No longer just shouting beyond Apple, millet Meizu hammers are playing "artisan spirits"-artisan spirit, Meizu, hammer, millet-IT information

This morning, releasing latest millet poster said, should use the "artisan spirit of excellence" road to explore new products, although there is speculation that this is propaganda of millet rice cooker, but many users on the so-called "spirit of the artisan" raises questions.

When it comes to artisan spirit, cell phones ring in the first raise this slogan is the Meizu. Meizu pre-transition, Carpenter Huang Zhang is a representative figure of the artisan spirit and allegedly Meizu phone designs during this period through his on Polish decision personally, so there will be a MX series, is a "non-mainstream" 16:10 screen, unique small circle Home keys as well as reviled SmartBar Flyme system bar. Transition on the Meizu product does not seem to be past paranoia, pandering to consumers, all give up on these three points. But of Meizu "artisan spirit" as a campaign slogan, which we have seen in the people's daily and the Gala's advertising.

In fact, the artisan spirit is widely reported to be starting from Luo Yonghao. Hammer on your mobile in order to campaign, Luo Yonghao portray themselves as a product uncompromising craftsman, and "artisan spirit" assigned to hammer the phone, upgrading products forces also struck a chord with many consumers. From the product view, hammer T1 on the designs indeed laudable, particularly three entity key is unique, and craftsman spirit seemed to have existed in the paranoia fit. Although Luo Yonghao stepped back, Hammer technology gradually tone down his personal touch, but before the new hammer still inherits the design, this is a continuation of the artisan spirit.

Now, no longer has a fever and claims back millet also played the slogan of beginner's mind, artisan spirits seem to have become a new trend. So, what is a craftsman spirit? Came from Baidu encyclopedia interpretation is: craftsman spirit is the artisans of their own product uncompromising excellence spirit of philosophy. Its connotation is spirit, craftsmen like to carve their own products, continue to improve their technology; craftsmen who have very high requirements for details, striving for perfection and perfection, the Boutique has a dedicated persistence and pursuit, from 99% to 99.99% quality, benefit, and long-term benefit to the world.

Needless to say, by comparison with the above interpretation, everyone should have their own views. In fact, now that manufacturers call the "artisan spirit" before and repeatedly referred to "go beyond apples" probably meaning. We do not deny the efforts of domestic manufacturers on the products now, but in the current case are chasing the market, "artisan spirit" became more of a publicity stunt. Of course, consumers have sharp eyes, three companies described in this paper which is more suitable to "craftsman spirit", you may wish to express its views.

不再空喊超越苹果，小米魅族锤子纷纷玩起“工匠精神” - 工匠精神,魅族,锤子,小米 - IT资讯

今天上午，小米方面放出最新海报表示，要用“精益求精的工匠精神”探索新国货之路，虽然有推测称这是小米电饭煲的宣传，但不少网友对所谓“工匠精神”提出了质疑。

说到工匠精神，手机圈中最早提出这一宣传口号的应该是魅族。在魅族转型之前，木匠黄章一直是工匠精神的代表人物，据称这一时期的魅族手机在外观设计上都经由他本人亲自打磨定夺，于是就有了MX系列堪称“非主流”的16:10比例屏幕、独特的小圆圈Home键以及饱受诟病的Flyme系统SmartBar栏。转型之后的魅族在产品上似乎没有了以往的偏执，为了迎合消费者，上述三点全部舍弃。不过这时的魅族仍以“工匠精神”作为宣传口号，这一点我们已经在人民日报和春晚的广告中看到。

事实上，工匠精神被广为报道是从罗永浩开始的。为了给锤子手机造势，罗永浩把自己塑造成一位对产品精雕细琢的工匠，然后将“工匠精神”赋以锤子手机，提升产品逼格的同时也打动了不少消费者。从产品来看，锤子T1在外观设计上确实可圈可点，尤其三大实体按键显得特立独行，似乎与工匠精神中存在的偏执刚好贴合。虽然后来罗永浩退居二线，锤子科技逐渐淡化他的个人色彩，但新一代锤子手机仍然继承了之前的设计，这应该是其工匠精神的延续。

现在，不再发烧且声称回归初心的小米也打出了这样的口号，工匠精神似乎成了一股新的潮流。那么，到底什么是工匠精神？来自百度百科的解释是：工匠精神是指工匠对自己的产品精雕细琢，精益求精的精神理念。其精神内涵是，工匠们喜欢不断雕琢自己的产品，不断改善自己的工艺；工匠们对细节有很高要求，追求完美和极致，对精品有着执着的坚持和追求，把品质从99%提高到99.99%，其利虽微，却长久造福于世。

无需多言，通过与上述释义的对比，大家基本应该有了自己的见解。实际上，现在厂商口中的“工匠精神”与之前口口声声提到的“超越苹果”大抵一个意思。我们并不否认现在国产厂商在产品上的努力，但在目前一个个都追逐市场的情形下，“工匠精神”更多的成了一种宣传噱头。当然，相信消费者的眼睛是雪亮的，本文所述三家厂商究竟哪家更契合“工匠精神”，大家不妨发表一下自己的看法。