Little Komehana who is the mobile phone leader, important? -Millet, Huawei, Lei-IT information

On March 7, Lei, Chairman of millet in the two proposals on media communication will publicly ridicule the Huawei mobile phone shipments to China first for fake news , and official media today to find Huawei, Huawei said their data more indicative . Shuttling back and forth between two Chinese smartphones one of the companies for whom number who number two issue he put up. What about millet, and who was the first who second? The question from 2015 onwards to the present topic was repeatedly made by the media here, but so far the two still noisy. Which was also expressed, grappling with the question of who is the first sense? IT news editors think, if only to shipments or sales on the success or failure really doesn't make sense, but if you do not speak only to shipments, while adding a number of standards, on the comprehensive strength of domestic mobile phone manufacturers, it is very meaningful and very important.

First, mobile phone shipments or sales although it is true to a certain extent reflected the comprehensive strength of certain mobile phone brand (after all, consumers are often able to explain a lot), but after all, this indicator is single, is vulnerable to environmental impact in the market, such as the average purchasing power of consumers. Phone sales in China is far more than Samsung, Apple, stronger but no millet is better than the other two. D sales the first fight is meaningless. But if the comprehensive strength of China Mobile who first makes sense, because the first is a benchmark, it leads the future development direction of domestic mobile phone, without a guiding domestic mobile phones are likely to fall into patterns of chaos, danger of losing direction.

Comprehensive strength of the measure? Information editors believe IT should at least take into account the following indicators:

1, r

Or the ability to master core technologies, including hardware and software technologies, this indicator can be more directly reflected the number of patents owned by manufacturers, on the other hand, you can phone vendors are reflected in the achievements of the high-end mobile phone market. According to figures released in 2014, Huawei has a patent number is 2409, and millet patent number 1496, Huawei technology patents than millet, but compared to Apple star is still a big gap. In the high-end market, Huawei is same slightly millet is a cut above.

2, marketing strength

Handset shipments and sales is the embodiment of a mobile marketing strength, but on the manufacturer's marketing capabilities, you cannot just look at mobile phone shipments or sales of products, as well as mobile phone brand influence, user reputation, marketing, purchasing experience, which not only tested manufacturer's publicity and marketing strength, test vendors ability to control the upstream supply chain. Is still prevalent in China buying model, millet, Huawei, which accounts for the number of users to the entire country the smart-phone users more than 30% of the manufacturer, if we still adopt the marketing strategies, will undoubtedly reduce the user buying experience, for its marketing strength can only be reduced.

3, after sales strength

Aftermarket power including the implementation of the mobile phone that comes with the after sales service, and sold the phone in time to provide services such as system updates. On this point, millet is open after the sale sites "millet" has a certain advantage, while millet MIUI system better than Huawei EMUI currently to millet millet has 3, rice 4 models pushing his systems, such as the latest version of MIUI 7.1 full version, but users wait for EMUI 4.0 full version days are a long way off.

As you can see, these three indicators cover through a cell phone from the preparation, development, production, distribution, sales and after sales process throughout the life cycle, too, commented a handset manufacturers can be called the first, they should also look to each and every product life cycle process is doing. In two of proposal media communication will Shang, Lei keeps "friends Business sent has many news, said himself last year in China market is shipping volume first" "I wants to said last year many of report are description millet in China shipping volume is first name" total around not open "shipping volume" three a Word, and Huawei of response in also only for "retail volume" data talk, visible both by race of "China first" still stay in "shipping volume" of single level, is no meaning and reference value.

Data institutions statistics of data was on only as unilateral of reference, and phone manufacturers are is have with it to flaunts first, just is to marketing stunt and "ulterior motives", let people worried of is, real of "domestic phone first" of seat, has no people dare said millet or Huawei both in the of any a can deserved to stability sat as Tarzan, like United States of first is Apple, Korea of first is Samsung, Japan of first is Sony. When millet, Huawei has been obsessed with sales, profit infighting and exhausted their energy to each other all the time, am afraid I made mobile phones will never produce a true first.

