Go homepage(回首页) Upload pictures (上传图片) Write articles (发文字帖)
The author:(作者)aaapublished in(发表于) 2014/8/12 2:39:58 Lenovo will be the next Nokia？ ，
Lenovo will be the next Nokia?-Lenovo, Nokia-IT news Lenovo will be the next Nokia?
More recently, IT time magazine with the title for " Lenovo will be the next Nokia, please?" Analysis of Lenovo mobile, the article has several ideas:
1, Lenovo CEO Yang yuanqing said at a internal communications, Lenovo hopes to use newly-hatched business revenue reached $ 100 billion goal. We suspect that this objective is not up to, then, concludes that Lenovo's problem is in transition to the market for business services, and the development of personal consumer electronics, facing "the affluence of its enemies" for Lenovo, distracting the two roads and two roads are bad.
2, in the PC industry, Lenovo's China market share switchers, domestic PC market is saturated, with foreign markets is the better choice. But PC profits have been down to very low, even if sales go up, gross margin is an eyesore. Conclusion is that thePC number field not only to pursue but also higher profit margins, these two not very well balanced.
If measured by these two ideas, "who will be the next Nokia? "So in addition to Apple, Samsung, Huawei and ZTE are able to set up, you need to convert the Association into the companies ' name on it. Huawei and ZTE in the area of communication technology "work" for many years, and later transition to consumer electronics. In the "cool" on the issue, with nothing but Apple, nor launch a memorable product. So this logic does not stand up to scrutiny.
Next look at Lenovo why not the second to Nokia?
Analysis on inevitability, Nokia fell:
Nokia appeared today of tragic ending, causes has three a: 1, and in mobile Internet era, put PC era low-end market of success, as panacea, Ann Zhuo system has was eliminated, Nokia still in conservative incomplete; 2, and was declined of Microsoft acquisition, will fate handed a than himself more behind era of people, let Microsoft WP led phone, destined to is dead; 3, and Finland management layer decision slow, lack core leader. History has entered the 4G era, and is the guiding principle of 2G not fail ethically abhorrent.
Second, 4G era, Lenovo Mobile Analytics:
1, third-party institutions conclusions:
In 2013, Lenovo became the world's third-largest handset brand. Before that Lenovo Mobile has 6 quarters in retaining its position as China's second in a row. According to the latest IDC data, first quarter of 2014, Lenovo's Smartphone shipments surpass Samsung, became the first Chinese market. This is Lenovo mobile and not just a historical breakthrough, is also the first mobile phone brand in China surpass the international brand, winning No.1! in China
2, brand communication capabilities. As with the Nokia, Lenovo also exists and the old thinking of the old system bottleneck. But the difference is that associative baggage not in transition faster, especially in the mobile space, recently compared to "toss". In 798 days ago staged an "fines Festival" release, release "world's first flagship models, dual SIM card, dual-dual 4G VIBE Z2 Pro", "the world's first eight-core 4G Golden Warrior A8", basketball star Kobe Bryant endorsements appearing. Look at Lenovo's Vice President Zhang Hui in the arena free to wear attire, will show Lenovo to tear the traditional faces, with the role of the Internet in the mobile phone business.
3, the mobile Internet ... Transition from the PC to the mobile Internet era era, whether it's CEO Yang yuanqing also mobile head Zhang Hui was very "progressive" and "pragmatic". For example, in Nanjing this year event, to associate the media faced tough questions, phone world is not "self-styled"? so, Zhang Hui and very quietly debate and exchange with the media, it is high-level change in thinking.
4, resilience and potential for future appreciation. And Huawei and ZTE are not identical, associate in the field of consumer electronics, especially PC can say a household name. And Huawei, ZTE is area prominent in manufacturing. On one hand, associative channels of socialization and its channels are more sophisticated, in the era of mobile Internet, online and offline services not weaknesses, on the handset business operator channel and category IV the urban and rural markets are an advantage. Even carriers reduced subsidies for Terminal, Lenovo's market dominance existed in rural areas. Therefore, the PC industry market saturation and the operator Terminal lower subsidies, its okay.
Third, the domestic mobile phone how not to repeat the mistakes of the Nokia?
Of course, some people worry whether Lenovo will become the next Nokia, this shows that Lenovo has not yet become Nokia. However, Nokia's fall, to sound the alarm for mobile phone:
1, market share and then brilliant will become history. Nokia in China has 250 million users and terminal market share lead, control of mobile River for the year, true Overlord. Today, ended up at the mercy by the beard of the tragedy. Therefore, market share is the cloud. The ultimate winner of the mobile Internet era, crackdown must not monopolize the market, competitors and won, but the profit models of sustainable development. China-made mobile phones currently stuck in the "price war", the "vicious competition" stage, to sustainable development;
2, Internet thinking is false , Internet phone is wide of the mark. New media marketing is nothing but micro-blogging, micro-and media people. These, in the age of blogs has proved to be "anesthetic" short-term effects. For instance, millet, hammers, as well as a wide variety of Internet phone is a traditional brand broke the pattern, but all ending in eye fatigue and exhaustion, not last. Now, the mobile phone was busy with micro-blogging, micro-and media marketing, however, will only become less and less obvious. Lenovo how this one to manage well, worthy of observation.
3, innovations, don't rush to make money. Apple's playing a seemingly hungry marketing model, however, behind enough strong amounts of product support, can be effective. So, like Lenovo, ZTE, Huawei's research and development and financial resources, as well as patents have accumulated mobile phone manufacturer, is not instant success, best entrepreneur thinking of doing. As Luo Yonghao said, investors said "don't make money, make money on failed. "At present, China-made mobile phones not only one way to make money, that is the" price war ". And the other does not make money: what's the idea?
赞