Huawei pushes Win10 do MateBook robbed Association jobs? MateBook,Matebook-Huawei, Lenovo-IT information
While Intel and Huawei have enough privacy, Huawei pushes a cell phone outside in the MWC2016 to cross-border products, was already "half-open" message, but reporters on the scene after witnessing this event, still see the technology shock.
One of the most important topics are: Intel and Huawei jointly launched notebook products, not obvious to take Lenovo, HP, Dell, Acer and other PC manufacturers do jobs? One of the most wounded are now in the global PC market associated with the prefix.
Huawei push this laptop will rob the Lenovo do jobs?
▎, A group from the first circle of friends comments
1), "Yuan Qing in yabuli, China entrepreneurs Forum rotating Chairman of East at the Barcelona Conference of the global Terminal."
2), "Huawei brand begins to overflow."
3), "acceptance is the key point."
4), "would not have any effect unless cheaper."
……
▎ Er, then see what products were made by Huawei
February 21 to 14 o'clock in the afternoon, local time, at 21 o'clock in the evening Beijing time, Huawei in the exhibition centre of Barcelona (Fira Barcelona) next to a white "hangar" 2016 had been held within the global product launches. As this year's world communication Conference (MWC) before the first heavy activity, as media speculation, Huawei has produced "homework" is a 2-in-1 tablet laptop--HUAWEI MateBook, with Intel to create.
According to Huawei consumer BG CEO Yu said at the scene, although the current smart phones and other mobile terminal has to be strong enough, but we are still unable to abandon notebook. However, on the one hand, the current notebook computer products have a variety of shortcomings, on the 2-in-1 tablet notebook computer is also becoming mainstream. This is Huawei's opportunity "for business people, category 2-in-1 is a very good business, Huawei is hoping to lead the mobile business. ”
Products, all-aluminum fuselage HUAWEI MateBook, two colors, silver and champagne Gold provides space in support of 67 ° and 52 ° angle fixing. With a 12-inch IPS LCD 2K display, resolution 2160x1440, color saturation is 85%. Body thickness is 6.9mm, the screen border to 10MM, total weight of the plate itself is 640g; as a reference, Apple iPad Pro and Microsoft Surface Pro 4 weights of 713g and 766g respectively. Built-in lithium battery 33.7Wh, 4430mAh, support the routine use of battery life of 10 hours. In addition, based on models equipped with a 4GB/8GB operation and 128GB/256GB/512GB memory solid state drives.
Deserves special attention is that HUAWEI 6th daikurui m MateBook equipped with Intel's new processors and provides M3/M5/M7 of different sizes of model options, start frequency to 3.1GHz. Which abandoned traditional fan in the premise of maintaining higher performance, thus reducing noise and power consumption, and helps the notebook achieve a more slim design of the product itself. In the field, Intel Senior Vice President and General Manager of client computing Department Shi Haode (Kirk B.Skaugen) to this new platform.
HUAWEI MateBook new features include fingerprint touch, more suitable for the operation of the 1.5mm boot key travel, associated with the smart phone a key hot spots and so on. Meanwhile, its light is equipped with a 110g power adapter, only intelligent charger, also supported the latter charge. In fact, most power adapters for laptop products weighing more than 450g.
Meanwhile, Huawei has also released a new HUAWEI MatePen stylus. Their support 2048-sensitivity, provide for the use of laser pointers and electronic paging device, 1 hour charge can support up to 1 month of use time. Meanwhile, it is also the world's first rubber-tip stylus products. In addition, HUAWEI of Huawei also launched a support MateBook Portfolio leather shell, HUAWEI MateDock docking and other products.
Regarding price, Huawei unveiled in the United States and Europe. United States price (tax not included) $ 699 to $ 1599 (about 4550 to 10420 Yuan), price (including tax) from € 799 to € 1799. Official launch event, but did not disclose the specific release date, but is rumored to be after two months.
▎ C, specific lethality in?
From products see, Huawei directly on standard of is Surface Pro 4 such of mixed sex (is so-called of II one) PC, Microsoft of Surface products has became PC market contrarian growth of a flower flower, in Microsoft 2015 three quarter of earnings in the, Surface revenue 890 million dollars, growth 117%, Huawei select has a opportunities maximum of market cut, while released will site also directly and Lenovo of thin notebook X220 for positive PK, Although compared with the iPad Pro, but iOS system is a PC is a mobile scenario. Huawei MateBook is also one of the main Rob in the PC market, from established companies market like Lenovo, will also compete with Microsoft Surface series.
In an interview with reporters at the head with the parties was informed that Huawei is designed from the perspective of moving this product reference Mate design. From the General Manager, Intel China Xia Lebei referred to Intel, and have more than 10 years of cooperation.
For now, the old Overlord Lenovo's primary advantage lies in:
A, brand and market share. IDC2015 Q2 figures show that Lenovo is currently maintained first place in PC market, accounted for 20.3%, when shipments of 13.44 million units. But behind which there are 2 problems, first, followed by h-p accounted for 18.5%, the fact that gap is very small. Second, the global PC market is the downward trend in the quarter compared with down 11%.
