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published in(发表于) 2016/3/18 6:35:31
For Internet users “take fog“ Zuckerberg, will provoke what war? ,

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For Internet users "take fog" Zuckerberg, will provoke what war? Zuckerberg, Facebook, social networking-IT information

Today at 10 o′clock in the morning, Qian men East Street, Beijing, near the PM2.5 air is 356 has reached serious levels of pollution. Arguably, such a bad smog days, even a few 3M a mask work is not unusual, but there′s an alternative, but leads a gang of people in Tiananmen Square, forbidden city, Temple of heaven and other places children ran around, this "Internet users suit fogs" it was moved by the spirit.

The alternative is called Zuckerberg, the famous founder of Facebook. The past few months since the birthday party for her daughter donated 99% shares, gave it to the girl reading the baby of quantum mechanics, he captured the hearts of female fans. With just won the "Tiger-Dad" rings, small bar came to Beijing this time active clothing fog is definitely in order to participate in the United States where is the father, is more likely to be for the company to brush brownie points. So we dare to speculate, if Facebook success in China, and which provoked the war?

Ying TF wars, IM chat?

Facebook has the world′s largest IM Messenger WhatsApp, although once charges but WhatsApp focused communications tools, simple, fast, won the "global users" hearts. Just recently, WhatsApp development milestone, the number of users declared exceed the 1 billion mark. In addition to WhatsApp,Facebook son Facebook Messenger users exceeded 800 million.

As regards the Chinese IM market, currently firmly in control by Tencent. According to the latest report, micro-and WeChat were merged months active account number 697 million, QQ more reached 853 million monthly active users.

Both Facebook and Tencent, owned two exceptions about tough law-enforcement body, one to enter the Chinese market, a need to strengthen international, is an opponent who made land grab. The so-called "bed-side sleeping or let others" rush seems to be difficult to avoid, TF war, think a little bit excited yet.

II, picture community who can fight?

In addition to Facebook and WhatsApp Messenger both Chambers, Instagram acquired by Facebook in 2012 for a $ 1 billion. Launched in 2010, Instagram, the most world′s most popular PO artifact, and now has more than 400 million active users, even the United States President on aobamadu every now and then. Latest news shows, the Roman "crazy Pope" Francis will in the next few days the official opening Instagram account, a comprehensive display of his camera skills.

Many domestic firms, especially the preparation with conspiracy of Wall Street firms, will find for themselves an international company to overseas investors describe China "XXX" story. However, China "Instagram" competition are now moot, given the circumstances, commercialization is relatively mature Instagram if entering the China market, may have far less of a challenge to IM, which had no real picture community.

Third, social advertising accelerated rise?

Given the influence of Facebook, you can be sure of is, pushing the value of social networking advertising will get more value. Like Fortune 500 global integrated advertising strategy, would have more budget to invest in China′s market. While domestic cash advertisers may place more budget in social advertising this one, especially want to go put on the way of China′s enterprises have a strong.

In micro-Bo, and micro-letter of full promoted Xia, domestic social advertising market has rendering out rise of momentum, dang Facebook into zhihou, competition pressure natural inevitable, but as the above by analysis, advertising main are of cognitive first will occurred changes, social advertising overall scale also will with of appeared more fast of growth, and micro-Bo, and micro-letter are is has hundreds of millions of active user of social platform, on they for can be described as market opportunities is greater than challenge.

Competition aside to say, very much hope that after reading overseas well-made advertising, national advertisers can learn something ...

Four, intimate social shift?

Already in the hydration of your circle of friends or hair? Have something to say or to change the site?

Five, the developer of the new gold?

Even today in China, late to Facebook, most likely through acquisitions to achieve user upgrade. Domestic start-up teams and a new financial backers, as long as the product was good enough.

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According to recent data, by the end of December last year, Facebook 1.59 billion in monthly active users there are 540 million in Asia, compared with 449 million has achieved remarkable growth in the same period last year. If you can successfully enter the Chinese market, Facebook is expected to maintain stable growth, have a chance to truly "connected world" ambition.

But while Facebook is strong enough, a foothold in the Chinese market is no easy Palm, its old rival Google has because, after all, not agreeing with a fall. In order to achieve their goals, "Tiger′s Dad" small cable ties are bound also to China several times, mostly for Internet users suit fogs.


