IPhone SE, domestic manufacturers of small screen on how to follow up? -IPhone SE, small-screen mobile phone, cell phone manufacturers-IT information

Steve jobs once said, 3.5-inch screen phone is the optimum size of job control. After launching iPhone5 Cook though, a size 4 inch again. In 2013, the Lei publication millet 2S, the sizes up to 4.3 inches. Millet 4 release, Lei changed to 4.7 inches in the best hands touch. Liu Zuohu, staff can take control of the best size is 5.5 inches.

Well, in fact, these bosses said were wide of the mark.

What size to make people feel most comfortable? We do not discuss here, after all, about 1.9 meters for men and 1.6 m girl, single size is impossible to generalize what HT is out of hand.

You can hardly imagine Moto 4.3-inch blade in hand than 4.7-inch MotoX comfortable, and this is the product of industrial design and optimize the impact on the operation of the system. However, the screen is getting bigger, this is the real user needs?

Mobile phone actually has a lot of discussion about the small screen. I have raised as early as in early 2015, Apple might be a renewed emphasis on 4-inch market, had put forward this view is mainly based on two reasons.

Is the era of iPhone 4, iPhone 5, Apple's own trained a large number of users with small screens, which moderate users stuck in small-screen campaign, which some users there are replacement demand, the future must have a small screen and high configuration of the mobile phone to meet this part of the group.

The latest data from market research company Mixpanel, iPhone 5, iPhone 4-inch screen 5s and iPhone 5C currently has 32.22% users, iPhone 6 35.23% of users, both comparable to the number of users, which means that there is still a substantial proportion of the demand for 4-inch iPhone users, either because the factors of price and screen size, in short, 4-inch iPhone still has considerable market.

Second, the screen is getting bigger, this is not a real user needs. Judging from the habitual preference for one-handed control, have a lot of people prefer small screens around the big screen hold sway today, small screen still has a realistic significance.

Still a large number of users in the country still clung to under 4.5 inch screen phone, millet, the author of the Meizu Forum noted two ballot, stick with millet 2S and Meizu MX2 users the biggest reason is the screen size, the proportion of 63.7% and 56.9%, respectively.

In addition, old market, the 4.5 inch even under 4.0 inch small-screen phones are actually more popular. According to a market survey data, 61.9% domestic consumers aged over 40 are more interested in 4-inch small-screen mobile phones, like middle-aged and older consumers more than 4.7-inch screen is only 18.8%.

As early as December 4, Taiwan reported the electronic times, from the supply chain, said Apple will start in second half of 2015 launch new 4.0-inch screen of the iPhone.

Although half of 2015 is not accurate, but as of today, Apple has finally launched a 4.0-inch screen of the iPhone SE.

Apple's strategy of small-screen view to some extent, probably has some effect on the mobile phone screen size.

In fact, popular in the big-screen phone at the same time, small-screen phone market demand was the major mobile phone manufacturers to forget. In the mobile phone market to a competitive differentiation today, 3.5-4.5-inch market is surprisingly been forgotten by the market, especially the Android camp forget. Millet, Meizu, the Chinese domestic brands such as cool in the past two years have not launched a 4.5-inch screen mobile phone. Homemade 4.5-inch Android phone is creating a huge gap in the market.

In the big screen hold sway today, small screen still has a realistic significance. At a time when Apple noted that market, domestic mobile phone manufacturers will surely be noted 3.5-4.5 inch screen small screen market.

In fact, the 360 Mobile President Zhu Fanghao told a media interview said that at this stage, many manufacturers are more and bigger screens, big screen will be better than the small screen, but on the phone one hand holding experience, big-screen phone is not appropriate. Therefore, configure strong and comfortable small-screen mobile is about to return.

In fact, already such signs in the market. Sony will give each flagship is equipped with a Compact version is 4.6 inches, this version is slow down the parameters of the screen and battery size, other configurations without any reduction. According to market rumors, Meizu in preparation for the their 4.7-inch small-screen phones. In fact, Meizu Pro5 was preparing to launch a 4.7-inch mini version, however, was the project's main suppliers of TP and optoelectronics workshop damaged production ramp up to production standard takes about 2 months, and the projects have been abandoned.

