315 before the party, hungry Beijing East great Internet company is CCTV exposure-2016 CCTV 315 party, CCTV's 315 evening, 315 parties-IT information
CCTV staged a party of the year is a second only to the Spring Festival evening feast.
From 2013, actor Peter Ho staged a night had a "Black Dragon": about 8:20, the credibility of CCTV staged a big drop. But companies still must look at in this day of the CCTV and fully prepared to advance public relations crisis.
2016 CCTV staged a party may expose which industries and enterprises? As an Internet commentator, I'm more concerned about the Internet, science and technology sectors.
CCTV exposure staged a party rule according to calendar year, usually between March 15, 1 year on March 15 was exposed by CCTV industry staged a great party the probability of enrollment in other hot industry, the more likely were exposed. Accordingly, I guess the Internet, science and technology focus in the areas of exposure are as follows:
Online reservation platforms without a license management: hungry, the United States Mission
On October 12, 2015, CCTV financial channel of the first time, Beijing TV station, the columns, such as the Beijing Morning Post reported the takeaway place, Chengdu, Sichuan, reporters found that hungry, beautiful round out the restaurant, many of which are suspected of operating without a licence, line the restaurant was not found.
This staged a party reservation platform is likely to fall. Because many businesses on the reservation platforms without a license management, dirty, health security watch in the back, this is a huge meal of interest to users. Internet reservation so popular, Visual probability 5 stars!
Air Purifier deficiency parameters: Japanese beauty brand
2015 's most popular air purifiers, Air Purifier test targets empty sign, such as a very serious problem. Then, on March 30, 2015, the CCTV reporters from several well-known domestic e-commerce channel purchased 6 Air Purifier, 6 Air Purifier claims to PM2.5 and formaldehyde has a purifying effect. However the domestic authority of air testing of its testing found that some existing virtual application area of the Air Purifier.
And then in December 2015, CCTV reports air purifiers related news again, this time the subject is millet Air Purifier excellent performance, and the Shanghai quality supervision tests done the opposite. Netizens exclaimed: millet have paid protection money in advance of 315 security.
Given the critical Air Purifier industry issues, combined with the general concern of Internet users, so Air Purifier the winning probability 5 stars.
E-commerce platform sale: City of Jingdong and vipshop, 58
Online shopping has become popular, combined with the rapid growth of online shopping platform, do anything they want on the Internet all day, shaping public opinion, 315 the probability of enrollment in the party great.
2015 to 2016 in March, CCTV has been exposure online shopping problems, including brush seller credit fraud, East Beijing sold, 58 City selling fake luxury pet on the net, and so on. This year's 315 evening, CCTV will use an online shopping platform as a weapon.
Visual enterprise because 315 party complaint, first published CCTV hotspots is online shopping, but also marked "fraud and selling fake". We can all guess who will "fraud and selling fake"? In addition, who has been to seize the Internet opinion, who frequently makes headlines?
Differential engaged in pyramid selling fraud: shopping, micro-Pocket shop
Derivative 2015 years one of the most popular keywords, selling goods in a circle of friends became a trend. So CCTV must be found in these trends, and derivative problems will obviously be much easier to find.
In May 2015, CCTV exposure "micro-marketing" through friends show off the development line, and derivative exposure mask sales would cause disfigurement. Visual differential in the 315 is likely to fall for the party, but is smaller, CCTV rarely reported that no "money" of small businesses, so are likely to delve into derivative in the MLM industry, big platform, related businesses and when!
Financial investors ' returns to the Internet: P2P, preparatory, stage platforms
E rent treasure financial development of the Internet, such as illegal fund-raising, and lead to substantial investment returns in 2015 of events heralded. CCTV also at 2015 315 party exposure on P2P. May 2015 and September respectively made a special report and the focus.
Therefore, 2016 315 evening, Internet financial exposure of the probability is great.
Smartphones sneak flow: the mobile phone brand
CCTV 315 has released consumer complaint hot spots, one of which is cell phone consumer. On July 5, 2015, CCTV exposure variety of preloaded software escape traffic, so this year's 315 evening will likely continue to delve into this topic. Mobile phone manufacturers have to do crisis PR preparation.
CCTV reported that in July 2015, consumer protection Committee bought a total of 20 for the test sample test run mobile phone traffic, which not only includes international brands such as Apple, Samsung mobile phone, Huawei, ZTE, millet, OPPO product domestic brands.
Online fraud and large enterprises in the telecommunication fraud industry: airlines, online shopping, social platform
2015 315 party, CCTV exposure Telecom fraud information links, banking off the real-name system for lax management, carrier personnel sell user information became a focus of exposure, some banks, operators in crisis.
Telecom fraud exposure, be sure not to expose the criminals, but exposing fraud enterprise of industrial chains, such as stealing of victims ' funds third-party payment tools, criminals using communication platform, user personal information protection platform, such as ticket sales platform, online shopping platform, such as logistics information platform. Online fraud network platform, social networking is in focus exposure and related enterprises should make preparedness. For example, CCTV has reported the use of social networking platform for Internet prostitution, gambling and other acts.
CCTV's 315 evening was a conference about the consumer, but also public relations crisis "shows", be anticipated in advance is the key to prevention. In 2013, the apples were light, chaos, McDonald's after being exposed to emerge, and many cases have proved the importance of anticipation. I hope this article can help head of all manufacturers.
