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The author:(作者)aaapublished in(发表于) 2014/9/20 11:58:49 Parents， do you buy？ ，
Parents, do you buy? -Coupon site GroupOn-IT newsParents, do you buy?
Once great consumption--online group buying just a few years has become the "tasteless but wasteful" of little value. Attention-
Online group has recently come to a crossroad: on one side are waning consumer interest in coupon sites, one side is the business to buy optional indifferent. Analysts believe that this low threshold and mixed audiences, activist of consumption is declining, the consumer should be aware of this change in consumption patterns.
Web site perspective, the complaint continued, the market downturn
Discounts for consumers, to receive brand communications, group buying sites were given a rebate of profits, the three parties win-win business model led to buy wind, but today the market is facing a challenge to survive.
According to 800 professional navigation site statistics, home-buying earlier this year accumulated to 29.43 billion yuan in turnover, creating the best performance for the next year, but the number of coupon sites have dropped to 176, 2011 than at the peak of 5,058, and survival rate was only 3.5%.
Statistics show that in the United States under the influence of group-buying site Groupon, 2010 domestic group purchase websites before and after the rapid rise, once formed the "thousand wars". But now, in addition to top group networks, the mass comment nets, glutinous rice and other outside most coupon sites are facing big challenge of existence.
Meanwhile, group buying site has become one of current hot shopping online consumer complaints, according to the China e-commerce complaints and safeguarding public service platform for publishing data on group in the first half, false purchase, refund problems, buy issues such as fraud, the terms of the King becomes the focus of network group.
Group-buying sites, lashou, beautiful round nets large group buying websites still is the focus of consumer complaints, and some more small group buying websites with problems such as fraud complaints the same, buying a mixed bag.
Experiencing decline, encountering traps
Consumers vote with their feet and behind the group is no longer in the market. Discrimination, discrimination in service of goods, provisions of the King, are important reasons that consumers increasingly abandon the group.
Changchun public shortly before Ma Huihui group network in the "tribe of Western Hunan" Hotel Group buys out a 78-dollar packages for two, which contains fish heads, dried cabbage, keel the pot crock of soup and rice. But check with a service person when you buy tickets, only to be told that crock of soup was sold out. "If it wasn't for my repeated efforts they move to other soups, white-handed money that two bowls of soup. "Ma Huihui said.
GroupOn also frequently encounter consumer pitfalls. Xian Zhang worked in a Studio Group buys a photo of the public, who only spend 400 dollars, but later were forced to pay more than 1600 Yuan. Miss Cheung was informed by Studio, crystals, metallic effects to your photos, hazy effects of special handling needs, such as additional cost, even on the album paper upgrades also have to spend hundreds of dollars. "They use consumer photographic terminology of Rusty's been playing word games, interlocking trap making people feel cheated. ”
However, insiders say, if buying slump is mainly homogenous competition leading to lower profit in the future survival of the biggest threat will come from the app, PayPal impact of these increasingly popular tool.
Data shows, Amoy Taobao late last year launched a mobile catering service platform, consumers can use it to scan QR code of this restaurant, enjoy discounts provided by merchants, checkout using PayPal wallet quick payment. In January of this year, and little was done with high docking of a map.
With the popularity of app, more and more people are choosing the micro-letter reservation booking, Bao launched app platform-based micro-micro-buy, also took aim at the group-buying market. It is reported that the product can be released to provide micro-credit buy, order management, refunds, and other functions.
Either wait for death or transformation break
Breakthrough, transformation, now GroupOn hottest words, is also a matter of strategy.
Experts believe that the group in the traditional sense can be divided into two aspects, one is buy direct buy goods on the Internet, that sense, GroupOn has almost completely replaced by regular personal shopping; the other is O2O, an online payment and online experience-related goods or services, buy in this area there is still much room for growth in the future.
It is understood that the current leading coupon site is stepping up its efforts to transition to O2O, becoming local community service providers. For example, a group outside the network in addition to the food, is now expanding in other areas, such as independent hotels and film clients.
Meanwhile, in three or four cities, offers customers value most purchases of goods consumption patterns, buy still exist. For coupon sites, and increase of these is still in the rising stage of developing the market and force in one direction in the future.
Shaanxi tongchuan Yun-wing technology, General Manager Wang Yunze said that group buying websites want to develop, you first must spend money to establish a mature mechanism for access and urging, "for example, can be moved to a virtual call centers, call center platform, providing customers the first time FAQ, providing a superior service experience. ”
Experts pointed out that an important symbol of the mobile Internet era is that some non-mainstream demand and products can secure a large space for development, you can even get a bigger slice of the market.
Zhou Tingrui, a Renmin University School of business marketing professor says, "may be future similar to every guest, but will do fine, doing business website, will become an important transition group. ”
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