Millet does not admit it, you never get respect-Lei, millet, red rice and Note3-IT information

Millet and two days of fire, but the fire was not "bunker"-runs.

Beijing daily 28th with the mobile phone into the hardest-hit areas after the implementation of the new law, millet advertising illegal punishment reported to the business sector under the title millet science and technology service of the notice of administrative penalty, articles, business sector, confirmed that millet technology patent certificate, patent application number only. Advertise use does not grant any patent application, constitute violations of the release illegal ads.

Articles by the way pulled out in September 2014, millet "advertisements belittling the commodities or services of other producers or operators" was fined 5000 Yuan. Two months later, millet and was fined 150,000 yuan for false advertising. Causes is millet 3 Unicom version does not match the actual CPU usage models and information, change the CPU model has led to many "rice flour" discontent.

29th, Tencent technology reported that netizens recently through social media channels such as Twitter to WIFI in red rice Note3 issues public reports . Of reported "5 users currently establish a QQ Group for human rights, QQ Group number has currently more than 4000 people. ”

Public relations savvy enough millet, still not taking any position on the two incidents, in fact, this millet has been, no matter what the problem, determined not to admit their mistakes .

This let knife guest reminds has, January 14, Shanghai quality prison Council released of 2015 Shanghai city air purification device products quality supervision checks results displayed of grid model for "AC-M1-CA" of millet air purification device in solid pollutants clean air volume and noise two items index Shang not qualified results, but millet is not admit, and take has "application on detection results for review" way .

Knife guest has been on millet and the Lei is and hate and love, like they to a extreme of way, to China of phone industry brings has a new of thinking way, also to many entrepreneurs set has a example, to five years not to of time, almost from zero began, growth to valuation 40 billion dollars (despite this valuation widely people questioned, but its growth speed still worthy) company. Hate of is, this in high-speed growth period of company, too care himself of feathers and reputation has, himself out of all of wrong, that even all are think is millet himself of problem, but millet are strongly not admitted , total has a heap reason to explained, rather event in the to kept to to "wash to", fear once admit, himself of honorary damaged.

In fact need not, the integrity of the enterprise, no matter what went wrong, admit to being wrong does not affect its reputation. Admit it is an attitude to the user responsible.

Millet is, in fact, has long been this inability to face their own attitudes, millet′s brand fell to its lowest level in five years.

Compared with that on January 22, mediatek was released through the official micro-blog notes on the MT6795 WiFi issues , said this failure is caused by a small group of mobile terminals that use the chip in the match when certain versions of the software, arising from special perimeter low probability of accidental disconnection, recently passed the mobile terminal users to download the software upgrade will fix the problem.

Mediatek officials admit, does not adversely affect its reputation, compared with millet, the level judged. Recall millet 3 Unicom version does not match the actual CPU usage models and information, change the CPU model has led to many "rice flour" event of dissatisfaction, millet suffers punishment of the business sector and the user′s crusade, but millet in addition to modifying the publicity page, only be forced to excuse in front of the very simple fact that, justified useful? Millet, so when your users are idiots.

Swordsman talked about in a previous article, millet is Lei millet, millet who had too many shadows of the lightning army , this is advantage for an enterprise is hidden. Lei, a successful Internet elderly aged more than 40 out of business, he is too eager for success. Lei in the media and public as possible out of his humble and generous side, sometimes you feel that Lei deliberately maintains their established public image over the years , Zhou hongyi had joked, "he too can hold."

Lei′s "loaded", is a way to let their personality away to protect their image had to, for the Lei, and every word carefully and deliberately tone when speaking, wanted to give the public and the media a "great" image , perhaps in the Lei inside, he does not allow his error, an error occurs.

Lei this mentality is reflected in the millet, and refused to admit his errors that may occur. However, to err is human, who can be seen, as a normal business, do not make mistakes is not normal . In recent years, millet as the man in the emperors new clothes, refused to go back on the right path in his own fiction.

2007 Apple announced iPhone after the price cut, sparking a protest, then Steve Jobs publicly apologised, while the company also decided to early iPhone buyers with $ 100 shopping voucher. Jobs Apologize publicly admit, does not affect the jobs of the IT industry legend . Also in 2015, Dell preinstalled software vulnerability problems, Dell publicly apologizes, also apologized for no impact on its sales.

World famous enterprises due to issues such as product quality apologizes abound, but done right, integrity legislation, apologizing has become a responsible attitude to users, more support by the user.

Come to never admit the millet and Lei, even cherish their reputation, they have to face up to his mistakes. If you want to play in the Emperor′s new clothes, when you understand that it may be between around, has no peer.

For millet, today, in the face of repeated punishment of industry and Commerce and large area to consumer complaints, needs time to confront their own problems, need to find ways to solve the problems from these events, rather than to let the PR "floor cleaning." Millet in order to win the respect of users and the general public, you must learn to face up to his mistakes, learn to admit their mistakes and apologize, a fact that does not affect the image of millet, tall.

Man, wrong is wrong and apology is no big deal, as long as the intention for the sake of users, even start over, you can still get respect.

