Gree mobile 10 did it can sell millet? -Green phone, Dong-IT information
Gree to sell 50 million cell phones are joke before, and now you can't do because gree regarded this as a dream, and dreams are not allowed to be laughed at.
This year's two meetings, pressed by reporters, Dong mingzhu, select change gree 50 million handsets from the target into an ideal, "I used to say to sell 50 million units a year, results media say one year I did not reach the target, this is an ideal, not to say about tomorrow today as 50 million".
So, the question now is, gree phone if you want to reach 50 million units sold, how long will it take, and what needs to be done, or that there is a flaw, and which has the advantage of place?
"Gree needed 10 years to dream"
Gree phone generation 1 accurate sales data is not known, on the activities organized by the Ministry of science and technology last year, Dong also just gave a broad data, "currently sold tens of thousands of".
According to Chinese customs, "tens of thousands of" covers all the number between 10,000 to 100,000, gree Mobile 1 's sales likely to be any one of the interval number if the number is 50,000 units, gree phone gap between reality and ideal, mathematical measure should be 1000 times.
Another hypothesis, if last year shipped 50,000 units, gree mobile phone sales and multiply, could reach 100,000 units this year, keep the speed down, to break through the sales of 50 million units, gree in 2026 after 10 years to achieve the target.
Of course, both of these assumptions are based on the smaller base and a fixed increase of cases, in other words, selling 50,000 units last year, extra hard top 1 million units this year, it's not impossible, but if compared, you will find that is not easy to get out of this data.
Domestic phone industry new brand lined, millet spent has near 4 years time only achieved 61.12 million Taiwan of sales, hammer T1 sold has 1 years of time Hou, official announced of number also just 255,000 Taiwan, no a years sales breakthrough 10 million level of manufacturers not in this field fought years, and for a new brand, years sales reached mega don't on has is performance color, gree of sales dream, also have spent time to do.
Gree not ready
Dong mingzhu, mouth slightly explicit dismal of "tens of thousands of Taiwan" sales, almost is in said gree also not do prepared, "gree also in for products other important function of development, so currently does not foreign went on sale", this is gree himself on shipping volume far than expected of assessment, and at distance gree phone went on sale has past has near two months of time, distance gree phone project started, is first times and Lei on bet, passed two years.
We do not know what Dong mingzhu, an important function of the mouth is, but Hercules 1 not too prominent highlights of the mobile phone is the fact that, already product review of its evaluation are also less than ideal, "three years does not change into a joke", "truth-1600 this? "Such views and gree mouth" minutes minutes seconds off millet "is too far off, an infrared remote control is not a new topic, and the importance of close together is abrupt.
Gree not fully prepared, is also reflected in the cat get good off the shelf on the storm.
Last year August, gree phone in poly deal Preheat, 3 days zhihou opened snapped up, at announced of sales is 1000 Taiwan, price is is 1599 Yuan, but open Rob Qian snapped up of links suddenly was revoked, commodity Xia frame, and official to out of reason was is "(activities) is we Anhui a dealer himself do of, not made headquarters authorized, so makes its revoked, currently capacity supply, when public sale, do please waiting notification", since supply that let dealer to sold, or himself open with sold, Cargo hold does not sell, gree phone how?
By ODM seconds to kill rival
From the very first minute kill millet, to minutes minutes seconds to kill iPhone6s, and Dong felt always endorse the gree of powder-puff around their cell phones, however the reality is gree mobile ODM solutions.
According to the Ministry of exposure news, gree Mobile 1 by Shenzhen Zhuo Yi Zhizao OEM, configuration and overall work performance in General, only remote control module is also worth was flooded with Dong mingzhu, the boot screen of the topic.
New messages are displayed, gree Mobile 2 uses the same ODM programme, specific plant name location, but rumours had earlier responsible for zhongxing operator custom business, ZTE on low-end machines have long been users ridicule as "cut", but can choose the ODM, but need to get rid of the curse like ZTE.
The point is, "gree phone intends to use ODM solution" to kill Remy, Huawei, Samsung, Apple competitors or not "opponent" rivals?
