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The author:(作者)aaapublished in(发表于) 2014/8/12 2:39:41 GOME Jingdong price competition， three times higher than the East expelled head
GOME Jingdong price competition, three times higher than the East expelled headed the United States online, GOME, Jingdong Mall Jingdong-IT news GOME Jingdong price competition, three times higher than the East head of fire
On August 12, Wang junzhou, President of GOME from internal mail to say, GOME to comprehensive benchmarking online in the second half, and strive to exceed Tesco suning and Jingdong to do more than low prices. Mougui, Chairman of GOME, online first and then said in an internal message, users found that GOME will reward 100 Yuan more expensive than Jingdong, buy expensive pay 300 yuan and all system prices must come down, system three times in a row which cost more than Jing dong, head of pack up and leave.
Following Wang junzhou internal message full text:
General Lee, mouzong and leaders:
Performance of the company has achieved six consecutive quarters of year promotion, far more than competitors! I would like to say that this performance could be achieved is the result of the past two years, we worked day and night to pay not only, the data also proved "O2M channel retailers" strategy has achieved initial results, our way is right!
Looking back at our main rivals, continued decline in six quarters, four consecutive losses, has been mired in quagmire of continuing strategic transformation uncertainty and loss. Data show that we have stores and same-store growth continues to shake them, comprehensive online beyond suning is an indisputable fact, regained market leader position in the market. We must continue to maintain the current momentum of development to ensure that leading-edge!
Also must recognize that our opponent is not sunning in the future, we are going to face changes in consumer behaviour and channel business model in the Internet age the changes brought about by the many challenges, therefore we must unswervingly implement the O2M strategies to realize its full development can be in an unassailable position in the future.
Later, on the premise of maintaining the line ahead of Gome's online it's time to step on the accelerator. In this regard, I have talked on a number of occasions, whether online or offline is eco-mode on channel and retail business purposes to single price before transform ideas into values, we should focus on providing consumers with more value and more experience, to show our appliance professional 3C goods. Thinking from consumer demand, and enhance the value of the approach are threefold:
1, in terms of price, comprehensive benchmarking online, request Jingdong to do more than low prices, set up Gome's low price benchmark image;
2, in the service, to enforce the "three times a day, sending mounted synchronized, accurate delivery of" the highest standards of service, upgrade properly cast rate, good customer experience every aspect, enhancing shopping satisfaction;
3, in the commodities business, comprehensive round of consumer demand, continued SKU quantity, improve product differentiation, so that "no person I have, I have excellent people."
In today's era of consumers with high power and incredible word of mouth effect, if offline we can do around the consumer more than three points, we will certainly be more consumers recognize the value of!
Ethiopian distance running star Haier·gebuleixilaxiye at every World Championships and the Olympic Games is not the most significant one at a time, but it is laying the advantage in the closing laps, and won the title. In my opinion, Chinese commercial competition like a marathon, only good people to run to run in order to achieve final victory. On the development of e-commerce, a few years ago we focused on platform structures and the improvement of the customer experience, and next opponents had five years to do something, we have to fight for a year to complete; opponents had spent three years doing things we strive for six months to complete. GOME online is through speed and power to over suningyi in the second half of this year, with the fastest time as the most popular consumer electronics retailers, both online and offline.
Wang junzhou
2014.08.11
Following mougui internal message full text:
Everything for the user
Dear colleagues,
The past half year, section 4.18, 6.18, 8.3 men we passed three campaigns, GOME online has a new status in the e-commerce industry, standing on a new stage.
Achieved results is that we have been adhering to the "customer first" philosophy, each key in the service users, to improve the user experience, ensuring that each step can provide maximum protection for the user. At the time of the user's shopping, we offer "you lose." After shopping, we provide the user with "three times a day, accurate delivery of" logistics services, launched the "late claims", once the delivery later than the specified time period, will be paid 200 dollars. Product after service, we carry out "30 days, no reason for return, worry-free 30 day price guarantee, not only for 180 days," "30.30.180," user rights. After the user has used goods, we introduced the Super "extended warranty" service for buyers of appliances offer a delay warranty service for many years. We firmly believe that every user has a steelyard, so long as the user experience continues to escalate, users will use their practical action for the company's online vote.
Today, the Group CEO Wang has issued clear orders in the mail: the second half of the GOME Group on the basis of comprehensive online beyond the SUNY GOME online will fully go beyond suningyi! In terms of prices, GOME will be online and overall short Jing dong!
To full implementation King total of indicates, I requirements: first, "your on lost" full upgrade, not only covers refrigerator, and washing machine, and TV, and air conditioning, and kitchen Wei,, while extends to phone, and digital, and computer, and appliances, electrical full category, firmly on marked Beijing East, user if found we than Beijing East your on award 100 Yuan, buy your on lost 300 yuan ! Second, all operating system, be sure to implement the "whole lowest price" principle, according to our product portfolio, adjusted to lowest price; according to fluctuations in the price of Jingdong, adjust; which system the price higher, which system will solve the problem right away, resolutely bring prices down, Jingdong cost more than three times in a row, their Pack! Third, customer service system to every person, firm commitment to users, users found that the problem was in helping us should thank users!
This is a protracted war against East, the above requirements in the specific work to be translated into every day, starting today!
Mougui first
On August 11, 2014
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