G license issued, may in the 4G era, both sides bring a better experience for the user, in order to achieve a win-win situation. In other words, the 4G of China Mobile and Apple are big business.
After the honeymoon, their troubles
China Mobile currently has yet to announce the purchase of iPhone packages, but speculation, its basic mode and telecoms, China Unicom will be "converging". In telecommunications and Unicom and Apple collaborate in succession this year, has been significantly increased market penetration of the iPhone, and even in the high-end market approaching saturation. This means move takes more work on low-end consumers contract value needs to be more impressive.
Need a particular rates and coverage. It is reported that China Mobile's initial plan is to provide 600M/50 Yuan, 1G/70 Yuan, 2G/100 Yuan, 3G/130 Yuan, 5G/180 yuan flow packages. Although there is a user that, at 100Mbps network speeds, these flows will be used up soon. Even in the actual rate, such flows is clearly insufficient, coupled with charges too high will inevitably affect the iPhone user experience. On the cover, although in the 4G network in the race, but the network also needs a long time. China Mobile on 3G on the same starting line, but because of the quality of the network, user wastage.
Second, 2014 for move, should is expenditure heavy of a years, move target is to built global maximum of 4G network, currently is accelerated advance network deployment, next year construction base station over 500,000 Department, years in the is expected to has 100 a city has 4G commercial conditions, to next year end of will expansion to over 340 a city, plus to universal 4G, on thousand Yuan phone commercial of subsidies, mobile how balance purchased machine subsidies and network construction inputs Xia profit declined of potential dangerous is future faced of maximum problem.
For Apple, after the agreement reached between the parties, there are bound to be the initial iPhone sales surge, but rapid growth is temporary. In the long run, determinants of operators subsidies is not the iPhone WINS, Apple continues to fierce market competition with Samsung and other mobile phone companies. As the representative of China, millet for emergence of China-made mobile phones, especially domestic brands thousands of 4G mobile phones in the first quarter of next year to market, these products are more or less affect iPhone sales.
In addition, the Chinese smartphone market is saturated, the domestic Smartphone costs much lower than foreign products, which are very attractive to people two or three cities. According to data from Analysys shows that over 88% in the third quarter when Chinese consumers to buy smart phones cost less than $ 3,000, while Apple's iPhone 5s price in excess of 5,000 yuan in China, 5C price exceeds 4,500 Yuan.
However, for mobile users, and was looking forward to for a long time the boots finally fell to the ground, then look at moving moves.
移动与苹果今正式牵手，6年恋爱长跑画句号 - iPhone5s,iPhone5c,移动iPhone5s,移动iPhone5c,中国移动,苹果 - IT资讯移动与苹果今正式牵手，6年恋爱长跑画句号
今日，苹果公司与中国移动共同宣布，双方达成长期协议，正式引入iPhone，这意味着拥7亿手机用户的中移动在不久后将推出iPhone合约机，这场长达6年之久的“恋爱”终于画上了句号。
