Twitter10 years redefining desire second spring-twiitter tweets-IT information
On March 21, it was Firstcoastnews News Network reported that Twitter has its 10 anniversary, it might be able to stay in business 10 years? Poor global market intelligence analyst Scott Kessler (Scott Kessler) says: "it is absolutely a need for a reasoned problem. ”
Twitter is now about $ 16 per share, is the peak share price of only 25%, this also reflected the rapid decline in Wall Street′s confidence in it. Twitter′s revenue has been growing fast, but is not as fast as in the past, analysts expect this trend to continue.
This week, the market research firm eMarketer reduced earnings forecast revisions on Twitter, they think Twitter 2016 global advertising revenue was about $ 2.61 billion in October 2015, is expected to decline sharply from $ 2.95 billion. Currently, Twitter is still in competition with the advertising market leader Google and Facebook. Wall Street investment research firm Sanford Bernstein analysts say Twitter in terms of stock-based compensation costs far more than the percentage growth in sales.
For now, Twitter′s biggest advantage is that it has more than 300 million subscribers, including many celebrities, Hollywood bigwigs, as well as leaders of the world. But compared to other similar services, Twitter seems to be too small. Its number of users and Facebook only 1/5, owned Instagram photo sharing application less than Facebook. Growth has stalled a few months, investors panicked.
However, even if there is no popular, Twitter is an internationally renowned brand. It still has a huge influence in many areas, especially in the World Cup, the United States in the exciting live events such as presidential elections. Question: Twitter hasn′t found an attractive daily.
Most of Twitter′s problems stem from its interior. For technology start-ups, and always needs to go through all kinds of ups and downs, Twitter is not immune to the common lead to infighting and intrigue in the soap opera in its chaos.
Now, the future back in Jack Dorsey, founder of Twitter (Jack Dorsey), who in 2008 was lifted for the first time CEO. Since July 2015 since taking office, he has always led in the market Spotlight Twitter turn. With the return of Dorsey, Twitter seems to be again stable, at least for now. After the executives to leave, he personally presided over the meeting, and the promotion of new executives. In addition, he also faced the former escape the major challenges: how to define Twitter?
In February, he announced that he had found the answer. He said, "Twitter is the spot: commentary, live wire, live dialogue. "In order to achieve this goal, the West began to Twitter focuses on live streaming video, and fierce competition with rivals such as Facebook.
He led for Twitter, calls for bold change. His philosophy is: "nothing is sacred, not even the core functions. "He even think of giving the 140-character limit of Twitter sign, as an engine for growth. He said: "we are building a company, I believe it will go beyond the restrictions of their own lives. ”
This is a very big vision. Kessler said that in the Internet age, 10, is already quite a long time, many powerful companies in 2000 Internet boom, such as Yahoo and eBay are now struggling. Of course, the Twitter thing is that they can′t, it′s $ 3.5 billion in cash, which means that Twitter itself operated 412 year.
Kessler said: "for Twitter, this is an uphill battle. Finally, it seems to achieve a stable balance. We will see whether this will lead to more and better product innovation, will attract more users to participate? ”
Twitter10年，重新定义欲求第二春 - twiitter,推特 - IT资讯
3月21日，据Firstcoastnews新闻网报道，Twitter已经成立10周年，它还能再维持运营10年吗？标准普尔全球市场情报分析师斯科特·凯斯勒（Scott Kessler）说：“这绝对是个需要提出的合理问题。”
Twitter如今每股股票大约16美元，仅是高峰期股价的25%，这也反映出华尔街对其信心在急速下降。Twitter的营收增长很快，但已不像过去那样快，分析师预计这种趋势将会继续持续。
本周，市场研究公司eMarketer降低对Twitter业绩预期，他们认为Twitter 2016年全球广告收入约为26.1亿美元，比2015年10月份预计的29.5亿美元大幅下降。目前，Twitter依然在与广告市场领导者谷歌和Facebook进行激烈竞争。华尔街投资研究机构Sanford Bernstein分析师称，Twitter在基于股票补偿方面的开支远超过其销售额增长比例。
到目前为止，Twitter最大的优势在于其拥有3亿多用户，包括许多明星、好莱坞大腕以及世界各国领导人。但是与其他类似服务相比，Twitter的规模似乎显得太小。它的用户数量仅及Facebook的1/5，比Facebook旗下照片分享应用Instagram更少。增长已经数月停滞，投资者出现恐慌。
可是，即使没有受到广泛欢迎，Twitter依然是国际知名品牌。它在很多方面依然拥有庞大影响力，特别是在世界杯、美国总统大选等激动人心的直播活动中。问题是：Twitter还没有找到吸引人的日常方式。
Twitter的大部分问题源自其内部。对于科技界新兴公司来说，总是需要经历各种跌宕起伏，Twitter也未能幸免，肥皂剧中常见的内斗与阴谋导致其陷入混乱中。
如今，Twitter的未来重新掌握在创始人杰克·多西（Jack Dorsey）手中，他2008年首次被解除首席执行官职位。自从2015年7月份就职以来，他始终在市场密切关注下带领Twitter转向。随着多西的回归，Twitter似乎重归于稳定，至少目前如此。在多名高管出走后，他亲自主持各方面会议，并晋升新的高管。此外，他还面临着前任逃避的重大挑战：究竟如何定义Twitter？
2月份，多西宣布他已经找到答案。他说：“Twitter就是现场：现场解说、直播连线、直播对话。”为了实现这个目标，多西开始将Twitter的重点集中于直播流媒体视频方面，与Facebook等对手展开激烈竞争。
对于多西领导的Twitter来说，需要大胆改变。他信奉的哲学就是：“没有什么东西是神圣的，甚至没有核心功能。”他甚至想要废弃Twitter标志性的140字限制，作为刺激增长的动力。他说：“我们正在建造一家企业，最终我相信它将超越自己的生命限制。”
这是非常大的远景目标。凯斯勒称，在互联网时代，10年已经是相当长的时间，许多在2000年网络繁荣期强大无比的公司，比如雅虎和eBay，现在都处于挣扎状态。当然，Twitter有一件事是它们所不及的，那就是35亿美元现金，这意味着Twitter可以自我运营412年。
凯斯勒说：“对于Twitter来说，这是一场艰苦的战斗。最后，它似乎会达到某种稳定性平衡。我们将看到，这是否会导致更多更好的产品创新，是否能吸引更多用户参与？”