315晚会前，饿了么京东等一大波互联网公司遭央视曝光 - 2016央视315晚会,央视315晚会,315晚会 - IT资讯
每年的央视3·15晚会都是一场仅次于《春晚》的盛宴。
虽然从2013年3·15当晚演员何润东搞了一次“乌龙”：大概8点20发，让央视3·15的公信力大降。但各企业仍然在这一天必须看《央视》，并提前做好危机公关的充分准备。
2016年的央视3·15晚会可能曝光哪些行业和企业呢？作为一名互联网评论人，我更关心互联网、科技行业。
根据历年央视3·15晚会的曝光规律，凡是在上一年3月15日至当年3月15之间被央视曝光过的行业在3·15晚会上中招的概率极大；另外越是热点行业，越容易被曝光。据此，我猜测互联网、科技领域的重点曝光对象如下：
网络订餐平台无证经营：饿了么、美团
2015年10月12日，央视财经频道《第一时间》，北京电视台《北京您早》等栏目均报道了四川成都某地的外卖餐馆情况，记者调查发现，在饿了么、美团外卖上的餐馆，很多都涉嫌无证经营，线下找不到该餐馆。
本次3·15晚会，订餐平台很可能中招。因为订餐平台上许多商家无证经营、后厨脏乱差、卫生安全状况惨不忍睹，这都是庞大订餐用户所关心的。网络订餐这么火，目测中招概率5颗星！
空气净化器虚标参数：日系、美系品牌
2015年最火的莫过于空气净化器，而空气净化器的测试指标虚标等问题十分严重。于是，2015年3月30日，央视记者从国内几个知名电商渠道购买了6台空气净化器，这6台空气净化器都宣称可以对PM2.5和甲醛等有净化作用。不过国内权威的空气检测机构对其检测发现，部分空气净化器存在虚标适用面积的现象。
然后2015年12月，央视再次报道了空气净化器相关新闻，这一次主角是小米空气净化器表现优异，这与此前上海质量监督局所做的测试截然相反。有网友惊呼：小米已经提前交了保护费，315安全了。
鉴于空气净化器行业问题十分严重，加之网民普遍关注，因此空气净化器中标概率5颗星。
电商平台售假：京东、唯品会、58同城等
网购已经普及，加之一些网购平台飞速成长，整日在互联网上呼风唤雨，引导舆论，所以315晚会中招的概率极大。
2015年到2016年3月，央视已经多次曝光网购问题，包括卖家刷信用造假、京东售假、58同城赶集网上卖假名贵宠物等等。本届315晚会，央视肯定要拿一家网购平台开刀。
目测有企业要中招，因为央视发布的315晚会一号投诉热点就是网购，而且还特别标出“造假售假”。大家可以猜测谁会“造假又售假”？另外，谁在一直抢占着网络舆论，谁在频繁上头条？
微商搞传销搞欺诈：口袋购物、微店等
微商也是2015年最火的关键字，在朋友圈卖货成为一种潮流。所以央视一定要在这些潮流中发现问题，而微商的问题显然会更容易找。
2015年5月，央视曝光“微商传销”，通过朋友圈炫富发展下线，同时还曝光微商销售面膜会导致毁容。目测微商在本次的315晚会上很可能中招，但是鉴于都是较小的个人，央视很少报道这种没“钱途”的小企业，所以很可能会深挖微商传销产业链条中的大公司、大平台，相关企业当心中招！
互联网金融让投资者血本无归：各P2P、众筹、分期平台
E租宝等互联网金融发展成非法集资，并导致大量投资者血本无归的事件在2015年集中爆发。央视在2015年315晚会上也对P2P进行了曝光。2015年5月、9月又分别作了专题报道和《焦点访谈》。
因此，2016年315晚会上，互联网金融被曝光的概率极大。
智能手机偷跑流量：各手机品牌
央视315已经发布了消费投诉热点，其中之一就是手机消费。而2015年7月5日，央视曝光多款手机预装软件偷跑流量，所以本次315晚会很可能会继续深挖这一主题。手机企业一定要做好危机公关准备。
央视报道，2015年7月，上海消保委一共购买了20款用于试验的样品测试手机偷跑流量问题，其中不仅包括苹果、三星等国际知名品牌手机，还有华为、中兴、小米、OPPO等国产品牌的主要产品。
网络诈骗和电信诈骗产业链中的大企业：航空公司、网购平台、社交平台
2015年315晚会上，央视曝光了电信诈骗的信息泄露环节，银行对开卡实名制管理不严、运营商相关人员贩卖用户信息等成为曝光重点，部分银行、运营商遭遇危机。
电信诈骗的曝光，一定不会去曝光犯罪分子，而是曝光诈骗产业链中的大企业，比如盗取受害人资金的第三方支付工具、犯罪分子使用的沟通平台，用户个人信息的保护平台，比如，机票销售平台、网购平台、物流信息平台等。网络诈骗中的网络平台、社交网站是曝光重点，相关企业应做好预防准备。比如，央视已经报道了利用社交平台进行网路卖淫、赌博等行为。
央视315晚会是一场关于消费者权益的大会，也是企业危机公关的“秀场”，提前做好预判是防范的关键。2013年，苹果被曝光后，应对的混乱，麦当劳被曝光后的应对自如等许多案例都证明了预判的重要性。希望本文能对各厂商的公关负责人有所帮助。