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The author:(作者)aaapublished in(发表于) 2013/12/24 6:44:03 The millet system and stronger， scary，
The millet system and stronger, look at scary-MIUI, millet system-IT information The millet system and stronger, look at scary
MIUI, Remy blasts.
On August 16, 2010, when the millet is not yet known, MIUI inside of the first release. Until a year later, MIUI first-generation millet phone on the day of the anniversary will be officially released. In August 2012, MIUI user more than 6 million, in December this figure reaches 10 million. In April this year, MIUI upgrade to V5 version July MIUI user with more than 20 million.
Today, distance users exceed 10 million a full year later, MIUI team captain, co-founder and Vice President of millet's youngest Fung Hung told Sina science and technology yesterday said that the figure of just over 30 million.
2013
"Last year, MIUI is a tool, this year is an ecological system," said Fung Hung MIUI team this year most of the work was the MIUI pushed Internet platform to lay a basis for early.
So-called basic work focused mainly on the following areas: app store, game Center, browser, online reading (reading/millet fiction), online video (/millet millet box TV), online music, theme stores and Mall of millet. "In 2013, we started from scratch, and now has formed a certain scale" Fung Hung concludes.
So-called shape, and need to be measured in numbers. For example, MIUI app store, App distribution of daily peak of about 12 million. This level is about four or five in the industry, higher on the peak distribution and about 30 million. But millet on the phone, MIUI app store have obvious advantages: distribution of 70% per cent of total.
This advantage is also reflected in other areas. Millet browser is millet's most active users of mobile phone browser, UC came in two or three browsers and QQ browser. Capable of forming such a situation, on the one hand from the MIUI and its application on millet on the phone first-mover advantage, on the other hand is MIUI millet on the phone can be optimized at the system level.
The eight areas mentioned above, in fact, is mostly covered by digital Mall of products. In the millet system, all digital content purchases are through MIUI coin meter provided by channel. Now MIUI software monthly flow has reached 35 million yuan in business, while the volume of users to 10 million years ago, this part of the business income of 5 million Yuan.
$ 35 million worth of water, both from app store distribution business, the browser navigation revenue, including from a paid theme, high-quality digital content such as music, videos, and books. Paid themes have monthly income of 1.5 million Yuan. Of course is one of the biggest contributors to the game through transport. Fung Hung gave no details, but said "high ARPU of gamers".
Several times outside the growth there is still a greater imagination, although millet this year through a series of activities to develop the user's payment habits, but MIUI's 30 million users, only the consumption of more than 1 million users have prepaid.
"MIUI only two directions this year", Fung Hung on SINA science and technology, said: the first is to improve technology and enhance the user experience and the second is building a skeleton of the ecosystem. As for the eight things mentioned above, MIUI Fung Hung said principle is to do less and less to do, "things we do not do outside of the biosphere, we do consumers access and content providers, service providers, and produce specific contents as little as possible".
Do's and don't do it, MIUI with clear boundaries. And Fung Hung management principle is, under the premise to achieve business objectives, the number of people in the less the better. Fung Hung a judgment: when the team is small, are generally more reliable; greater team, the harder it is to maintain reliable level before. And of course, the logical basis of judgment is: fly a limited number of people in the world.
According to this logic, as the size of the team as long as possible, it will start to deteriorate. Originally no system can run good team, up to a certain size we have chained to the system such as performance, KPI, enormous burden on operations. In the past few years, MIUI team from a few people, expanding to date more than 400 people, a dozen teams.
This means that Fung Hung has no way to control every detail in real time. His team too little decentralization, will become the bottleneck for promoting overall development and decentralization is too much, and brings a lot of risk. MIUI found a relative to make balanced way: set up experimental plots. In the experimental plot was millet user recruits a small group of experienced users. Equivalent to some kind of gray scale test.
This way will ensure that each team's thinking, are likely to quickly realize, through small-scale tests, took control of the new risks that may arise.
2014
With last year's time, MIUI bear out their own software and Internet services business model can be set up. Is coming in 2014, MIUI is ready to do what?
"The vast majority of our energy in the future, will go in what MIUI upgrade millet mobile phone software and hardware integration experience," Fung Hung blunt MIUI millet has a natural advantage on the phone, MIUI will focus on where there are advantages. According to the millet phone plans in the future, Fung Hung predicted by the end of next year, MIUI ecosystem of more than 60 million active users.
While millet phone can bring supported at the hardware level, but 15% is in the MIUI user brush machine users, the percentage with Fung Hung, in the words "brush brush almost all machines have." Brush-after all, there is a threshold, there is a risk of things that obviously cannot expect such a way that more non-rice ecosystem of mobile phone users into MIUI.
MIUI method you choose is to upgrade your original millet desktop products, launch the millet system. Millet compared to desktop, with the millet system not only allows the user in the form of not brushing machine can use the MIUI desktop and mobile phone users dial, SMS, contacts, and other features have also been replaced with MIUI mode, which is equivalent to "70% MIUI experience."
