Central x forgot to renew it? Hungry, do you still think about how your life now! -315,315 party, hungry-IT information
March 15, 2016, is a memorable day delivery platform and cargo were unforgettable days. Because they no longer dare to casually "hungry".
The night of March 15, CCTV "staged show" exposure online takeout ordering platform "hungry". Reporters found that in the "hungry" Web site, posted photos of the restaurant looked clean, in fact, stores are black restaurants full of oil. In addition, the "hungry" guided business fictitious addresses, place false photo or even default black workshop settled in the site. In this regard, the "hungry"in micro-signal to public emergency, issued a statement on March 15 night , said all rolled off the offending restaurant involved, verification and qualification of all restaurants nationwide.
At the same time, many netizens and the media also found a more interesting detail, which is "central x forgot to renew".
On the night of March 15, certified by Twitter as "hungry online ordering senior marketing manager" @ hungry-Tweet said: "I′m sorry, hungry central x forgot to renew today. "Even though the micro-blog has been deleted, but not soliciting.
At least my idea is that if Yang x renewals it, then we don′t see real hungry now?
However, no ifs, no assumptions. Whatever "central x forgot to renew the" personal ridicule, or any other means, were unable to prevent the disclosure of the chaos in the hungry.
Don′t talk about "central x forgot to renew" the problem, in fact, hungry, do you still think about how your life! yihou, hungry "box lunch" was also want one?
From a historical perspective, CCTV 3.15 is the stage of exposure, but it is not necessarily the guillotine. Exposure of the brand, moribund, I firmly, continued bright, also a survivor′s. These predecessors, to reveal to you hungry. We take a look at a few examples.
The first to stand up. In 2010, the exposure of CCTV 3.15 evening TV, notebook computer, mobile value added services and other industry lore, including notebook computers quality problems prove United States HP, CCTV said, HP laptop DV2000 and V3000 model has serious quality problems, and not in accordance with the national "three guarantees" provisions of warranty service after the sale.
Initially, HP is very much. After much see-HP down. From then on, the HP computer products in China′s reputation and sales decline.
The second, still. In 2013, the CCTV 3.15 evening party, unreasonable sale where they were Apple CCTV exposure. CCTV points out that Apple is implementing double standards for Chinese users, Apple′s three bags of products in violation of State regulations. Apple repair iPhone, she often claimed to replace the machine, but does not replace the phone cover. While abroad, machine maintenance was replaced along with the rear cover.
After being exposed, and Apple is very good, corrective action as required. Later, Apple sales in China continued its myths.
The third survivor. In 2013, 3.15 evening exposed the Jac. According to reports, Jac tongyue cars in order to save costs, using relatively cheap common plate instead of anti-corrosion performance of galvanized sheet, resulting in steel plate rusts, owner of great security risks.
Jac was revealed, shares are affected for some time. But then, jianghuai power SUV, achieved good results. Jianghuai automobile, although sluggish car business, but the SUV business received the "what you lose on the roundabouts" effect.
Watch more than three predecessors, who did go hungry road?
Death carry, surely not, certainly not. From hungry 3.15 exposure after the reaction, carried the hungry is not dead, otherwise it will be a dead end.
Cleaned up, still? I think hungry although there is market share, but no iPhone background. At first, Apple is almost without opposition. According to the data of a third party, "in 2015, the hungry 33.7% of the overall share, sold outside the Group and Baidu out to 33.1% and 19% the top two or three. White collar market, 34.8% share hungry, sold outside the Group and Baidu out respectively to 31.2% and 23.7% 23rd, "hungry before you market share, have advantages, but does not have an absolute advantage. Just think, after this misfortune, who will be the biggest beneficiary? should be sold outside the Group and Baidu take-out, even other small platforms. So, wants to be the second Apple, almost impossible.
It seems that hungry only to continue their efforts, or seek, similar to the "second" continuing combat, good life for yourself.
However, hungry road of life would better go? I think is not easy. In my opinion, it has three roads.