According to market rumors, Samsung is preparing for the Galaxy S7 mini, Meizu has repeatedly declared he could be more perfect small-screen machine. Today hammer powder netizens asked Luo Yonghao, whether he gave the hammers can make a 4-inch "little hammer", preferably the white "white hammer". While Luo Yonghao makes it clear that: "Unfortunately, should not (hammer), because all the research data show small screen a very small proportion of the actual demand. ”

But this time, old and does not say never, then made a self-deprecating: "considering I was a famous face demons, who knows? ”

According to hammer, volume of science and technology, launched the small-screen phones may not be reality, but for others, there may be some possibility.

The posture in which came to the small-screen market, going to be a lot of questions.

IPhone time of this return to the small screen, mobile phone will set off a wave of return to the small screen. However, this reunification must not directly apples to directly return to the 4-inch, 4.6, 4.7-inch may be relatively more robust domestic mobile phone options.

Of course, this may be, there are two big problems.

First, Panel prices and supply chain issues. Small screens will bring pressure and higher supply chain costs.

Starting from mid-2014, the dominant screen sizes starting at 5.2 inches or more development, the whole industrial chain, particularly sharp LCD Panel suppliers, JDI, Samsung and LG are providing relevant products, and manufacturers to use version 5.5, 5.0-inch specifications of products is the most cost-effective approach. Just like this, when Lei was revealed on Twitter, red rice and 3 using a 5-inch screen, capacity and price are more excellent than the 4.7-inch.

Coordination of the second product line. Small-screen mobile phone to return, because LCD panels and related parts need to be custom, the price will be higher, small-screen phones will become middle-and high-end products, for a large mobile phone manufacturer to existing product lines, this will bring some challenges.

Overall, the domestic mobile phone iPhone, led by SE, will rediscover the value of small-screen market. But this kind of return, and surely will not immediately return to the liberation – right back to the 4-inch screen. Domestic mobile phone back to small screen must be gradual, tentative start. Must be one or two dare to eat the crab market vendors stood out, would lead to mass market to follow. If the manufacturer has come out of the first person to eat crabs, other manufacturers have no reason not to follow up?

面对iPhone SE，国内厂商的小屏机如何跟进？ - iPhone SE,小屏幕手机,手机厂商 - IT资讯

乔布斯曾经说过，3.5寸屏幕的手机是人手所能掌控的最佳尺寸。然而库克在推出iPhone5之后，这一尺寸又变成了4寸。2013年，雷军发布小米2S，这一尺寸随之涨为4.3寸。小米4发布时，雷军又改口称4.7寸最符合人手手感。而在刘作虎来看，人手所能掌控的最佳尺寸应该是5.5寸。

好吧，其实这些大佬说的话都不靠谱。

究竟哪个尺寸才能让人手感到最舒适？在这里我们不做探讨，毕竟对于1.9米的汉子和1.6米妹子来说，单一尺寸是无法概括到底合手还是不合手。

你也很难想象4.3寸的Moto刀锋握在手中还不如4.7寸的MotoX舒适，而这便是产品本身工业设计以及系统优化对操作体验的影响。不过，手机屏幕越做越大，这是真实的用户需求吗？

有关小屏幕的手机其实早有诸多讨论。笔者早在2015年年初就曾提出过，苹果可能会重新重视4寸市场，当时提出这一观点主要基于两点理由。

一是iPhone 4和iPhone 5时代，苹果自己培养了一大批小屏用户，这部分用户适中坚守在小屏幕阵营，这部分用户也存在更新换代的需求，未来肯定要有小屏幕高配置的手机来满足这部分群体。

从市场调研公司Mixpanel的最新数据来看，4英寸屏幕的iPhone 5、iPhone 5s以及iPhone 5c目前还有32.22%的用户，而iPhone 6的用户比例为35.23%，两者用户数基本相当，也就是说，依然有相当比例的用户对于4英寸iPhone有需求，无论是因为价格因素还是屏幕尺寸因素，总之，4英寸iPhone依然有相当大的市场。

二是，手机屏幕越做越大，这并不是真实的用户需求。从单手操控的习惯性偏好来看，有大量用户偏爱小屏，所以在大屏当道的今天，小屏依旧具有现实意义。

在国内仍有一大批用户仍在坚守着4.5寸以下屏幕的手机，笔者在小米及魅族论坛注意到两个投票，坚持使用小米2S和魅族MX2的用户最大的理由竟然是屏幕大小合适，比重分别达到63.7%和56.9%。