Used ODM programme also can as a is gree of "fast food programme", and not sustainable, by ODM programme win this target on with gree phone 50 million Taiwan sales as, too ideal has, Dong mingzhu, should deep know this road, this zhiqian, gree on had expression had himself do hardware and software of envisaged, "gree II generation, and three generations phone are in research, but we now phone business scale too small, outside not understand, we also active in do, gree wants to hardware, and software are himself make".
Offline channels is a good quality assets
Gree phone went on sale 2 feet closer, but how much is unknown.
After news said gree assessed measures have been taken on a mobile phone sales, forcing employees to subscribe them cash back, followed by cable distributors under assessment of exposure, but there is no denying that is, offline channels, gree has many advantages that mobile phone manufacturers do not, even millet, Huawei is elusive.
According to public of data, gree currently in national roughly has 27 home regional of sales company, cover national and independent Yu chain stores zhiwai of stores in 2014 on has over has 30,000 home, and if these channel all for gree phone paving words, even is first generation gree phone, sales also not should like Dong mingzhu, by said of as only "tens of thousands of Taiwan", and this also can as is gree no do prepared of a aspects.
Gree's offline channels can be considered good assets, partly vivo and OPPO roots online brands in the past few years to earn big bucks, on the other hand are millet and Meizu brand is being vigorously offline channels for building systems in order to maintain sales growth.
Vivo and OPPO over the past few years, is a "muffled Fortune" VIVO in 2015 of which shipments exceeded 40 million units, revenues exceeded 40 billion, line became the most important part, OPPO is in 2015, exceeded 50 million units sold in 2000-2999 Yuan firmly occupy the share proportion within this interval. In addition, Internet Brands has accelerated the pace of expansion to offline channels, in which millet in addition to outside hands such as suning, GOME chain stores, also steadily promoting the construction of millet, Huawei is below the line, next to the Apple and Samsung have set up shop.
给格力
手机10年，它能卖得过