Second, channel resources. In the traditional PC market, Lenovo's market and channel resources have been accumulated its advantages, which is why some critics think, "acceptance is the key point."
So far, while brands such as Lenovo, HP marketing advantages of the traditional PC market, but bad trends. While out of yaojin Huawei has many dangerous offensive:
1, and and Intel of Alliance, has been yilai, in PC market, who can and Intel go have more near, who on will occupies market opportunities, this and phone market as, chip on whole industry chain of effect is important of, this Intel and Huawei of Alliance performance out of another voice, reporter site interview learned that, "Intel has a concept is PC products need again defined, need a inflection point, need better of products", is in this when select has in phone market due red of Huawei.
In fact, Intel's position, the PC market is going to be particularly important. From the perspective of sound for Intel, in an interview with reporters, Intel did not answer directly whether similar cooperation and other mobile phone manufacturers in China, but said it would like to see this cooperation to break boundaries. From Intel's latest two years promoting intelligent hardware investment, promoting for Smart chips, Intel had no betting on the future direction can be seen in PC corner.
2, and Huawei of brand premium, this is from technology circle industry people in by said of "Huawei of brand benefits began overflow has", in phone circle this years do have wind, has let Huawei in consumption end brand has has is big upgrade, plus through glory, child brand in Internet sales aspects made have breakthrough, actually in two a aspects for this push notebook products do has based, a is brand of cognitive. B is the accumulation of new channels such as the Internet plays.
▎ SI、Yichang battle for new PC war
There is a widely held belief, every industry is being a non-industry enemies to defeat. Tesla to defeat the accumulation of conventional cars in terms of new energy vehicles. Apple beat used Giants Nokia and Motorola. Huawei's PK and millet in the mobile phone market, is also a kind of outsider intrusion, millet is stirring on the traditional mobile phone market is not an outsider. So this time, Huawei into the PC, both Lenovo and HP, Dell, is a threat that cannot be ignored.
Certainly, currently we just just see Huawei launched has this paragraph products, price in 4000 Yuan around, also no listed time, this a paragraph products and can in PC market stirred up more big of ripples also bad said; but PC market of "big brother" are, also must awake to face this new to of "savage people" has, is obviously 2016 PC circle and phone circle dry up frame to is inevitable of has.
华为推Win10笔记本MateBook会抢了联想饭碗吗？ - 华为MateBook,Matebook,联想 - IT资讯
虽然英特尔和华为都已经足够保密，但华为在此次MWC2016上要推一款手机之外的跨界新品，已经是“半公开”的消息了，但当记者在现场见证这一事件发生后，还是看到了科技圈的惊愕。