First, continue to raise subsidies is a viable way, but save the reputation of subsidies, must be big. However, hungry before you have to gradually reduce subsidies, then picked up can be difficult. According to reports, Zhang Xuhao said in early 2015, hungry "subsidy cost about one billion each month." At that time, hungry what is known as "has covered more than more than 260 cities, daily peak of more than 2 million order, covering more than 3,000 colleges and universities, employs nearly 6000 people, including proprietary logistics team 2000 people." At that time, I wonder how long the money hungry can burn. By September 2015, Zhang Xuhao said in a media interview, "and a year ago (by 2015) when compared to most subsidies are hungry now (at that time) subsidy intensity has fallen by about half. In 260 cities nationwide, hungry once in a while in some cities tested stopped subsidies, reduced orders around 15% to 20%. "By the end of 2015," hungry "takeout increase issues 1. So after 2016 3.15 evening, hungry how to live or have the ability to continue to increase subsidies do? this is a huge problem.
Second, to continue financing is a viable way. However, hungry to financing very easy this? hungry used to joke in the financing end of August 2015, hungry cash 630 million, but soon was that there was actual financing of less than $ 400 million. Ali is said to pay $ 1.25 billion shares after the hungry, hungry problem is resolved. However, if after a 3.15, hungry "heavy drum opening", then continued financing will be easy?
Third, merged with the reputation. Rumors of hungry into the mouth for a long time. Perhaps, the 3.15 evening is a great opportunity. If you are hungry because 3.15 evening party reputation lost, then merged with the reputation network to regain their reputation is a good choice.
Seen from above, even prolonging road is bad and hungry you will have life. As to how a new lease of life by son, hungry himself.
忘记给央X续费了？饿了么还是想想怎么给自己续命吧！ - 315,315晚会,饿了么 - IT资讯
2016年3月15日，是外卖平台值得纪念的一个日子，也是吃货们刻骨铭心的日子。因为，他们再也不敢随随便便就“饿了”。
3月15日晚，央视“3·15晚会“曝光了在线外卖订餐平台“饿了么“。记者调查发现，在“饿了么”网站上，一些餐厅贴出的照片看上去干干净净，实际上，实体店却是油污横流的黑餐馆。此外，“饿了么”引导商家虚构地址、上传虚假照片，甚至默认黑作坊入驻网站。对此，“饿了么”3月15日晚在微信公众号紧急发布声明，称已下线所有涉事违规餐厅，并将核查全国范围所有餐厅资质。
就在与此同时，不少网友和媒体也发现了一个比较有意思的细节，那就是“忘记给央X续费了”。
就在3月15日晚，微博认证为“饿了么网上订餐高级市场经理”的@饿了么-大先生发微博称：“对不起，饿了么今天忘记给央X续费了。”虽然目前该微博已经删除，但是却不免引人遐思。
至少我的想法是：如果真的给央X续费了的话，那我们就看不到真实的饿了么?
但是，没有如果，没有假设。不管“忘记给央X续费了”是个人的调侃，还是有其他的意思，都无法阻止饿了么的乱象被揭露。
别谈“忘记给央X续费了”这个问题了吧，其实，饿了么还是好好想想怎么给自己续命吧!以后，饿了么的“盒饭”还有人要吗?