此外，对于中老年市场来说，4.5寸甚至是4.0寸以下的小屏手机实际上更受欢迎。根据某市场调查数据，国内61.9%的40岁以上消费者更热衷4寸以下的小屏手机，喜欢4.7寸以上屏幕的中老年消费者只有18.8%。

早在12月4日，台湾《电子时报》就曾报道称，来自供应链方面表示，苹果公司将于2015年下半年开始推出新款4.0寸屏幕的iPhone。

虽然2015年下半年的说法并不准确，但直至今日，苹果公司终于推出了4.0寸屏幕的iPhone SE。

苹果的小屏战略某种程度上来看，可能会对国产手机的屏幕尺寸有一定的影响。

实际上，在大屏手机流行的同时，小屏手机市场的需求逐渐被各大手机厂商遗忘。在手机市场走向差异化竞争的今天，3.5—4.5寸市场出奇地被市场遗忘，尤其是安卓阵营遗忘。小米、魅族、中华酷联等国产品牌在近两年来均未推出任何一款4.5寸以下屏幕的手机。国产4.5寸以下安卓手机正在形成一个巨大的市场空缺。

在大屏当道的今天，小屏依旧具有现实意义。在苹果注意到这个市场之时，国产手机厂商肯定也会注意到3.5—4.5寸屏幕的小屏幕市场。

事实上，360手机总裁祝芳浩告诉在接受媒体采访时曾经表示，现阶段很多厂家都把手机屏幕越做越大，认为大屏就一定比小屏幕好，但是在打电话单手持握体验方面，大屏手机并不适合。因此，配置强悍且手感舒适的小屏手机即将回归。

其实，市场中早有这种苗头。索尼会给每一个旗舰配备一个Compact版本，一般是4.6寸，这个版本只是降低了屏幕的参数和电池大小，其他的配置没有任何降低。而据市场传闻，魅族也在为自己的4.7寸小屏手机进行筹备。实际上，魅族Pro5就曾准备推出4.7寸mini版本，但由于当时该项目的主要TP供应商和鑫光电厂房受损，产能爬坡至量产标准需要2个月左右，于是该项目惨遭抛弃。

而根据市场传闻，三星就在准备Galaxy S7 mini，魅族也连连高调宣称自己能把小屏机做得更完美。今天也有锤粉网友就此询问了罗永浩，打探锤子是否也会出4寸的“小锤子”，而且最好是白色的“小白锤”。虽然罗永浩明确指出：“很遗憾，应该不会(有小锤子)了，因为所有调研机构的数据都显示小屏的实际需求比例很小。”

不过这一次，老罗并没有把话说死，随后又自嘲地说了一句：“考虑到我是著名的打脸狂魔，谁知道呢？”

其实按照锤子科技的体量来看，推出小屏手机可能并不现实，但是对于其他厂商而言，可能会有一定的可能性。

该以何种姿势来到小屏市场，将是一个很大的疑问。

在iPhone这次回归小屏之时，国产手机中又将掀起一阵回归小屏的浪潮。但是这种回归一定不是直接学习苹果直接回归到4寸，或许4.6寸、4.7寸可能会是国产手机相对较为稳健的选择。

当然，这种回归可能也会存在两大问题。

一是供应链和面板价格的问题。小屏幕会带来供应链的压力和更高的成本。

从2014年中旬开始，主流的屏幕尺寸就开始朝5.2英寸以上发展，整个产业链，特别是液晶面板供应商夏普、JDI、三星、LG等都提供了相关的产品，此时厂商采用公版5.5寸、5.0寸规格的产品无疑是最节省成本的做法。也正是如此，当时雷军曾在微博上透露，红米3采用了5寸屏，产能和价格都会比4.7寸更优。

二是产品线协调的问题。小屏幕手机若要回归，由于液晶面板和相关零部件都需要重新定制，其价格一定会更高，小屏手机反而会成为中高端产品，这对于大量手机厂商现有产品线而言，都会产生一定的挑战。

总体而言，国产手机在iPhone SE的带动下，一定会重新发现小屏市场的价值。但是这种回归，也一定不会顿时回到解放前——直接回到4寸屏。国产手机回归小屏一定是逐步的、尝试性的展开。市场中一定要有一两个敢于吃螃蟹的厂商站出来，才会带来大规模的市场跟风。如果第一个吃螃蟹的厂商已经出来了，其他厂商还有什么理由不会跟进？