Lei of the met coffee video: not used millet from subversives to the Defender-Lei, millet-IT information

IT information news on March 26, millet company CEO Lei for CCTV financial channel yesterday the met Café program, program Lei spoke of millet in the company′s status, as well as his experience as a CEO.

Lei said millet took 2.5 years to become China′s first, but it seems to be a defender, turned out to be a Chaser, is a subversive is a challenger, has not been adapted to become the defensive role.

Lei also "flying pigs" theory is explained by misreading, Lei said, "stands in a draught, and pigs can fly" really means is: anyone success in any field, it takes 10,000 hours of practice, if there is no basic skills, talk about flying pigs is the opportunist.

In addition, Lei also recommended that students learn English before on the show, and my poor English alma mater Wuhan University have been ashamed.

Lei also mentioned not knowing how to say no to others, thus leading to their tired, said he would prefer to stay in the company′s research products, are excluded from the bottom to participate in various social activities.

Following Lei for CCTV met Lady album record:

Lei : entrepreneur to entrepreneur

Lei hurried back to the company in an interview from the outside, it was three o′clock in the afternoon, he said he could eat his lunch.

Lei : timetable for now I can′t fit in almost any interview.

Mainly because we are still in the start-up stage, other entrepreneurs, they are very stable.

Wang is not in line, he even I feel a little retirement status. Robin Li or MA or MA or should say their work is mainly dominated by decision.

Lei said that is his own boss, but entrepreneurs, entrepreneurs need entrepreneurs.

CCTV : in fact, we were about two points, then said three points you didn′t eat, so you can speak to us today, please?

Lei : Sorry, I′m not a person who likes being late, I am guilty.

We is flextime, so 9:30 to Office, at 10 o′clock began to 11:30 I has a Board of phone will, open finished yihou 11:30 to 12 points is I with we a important of cooperation partners of phone will, to 12 points zhihou we is a we next year a again products of products seminar, immediately to listed of a new products out has points wrong, so everyone find I discuss, a discuss on discuss to two points, that is 12 points of people until at two o′clock, they with I open finished will on to three points, they also didn′t dinner.

So today, not even a key, keys should have 11 will be a day on average. Then I basic time about three minutes of every day at noon.

Three minutes to eat a meal, day 11, while the Lei is known as the ′IT model ′ said, but the pace of work, if not he himself had said, to estimate the average person crediting. However, this seems to happen to address questions why founded millet Lei in 2010, just a few years time, becomes the field of subversion.

Lei : only 2.5 years to become China′s first, each peer′s announcement is stepping on our feet, and when we targeted competition is fierce, so we seem to be a defender.

I turned out to be a Chaser, is a subversive is a challenger, now how did I suddenly become a defender, the mind makes me a little converted.

Lei : China needs industry-wide efforts

Regardless of whether Lei was ready to adjust, he had to face a fiercely contested mobile phone market, even the lively media market.

Have sent phone each gangster, tease each other makes headlines, you come to me was very lively. Seemingly relaxed chic, but pressure on Alexander. Era of high growth of the Smartphone market in China is already past, 2015, shipments increased only by 3%, in the Red Sea, new competitors continue into, used Challenger becomes the Defender, the data show, millet in 2015, shipments are not expected to achieve its objectives, while some opponents with a growth rate as high as 50%. Meanwhile, their products and sales patterns are also frequently questioned.

CCTV : many friends around you they are using iPhone, they will be embarrassed, you would want to hide the cell phone?

Lei : I think this is the goal of all domestic mobile phone counterpart to work together, I think we have to look squarely at the point, Apple is still leading in the world.

So I think the domestic industry as a whole in the process of with global competition, I think we also have to admit gaps face gaps, how to catch up. I believe that we should be getting close, we should be better than our progress.

Lei : we stress that fans love

On November 24, the millet 2015 final product launches, Lei choked up several times in his speech, which was described by the media as "soulful confession" event, fans of millet on site and near-collapse in tears.