小米学不会认错，则永远得不到尊重 - 雷军,小米,红米Note3 - IT资讯

小米这两天又火了，不过这次火不是“碉堡”了跑分。

先是北京日报28日以《新广告法实施后手机成重灾区，小米广告违法被处罚》为题报道了工商部门向小米科技送达了《行政处罚告知书》事件，文章显示，经工商部门查实，小米科技尚未取得专利证书，只有专利申请号。使用未授予专利权的专利申请做广告，已构成发布违法广告的违法行为。

文章顺便扒出了2014年9月，小米因“广告贬低其他生产经营者的商品或者服务”被罚款5000元。两个月后，小米又因虚假宣传被罚款15万元。起因在于小米3联通版实际使用的CPU型号与宣传不符，偷换CPU型号曾引发诸多“米粉”的不满。

29日，腾讯科技报道称，近日有网友通过微博等社交媒体渠道对红米note3存在的WIFI断流问题进行公开举报。而举报的“网友目前还建立了5个QQ群进行维权，目前QQ群人数已经超过4000人。”

公关手段精明至极的小米，到现在也未对这两起事件表态，其实这也是小米一直以来的方式，无论出了什么问题，都坚决不认错。

这让刀客想起了，1月14日，上海质监局发布的《2015年上海市空气净化器产品质量监督抽查结果》显示的格型号为“AC-M1-CA”的小米空气净化器在固态污染物洁净空气量和噪声两项指标上不合格结果，但小米也是不认错，并采取了“申请对检测结果进行复查”方式。

刀客一直对小米及雷军是又恨又爱，喜欢他们以一种极端的方式，给中国的手机产业带来了一种新的思维方式，也给很多创业者树立了一个榜样，以五年不到的时间，几乎从零开始，成长为了估值400亿美元（尽管这个估值广为人质疑，但其成长速度依然令人起敬）公司。恨的是，这家处在高速成长期的公司，太爱惜自己的羽毛和名声了，自己出的所有的错，那怕是所有人都认为是小米自己的问题，但小米都坚决不承认，总有一堆理由去解释，宁可事件中去不停地去“洗地”，生怕一旦认错，自己的名誉受损。

其实大可不必这样，一个诚信的企业，无论出了什么错，认错并不影响其声誉的。认错也是对用户负责任的一种态度。

事实上正是小米长久以来这种无法正视自己态度，让小米的品牌下降到了五年以来的最低水平。

与之相比的是，1月22日，联发科通过官方微博发布了关于MT6795 WiFi断流问题的说明，称此故障是由少部分使用该芯片的移动终端在搭配某些版本软件时，因特殊外围环境而产生的低概率偶发断流，用户近期通过移动终端下载软件升级即可解决此问题。

联发科官方认错，并没有对其声誉造成不良的影响，与小米相比，高低立判。回想小米3联通版实际使用的CPU型号与宣传不符，偷换CPU型号曾引发诸多“米粉”的不满事件，小米虽然受到了工商部门的处罚和用户的讨伐，但小米除了修改宣传页面外，只会去牵强地去辩解，在极其简单的事实面前，辩解有用吗？小米真当自己的用户是傻子。

刀客在以前的文章中谈到过，小米是雷军的小米，小米身上有太多雷军的影子，这对一个企业是优势也是隐患。对雷军而言，一个功成名就的互联网老人40多岁重出江湖创业，他太渴望成功了。所以雷军在媒体和公众面前尽量表现出了他的谦和和宽仁的一面，甚至有时你会觉得雷军在刻意维护着自己多年以来建立的公众形象，周鸿祎曾戏言，“他太能装了”。

而雷军的这种“装”，是让自己个性消失维护自己形象不得已的一种方式，对于雷军而言，每句话的字斟句酌和演讲时刻意的语调，都希望自己给公众和媒体一个“伟大”的形象，也许在雷军内心，他不允许自己出现失误，出现错误。

雷军的这种心态正好反映在了小米的身上，坚决不承认自己的可能出现的错误。然而人非圣贤，孰能无过，同样一个正常的企业，不出错误才不正常的。这几年来，小米正像皇帝新装里的那个人，在自己虚构的正确的道路上不肯回头。

2007年苹果公司宣布iPhone降价之后，引发了抗议活动，随后乔布斯公开表示道歉，同时公司还决定向早期iPhone购买者提供100美元商店购物券。乔布斯公开道歉认错，并没有影响乔布斯成为IT行业的传奇。同样在2015年，戴尔因预装软件有漏洞的问题，戴尔公开认错道歉，同样也没有因道歉影响到其产品销量。

全球知名企业因产品质量等问题认错道歉的事比比皆是，但只要处理得当，以诚信立本，道歉反而成了一种对用户负责任的态度，更受到了用户的拥戴。

死不改悔从不认错的小米和雷军，即使再珍惜自己的名声，也得正视自己的错误。如果一直要在皇帝的新衣中扮演下去，当明白时，可能四顾之间，已没有人同行。

对于今天的小米而言，面对工商接二连三的处罚和用户大面积投诉，是需要正视自己问题的时候，需要从这些事件中找出解决问题的办法，而不是一味地让公关“洗地”。小米要真正赢得用户和公众的尊重，就得学会正视自己的错误，学会认错和道歉，事实上这不影响小米高大的形象。

男子汉大丈夫，错了就是错了，认错道歉没有什么大不了的，只要用心为用户着想，即使重新来过，依然可以得到人们的尊重。