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The author:(作者)aaa
published in(发表于) 2014/9/8 11:51:34
He sent a letter to investors： customer first， employees second and shareholders third，

He sent a letter to investors: customer first, employees second and shareholders third-Ali Baba, Ali listed-IT news
He sent a letter to investors: customer first, employees second and shareholders third

Alibaba group United States Commission (SEC) submitted the prospectus to update files, released the offering price range of US $ 60-66 for the first time, this price estimation and upcoming Alibaba's market valuation is about $ 1,.54,216,98e,+15, the highest raised $ 24.3 billion.

Ma investors full text:

Dear investor:

When you open the Alibaba IPO Prospectus, you might consider investing in us participation in the future development of our journey. In this short letter I wish I could share with you some of our beliefs and perceptions about the future so that you make the final choice.

Our mission and vision

Alibaba is a truly believe in and practice of mission-driven company. For 15 years, our stubborn commitment to "leave nothing hanging business" this mission, to help SMEs solve their survival, growth and development issues, we along with tens of thousands of small businesses rely on ideal, through hard work, market myself better. We will, as always, work together with our customers in the future, to become a live 102 years, companies that spans three centuries.

Different from other high-tech companies, we are not a developing technology border companies, but through continuous technological progress and ever-expanding commercial borders enterprise. Us does not depend on the technological innovation, or some magic founder created the company, but one that consists of thousands of faith in the future, believes the Internet could make business more socially fair, more open, more transparent, more participants should be free to share, jointly invested a lot of time, energy and enthusiasm to build an ecosystem--as you can see.

Many years ago, our company's founder is eager to set up a company that was founded by the Chinese, but belongs to the world, companies belonging to this age. The past more than 10 years, we've been to China because we have changed our sense of achievement as measured in the future, we will use the world because of what positive changes have taken place to judge whether we are truly successful. It's going to be a huge challenge, but it is a rare blessing. This requires that each day we do the best, but what is more important is, we need to stick to long-term investment planning and flawless execution.

Our ecosystem-based business model

Alibaba determines the Mission of companies does not become a business empire. We firmly believe that only by creating an open, cooperative, prosperous commercial ecosystem, ecosystem members have the ability to participate fully, so that we can really help our clients, that is, small businesses and consumers. As part of this ecosystem of operators and service providers, we put all our effort, time and energy to protect and promote the development of the eco-system and its participants more. We are the only way to succeed is to make our customers, our partners successful.

We have been convinced that enterprises must solve social problems in 21st century mission. Development of Alibaba group implanted gene for social responsibility from the very beginning. We believe a healthy thriving ecosystems are the Foundation of our business model, which will require adoption of sustainable solutions to social problems and social responsibility is to be achieved.

The Internet has given us a "thousand year" opportunities, so that we can build a whole new business ecosystem in China. However, this transformative work is not easy, and it demands that we must be consistent, interdisciplinary collaboration, and always focused on building on the long-term interests of our ecosystems and ecosystem participants; it requires the greatest degree of fairness, transparency and efficiency of the ecosystem. This is not only our moral obligation, are the basis for our own survival and development. This complex ecosystem of the doomed will not render a simple business model. Also, because our complex systems, and was easily imitated by competitors is not easy.

If you have purchased our stock, you will be part of our ecosystem. To protect your interests at the same time, we would have wanted and ask you to join us in trying to ensure more sustainable healthy development of an ecosystem.

How will we face the challenge

Over the past 15 years, we go is not easy in the midst of controversies and challenges in, go today. Despite skating on thin ice, we often found it necessary to face complicated situations, balance and coordination of the interests of all parties, and make hard choices: the interests of buyers and sellers, the competition among sellers, entrepreneurship and the relationship between regulators and the relationship between innovation and conservative, and so forth. Behind any great innovation and progress will have competition with vested interest groups and conservative, there was support for opposition.