Lei : Thursday night last week, Beijing′s first snow, cold. I rushed to the Office on the road, in millet Office downstairs, I saw four or five young men, I watch them scramble and millet′s LOGO photo, I think they should not be millet′s staff, just to catch a glimpse of millet.

24 years ago as young as them I, after a 13-hour train bumps, from Wuhan to Beijing alone, I walk alone, on the square of Beijing railway station, could not help but look dazed. So after two months of searching, we finally found the words, all my longings.

A phone conference can do so with feelings, the Lei′s success. With the expansion of millet, captured the hearts of fans, Lei to maximize their own individual charm.

In August 2014, Lei participation ice challenge. In April 2015, he appeared in India millet′s first overseas Conference.

In India millet Conference site, Lei a few distinctive English, was again created by netizens, fire all over the young man′s circle of friends.

Lei : is that millet was a success, a lot of stories was called fan economic, or rice noodles.

Many government missions often to visit millet, I here they simply would not understand, I said one way, I said this is the mass, is the belief in the masses, rely on the masses, came from the masses and among the people who said this about good, done after your product is unique.

CCTV : this is your core competitiveness?

Lei : Yes, of course.

CCTV : it can copy, right?

Lei: not easy to replicate.

CCTV : I saw Zhou and they all talk about user experience, put the user in the first place?

Lei : Internet fan mode actually talk about user experience in a stressed the difference between number you see on the Internet that I have and how many millions of users.

We are talking about love, we are talking about love. So these are two, in fact, there are essential differences.

Lei : avoid falling off, it is necessary to lay a good foundation practice 10,000 hours

In fact, now sought after Lei more than flour, in the field of entrepreneurship, Lei is a real entrepreneurial mentor. Lei those famous "stand in a draught, and pigs can fly" theory, is served by many entrepreneurs to start-up the Bible.

On June 2, 2015, invited by the Pan shiyi, Lei attending a is designed to guide the activities of the founders better, enthusiastic entrepreneurs are their questions to Lei.

Question : Ma′s views, he said that a gust of wind blew, and then pigs might fly to the sky. The wind is gone, but fell to his death also is a pig.

Lei teacher, we should be pragmatic in College after graduation, in a business enterprise is seriously get down to two years and three years, and then to start a business. And then I want to ask the question, how should we elect to views of our young people.

Lei : you understand or not, this is a typical trap problem. I finally had a chance to explain, because the theory of the flying pig is me, recently became the focus of criticism. Say I′m opportunistic, probably everyone on the whole, I don′t know the background of this sentence.

Anyone successful in any area it takes 10,000 hours of practice, if there is no basic skills, talk about flying pigs that are really opportunist. So we must not ignore, today those pigs flying in the air, they are practicing more than 10,000 hours, may practice more than 100,000 hours.

If this is the first year of college-level, I suggest you begin to learn English. Really feel very regrettable thing, my poor English, making my alma mater so shame. I comment saying that we see is a PE teacher to teach English at Wuhan University, I am the only one who English is very poor, besides I Wuhan University alumni are very good at English.

Lei to be self-deprecating, bring laughter to the site. But then, his candour, even more complex. Pan Shi yi, the host organizing this event, aimed at various celebrities to help promote their new possessions, but Lei′s assessment is that the.

Lei : I think pan is always such a lavish building entrepreneurial communities, this was a great feat, but I think this sounds too good to let a person feel untrue.

Business is a very hard work, his muscles the body skin hunger, such good offices can′t imagine. Anyway, I′m sitting here very dreamy feeling, in such a dream under the condition of business, are more creative, I don′t know.

Lei : compared to a variety of social events, I prefer products

It is said that Lei activities, generally not carried on. But he said he most likes to or stay in the company, research products. In his Twitter, nearly all information about millet, he said he was from the bottom, or exclusive to participate in various social activities.

