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The author:(作者)aaapublished in(发表于) 2014/8/14 8:14:51 From Lushan to ludian， expert reviews rumor response capacity has improved
In recent years, natural disasters or other unexpected events such as an earthquake, there are always rumors, have a negative effect on society. On April 20, 2013, yaan, Sichuan province, Lushan County, after the 7-magnitude earthquake, this reporter had put together 13 major rumor, ludian after the earthquake in Yunnan this time, the reporter observed, the soil gradually dispel rumors, rumor has formed together, becoming self-conscious.
According to reporter read, in the ludian's earthquake, "seeking vocational middle school student Liu Lu Dian hospital to see the injured mother, frozen snow speed back," "micro-circle of friends pray for compatriots" and "Beijing Municipal Government called for public donations has been boycotted and reviled than ever before" high focus on a few rumors. But Lushan previous major emergencies such as earthquake disaster, the number of rumors, deliberate disinformation are significantly reduced, coverage is unlikely, rumors and a lot of repeat rumors for the last year.
Rumors number
Response to the rumors "soft war" mainstream media's social platform together
"In recent years, natural disasters, especially at a time when the earthquake happened, we have to deal with two ' battlefield ' disaster relief ' main ' and respond to rumours ' soft war ', in the new media age ' soft war ' is notable. "The Institute of journalism and communication, Chinese Academy of social sciences researcher Liu Ruisheng believes that this earthquake in ludian, spread rumors both in breadth and impact, are inferior to Lushan during the earthquake of 13 large rumors, basic clear and orderly Internet space, which is important because we attach great importance to the Internet rumors that the" second battlefield "rumor response levels and mechanisms have been greatly improved.
"In the ludian's earthquake, the authorities on rumors of available timely, authoritative description. "Qi Sihui, people's daily online, monitoring of public opinion public opinion Analyst believes that in the ludian's earthquake, most Rumors spread was detected early, are within the 1st major rumors by authorities to deny the rumor. Like, August 4 "Liu frozen snow" this is rumors in QQ, and micro Bo, and micro letter, social platform was forwarding from, day will was large users of reported, Chief institutions micro Bo, and mainstream media micro Bo and micro Bo active groups have station out rumor, and to pushed sent "using earthquake relief fraud five species form", information reminded users vigilance, timely curb rumors, avoid network rumors flood formed multiple "secondary disaster".
Wang Yingji Associate Professor of Institute of journalism and communication of Beijing Normal University, the Faculty of Arts for "frozen snow" also impressed. He noted that the "Ministry of public security, call the four pests", "civil defence small guards," "Chongqing police" "Zhengzhou journal" and other bloggers have posted the rumor information, "surface of various bloggers, coverage of common rumor rumor information. "Wang Yingji said.
Qi Sihui said the ludian earthquake, mainly on the Internet "search" and "contributions", "rescue", "blessed" categories such as rumors, rumors category than the previous major disaster reduction. According to Wang Ying, JI observed in ludian's earthquake rumors focused on disaster relief for the names of financial fraud, and less associated with the Government, had little impact on government relief efforts.
"Compared to the past, this information disclosure after the earthquake there is progress. "Sun Yat-sen University School of communication and design, said Zhang Zhian, Associate Director, first Chief micro-blogging can really play a role, scrolling news and reviews the relevant departments through Twitter, immediate announcements of progress in disaster situations and disaster relief, has become a common phenomenon. Secondly, many emergencies after Lu shan earthquake "exercise", the mainstream media and marketing media Twitter response has become an important platform for earthquake coverage. "Reflected in the mainstream media reported more progress in disaster relief and public opinion guidance, marketing media review the disaster itself and the dissemination of human stories, ECHO. "Zhang Zhian said.
Qi Sihui believes that is worth mentioning is that the "big v" groups less "catastrophe consumer", more "reach". Some of the "big v" not only reaffirmed the disaster reported in the media code of ethics, and micro-forming benign interactions, and helping with the relief efforts.
Folk action results
Public network literacy promotion, rational Internet users involved in the differentiation of ballad encirclement
"In addition to the media and the authorities concerned in ludian's earthquake prevention are effective, refuting rumors of foreign public actively forward in micro-blogging, micro-letter refuting information, as evidenced by improving the quality of the public distinguish the ballad and the enhancement of social responsibility. "Professor, school of journalism and communication of Tsinghua University, said Wang Junchao.
"Rumors in his early thirties that netizens and the media ' encirclement ', this is a beautiful landscape. "Liu Ruisheng believes that rumor has become everyone 's" Street rats ", which continue to improve immunity, and a series of unexpected events the public vigilance about. "Muddy water noodle" event reflects all of the rumors of vigilance. Zhang Zhian also believes that public network literacy gradually improve, many users of the Internet disclosure information is no longer listening, but developed a habit of verification.
"This increased vigilance and the governance of cyberspace in recent years, especially since last year's Internet rumors governance initiatives are inextricably linked. "Qi Sihui said. Nanjing University journalism Professor Fang Yanming also believes that increasing government information openness, coupled with powerful strikes against disinformation spread rumor in recent years, playing folk song treat rumor has had a noticeable effect.
"In addition to network quality has improved, everybody is more knowledgeable about natural disasters, and have a better understanding of objective. "Professor Qiao Xinsheng zhongnan University believes that after the Wenchuan earthquake, and reports of natural disasters we have very full, this invisible space of compressed and rumors were spread.
Rumor-proof further
Perfect mechanism, continuous propaganda, rumors everyone to boycott positive atmosphere
The ludian earthquake-a feature of public opinion, is a means of rumor and disinformation had appeared again, in this regard, the experts say?
Wang Yingji believes that rumours themselves are repetitive, many stories, such as "Japan to China a group of nuclear contamination of seafood", "crayfish of heavy metals exceeded" and so on, have been performing. These are actually public attention to certain issues or lack of transparency caused speculation that suspicion. To solve this rumor repeated communication problems most immediately is to safeguard information open to more fundamental is to solve issues of public concern, to dispel public doubts.
Liu Ruisheng believes that communication channel is extremely diverse, everyone is spread micro-propagation of the new media age, we want to create a positive atmosphere that everyone boycott rumors.
Said Zhang Zhian, many types of rumors, not only when the incident occurred, usually about food safety, such as the seasonal rumours round after round, therefore preventing rumors not relax on the road.
How to deal with rumors in the future? "First, the Government and the news media to take advantage of platform, the other is the sustained advocacy for the public to further improve the ability to identify. "Zhang Zhian, said rumours of further use and improve the existing mechanism for identification and clarification, such as Government-owned media platforms can be issued in the first authoritative voice than in the past just held a news conference to ask the traditional media follow up report effective. In addition, the rumor Alliance of media groups, formed in the traditional media and Internet media linkage, credibility and timeliness will be combined, killing rumors place vigorously.
Wang Yingji said, specific for, Government to do information public work, and perfect daily public opinion monitoring and analysis mechanism, and established perfect asked accountability system and legal education and held undertake mechanism, media institutions to adhere to social responsibility, and improve business quality and media public letter force, citizens to strengthened media literacy and legal moral consciousness, and strengthened psychological construction and citizens consciousness,, non-government organization is to tie Government emergency processing work, and using itself advantage active participation emergency disposal, and Disseminates scientific knowledge to the public in order to increase public awareness of social risk correctly. Reporter Yi LV Malone people's daily reporter Jia 玥
(Lee Yuan-tseh to participate in interview)
(Original title: why rumors of missing in the disaster area (verify · special report))
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