In addition, many of the shortcomings in the real business world will also appear in our ecological, fake, intellectual property rights, as well as those trying to take advantage of our eco-system to gain unfair benefits. As with all of today's companies, we must resolve these thorny issues, because even if it is based on the Internet eco-system unable to not subject to traditional economic issues affecting our ecosystem and its participants can not be separated from the real world. Dealing with these problems is not easy, because there has never been a perfect solution and answer. Meanwhile, the ecosystem is not planned out, but a natural evolution, therefore, Alibaba's development must follow real network environment is rapidly changing.

We in the United States to become a public company, all previous controversial challenges not only will not be reduced, and may add more challenging. When an ancient civilization in large Internet companies into a global vision, its culture, values, laws, and even geopolitical factors, such as a collision, can lead to many complications. In addition, I was full of controversy, the founder of around I won't lack many troubling topics and arguments ... We hope that those issues have been constructive, and can contribute to the discussion of globalization of new ideas.

Challenge is not our style of doing things, of course. If you are a shareholder, you must also be increased because of our confusion. However, I clearly told everybody here: no matter what happens, we will stubbornly insist on our ideals, yourself, stick with future, adhere to the principles of honesty and transparent corporate governance. We will be steadfast in defence of Alibaba's ecosystem and health benefits in the long run. Your trust and support is going to be our biggest asset, does not live up to the trust is our credo.

We solve the problem of priority

I have pointed out on many occasions, Alibaba, believed in the " customer first, employees second and shareholders third " management idea. Many investors had first heard the idea may be hard to understand.

I'm here to show you: Alibaba only adhere to the "customer first", and create lasting value for our customers can create value for shareholders. In the new economic era, so that customer satisfaction is the most important factor of our employees didn't diligence, happiness, passion, dedication and ability of talented employees, create value for the customer is an empty word. Not satisfied with the staff could not have satisfied customers without satisfied customers can't be satisfied shareholders.

We very much respect and gratitude investors expressed support for us with their own money, investors hoping to we not only obtain financial rewards, and more to share with us perfect the social sense of accomplishment. In 15 years time, our investors include Softbank (Soft Bank), Yahoo (Yahoo) .... Any long-term investors have been richly rewarded, and was involved in Baba, community employment, encourage innovation, promote fair competition and promote the process of social transformation of economic growth pattern.

I would also stress that companies not based on our short-term fluctuations in income and profits and make a decision. Our strategic decision to completely implement mission-driven long-term development planning. All talent, capital, technology and resources of Alibaba, the application will be used to safeguard the long-term health of ecosystems. We crave is a long-term rather than short-term stock speculation by investors.

Our governance mechanism

In order to ensure the long-term and healthy development, to ensure that customers, employees, investors and the long-term interests of each participant, Ali Baba, any decision should be based on the principle of consensus, collaboration and accountability, Alibaba partnership is the embodiment of this idea. We believe that this interdisciplinary cooperation mechanism to promote managers to remove bureaucracy and hierarchy, team collaboration, so as to better promote the company's business.

To run a company this large and complex ecological systems must not rely on one or two founders or management team, regardless of how they have the ability, we must rely on a mechanism and selection of more people who Excel in their respective fields and have shared values. Partners protecting the interests of not a partner, but to use a system to ensure our mission, values, vision and culture. We recruit new partners, to balance the stick to core beliefs and openness and ensure that our eco-system and operational mechanism of evolving over time, and the scale of development.

In order to build a healthy and sustainable growth of the business ecosystem, our articles of incorporation authorize Alibaba partners in the strategic direction of the company and culture has a strong voice. We use a long thought and practice, strong sense of responsibility, to establish and improve the framework, our choice of partner exception cautiously. I hope you will read in the prospectus on Alibaba partnership description to learn more about our corporate governance structure is unique and its constructive thinking behind us about management.

Dear investor, after Alibaba, in our annual report will have such a letter written by our partners take turns and we communicate report.

Once again, thank you for considering to invest in the company's development. My colleagues and I can assure you, we will wholeheartedly good service Alibaba ecosystem, as well as the interests of every component in the system.

Ma

Executive Chairman of Alibaba group

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