Favorite features, these people have no interest in smart phones-function machine, smart phones-IT news
The popular smartphone era, my grandmother began to use iPhone(this is not a joke, I eliminated the 4S), then what other people did not use their smart phones? The problem apparently is very interesting, we look at market analyst survey.
According to figures published creative strategies analyst Ben Bajarin, United States market continues to have 15%-18% users are not using a smart phone, it is very curious, North America remains the most purchasing power in the world, after all, one of the mainstream market. Ben Bajarin published a questionnaire asking the reasons for these users do not use their smart phones, the result nearly 50% user said "has no interest in smart phones, I still like my phones", then "too expensive", and the third reason is "not interested in things not to use".
Ben Bajarin said that among those who had no interest in smartphones, 50% over 60 years of age, while women slightly outnumber men. They have been using a Samsung or LG feature phones three or four years, and in the past two years have no intention of changing. Out of curiosity, Ben Bajarin asked if a future feature phones disappear, what are they most likely to buy Smartphone brand, Samsung, Apple, Motorola and LG were the top five choices. In addition, most people seem to prefer Android, mainly because they use features of the brand, are basically involved in the Android market.
In a related market research, Ben Bajarin also found, usually those users who have no interest in smart phones, also does not have a Tablet PC, the PC also tend to buy 5 or 6 years old model. For such people, the main PC use is social networking, file management, and streaming video, so more than 60% of the users said they would not buy any PC this year. In addition, the 10% user has clear PC purchase plans, cost is $ 400 or less.
Ben Bajarin says, this kind of market research for the smart phone manufacturers to promote their products, marketing is more effective in a certain sense, because understanding of ecological systems and level of participation, to help manufacturers more accurately grasp the market. Meanwhile, survey data also shows that feature phones still have a certain amount of market demand, and its user base is also able to transform.
钟爱功能机，这些人对智能
手机没兴趣 - 功能机,智能
手机 - IT资讯
在全民智能手机时代，我的奶奶都开始用上iPhone（这不是个段子，是我淘汰下来的4s），那么还有哪些人群没有使用智能手机？这个问题显然很有趣，我们来看看市场分析人员的调查。
据创新战略分析师Ben Bajarin发布的数据显示，美国市场依然拥有15%-18%的用户没有使用智能手机，这令人非常好奇，毕竟北美仍是全球最具购买力的主流市场之一。Ben Bajarin发布问卷调查，询问这些用户不使用智能手机的原因，结果接近50%的用户表示“对智能手机不感兴趣，我仍喜欢我的功能手机”，其次则是“太昂贵”，第三个理由则是“对不会去使用的东西不感兴趣”。
Ben Bajarin表示，对智能手机不感兴趣的人群中，50%年龄在60岁以上，同时女性略多于男性。他们已经使用三星或是LG的功能手机三、四年，并且在近两年内没有更换的打算。出于好奇，Ben Bajarin还询问了如果未来功能手机消失，他们最可能购买的智能手机品牌是什么，其中三星、苹果、摩托罗拉和LG是前五名选择。另外，大部分人似乎更喜欢Android，主要原因是他们使用的功能机品牌，基本上都涉足Android市场。
在相关的市场调研中，Ben Bajarin还发现，通常那些对智能手机不感兴趣的用户，也没有一款平板电脑，其PC往往也是购买了5、6年的老款机型。对于此类人群，主要的PC用途是社交、文件管理和流媒体视频，所以超过60%的用户表示不会在今年购买任何形式的PC。另外，10%用户拥有明确的PC购入计划，成本则在400美元以内。
Ben Bajarin表示，此类市场调研对于智能手机厂商推广产品、进行更有效的营销是具有一定意义的，因为了解生态系统和参与水平，有助于厂商更精准地把握市场。同时，调研数据还说明，功能手机仍有一定的市场需求、同时其用户群也是能够转化的。