根据协议，中国移动和苹果公司将于2014年1月17日分别在中国内地的移动营业厅和苹果零售店正式发售iPhone5s和iPhone5c。从2013年12月25日开始，通过中国移动官方网站和10086客服热线面向用户进行预订。
首尝“苹果”滋味
9月11日，苹果公司发布了新一代智能手机产品iPhone 5s和iPhone 5c。虽然苹果在发布会上并未提及这两款iPhone是否支持TD-LTE网络，但在工信部入网许可证查询网站中，TD-LTE制式的iPhone 5s和5c在8月30日已获得了入网许可，这也说明中移动引入iPhone已无技术障碍。
此后几个月，关于中移动何时引入iPhone的传言铺天盖地而来，由于当时工信部还未发放4G牌照，所以多数传言围绕在4G牌照发放后不久。12月4日，工信部正式发放了三张TD-LTE 4G牌照，中移动引入iPhone的最后一道“障碍”消除。
发牌之后，外媒传言开始陆续增多，但中移动官方对腾讯科技始终表示还没有达成协议。在传言最多的18日，也就是2013中移动全球合作伙伴大会上，中移动董事长奚国华在接受腾讯科技独家采访时亲口表示，“和苹果公司的谈判还在进行中，今日不会宣布引入iPhone。”
据相关知情人士向腾讯科技透露，迟迟不能宣布，主要还是因为双方在补贴分成上仍存分歧。众所周知，苹果对运营商手机补贴向来要求苛刻，而这些补贴将花掉运营商大量的费用。如中国联通、中国电信此前在引入iPhone时补贴都不小，而最后的结局证明，这只不过是“赔本赚吆喝”的买卖而已。
该人士还透露，此次苹果公司做出了一定让步，号称历史上最低价与中移动签了转售协议，具体多少目前还无从得知，但中移动坐拥着7亿用户，苹果不可能视而不见。目前，相关产品和合约套餐正在准备中。
iPhone究竟有多大杀伤力？还是以最先引入iPhone的中国联通为例，自引入iPhone后，其在利润指标上表现不佳，表面上看虽然亏了，但是却树立了联通在3G领域的口碑，带来了3G用户和数据业务收入的增长，并拉动了1000-1500元级别智能手机的销售。更重要的是，中国联通借助iPhone开发了苏宁、国美等社会渠道发售手机。同时，iPhone也帮助中国联通挖走了很多中国移动全球通用户。
3G时代的中移动可以说是失败的，4G时代如果有了iPhone这样的明星机不但可以挽回局面，而且可以实现流量经营的快速转变。此外，还将为中移动带来更多的用户，尤其是高端用户。据腾讯科技此前一份网络民意调查显示，有50.25%的用户表示一旦中移动引入iPhone后会选择购买，排在所有选项第一位，其次是17.83%的用户择购买购机，之后分别是10.29%的联通版和9.39%的电信版。
尽管中移动之前始终没有引入iPhone，但为iPhone用户提供的服务却经常不断。如近来中移动各地推出了港版iPhone 5s/5c免费升级4G的业务，升级之后即可在有TD-LTE的4G网络下体验高速移动上网。
有数据显示，在中国移动网络上约有4500万用户使用其它版本的iPhone。正式引入之后，这些用户有望升级至中移动合约版的iPhone。市场预计，除了为中移动带来更多用户之外，也将可能帮苹果增加2000万至2500万的iPhone销量。
6年恋爱长跑画句号
苹果iPhone目前已经在超过100个国家和地区的240多家运营商销售，但世界最大的移动运营商中国移动在此之前仍然缺席。
其实，中国移动很早就看上了iPhone，其是国内第一家与苹果开始洽谈合作的运营商。早在2007年，iPhone在美国上市，风靡一时。当年11月，中国移动数据部部长高念书等人就来到苹果总部，洽谈将iPhone引入中国事宜。
2008年1月，中移动表示，已暂停与苹果的谈判。但五个月后，在苹果全球开发者大会上，当时的苹果CEO称，3G版iPhone有望在年内进入中国内地，但还需要等待监管部门的批准。据知情人士透露，当时谈判的转机在于，苹果公司让步，不再坚持收入分成模式，双方重启谈判。
到了2009年，中国发放3G牌照。中国联通董事长常小兵带领中国联通谈判小组赴美与苹果谈判，同年8月28日，双方宣布达成为期3年的合约在中国大陆销售两款3G iPhone手机，并签订了独家经销协议，中国联通成为苹果在大陆的唯一授权销售的电信运营商，期限为两年。当年的中移动由于开始运营自主创新的3G制式TD-SCDMA，苹果方面表示安排开发TD制式还要一个过程，但确表示会全力支持TD-LTE(4G)。
随后的几年中移动从未放弃与苹果的谈判，两家迟迟未牵手主要还是一些具体条款如收入分配上存在分歧。
但苹果在业绩上的压力迫使其需尽快与中移动结盟。近年来苹果在华市场份额受到不小的挑战。今年第三财季，苹果公司的大中华区销售额同比下降14%，仅46亿美元。根据市场研究公司Canalys的数据，这一季度，苹果公司在中国智能手机市场的份额跌至5%，排名第七。而三星以18%的份额领先。
从长远来看，与中国移动合作苹果公司或许可以扭转在华下滑颓势。有机构预测，与中移动合作会为苹果带来7.59亿潜在新客户，使公司激增1700万新客户和至少30亿美元的营业收入。
4G亦是推动苹果和中移动合作的一大因素。随着4G牌照正式发放，双方合作可能会在4G时代为用户带来更优质的体验，从而实现双赢。换言之，4G对中移动和苹果都是一大商机。
蜜月后各自的烦恼
中移动目前其还没有公布购买iPhone的套餐方案，但外界猜测，其基本模式与电信、联通将“殊途同归”。而在电信和联通相继和苹果展开合作的这几年里，iPhone的市场普及率已经大幅提高，在高端市场甚至逼近饱和。这意味着中移动需要花更多心思在中低端消费者身上，合约机性价比需要更给力。
需要特别指出的是资费和覆盖。据悉，目前中国移动的初步计划是提供600M/50元、1G/70元、2G/100元、3G/130元、5G/180元的流量套餐服务。但有用户认为，在100Mbps的网络速度下，这些流量将会很快使用完毕。即便是在实际速率下，这样的流量也显然不够，加上资费过高势必会影响iPhone用户的体验。覆盖上，虽然在4G建网起跑快，但网络优化同样需要很长时间。中国移动在3G网络上同样起跑快，但由于网络质量，用户流失严重。
其次，2014年对于中移动而言应是开支沉重的一年，中移动目标是要建成全球最大的4G网络，目前正在加快推进网络部署，明年建设基站超过50万部，年中预计有100个城市具备4G商用条件，到明年年底将拓展至逾340个城市，加上为了普及4G，对千元手机商的补贴，中国移动如何平衡购机补贴和网络建设投入下利润下降的潜在危险是未来面临的最大难题。
而对于苹果公司而言，双方协议达成后，必定会有初期的iPhone销售激增，但快速增长是短暂的。从长期来看，运营商补贴并不是iPhone最终胜出的决定因素，苹果依然要与三星等手机企业进行激烈的市场竞争。而以中华酷联、小米为代表的国产手机也异军突起，尤其是明年一季度国产品牌千元4G手机的面市，这些产品或多或少会影响苹果手机的销量。
此外，中国智能手机市场正在趋于饱和，国内智能手机的成本远低于国外产品，这对二三线城市的人非常有吸引力。据易观国际的数据显示，在第三季度超过88%的中国消费者购买智能手机时花费不到3000美元，而苹果的iPhone 5s在中国售价超出5000元，5c售价超出4500元。
但无论如何，对于中移动用户来说，久盼的靴子终于落地了，接下来就看中移动的出招了。
赞