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The author:(作者)aaapublished in(发表于) 2014/8/12 2:39:15 Base station is one of China tietong “best destination“？ ，
Base station is one of China tietong "best destination"?-China tietong, China railcom, China Mobile, base station company-IT news Base station is one of China tietong "best destination"?
Trade rumors a few days ago China Mobile China railcom its overall funding to the country a base station company, while China Mobile for the official "no comment", but the industry remains highly concerned about. China tietong into base stations the company as a whole really beneficial to parties? Base station company was China railcom's "best destination"? I believe that simply cannot be judged.
CTT embarrassment
After completing the reorganization and integration of domestic, China tietong became China Mobile group under the jurisdiction of the affiliated companies. And many people think different, China tietong has not suddenly become "local tyrants" or "tall rich handsome", it is in the China Mobile Communications Corporation became a "Grandma don't hurt, uncle" special existence, and this awkward situation was caused by internal and external factors.
First, from the perspective of external factors, China railcom's whole strategy on China Mobile limited. China tietong into China Mobile's early days, comes as the three major telecom operators to complete their merger and integration, began to hold high the banner of business and ICT, a grand scale multi-line operation period. Clear dominance of China Mobile in the mobile communications market, fixed telecommunication network and operational weaknesses is unlikely to go away, "pain". While mobile communications business of tariff gradually lower, China Mobile of profit growth also farewell has high-speed growth period, needed expand new of market space brings more of income; on the is competition opponents with of fixed communications business and mobile communications business of "cross marketing", and "fusion marketing" frequently worked, makes mobile needs more full of products line to should and contain opponents, even expects on competition opponents profit returns more rich of fixed communications business aspects Counterstrike.
But in fact, China railcom, China Mobile's role in helping business strategy development limited. Due to China CTT of origin and development course, decided has China CTT in fixed network aspects of pipeline line resources, and number resources, and social channel resources, and cumulative customer resources aspects and Telecom, and China Unicom gap obviously, so mobile found and China CTT in fixed communications business aspects of "weak weak joint" also than with itself of base station transmission network for business extended came reliable, so China CTT only became mobile avoid "No. 686, paper" of "signs", CTT, even in many parts of China Mobile's "agent".
Interior view, many problems left over by history tangled hard to solve. And the three major telecom operators, "classically trained" in comparison, China tietong was born "component issue" destined to the fate of its struggling hard to solve. Due to the early difference in positioning and telecommunication operator China tietong, makes China railcom-source and quality compared with three major telecom operators have significant differences. Although not lacking in outstanding talents in China tietong team, but how to reception and integration is a delicate problem, and the lack of mandatory administrative intervention, and reform is basically no one is willing to take risks. Therefore, China railcom, although nominally absorbed into China Mobile, but has always been an independent, self-financing. In addition, China railcom's management, operations and there is also a significant difference between the mobile, even if real convergence, will face restructuring of institutions and systems, interfaces and process of grooming, issues such as staff and responsibilities integration of difficult it can imagine.
Therefore, China railcom's integration has been outstanding, 4G began to flourish in China Mobile, fixed network gradually improve, "No. 686 of the text" policy being broken under the influence of the objective, China railcom to seek breakthroughs in the future has become an increasingly urgent issue.
Future
The Matthew effect has been around in the market competition, China railcom development trajectories are also severely affected. Law of the strong stronger and the weak weaker, in the fierce market competition well confirmed. Because China railcom original user small pipeline limited coverage, client marketing brand recognition and reputation of China railcom and opponents, and years not to expand the scale of investment, China railcom is only keeping the original market, it is difficult to take drastic measures to open up new front. If the rumors are true, China railcom overall access base station company, and China railcom are not necessarily a big positive twist, for three reasons.
First is the base-station company is still full of uncertainties. Although base stations the company has founded, funded ratios, ownership structure, scope of business, also has made it clear, specific business processes, sharing rules, income distribution, and most critical, most important and most affecting the future development of base station specifications but not issued. These key factors will affect the positioning and strategy of China railcom and other parties involved, therefore cannot but with great care. Meanwhile, China tietong into base-station company, value should be a reasonable estimate of its resources, it must also consider the views of other shareholders.
Followed by China tietong is weak in its own right, it is difficult to effect pattern. From three major telecom operators and pipeline route resources in proportion to the base station, mobile resources best of all base stations, and China railcom are basically owned by pipe and line resources, and they are many kilometers pipeline resources and coverage of difficult to affect the pattern of fixed telecommunications services market. Therefore, China tietong into base stations after the company, its position cannot be guaranteed, if you want to change in one fell swoop "Granny Kiss, my uncle didn't hurt" the embarrassing situation even more difficult.
Finally is joined to the base station company, China railcom to realize their own value but also fraught with difficulties. First of all, if China railcom successfully enter the base station after the company as a whole, how is doing what, what tasks, how to coordinate with other telecom employees, is an open question. China railcom's focus has always been on the fixed communications business, and operations team and personnel with years of experience, but due to integration into China Mobile still not involved in the business section, therefore, China tietong into base-station companies, in line with current operational capacity it can only cover the base station the company's fixed line business. Furthermore, China tietong into base stations as a whole company, fundamental changes in the nature of their business will (from fixed-line operations to network resources and services) and, therefore, institutions and functions are a fundamental restructuring of the whole people and teams also need to rebuild the new competency model, which can be changed overnight.
To sum up, China tietong into base stations as a whole the company represents is a good idea, but still needs to overcome many challenges to achieve. But for China tietong,, it is not necessarily an opportunity to reinvent the, after all, China tietong in the communications market as a whole, have been silent for too long.
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