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The author:(作者)aaapublished in(发表于) 2014/12/11 9:23:54 Zhang Xiaolong， the father of micro-letter： we must build our forests， rather than the Palace，
Zhang Xiaolong, the father of micro-letter: let us build a forest rather than palaces-micro, micro platforms to the public, the app open class, Zhang Xiaolong-IT newsZhang Xiaolong, the father of micro-letter: we must build our forests, rather than the Palace
IT information news on December 11, micro Pro open class held in Beijing today. As the app open class final of the year, Tencent's Senior Executive Vice President, Zhang Xiaolong, the father of micro-letter for the open classes delivered a speech.
The theme of this event is "weixin · thinking · wisdom." Being a product manager, Zhang Xiaolong from eight areas detailed micro-letter for an open platform concept and direction. For the future of app, Zhang Xiaolong said it hopes to foster a mutually compatible "forest" ecosystem, rather than create a only his own "Palace".
Public platform for micro-letter, Zhang Xiaolong said it hopes to adopt rules to perfect itself ends up in a dynamic system.
Following is the record of his speech:
Members participate in the app open class friends, Hello.
First of all, I'm sorry this time not to talk with, because some things in the near future.
But I am very honored to have this opportunity, via video to tell you about, micro-letter for an open platform concept and direction.
In micro platforms to the public we have a slogan: you can see on the Internet, is no longer small individuals have their own brand. Many people have different interpretations to this sentence. This is what comes from when we first designed this public platform.
We're thinking about what our goals are, and what kind of things we want to do, and we finally turned out we all thought the phrase. Today, I want to put such a slogan by several points, it makes a more detailed explanation.
1th, we hope to encourage valuable services
What is a valuable service?
For example, say in the blog era a few years ago, blogging was once very prosperous, but over time the blog will slowly decline. After we did a public platform that we were very surprised to see from the press back into service, as well as of some bloggers, they come in, and there have been more and more within the public platform of great original article as a platform, we are very pleased to see such an input. From this point of view, we are very encouraging, very good articles to appear on public platforms, and we think this is a very valuable service to the user and, therefore, involved in a lot of other various elements come in.
That the more content you will find on our platform will take more stringent measures to control it. For example, induced by a variety of types, induce users to share your circle of friends, for example, there may be some copyright issues or H5 games, we end up doing some restrictions. We will adhere to and which content is of value to the user, some are of no value.
This is the 1th, we encourage the truly valuable services appear inside the app public platform.
2nd, we hope the public platform to help people eliminate geographic restrictions
So what is the geographic restrictions?
When we conceived of micro platforms to the public when we will be thinking about what kind of business we want to promote. As we know, Internet driven communication across a geographically limited, especially since the mobile Internet, all people can be swept up into a form of communication across time and space.
Geography was the last commercially a important factor. For example, a shop may have to find a very good so it only has the value of the lot, but people don't really depend on a number of mobile Internet geographical limits.
We had envisioned a scene at that time, we will use this as an example. For example, a blind masseur, he might not have to rent a shop, as long as his craft well enough so he can be in the not-so-good paving to provide his massage services, we want to give those who are not merchants can still have a very good geographic advantage of customer visits. At mobile Internet world and we believe it is very possible.
3rd, we hope to eliminate intermediaries
Elimination of intermediaries may be a very ambitious goal. Because all businesses may depend very very much the Middle link, but since we had done after a public platform, we hope to businesses through platform provides a service directly to the public. This service was only possible because if businesses get involved in public platforms, consumers are involved in the public platform, so they can connect with each other.
This pattern probably unimaginable in the past, and because merchants are very difficult to direct and consumer dialogue. Public platform offers such a possibility. We strongly encourage businesses and consumers to direct dialogue with the public platform, which is why in my public platform is readily available in a session window and businesses directly for a dialogue.
4th, we hope that our system is really the decentralized
Decentralization may also have many different interpretations. Our understanding is that, the app does not provide a centralized traffic entrance to public platform to all parties, third parties.
Instead, we encourage third parties to organize their own decentralized customer. For example, say we put them forward in the era of PC Internet long ago, might flow entry in the search box, but the mobile Internet age, we tend to think that flow of entrance inside the QR code. Micro letter long ago began to vigorously promote popularization of QR codes in China. Because online traffic, one needs to have a medium allows mobile phones to connect to a service, that come down from the line we think the QR code is a good way, so until now it is hard to see in the app which has a Center, a public form of existence. At this point we feel very proud of myself, because after a new user has installed the app, he does inside the app can't find a platform called the public or the public entrance. He has no concern about any member of the public, may not see the presence of any member of the public, see public platforms exist.
But tens of millions a day, public, is very active in tiny letters, their activity is of them through their own efforts. App and have a central portal to show them, and this is a reflection of decentralized micro-letter, we also encourage all merchants or third-party service providers through a public platform, itself to organize all kinds of resources, so this is why we have been for public subscription, will adopt a more cautious measures.
The 5th micro hopes to build an ecosystem
A lot of people ask us: micro believe things like this can do anything. They'll say the worry about what would happen if they do the app do. But tiny letters will not do anything. One of the reasons is that we hope to build an ecosystem based on micro-, rather than our own ecosystem inside each square to do it.
Simply said, our hope is to build a forest, not that we wanted to build a Palace.
We hope that the whole forest is an environment to nurture it, we let all creatures or plants and animals able to grow freely in the forest, rather than our own to get it built.
6th, we want our public platform is a dynamic system
Many of my friends would say, micro platforms to the letter the rules seem less clear, or our rules are not very clear mission.
That said, I feel there is some confusion, but I want to say is, we do not believe that a 100% sure the rules system is a good system. Instead, we believe that a dynamic system is available to a more dynamic stabilization system.
Therefore, we believe that third parties come together to build a system with us, instead of us doing a complete system.
Since it is a, we believe that this system should be a dynamic system of self-improvement rather than a more rigid system, or even the whole system we defined together with third parties.
So, you'll see the app will continue to change and public platform and constantly change. We change is to allow our system to be able to obtain a dynamic stability.
7th, is about social networking traffic
Everyone will find in the app will seldom provide a neutral traffic entrance, but the scenes flow does not prevent many applications to be active again. For example, micro-micro-letter letter envelopes, app games, and even some of the hardware related, for example sports bracelets. Wristband is a good example, we remember the bracelets data standardization, the user can make a bracelet and other bracelets users a PK, a scene that is a typical social networking traffic.
We will also continue to explore at a later stage this kind of traffic scenes and the platform it provides to the user.
8th, we say that all considerations based on a premise that is customer value first
We have said so many app ideas, but in the end user value must be in the first place, or may be detrimental to the health of the whole platform. So as you can see, for example friends management, users will need to see every kind of content in your circle of friends, but we're going to govern it, were harassed by some user or user content that you don't want to see out of.
Platforms to the public, just like the subscription number, there is an awful lot of reading from the circle of friends, which is in line with the two-eighths principle: 20% of users to subscribe to selected content, and 80% users in the circle of friends to read the content.
We are pleased that this flow can work, but everything is under the user's approval of the happening.
Eight things is the direction of our public platform some thoughts and ideas, share it here, also want third party developers for our platform can understand much more support.
Take advantage of this opportunity to talk about our philosophy, was a few days ago about a small touches. Micro-letters of encouragement because I thought everyone should be very clear, but looks like is not what we thought it would, so it is very pleased to be able to use video to communicate with members again.
I share some of it here, thank you taking the time to listen, and wish the Conference a complete success!
Thank you all.
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