Be overtaken by Huawei, millet 5 can play a blockbuster? 5-millet, millet mobile phone 5-IT information
24th, millet millet 5 phone was released. Qualcomm allegedly this is now first published annual flagship 820 chip, which boasts 10 "black science", including the NFC mobile payment functionality, not only can bind the bank card, you can also bind bus passes or bus card, Pay or millet that is going to be another Apple Pay. Millet 5 Standard Edition cost 1999, March 1, a comprehensive listing.
It is said that the millet 5 research and development appeared to experience a painful and difficult process. Starting from the 4 released in July 2014 millet, millet 5 released the 19-month time span. Lei at the press conference the millet 5 called "development cycle for more than 18 months" of sincerity. In fact, from a design perspective, millet 5 mobile phone continues the millet Note style, or millet Note is a mini. Note material, compared with configuration and use millet, and revolutionary progress. Qualcomm 820 chip was a bright spot, bringing "fast track" the experience, unfortunately, users of phones running speed has spanned the era of once.
See millet to launch a new product, small has not excited mood. And as early as 2013, 2014 before, we had also served millet as well, mimic millet: millet's thinking the Internet economy, millet, millet fans value for money and so on, and exists as a godlike figure Lei. And now, we feel uncomfortable with this new product of millet, millet is not as bright as before.
And the brutal truth is, millet before loyal customers, has entered the high earners, millet's brand value has been far from adequate to meet their spiritual needs ; Apple and Samsung under attack, millet was overtaking by Huawei in the global marketplace (millet in Chinese market share slightly higher), has eclipsed the aura . On January 15, 2015 millet millet Vice President Chen said on Twitter mobile phone shipments of more than 70 million units. This data has not yet been reached between 80 million and 100 million Lei for target. And as early as March 2015 Lei as the national people's Congress has put it: "in 2015, the phone to achieve the 80 million to 100 million shipments, sales of 100 billion to 120 billion yuan". For now, the gap is clear.
The third quarter of 2015, won 5 quarter smartphone sales after the first, according to Trend statistics show of Force, millet is overtaken by Huawei in global market share, Samsung's first Apple II, Huawei's 8.4% market share ranked third, millet share fourth at 5.6%.
From 2012 to 2014, the Huawei mobile phone sales revenue of $ 7.5 billion, $ 9.3 billion and $ 12.1 billion, 2015 target of 20 billion dollars and 10 billion US dollars in the first half, hardware profit more than 10%. But more important, independent research and development company is the only domestic brand chips, including millet, rely heavily on Qualcomm, will undoubtedly affect their profits. But nothing, millet have been profit-path is. Means, their lack of profits, and ultimately cannot bring more value to users.
Logical view: millet as UNIQLO on your phone. In Japan during the economic downturn, UNIQLO offers a "low price good, qualities guaranteed" products. Once millet, opened the lid of an era. Because after the millet, thinking the Internet cell phone tour began, Meizu, Huawei glory, hammer, add, odd, one after another. Followers eat millet mode to bring the smart phone industry matured industry bonuses. In December 2009, amounted to 233 million mobile Internet users in June 2015, mobile Internet users into 594 million, an increase of nearly 3 times. There, Remy has made tremendous contributions. The mobile Internet today, including all the O2O people starting, thanks to millet, giving more or less.
Millet concluded their business model was: 1, not money from hardware, 2, get more users, 3, make money by selling other services. Today, the millet in order to share risks and has invested 50 eco-enterprises, may invest more business in the future. Upon completion of the initial "enclosure movement", the millet started restructuring. But the phone is still a core, but, he has brought the brand value of the user was getting thinner.
Mature crowd choose Huawei, high-end fashion crowd choose Apple, moderate groups that Samsung, the future, millet, rice, University students to consolidate market? No core technology and high added-value, hard to get through traditional channels, brand appeal weakened, phone myths shattered, I'm afraid that is only a matter of time.