为网民“服雾”的扎克伯格,又将挑起哪些战火? - 扎克伯格,Facebook,社交网络 - IT资讯

今天上午10点,北京市前门东大街附近空气PM2.5指数为356,已达严重污染级别。按理说,这么严重的雾霾天,就算套上几个3M口罩上班都不足为奇,但有个另类,却带领一帮人在天安门、故宫、天坛等地儿跑了一圈,这种“为网民服雾”的精神着实令人感动。

这个另类叫扎克伯格,大名鼎鼎的Facebook创始人。过去几个月以来,为女儿庆生捐出99%股份,给闺女读《宝宝量子力学》,都让他进一步俘获了女性粉丝的芳心。带着刚刚荣获的“虎爸”光环,小扎这次来到北京主动服雾,绝非是为了参加美国版爸爸去哪儿,更可能是为了公司刷印象分。那么我们大胆推测一下,假如Facebook成功入华,又将在哪些行业挑起战火?

一、IM聊天迎TF大战?

Facebook拥有全球最大的IM聊天工具WhatsApp,虽然曾一度收费,但WhatsApp专注于通讯工具,功能简单,速度飞快,深得“全球网友”的欢心。就在近期,WhatsApp迎来发展里程碑,用户数量宣告突破10亿大关。除了WhatsApp,Facebook亲儿子Facebook Messenger的用户规模也超过了8亿。

至于中国的IM市场,当前则被腾讯牢牢掌控。根据最新发布的财报,微信和WeChat合并月活跃帐号数达到6.97亿,QQ月活跃用户更是达到8.53亿。

无论Facebook还是腾讯,旗下都有两个异常彪悍的护法左右护体,一个要进军中国市场,一个要加强国际化,想抢的都是对手的发家之地。所谓“卧榻之侧岂容他人鼾睡”,火拼似乎难以避免,TF大战在即,想想还有点小激动呢。

二、图片社区谁可一战?

除了WhatsApp和Facebook Messenger这两大护法,Facebook还在2012年斥资10亿美刀购得Instagram。2010年推出的Instagram,最全球最流行的PO图神器,到现在已经拥有4亿活跃用户,连美国总统奥巴马都时不时会来上一发。最新消息显示,罗马“疯狂教皇”方济各也会在这几天正式开通Instagram帐号,全面展示自己的自拍技巧。

许多国内公司尤其是准备跟华尔街斗智斗勇的公司,都会给自己找到一个国际对标公司,向海外投资人描述“中国XXX”的故事。但是,有关“中国Instagram”的争夺到现在都没有定论,在这样的情况下,商业化上已经比较成熟的Instagram如果进入中国市场,或许遇到的挑战要远小于IM,因为国内本来就没有真正的图片社区吧。

三、社交广告加速崛起?

鉴于Facebook的国际影响力,可以肯定的是,其力推的社交广告的价值会得到更多人看重。喜欢全球统一广告策略的五百强们,会有更多预算投向中国市场。而国内持币观望的广告主也许会将更多预算放在社交广告这一块,尤其是希望走出去的中国企业也有了强大的投放途径。

在微博、微信的全力推动下,国内社交广告市场已经呈现出崛起的势头,当Facebook进入之后,竞争压力自然不可避免,但正如上面所分析,广告主们的认知首先会发生变化,社交广告整体规模也会随之出现更加快速的增长,而且微博、微信都是拥有数亿活跃用户的社交平台,对他们来说可谓市场机遇大于挑战。

抛开竞争不说,非常希望看完海外那些制作精良的广告之后,国内广告主能学到点什么。。

四、私密社交转移阵地?

本来就在水化的朋友圈还发吗?有话要说的时候要不要换个场地?

五、开发者的新金主?

即便是现在入华,对Facebook来说已经晚了,很有可能通过收购来实现用户的提升。国内的初创团队又有了一个新金主,只要产品够好。

………

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根据近期的数据,截至去年12月底,Facebook 15.9亿月活跃用户中有5.4亿位于亚洲,较去年同期的4.49亿取得显著增长。如果能顺利进军中国市场,Facebook有望保持稳定的增长,才有机会真正实现“连接全球”的野心。

不过,虽然Facebook足够强大,要在中国市场站稳脚跟也绝非易于反掌,毕竟它的老对手Google曾经因为水土不服狠狠摔了一跤。要想达成目标,“虎爸”小扎势必还要多来几次中国,多为网民服雾。






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