其中最重要的一个话题是：英特尔和华为的联手，推出笔记本电脑产品，不是明摆着要抢联想、HP、戴尔、Acer等PC厂商的饭碗了吗？其中最受伤的无疑是现在处在的全球PC市场一字头的联想。
那么华为这次推笔记本电脑会抢了联想饭碗吗？
▎一、先看一组来自朋友圈的评论
1）、“元庆在亚布力做着中国企业家论坛轮值主席，承东在巴塞罗那做着全球终端的发布会”。
2）、“华为的品牌效益开始溢出了”。
3）、“渠道的接受程度，才是影响的关键点”。
4）、“不会有影响，除非便宜”。
……
▎二、接着来看华为到底发了款什么产品
当地时间2月21日下午14时，北京时间今晚21时，华为在巴塞罗那会展中心（Fira Barcelona）旁的一座白色“机库”内举行了2016全球新品发布会。作为今年世界通信大会（MWC）揭幕前首场重磅活动，正如此前舆论的猜测，华为交出的“作业”是一款2合1平板笔记本电脑——HUAWEI MateBook，与英特尔联手打造。
据华为消费者BG CEO余承东在现场表示，尽管当前智能手机等移动终端已经足够强大，但我们仍然无法抛弃笔记本电脑。不过，一方面，当下的各种笔记本电脑产品存在着各种各样的不足；另一方面，2合1平板笔记本电脑也正在成为市场的主流。这便是华为的机会，“对于商务人士来说，2合1是非常好的商务品类，华为希望借此引领移动商务。”
产品方面，HUAWEI MateBook采用全铝机身，提供太空银和香槟金两种颜色，支持67°和52°的倾角固定。配备12英寸IPS LCD 2K显示屏，分辨率达到2160×1440，色彩饱和度达到85%。机身厚度为6.9mm，屏幕边框为10mm，平板本身的整机重量为640g；作为参考，苹果iPad Pro和微软Surface Pro 4的重量分别为713g和766g。内置33.7Wh、4430mAh锂电池，支持10小时的常规使用续航时间。此外，其还根据型号搭载了4GB/8GB运行内存和128GB/256GB/512GB固态硬盘。
值得特别关注的是，HUAWEI MateBook搭载了英特尔全新的第6代酷睿M处理器，并提供M3/M5/M7不同规格的型号选择，起步主频达到3.1GHz。后者可在保持较高性能的前提下抛弃传统风扇，从而降低噪音和功耗，并帮助笔记本产品本身实现更轻薄的设计。在现场，英特尔高级副总裁、客户端计算事业部总经理施浩德（Kirk B.Skaugen）也前来为这款新品站台。
HUAWEI MateBook的新特性还包括：指纹一触开机、更适合于操作的1.5mm键程、与智能手机一键关联的热点等。同时，其配备了110g的轻巧电源适配器，仅为智能手机充电器大小，也支持后者的充电。实际上，目前大部分笔记本电脑产品的电源适配器重量超过450g。
同时，华为还发布了全新的HUAWEI MatePen触控笔。其支持2048级灵敏度，可兼用激光笔和电子翻页器，充电1小时可支持1个月的使用时长。同时，其也是世界上首个采用橡胶笔尖的触控笔产品。此外，华为还推出了配套的HUAWEI MateBook Portfolio键盘皮套、HUAWEI MateDock扩展坞等产品。
售价方面，华为公布了在美国和欧洲地区的情况。美国价格（不含税）为699美元至1599美元（约合人民币4550元至10420元），欧洲价格（含税）为799欧元至1799欧元。官方在发布会现场并未正式公布具体的发售时间，但据传将在两个月后。
▎三、具体杀伤力在哪？
从产品看，华为直接对标的是Surface Pro 4这样的混合性（也就是所谓的二合一）PC，微软的Surface系列产品已经成为PC市场逆势增长的一朵奇葩，在微软2015年三季度的财报中，Surface营收8.9亿美元，增长117%，华为选择了一个机会最大的市场切入，同时发布会现场也直接和联想的轻薄笔记本X220进行正面PK，虽然也与iPad Pro进行了对比，但由于系统一个是PC一个是移动场景的iOS。华为MateBook主要抢夺的还是二合一PC市场中，来自联想这样老牌大厂的市场，同时也会与微软的Surface系列进行竞争。
记者在与双方负责人的采访中得知，华为是从移动的角度设计的这款产品借鉴了Mate的设计。来自英特尔中国区总经理夏乐蓓则提到，英特尔和华为有10年以上的合作时间。
目前看，老牌霸主联想的优势主要在：
一、品牌和市场份额。IDC2015年Q2的数据显示，联想目前保持PC市场第一的位置，占比20.3%，当季出货量1344万台。但是这组数据背后有2个隐忧，一是紧跟其后的惠普占比18.5%，事实差距很小。二是全球整体PC市场是呈下滑之势的，当季同比即下滑了11%。
二、渠道资源。在传统PC市场，联想积累的市场和渠道资源一直是其优势所在，这也是为什么有评论认为，“渠道的接受程度，才是影响的关键点”。
所以目前来看，虽然联想、惠普等品牌在传统PC市场占有市场等优势，但大势不利。而此时杀出的程咬金华为则有多方危险攻势：
1、与英特尔的结盟，一直以来，在PC市场，谁能与英特尔走得更近，谁就会占有市场先机，这和手机市场一样，芯片对整个产业链的影响是举足轻重的，这次英特尔和华为的结盟表现出的另一个声音，记者现场采访得知，“英特尔有一个理念在于PC产品需要重新定义，需要一个拐点，需要更好的产品”，正是在这个时候选择了在手机市场正当红的华为。
事实上，英特尔的表态，对PC市场的走向是尤为重要的。从英特尔方面的声音看，记者现场采访中，英特尔没有正面回答是否会和中国其他的手机厂商进行类似的合作，但称乐于看到这种打破疆界的合作。从英特尔最近一两年大力推动智能硬件投资、用于智能硬件芯片的推动，可以看到英特尔对未来的方向早已没有押宝在PC这一隅。
2、华为的品牌溢价，这也就是从科技圈行业人士里所说的“华为的品牌效益开始溢出了”，在手机圈这几年做得风生水起，已经让华为在消费端品牌有了很大提升，加上通过荣耀等子品牌在互联网销售方面取得得突破，事实上在两个方面为这次推笔记本产品做了基础，一是品牌的认知。二是互联网等新型渠道玩法的积累。
▎四、一场新的PC保卫战开打
有一种普遍认为的说法认为，每一个行业都是被一个非本行业的外敌来打败的。特斯拉打败了传统汽车在新能源车方面的积累。苹果打败了诺基亚和摩托罗拉这样的曾经巨头。甚至华为在手机市场与小米的PK，也是一种外来者的入侵，当然小米对传统手机市场的搅动也何尝不是一种外来者。所以这次，华为进入PC圈，无论是对联想还是惠普、戴尔，都将是不可忽视的威胁。
当然，目前我们只是刚刚看到华为推出了这款产品，价格在4000元左右，还没有上市时间，这一款产品又能在PC市场搅起多大的涟漪还不好说；但PC市场的“老大哥”们，也必须清醒地面对这个新来的“野蛮人”了，很明显2016 PC圈和手机圈干起架来是不可避免的了。