被华为超越，
小米5能否打出翻身仗？ -
小米5,
小米手机5 - IT资讯
24日，小米正式发布了小米5手机。据称这是目前首款在国内发布的高通820芯片的年度旗舰机，号称拥有10大“黑科技”，包括NFC移动支付功能，不仅可以绑定银行卡，还可以绑定公交卡或为公交卡充值，也就是说小米Pay或将成为另一个Apple Pay。小米5普通版定价1999元，3月1日全面上市。
据说，小米5的研发到面世经历了阵痛和难产的过程。因为从2014年7月发布小米4算起，小米5的面世时间跨度已有19个月。雷军在发布会上将小米5称之为“研发周期超过18个月”的诚心之作。其实从设计上来看，小米5手机延续了小米Note的设计风格，或者说是一款小米Note mini。而从材质、配置和使用上相比小米Note来说，并没有革命性的进步。可能高通820芯片算是个亮点，带来“快速”的体验感受，可惜，用户对手机运行速度的要求已经跨越了那个曾经的时代。
看到小米发布新产品，小编竟然没有一点激动的心情。而早在2013年、2014年以前，我们还曾奉小米为圭臬，处处模仿学习小米：小米的互联网思维、小米的粉丝经济、小米的价廉物美等等，而且一直把雷军作为神一样的人物存在。而现在，我们对小米的新产品无感，小米的表现也再没以前那么亮丽。
而更残酷的事实是，之前小米的忠诚用户，已经迈入高收入人群，小米的品牌价值已远远不能满足其精神需求；在苹果和三星的夹击之下，在全球市场中小米被华为弯道超车（在中国市场上小米份额略高一点），曾经的光环黯然失色。 1月15日，小米副总裁陈彤在微博称小米2015年手机出货量超过7000万台。这个一数据尚未达到雷军定的8000万到1亿台目标。而早在2015年3月雷军作为全国人大代表曾放言：“2015年，小米手机要实现8000万部到1亿部的出货量，销售额是1000亿到1200亿元”。目前看来，差距十分明显。
2015年第三季度，在蝉联5个季度中国智能手机销量第一后，据Trend Force的统计数据显示，小米被华为超越，在全球市场份额中，三星第一，苹果第二，华为以8.4%的市场份额排名第三、小米以5.6%的份额居第四。
从2012年到2014年，华为手机的销售收入分别为75亿美元、93亿美元和121亿美元，2015年的目标是200亿美元，而上半年利润100亿美元，硬件利润超过10%。而更重要的，华为是国产品牌中唯一自主研发芯片，其他包括小米都严重依赖高通，无疑影响了自己的利润。不过也没什么，小米一直都是走微利路径。也就意味着，自身利润的缺失，最终不能给用户带来更高的价值。
逻辑思维认为：小米就像手机中的优衣库。在日本经济低迷时期，优衣库提供了“低价良品、品质保证”的商品。曾经的小米，揭开了一个时代的盖子。因为自小米之后，互联网思维手机之旅就开始了，魅族、华为荣耀、锤子、一加、奇酷等层出不穷。小米模式的跟随者们吃到了智能手机产业链成熟化带来的行业红利。2009年12月，中国移动互联网用户共计2.33亿；2015年6月，中国移动互联网用户变成5.94亿，增长近3倍。这里面，小米做出了巨大的贡献。今天的中国移动互联网，包括所有做O2O创业的人，都多多少少拜小米所赐。
小米总结自己的经营模式是：1，不靠硬件赚钱，2，拿到更多用户，3，通过卖其他服务赚钱。如今，小米为了分担风险，已经投资了50家生态链企业，未来可能还会投资更多的业务领域。在完成初期的“圈地运动”之后，小米开始转型。但小米手机仍然是核心，只是，他带给用户的品牌价值越来越稀薄了。
成熟的人群选择华为，高端时尚的人群选择苹果，中庸的人群选择三星，未来，小米难道还靠米粉、大学生来巩固市场吗？没有核心技术和高附加值、传统渠道难以打通、品牌号召力减弱，小米手机神话的破灭，恐怕只是时间的问题。