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published in(发表于) 2016/3/7 13:49:27
Apple iPhoneSE is killed, Chinese mobile phone crisis

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中文

Apple iPhoneSE is the way to domestic phone crisis-iPhone6s Apple 6s,iPhoneSE,iPhone5se-IT information

Recently, China's mobile phone industry crowded, each brushing enough presence in the MWC; released developed 18 months followed by millet millet 5, known as black millet 5 full of science and technology, really dark a black technology, estimate what manufacturers tell if black later science and technology need to be carefully weighed.

Xplay5 published March 1 vivo at the water cube in the absence of core application support with double curved surface screen spell face value, more bombastic 6G games saved to support the average price of 4288 Chinese mobile manufacturers hard hardware parameters of the record to be changed again!

But on the other hand, in millet 5 before and after the release, according to media reports over more than 6,000 red rice Note2 mobile WIFI issues that the collective rights of the user on March 3, according to the quality newspaper, Huawei glory 7 through NFC function describing the alleged false advertising by user complaints. Chinese mobile phone manufacturers are in fact quality problems abound, far more than the two manufacturers exposed problems in the near future, similar to the "battery door", "processor swap", "hot" problems, Chinese mobile phone manufacturer's product quality is really worrying.

The past two years, domestic mobile phone manufacturers showed a completely separate two business personality. On one hand, nothing astonishing in the product promotion, cowhide blew on the day, and even some unrepentant after consecutive penalties by the national institutions, simply use the approach to public relations. On the better debater to death after the product problem, die than admit that he should bear the primary responsibility, not at least respect for the user. What we see is that even in the face of evidence of iron look about it, play smart, and underestimate the intelligence of customers.

If an enterprise product quality cannot be guaranteed for a long time, depending on the interests of users of grass, cannot long maintain the vitality of the enterprise; the same industry group showed indifference to the quality of the product, will soon come to an end. On the Internet can reach into everyone's life now, people's access to information vast, manufacturer if you still want to use asymmetric information to fool the user, instead of daydreaming, rather than suicide.

In fact, in the Chinese market, Apple iPhone dominated the top of the highest market value and reap the greatest profits. The reason is, on the one hand is indeed due to the excellent experience of iPhone products, on the other hand, really like iPhone users may be more interested in Apple's service.

Swordsmen not fruit powder, has always insisted on not using the iPhone, but it got a lot of friends insist on using iPhone generations for many years. For them, let them rest assured that is the product of the probability of failure is very low, even if things go wrong, if it's not broke, during the guarantee period, maintenance problem just go to the Apple store, not a replacement machine is quickly repaired, there is no mobile phone after-sales buck-passing and shirking its responsibility by being subjected to torture.

Swordsmen use since the late 90 PC product Apple, for now, whether it is the iMac, iPod, and iPad is Macbook Pro, knives are used for a long time. But in the process of using these products, there have been no problems encountered in the domestic electronic products. The only swordsmen only exposed to Apple after sales experience.

Newly-bought a Macbook Pro in January of this year, spent a month later, began to move the cursor, call after-sales advice requested by the after-sales engineers do a few simple tests, it tells me an appointment to go to the Apple store to replace the relevant parts.

Although I do not schedule appointments to an Apple store, but after the guests to the Apple store, its after-sales staff or schedule a test, get about 20 minutes, and decided to pick three days later. But that evening, Apple let me pick the next day after the sale.

The next day as promised, took less than ten minutes to the owner. Door out of the Apple store, not from emotion, if China Mobile phone manufacturers can do wrong, either replacement or repair quickly, not so much pointing and buck, real and Apple can compete on the stand in a line.

Chinese mobile phone manufacturers of after-sales service, swordsman not to say, by people who understand that, whether to the aftermarket, few are basically left with a smile.

That Chinese mobile phone companies may consider themselves able to think only offer low price low quality service.

All this will change, however, in March of this year, a message may have some sensitive corporate loss of sleep.

Recently, the media reported that in the United States, iPhone price of 5S has fallen to us $ 200~250 (equivalent to 1300~1630), likewise another message in the industry for a long time, on March 21, Apple released new iPhone 5SE, price of around RMB 3288. Hot on the market and the current iPhone6s and iPhone6s Plus and the previous generation iPhone 6, iPhone 6 Plus, suddenly discovered, unprecedented enriched Apple product line, from the original title only two products from thousands of high-end machines to more than 5000 of the whole product line layout!

The price advantage of domestic mobile phone completely penetrated!

If domestic mobile phone manufacturers continue to pay attention to product quality and after-sales service, can also rely on the original iPhone in the gap at the lower end of the price range market of China-made mobile phones, the Outlook is grim.

Two years ago, sitting on a handset manufacturer PR heard a joke, if manufacturers really feel product quality is no problem, then there is image modified after-sales maintenance warranty as Apple iPhone, all quality products a rate of new machines, so that manufacturers will become the boss of China's mobile phone industry.

Had friends without a Word, swordsmen knows, they don't say such things, and not only do such assurances, Chinese companies are not confident doing this kind of guarantee to the user. Because of this, Chinese mobile phone manufacturer if you do not really respect for users ' rights and improve the quality of products, only at the low end of the market with soup and maybe even the soup becomes difficult in the future.