Millet desktop has done for over a year, now more than 2 million daily active users. Millet millet wishing to MIUI is defined as not brushing machine desktop, can bring more millet handsets of users.
In contrast, it is only a tactical strategy. MIUI real intention at the strategic level, beginning with intelligent platform, you can connect users and the products they need; however in becoming digital content providers, Internet service providers and users, pathway behind the MIUI real strategic vision is to become the user service provider throughout life.
"All the things we talked about, with PC Internet is not much difference, we just copy the mode of the PC Internet, advertising mode in addition to the mobile Internet is not too" Fung Hung told Sina science and technology that users using the PC time is less and less, consumers most of the trading activities, are more or less associated with the collection.
This breeds a lot of pathways, Fung Hung said. "You bring value to the user, users will choose you, MIUI is currently available is the value of good", he reveals future MIUI is a services society, in conjunction with MIUI. "No one has ever done this thing, we'll explore" Fung Hung denied MIUI want to do just another payment system.
In fact, MIUI this exploration has begun.
MIUI recently launched yellow page categories in a demand-dial interface. China Mobile, for example, the communications operators of different services, you might want to use different numbers to dial, users only need to enter your dial-up interface in the MIUI 10,086, would go to China Mobile's yellow pages interface, included a direct dial number for different services, and even directly click on the recharge.
Or maybe you'd like to call reservations, and when you enter your reservation number, MIUI gives restaurant yellow pages interface, the interface may be provided as well as a restaurant meal to choose from, just click to complete the order and even connected directly to the reviews of information from the public can be a key to jump to the restaurant's reviews page.
"Why do users have to call? Because you want to do something ", said Fung Hung in the MIUI contacts, do business-related products, you can bond to form a natural join. In this mode, the book becomes a merchant can customize the app store, and access phone numbers is to enter the app store.
Similar exploration will emerge in the future, while millet's goal was to make millet user tokens in your life, become users and interchange bridge in the world. "It can have a business model is amazing", Fung Hung also added MIUI is not trying to compete head-on with whom, in his view, the process is not a zero-sum game.
Fung Hung business development is divided into three stages: basic skills, routines, free play. He thinks MIUI in the country has started to enter the free stage, and also at the stage of practicing basic skills overseas.
更猛的小米系统，看看吓人 - MIUI,小米系统 - IT资讯更猛的小米系统，看看吓人
