No longer just rely on advertising to make money: Google's $ 1 billion transformation of cloud computing-cloud computing, Google-IT information

GCP Next with Google cloud computing Developer Conference scene, two things are clear: Google will increase spending and efforts to become a large cloud computing companies; the process can be very time-consuming.

"If we lose money all the time, but don't think it is a good business, it's not like this scale. "Google's cloud computing Vice President daian·GELIN (Diane Green) said," we're going to invest billions of dollars in this area, this is a long-term business plan. ”

Just before the opening of the Conference, Google announced two new data centers, and plans to build 10 data centers around the world. These data centers filled with Google's own custom hardware, and specially customized Linux operating system.

Google has stressed throughout the meeting, the company will expand the scale of cloud computing services, compete with Amazon, Microsoft, IBM and other companies. Compared with the Amazon AWS, Google's cloud computing business is relatively small, but the company wants to rapid growth, and turn it into an important source of income generation.

"Cloud computing is one of Google's fastest-growing business, our monthly growth rate is accelerating. I think this is an area the size of more than ads business. "Google's Vice President of technology infrastructure ESI·huoerzile (Urs Holzle) says," If you look at the potential market for cloud computing, will find huge and very young--it looks like 2000 search ads just took off. ”

This rather bold predictions, though it might be an overstatement, but Google wants to develop a number of cloud computing. Based on current observations, they still have a long way to go.

First of all, from a strategic sense, Google hopes to increase capital expenditure to build on equal terms with the Amazon service. But the company is still working itself as a full service provider, through automation and artificial intelligence to help enterprise IT staff.

Bearing this in mind, Disney signed this important new customers is not necessarily a good thing. As Disney hopes to import cheap foreign labor to cut IT personnel costs, which many in the industry are dissatisfied. But if the Google cloud computing business eventually adopted the same measures may also have triggered some dissatisfaction.

In addition to large enterprises, Google is trying to attract small development teams. The company has the latest cloud software is open source, to increase the usability, in addition, they also promote their artificial intelligence technology to all customers.

Google believes that the company's artificial intelligence can be an important selling point. As IBM, Microsoft and Facebook is talking about a similar plan, or take the corresponding measures, so Google may have chosen the right direction.

However, Google seems to be ignoring the medium-scale enterprises. Market research firm Ovum senior analyst infrastructure solutions like·Tena (Rik Turner) said: "I do not see their promotion for midsize companies, such as the small chain of gas stations in Ohio. ”

Google hopes to catch up with the pace of Amazon, Microsoft and IBM will not sit still, would introduce its own response. In the long run, this program is good for users, because as competition intensifies, prices must be reduced accordingly, eventually bring benefits to consumers.

不再只靠广告挣钱：谷歌十亿美元转型云计算 - 云计算,谷歌 - IT资讯

随着谷歌GCP Next云计算开发者大会的落幕，有两件事情已经非常明确：谷歌将增加开支，努力成为一家大型云计算公司；这一过程可能会非常漫长。

“如果我们每次都亏钱，而且不认为这是一门好生意，那就不会像这样扩大规模。”谷歌云计算副总裁戴安·格林(Diane Green)说，“我们将向这一领域投资数十亿美元，这是一项长期商业计划。”

就在此次大会开幕前，谷歌还宣布了两个新的数据中心，并且计划在世界各地再建设10个数据中心。这些数据中心里摆满了谷歌自主定制的硬件，以及专门定制的Linux操作系统。

谷歌在整个会议上都强调，该公司将会扩大云计算服务规模，与亚马逊、微软、IBM和其他公司展开竞争。与亚马逊的AWS相比，谷歌的云计算业务规模相对较小，但该公司希望能够快速增长，将其打造成一个重要的创收来源。

“云计算是谷歌内部增长最快的业务之一，我们的每个月的增速都在加快。我认为这一领域的规模将超过广告业务。”谷歌技术基础设施副总裁厄斯·霍尔兹勒(Urs Holzle)说，“如果你看看云计算的潜在市场，会发现规模巨大而且十分年轻——就像2000年搜索广告刚起飞时的样子。”

这一项颇为大胆的预测，虽然可能有些言过其实，但谷歌希望发展多个云计算领域。根据目前的观察来看，他们还有很长的路要走。

首先，从战略上讲，谷歌希望加大资本开支，以便构建能与亚马逊匹敌的服务。但该公司还在努力将自己打造成一家全方位的服务提供商，通过自动化和人工智能为企业的IT人员提供帮助。

考虑到这一点，签下迪士尼这个重要的新客户未必是好事。由于迪士尼希望引入廉价的海外劳动力来削减IT人员成本，因此令很多业内人士感到不满。而如果谷歌也在云计算业务最终采取相同的措施，可能也会引发一些不满。

除了大企业外，谷歌也在努力吸引小型开发团队。该公司已经开源了最新的云端软件，以期增加实用性，另外，他们还向所有客户推广自家的人工智能技术。

谷歌认为，该公司的人工智能技术可以成为重要的卖点。由于IBM、微软和Facebook也都在谈论类似的计划，或者采取相应的措施，所以谷歌此举或许选对了方向。

不过，谷歌似乎忽略了中等规模的企业。市场研究公司Ovum基础设施解决方案高级分析师里克·特纳(Rik Turner)说：“我没有看到他们针对中型企业展开的推广，例如俄亥俄的小型连锁加油站。”

尽管谷歌希望能够追赶亚马逊的步伐，但微软和IBM不会坐以待毙，肯定也会出台自己的应对方案。从长期来看，这一计划对用户有好处，因为随着竞争的加剧，服务价格肯定也会相应降低，最终给消费者带来实惠。