小米吗？ - 格力
手机,董明珠 - IT资讯
如果之前格力说要卖5000万台手机是笑话，现在你不能这么做了，因为格力把这个数当成了梦想，而梦想是不容许被嘲笑的。
今年的两会上，面对记者追问，董明珠选择了改口，格力的5000万台手机销量从目标变成了理想，“以前我说一年要销售5000万台，结果媒体就说一年过去我没有达成目标，这其实是一个理想，并不是说今天讲了明天就要实现5000万台”。
那么，现在的问题是，格力手机如果要达成5000万台的销量，需要多长时间，又需要做些什么，或者说现在还有什么不足，又有哪些有优势的地方？
“格力需要10年才能圆梦”
格力手机1代销量准确的数据是不知道的，去年科技部举办的活动上，董明珠也只是给了一个比较宽泛的数据，“目前卖了几万部”。
根据中国人的习惯，“几万部”涵盖了从1万到10万之间的所有数目，格力手机1代的销量有可能是这个区间当中的任何一个数，假定这个数为5万台，那么格力手机现实和理想之间的差距，用数学来衡量的话应该是1000倍。
再做一个假设，如果去年出货5万台，而格力手机的销量又能够成倍数增长，今年就可以达到10万台，保持这种速度下去，要突破5000万台的销量，格力可以在10年后的2026年实现目标。
当然，上述两种假设都是建立在基数较小且增幅固定的情况下，换句话说，去年卖了5万台，今年加把劲突破100万台，也不是没有可能，但如果横向对比，就会发现要突破这个数据并非易事。
国产手机行业新品牌林立，小米花了近4年时间才实现6112万台的销量，锤子T1卖了1年多的时间后，官方公布的数量也只是25.5万台，没有一家年销量突破1000万级的厂商不是在这个领域摸爬滚打多年，而对于一家新品牌，年销量达到百万级别就已经是表现出彩，格力的销量梦，还得花时间来做。
格力还没准备好
董明珠口中略显惨淡的“几万台”销量，几乎是在说格力还未做好准备，“格力还在进行产品其它重要功能的研发，所以目前并未对外开卖”，这是格力自己对出货量远不及预期的评估，而此时距离格力手机开卖已经过去了近两个月的时间，距离格力手机项目启动，也就是第一次和雷军对赌，过去了两年。
我们不知道董明珠口中的重要功能指的是什么，但格力手机1代没有太突出的亮点是事实，已经放出的产品评测对其评价也都不太理想，“三年不换机成了笑话”，“这货真值1600元？”这样的观点和格力自己口中“分分钟秒掉小米”更是差的太远，一个早就不是新鲜话题的红外遥控功能，与重要性靠在一起显得生硬。
格力的准备不充分，也体现在天猫聚划算的下架风波上。
去年8月份，格力手机在聚划算预热，3天之后开启抢购，当时公布的销量是1000台，售价则是1599元，但是开抢前抢购的链接突然被撤销，商品下架，而官方给出的理由竟然是“（活动）是我们安徽一个经销商自己做的，未取得总部授权，所以令其撤销，目前产能供不应求，何时公开发售，尽请等候通知”，既然供不应求那就让经销商去卖，或者自己敞开着卖，有货拿着不卖，格力手机怎么了？
靠ODM秒杀对手
从最开始的分分钟秒杀小米，到分分钟秒杀iPhone6s，董明珠给人的感觉总是在四处夸海口来为自己的格力手机背书，然而现实却是格力的手机采用ODM方案。
根据此前工信部曝光的消息，格力手机1代由深圳卓易智造代工生产，整体的配置和做工都表现一般，唯一有价值的遥控模块还被董明珠开机画面的话题性给淹没了。
新消息显示，格力手机2代同样采用的是ODM方案，具体的代工厂名称位置，但传闻早期曾为中兴负责运营商定制机业务，而中兴在低端机方面长期被用户调侃为“剁手兴”，格力可以选择这样的ODM，但却需要摆脱像中兴那样的魔咒。
关键是，“格力手机打算利用ODM方案”来秒杀小米、华为、三星、苹果这些对手或者不是“对手”的对手？
采用ODM方案也可以看作是格力的“快餐方案”，而不是长久之计，靠ODM方案取胜这个目标就跟格力手机5000万台销量一样，太理想了，董明珠应该深谙此道，在此之前，格力就曾表达过自己做硬件和软件的设想，“格力二代、三代手机都在研究，但我们现在手机业务规模太小，外界不了解，我们还积极在做，格力想硬件、软件都自己搞”。
线下渠道是个优质资产
格力手机2代开卖的脚步越来越近，但是怎么卖还是个未知数。
此前有消息曝光称，格力手机在销售上采取了摊派的措施，强制内部员工认购再予以返现，随后更是有线下经销商摊派的内容曝光，但不可否认的是，在线下渠道方面，格力拥有众多手机厂商不具备的优势，甚至是小米、华为都难以企及。
根据公开的数据，格力目前在全国大致有27家区域性的销售公司，覆盖全国且独立于连锁卖场之外的专卖店在2014年就已经超过了3万家，而如果这些渠道全部为格力手机铺路的话，即便是第一代格力手机，销量也不应该像董明珠所说的那样只有“几万台”，而这也可以看成是格力没有做好准备的一个方面。
格力的线下渠道之所以可以看成是优质资产，一方面是vivo和OPPO这样扎根在线下的品牌在过去几年挣得盆满钵满，另一方面则是小米和魅族这样的品牌正在大力的构筑线下渠道体系为维持销量增长。
vivo和OPPO在过去的几年时间堪称“闷声发大财”，其中vivo在2015年出货量突破了4000万台，收入突破400亿，线下成了最为关键的环节，OPPO则是在2015年突破了5000万台的销量，在2000元-2999元这个区间内牢牢占据份额第一的比重。此外，互联网品牌也加快了往线下渠道扩张的步伐，其中小米除了牵手苏宁、国美这类连锁卖场之外，也在逐步推进小米之家的建设，华为则是在线下，紧挨着苹果和三星开设专卖店。