MIUI，小米的开山之作。
2010年8月16日，当小米尚不为人所知时，MIUI首个内侧版本推出。直到一年后，MIUI周年庆的当天第一代小米手机才正式发布。2012年8月，MIUI用户量超过600万，12月这个数字达到1000万。今年4月，MIUI升级到V5版本，7月MIUI用户数超过2000万。
如今，距离用户量超1000万整整一年后，MIUI团队的掌舵者、小米最年轻的联合创始人兼副总裁洪锋昨日对新浪科技表示，这个数字刚好超过3000万。
“去年MIUI还是一个工具型的产品，今年已经是一个生态系统”，洪锋说MIUI团队今年最主要的工作，就是为MIUI向互联网平台推进打下了初期的基础。
所谓基础工作主要集中在如下领域：应用商店、游戏中心、浏览器、在线阅读(多看阅读/小米小说)、在线视频(小米盒子/小米电视)、在线音乐、主题商店以及小米商城。“2013年，我们的工作从零开始，到现在已经形成了一定的规模”，洪锋总结道。
所谓的一定规模，需要用数字来衡量。例如MIUI的应用商店，目前每天的App分发量峰值约为1200万。这个水平大约在行业内排名四五位，更靠前的几家日分发量峰值约3000万。不过在小米手机上，MIUI应用商店优势明显：分发量占到总体的70%。
这个优势也在其他方面得以体现。小米浏览器是小米手机上活跃用户最多的浏览器，排在二三位的是UC浏览器和QQ浏览器。之所以能够形成这种情况，一方面源于MIUI及应用在小米手机上的先发优势，另一方面也在于MIUI在小米手机上能进行系统级的优化。
上面提到的八个方面，实际上涵盖的大多是数字商城类的产品。小米体系中，所有的数字内容购买基本都要经过MIUI提供的米币渠道。现在MIUI在软件业务上的单月流水已达3500万元，而在用户量为1000万的一年前，这部分业务的收入只有500万元。
3500万元的流水中，既包括来自应用商店分发业务、浏览器导航业务的收入，也包括来自付费的主题、高品质音乐、视频以及图书等数字内容。付费主题的月收入已有150万元。当然其中最大的贡献者是游戏联运。洪锋没有透露详细数据，但表示“游戏用户的ARPU相当高”。
数倍增速之外仍有更大的想象空间，尽管今年小米通过一系列活动培养用户的付费习惯，但目前MIUI的3000万用户中，只有100多万用户曾经充值消费。
“MIUI今年只有两个方向”，洪锋对新浪科技表示：一是改进技术、提升用户体验，二是构建生态系统的骨架。至于上面提到的八件事，洪锋说MIUI的原则是能少做就少做，“生态圈之外的事情我们不做，我们要做消费者和内容商、服务提供商的通路，尽量少产生具体的内容”。
做与不做，MIUI有明确的边界。而且洪锋的管理原则是，在能够达到业务目标的前提下，团队人数越少越好。洪锋有个判断：团队规模小的时候，一般都比较靠谱；团队越大，就越难维持之前的靠谱程度。而他这个判断的逻辑基础是：世界上靠谱的人数有限。
按照这个逻辑，随着团队规模越长越大，就会开始变质。原先没有制度都能运行良好的团队，到了一定的规模就需要通过绩效、KPI等制度来束缚，给运营带来极大的负担。过去的几年中，MIUI的团队就由最初的几个人，拓展到目前的400多人、十几个团队。
这意味着，洪锋已经没有办法实时掌控每一个细节。他对团队放权太少，会成为整体推进的瓶颈；而放权太多，又会带来很大的风险。好在MIUI找到一种相对能够两全的方法：建立试验田。试验田就是在小米用户中招募的一小批体验版用户。相当于某种灰度测试。
这种方式即能保证每个团队的想法，都有可能快速实现，又通过小规模测试的方式，控制了新尝试可能带来的风险。
用了过去一年的时间，MIUI印证了自己软件和互联网服务的商业模式能够成立。马上就要到来的2014年，MIUI又准备干些什么？
“未来我们绝大多数精力，会放在MIUI怎么提升小米手机的软硬件一体的体验”，洪锋直言MIUI在小米手机上有天然的优势，MIUI也会把主要精力放在有优势的地方。按照小米手机未来的规划，洪锋预测到明年底，MIUI生态系统的日活跃用户会超过6000万。
小米手机固然能在硬件层面带来支撑，但MIUI用户中仍有15%是刷机用户，这个比例用洪锋的话来说就是“敢刷机的差不多都已经刷了”。刷机毕竟是件有门槛、有风险的事情，显然不能指望这种方式让更多非小米手机的用户纳入MIUI的生态系统中。
MIUI选择的方式是将原有的小米桌面产品进行升级，推出小米系统。与小米桌面相比，同以应用形式存在的小米系统不单能让用户不刷机就能使用MIUI的桌面，而且用户手机的拨号、短信、联系人等功能也被替换为MIUI的模式，相当于“70%的MIUI体验”。
已经做了一年多的小米桌面，现在的日活跃用户超过200万。小米希望被定义为不刷机MIUI的小米桌面，能带来更多小米手机之外的用户。
相对而言，这仅仅是一个战术层面的策略。MIUI真正在战略层面的意图，首先是成为智能平台，可以连接用户和他们需要的产品；然而在成为数字内容提供商、互联网服务商和用户之间通路背后，MIUI真正的战略远景目标，是成为用户整个生活服务提供商。
“我们之前说的所有事情，跟PC互联网没有太大的区别，我们只不过是照抄了PC互联网的模式，除了在移动互联网不太适用的广告模式”，洪锋对新浪科技表示，用户使用PC的时间越来越少，未来用户大部分的交易行为，或多或少都与收集有关。
这里面孕育着巨大的通路，洪锋说。“你给用户带来价值，用户才会选你，MIUI目前提供的价值是好用”，他透露未来MIUI的设想是把全社会的服务，能和MIUI结合在一起。“这件事情没有人做过，我们要好好探索”，洪锋否认MIUI想做的只是另一个支付体系。
实际上，MIUI的这种探索已经开始。
最近MIUI在拨号界面推出了黄页类产品。以中国移动为例，这家通讯运营商的不同服务，可能要使用到不同的号码拨打，而在MIUI中用户只需要在拨号界面输入10086，就能转到中国移动的黄页界面，列有不同服务的直拨号码，甚至还能直接点击充值。
又或者你想打电话订餐，当你输入订餐号码后，MIUI会给出餐厅的黄页界面，这个界面上可能以及过提供了这家餐厅可供选择的订餐内容，直接点击即可完成下单，甚至还直接与大众点评的信息连接，可以一键跳转到这家餐厅的点评页面。
“用户为什么要打电话？是因为要做一些事情”，洪锋说在MIUI的通讯录里做商务相关的产品，可以形成一个自然连接的纽带。在这种模式下，通讯录就成为一种商户可以定制的软件商店，而电话号码就是进入这个应用商店的通路。
类似的探索会在未来逐渐浮现，而小米的目标，是想让小米成为用户生活中的一道令牌，成为用户和世界联通的桥梁。“这中间可以产生的商业模式是惊人的”，洪锋也补充说MIUI并不是想与谁正面竞争，他觉得这个过程不是零和游戏。
洪锋把业务发展分为三个阶段：基本功、套路、自由发挥。他认为MIUI在国内已经开始进入自由发挥阶段，而在海外还处于苦练基本功的阶段。
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