小米华为谁是国产手机老大，重要吗？ - 小米,华为,雷军 - IT资讯

3月7日，小米董事长雷军在两会提案媒体沟通会上公开吐槽华为手机中国出货量第一为假新闻，而今天媒体找到华为官方，华为则表示他们的数据更具有参考性。一来一往之间，两家中国智能手机数一数二的企业为了谁数一谁数二的问题又掐起来了。那么究竟小米和华为谁第一谁第二呢？这个问题其实从2015年开始到现在一直被各路媒体拿过来反复制造话题，但至今两家仍在吵。其中也有人表示，纠结于谁是第一这个问题有意义吗？IT资讯编辑认为，如果仅以出货量或销量论成败的话，确实没什么意义，但如果不仅仅以出货量说话，而加入多种标准，论国产手机厂商综合实力的话，就很有意义、很重要了。

首先，手机出货量或销量虽然确实在某种程度上能够反映某品牌手机的综合实力（毕竟消费者喜爱往往能够说明很多），但这一指标毕竟单一，很容易受到市场环境的影响，比如消费者的平均购买力等。在国内小米手机销量还远超三星苹果呢，但不能说小米就比后两者强。因此卯着销量争第一是没有意义的。但如果论国内手机综合实力谁第一，就很有意义了，因为第一就是标杆，它引领着国产手机未来发展的方向，没有一个指路者，国产手机很可能陷入格局混乱，失去方向的危险。

那么综合实力该怎么衡量？IT资讯编辑认为，至少应该考虑以下几个指标：

1、研发实力

也就是掌握核心技术的能力，包括硬件技术和软件技术，这个指标可以比较直接地通过厂商们所拥有的专利数量体现出来，另一方面，则可以通过手机厂商们在高端手机市场取得的成绩体现。根据2014年公布的数据，华为拥有的专利数量为2409项，而小米专利数量为1496项，显然华为在技术专利上要远超小米，但两者相较于苹果三星仍有很大差距。而在高端市场方面，华为同样要略胜小米一筹。

2、营销实力

手机出货量和销量是一个手机企业营销实力的直接体现，但若论厂商的营销能力，则不能仅看手机产品的出货量或销量，也需要看手机品牌的影响力，用户口碑，营销方式，购买体验等，而这些不仅考验厂商的宣传、营销实力，更加考验厂商对上游供应链的控制能力。就国内目前依然盛行的抢购模式来说，对于小米、华为这样用户数量占到全国智能手机用户超过3成的厂商，如果依然采取这样的营销策略，无疑大大影响用户的购买体验，对自身营销实力而言也只能是减分的。

3、售后实力

售后实力包括手机销售过后附带的售后服务执行情况，以及是否能够及时对已售手机提供系统更新服务等。这一点上，小米开放式售后站点“小米之家”具有一定的优势，同时，小米MIUI的系统完善度要好于华为的EMUI，目前小米已经向小米3、小米4等不少机型推送了自家系统的最新版本MIUI 7.1正式版，而华为用户等待EMUI 4.0正式版的日子还遥遥无期。

可以看到，这三项指标涉及的内容贯穿了一款手机从前期准备、研发、生产、发布、销售以及售后等生命周期的整个过程，同样，评论一家手机厂商能否称得上第一，也应该看其对每一款产品生命周期中每一个过程做得如何。在两会的提案媒体沟通会上，雷军口口声声“友商发了很多新闻，说自己去年在中国市场是出货量第一”“我想说去年很多的报告都说明小米在中国出货量是第一名”总绕不开“出货量”三个字，而华为的回应里也仅针对“零售量”数据说话，可见两者所争的“中国第一”依然停留在“出货量”的单一层面，实在毫无意义和参考价值。

数据机构统计的数据本来就仅作为单方面的参考，而手机厂商们却纷纷用它来标榜第一，仅仅是为了营销噱头而“别有用心”，让人担心的是，真正的“国产手机第一”的座位，至今没有人敢说小米或华为两者中的任何一家能够当之无愧地稳坐如泰山，如同美国的第一是苹果，韩国的第一是三星，日本的第一是索尼。而当小米华为们一直沉溺与销量、盈利上的勾心斗角、互打嘴仗的时候，恐怕国产手机永远也产生不了真正的第一。