Mobile: e-mail is about to be abandoned by young people-email, chat application-IT information
Beijing time on March 25, according to technology blog TechCrunch reported, in this mobile for the first time, chat application is considered the future of communications. May was also questioned on this point, a new research report released today provides some reliable data to support this trend. In today's younger users, email chat application using advantages are continuously expanding.
Mobile application analytics App Annie report shows that email is actually abandoned by young users. Users aged 13 to 24 years of age overall time spent in a chat application, is more than 3.5 times times the users above the age of 45. Older users still used to copy a desktop application features, such as e-mail and Web browsers.
App Annie noted that the reporting data from survey of a large sample of real users, combined with the company's own data set. However, the investigation focuses on App Annie Android smartphone users may not fully reflect United States the overall market trend. With iOS user data may cause some change in survey results, but the general trend is likely the same.
? Young people are more willing to use the chat application, older traditional service
For not playing phone users grew up, they seem to be more inclined to use small devices such PC. Compared with other age groups the user, aged 45 or above users to spend more time in the top five on a mobile Web browser. Moreover, they spent time on the top five Android email application than in the previous five chat application.
Young people use chat applications far more than email
But in young children immediately reversed that trend. In 2015, of users aged 13 to 24 years old use chat applications far more than email. In fact, the gap between both services use among young people is obvious, chat application using the time not more than email, also far behind.
As the market continues to move as the first cultural change, young people grow into adults, chat application will only continue to grow in importance, which is why many top companies are doubling investments to itself the reason for chat applications leader. For example, Facebook has been working to expand the Messenger, WhatsApp features, not just make them as an alternative to text messaging, currently new B2C communications, e-commerce and product discovery. Facebook has also developed a virtual assistant for Messenger "m", to provide users with virtual assistance.
? Young people are heavy consumers of streaming video application
In other markets, micro-credit, KakaoTalk, Line have taken similar measures. In fact, chatting on the application and in some cases are the entrance to the Internet as a whole played an Web browser, Google searches, and even the role of social networks such as Facebook.
Reports show that in addition to the preferred chat application, today's younger users are heavy consumers of mobile streaming video service, they spent time on the top five Android stream media is more than twice times the users above the age of 45. Younger users daily and more frequent access to these applications, is more than four times times the users above the age of 45.
▲ 25 to 44 years old users most frequently mobile shopping
However, mobile shopping, aged 25 to 44 years old on the middle layer in the top five Android applications spend most of the time, frequency of use is also higher than among young people and more older users, which reflect their consumption ability and willingness to use a mobile device to shop. However, with the revenue growth of teenagers and young adults, they also exhibit similar behavior.
移动为先：电子邮件即将被年轻人抛弃 - 电子邮件,聊天应用 - IT资讯
北京时间3月25日消息，据科技博客TechCrunch报道，在当前这个移动为先的时代，聊天应用被视为通讯领域的未来。或许还有人对这一观点表示质疑，今天发布的一份最新研究报告就为这一趋势提供了一些可靠数据支持。在如今的年轻用户中，聊天应用相对电邮的使用优势正在不断扩大。
移动应用分析公司App Annie发布的报告显示，电邮实际上即将被年轻用户抛弃。年龄在13岁至24岁的用户目前花在聊天应用上的整体时间，是45岁以上用户的逾3.5倍。年龄更大的用户依旧习惯使用复制了桌面功能的应用，比如电邮和网络浏览器。
App Annie指出，报告数据来自对一个较大样本的真实用户调查，并结合了公司的自主数据集。不过，App Annie的调查只专注于Android智能机用户，可能无法完全反映美国的整体市场趋势。加上iOS用户数据可能会使得调查结果发生一些改变，但大体趋势很有可能一致。
▲年轻人更愿用聊天应用，年长者青睐传统服务
对于不是从小玩手机长大的用户来说，他们似乎更倾向于使用小型PC这样的设备。和其他年龄组用户相比，45岁或以上的用户将更多手机时间花在了前五大移动网络浏览器上。而且，他们花在前五大Android电邮应用上的时间超过了前五大聊天应用。
年轻人使用聊天应用的时间远多于电邮
不过这一趋势在年轻人身上立刻发生反转。2015年，年龄在13岁至24岁的用户使用聊天应用的时间远多于电邮。事实上，两种服务在年轻人中的使用差距十分明显，聊天应用使用时间不仅仅超过了电邮，还将其远远甩在身后。
随着市场继续向移动为先的文化转型，年轻用户成长为成年人，聊天应用的重要性只会继续增加，这也是为什么许多一流公司一直在加倍投资想要将自己打造成聊天应用领域领导者的原因。例如，Facebook一直在努力扩大Messenger、WhatsApp的功能，不仅仅是让它们作为短信的替代产品，目前新加入了B2C通讯、电商以及产品发现功能。Facebook还为Messenger开发了虚拟助手“M”，向用户提供虚拟帮助。
▲年轻人是流媒体视频应用的重度消费者
在其它市场，微信、KakaoTalk、Line大都采取了相同的措施。实际上，聊天应用在某些情况上正成为整个互联网的入口，发挥了网络浏览器、谷歌搜索、甚至是Facebook等社交网络的作用。
报告显示，除了偏爱聊天应用，如今的年轻用户还是手机流媒体视频服务的重度消费者，他们花在前五大Android流媒体应用上的时间是45岁以上用户的两倍以上。年轻用户每天对这些应用的访问也更为频繁，是45岁以上用户的四倍以上。
▲25岁至44岁用户移动购物最频繁
不过至于移动购物，25岁至44岁的中间层在前五大Android应用上花费的时间最多，使用频率也高于年轻人和更为年长的用户，这反映出他们的消费能力以及愿意使用移动设备购物。不过，随着青少年和年轻人的收入增长，他们也会表现出类似的行为方式。