苹果iPhoneSE即将杀到,国产手机大危机 - iPhone6s,苹果6s,iPhoneSE,iPhone5se - IT资讯

近期,中国手机行业热闹非凡,先是各家在MWC上刷足了存在感;紧接着小米发布了研发18个月的小米5,号称黑科技满满的小米5,确确实实地黑了一把黑科技,估计以后哪家厂家要是讲黑科技需要仔细掂量一下了。

而3月1日vivo在水立方发布的Xplay5在没有核心应用支持的情况下采用了双曲面屏幕拼颜值,更为夸张的是采用6G运存去支持4288元的售价,中国手机厂家硬堆硬件参数的纪录再次被更改!

而另一方面,就在小米5发布前后,据媒体报道6000多名红米note2的用户因手机WIFI断流问题集体维权;3月3日,据消费质量报报道,华为荣耀7因NFC功能描述涉嫌虚假宣传被用户投诉。其实中国手机厂家的质量问题比比皆是,远远超过了这两个厂家的近期暴露的问题,类似“电池门”、“换芯门”、“发热门”问题层出不穷,国产手机厂家的产品质量确实堪忧。

近两年来,国产手机厂家表现出了完全割裂的两种企业人格。一方面,在产品宣传中语不惊人死不休,牛皮吹上了天,甚至一些企业在连续受到国家机构的处罚后不思悔改,一味地使用洗地的方式进行公关。另一方面在产品出了问题后嘴硬得要死,死不承认自己应该承担的基本责任,更没有对用户的起码尊重。我们看到的是,即使在铁一样的证据面前也是环顾左右而言它,聪明玩尽,低估广大用户的智商。

一个企业如果长期产品质量无法保证,视用户利益如草芥,这个企业不可能长期保持期生命力;同样一个行业如何集体表现出对产品质量的漠视,一样会很快走到尽头。在互联网深入我们每个人生活的当下,人们获取信息的渠道空前广泛,厂家如果仍然想利用信息不对称来忽悠用户,与其说是白日做梦,不如说是自取灭亡。

其实,在中国市场,苹果iPhone牢牢占据着价值最高的市场顶端,攫取着最大的利润。究其原因,一方面确实是由于iPhone系产品优异的使用体验,另一方面,真正喜欢iPhone的用户,可能更看重的是苹果的售后服务。

刀客不是果粉,一直坚持不使用iPhone,但身边有许多朋友坚持多年使用iPhone的各代产品。对他们而言,真正让他们放心的是产品出故障的机率极低,即使出了问题,只要不是摔了,在保期间,一般问题只要去苹果店维修,不是换新机就是迅速修理,完全没有国产手机售后的扯皮和推卸责任所遭受的折磨。

刀客自上世纪90年代末就开始使用苹果的PC产品,到目前为止,无论是iMac、iPod、iPad还是Macbook Pro,刀客都长时间使用过。但在使用这些产品过程中,基本上就没有出现过国产电子产品所出现的问题。而唯一让刀客接触过苹果售后的只有一次经历。

今年1月新置了一台Macbook Pro,产品用了一个月后,光标开始乱动,打电话给售后咨询,按售后工程师的要求做了几个简单的测试后,便告诉我约个时间去苹果实体店去更换相关的部件。

虽然我并没有按约定时间到苹果店,但刀客到苹果店后,其售后人员还是安排了检测,二十分钟左右的时间搞定,并约定三天后取机。然而就在当天晚上,苹果售后就通知我第二天取机。

第二天如约前往,不到十分钟拿机去人。走出苹果店的大门,不由感慨,如果中国的手机厂家能做到产品出了问题,要么换机,要么迅速维修,不要那么多的扯皮和推卸责任,才有可能真正和苹果站在一条线上竞争。

中国手机厂家的售后服务,刀客不说,其实经过的人心理都明白,无论到那家的售后,基本上没有几个是笑着离开的。

也许正是中国手机企业认为自己产品的低价而可以心安理得地认为只提供低质量的服务。

然而这一切将发生改变,就在今年3月,有一个消息可能令一些敏感的企业睡不着觉。

近日,有媒体报道称,在美国,iPhone 5S价格已降到200~250美元(折合人民币1300~1630元),同样另一个消息也在业界传了很久,3月21日,苹果将发布新品iPhone 5SE,价格将在3288人民币左右。加上目前市面上热销的iPhone6s和iPhone6s Plus及前一代产品iPhone 6、iPhone 6 Plus,突然间发现,苹果手机产品线空前丰富起来,从原来的仅主打高端的两款产品变成了从千元机到5000元以上的全产品线布局!

国产手机的价格优势彻底被击穿!

如果国产手机厂家继续不注重产品质量和售后服务,原来还可以靠iPhone在价格区间的空档在低端市场生存的国产手机,其前景堪忧。

两年前,刀客对一家手机厂家的公关说过一个笑话,如果厂家真觉得自己的产品质量没有问题,那么就把售后维修改成像苹果iPhone一样的质保方式,所有有质量问题的产品一率换新机,那么这样的厂家一定会成为中国手机行业的老大。

当时那朋友笑而不语,其实刀客知道,不仅他们没有底气说这种话和做这样的保证,中国的企业都没有底气对用户做这种保证。也正因为如此,中国手机厂家如果不真正尊重用户权利和提高产品质量,只能在低端市场喝汤,也许未来连喝汤都变得很难了。






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