从历史上看，央视3.15的舞台是曝光台，但却不一定是断头台。被曝光的品牌，有一蹶不振的，有我自岿然不动、继续辉煌的，亦有绝处逢生的。这些前辈，应该对饿了么有所启示。我们不妨看看几个例子。
第一种，一蹶不振型。2010年，中央电视台3.15晚会曝光了电视、笔记本电脑、手机增值业务等多个行业黑幕，其中笔记本电脑质量问题剑指美国惠普公司，央视指出，惠普笔记本电脑DV2000和V3000型号存在严重产品质量问题，且没有按照国家“三包”规定进行售后保修服务。
刚开始，惠普是很不以为然的。经过多番的拉锯战，惠普低头。从此以后，惠普电脑产品在中国的名声与销量江河日下。
第二种，岿然不动型。2013年，央视3.15晚会上，苹果不合理售后遭到央视曝光。央视指出，苹果公司在针对中国用户实施双重标准，苹果旗下多款产品违反国家三包规定。苹果在维修iPhone时往往声称给予整机更换，但往往不更换手机后盖。而在国外，整机维修都是连同后盖一起更换。
被曝光后，苹果很乖，按要求整改。之后，苹果在中国延续着它的销售神话。
第三种，绝处逢生型。还是2013年，3.15晚会曝光了江淮汽车。据报道，江淮同悦轿车为了节约成本，采用价格相对便宜的普通钢板代替防腐性能较好的镀锌板，造成钢板生锈，给车主带来极大安全隐患。
江淮汽车被曝光后，一段时间内股价受到影响。但之后，江淮发力SUV，取得了不俗的成绩。如今的江淮汽车，虽然轿车业务萎靡，但SUV业务却收到了“失之东隅，收之桑榆”的效果。
看以上三位前辈，饿了么该走谁的路呢?
死扛，肯定不行，也肯定不敢。从饿了么在被3.15曝光之后的反应看，饿了么是不敢死扛的，否则只会是死路一条。
整改之后，岿然不动?我想，饿了么虽然有市场份额，却没有苹果手机的底气。当初，苹果是几乎没有对手的。而根据某第三方机构的数据，“2015年，饿了么占据33.7%的整体份额，美团外卖和百度外卖以33.1%和19%位列二三。白领市场方面，饿了么占据34.8%的份额，美团外卖和百度外卖分别以31.2%和23.7%分列第二三名，”之前饿了么的市场份额，有优势，但不具备绝对性的优势。试想，经过此次变故，最大的受益者会是谁?应该是美团外卖和百度外卖，甚至还有其他中小平台。所以，想成为第二个苹果，几无可能。
看来，饿了么只有继续努力，或者另辟蹊径，进行近似于“第二次创业”的继续摸爬滚打，好给自己续命。
但是，饿了么的续命之路会好走吗?我看不容易。在我看来，它有三条路。
第一，继续提高补贴是可行之路，但这种挽回口碑型的补贴，力度一定要大。但是，之前饿了么已经逐步减少补贴力度了，再拾起会很难。根据报道，张旭豪在2015年初曾经表示，饿了么“每个月补贴成本大概一个亿”。当时，饿了么号称“已覆盖260多个城市，日订单峰值超过200万单，覆盖高校3000多所，员工近6000人，其中自营物流团队2000人”。那个时候，我就怀疑饿了么的钱还能烧多久。而到了2015年9月份，张旭豪接受媒体采访时表示，“和年前(指2015年以前)补贴力度最大时相比，饿了么目前(指当时)补贴强度已经下降了一半左右。全国260个城市中，饿了么偶尔在一些城市测试停掉补贴，减少的订单大概在15%到20%。”再到2015年年底，“饿了么”外卖加价1元引发争议。那么，2016年3.15晚会之后，饿了么该怎么活着还有能力继续加大补贴力度吗?这是个大问题。
第二，继续融资也是可行之路。但是，饿了么融资是不是很容易呢?饿了么曾经在融资方面闹过笑话，2015年8月底，饿了么宣布融资6.3亿，但很快被指出融资额实际不足4亿美元。而在据传阿里以12.5亿美元入股饿了么之后，饿了么的融资难题得到解决。但是，如果在经历了3.15之后，饿了么“重打锣鼓另开张”的话，那继续融资是不是会很容易呢?
第三，与口碑合并。饿了么并入口碑的传言，由来已久。也许，这次3.15晚会算是个不错的契机。如果饿了么因为3.15晚会儿口碑尽失，那么与口碑网合并重拾口碑也是个不错的选择。
从上面看，即便是续命之路不好走，饿了么也得续命。至于怎么个续命法儿，就看饿了么自己了。