Lei : our society in China, is a human society, right.

CCTV : Pan always invite you to, they say, you said not to like is also a bit.

Lei : that things of value to me, but I should not participate in the carefully, because your time on the road, speaking of time, meal time, normal I had been driving for four, but I only do one thing.

CCTV : interview with Li′s last time I said you like to sit in front of a computer, doesn′t like to sit in front of people, he said so.

Lei : actually I kinda admire Robin Li, because we all think Li is not good at dealing with people, he could not do, and no one has accused.

We all feel good about Lei affinity, you see if you can come, like this morning, I was opening a call Board of Directors, we said to I knocked on the head, which led to the can you say hello? Whenever you greet is for half an hour.

CCTV : I would say that I′m sorry I′m going to a Board meeting, also had to go.

Lei : because not going, first guest feel unhappy, we are in charge of these leaders also feel that I do not support them, but I want to support, you know I have three or four every week, so very, very tired of doing business in China.

Lei tired, not only was the leader of the inspection, even students visit also brought him trouble.

Lei : my primary school students came to Beijing to call you in ten minutes, you say no, to ten minutes is certainly not right, and he hasn′t been ranked on your schedule, he now find you temporarily, you have ten a day how do you want to insert. Hi to if it OK, he will come to your Office, you really just sit for ten minutes, it′s too impersonal.

CCTV : that was not elementary school students can′t see you right now to come to Beijing, can you see?

Lei : I think if I was meeting, that is my fault.

CCTV : just don′t say no.

Lei : Yes, I sometimes say no one, because I don′t want to make everyone happy, this is my character flaws, I know that I should be allowed to, but sometimes I really can′t pull a face, so I will cause me such a character in this seat would be very tired today.

Lei : to succeed, homeopathy for, find the next outlet

In 1987, Lei was admitted to Wuhan University, he spent two years after reading another 4 years to finish the course, almost all scholarships and swept the school, and is a typical xueba. And in school, start a business, make life "pot of gold", and later his Golden Hill, also has reputation in the industry.

Golden Hill into the champion of the domestic software market, Lei up to 19 in, work 16 hours a day, however, Jinshan listed have twists and turns, seeing a young enterprise came from behind, he was drawn to the 2007 Jinshan listed, subsequently resigned from the gold mountain. Before founding millet, his uncompromising levels of ash on the Internet who seem to never find their outlet.

Lei : I started out very early, my 1989 debut. I am at my age and I told them that I belong to the revolutionary, but I know you might think, you see Lei so hard doing this, not essentially Lei, strategic capacity.

CCTV : sorry to hear these words?

Lei : I′m not convinced, I think I′m definitely not stupid, I think you are doing Internet, software I do are really cool. Do you think we keep for so many years, and later you find that Microsoft has lagged behind, so then is if people like me, not to insist on no, too insisted on too.

CCTV : too difficult.

Lei : Yes, I was 40 years old before I made millet, I at least get a thorough was the key to success, I think smart people, hardworking people in the world go, this is the precondition of success. These do not guarantee your success, what really matters is the homeopathy for, you have to find the outlet.

Lei : investing in movies, perhaps the next outlet

This is March 2015, Lei and Huang Xiaoming of Beijing Film Festival recorded video. Lei, rather than playing the overbearing Chief Executive role, rather he is a natural star, is more accurate.

In the context of all walks of life are actively embrace the Internet, Beijing Lei become the important guests of the Festival, the organizers prepared a red carpet for all the guests, but Lei did not attend.

Saving time is the law Lei of choice during the Festival is about to begin in the first few minutes, Lei from the outside came in a hurry, the last admission.

Lei : good evening, I finished in three minutes, after combining the Internet and television, we just like the marriage of content industry began. So last year we launched a $ 1 billion investment fund, invested in special movie.

Lei : law of low profile is the choice for entrepreneurial success

Invest in movies, seems to be not the boss IT the right thing to do, but the fact that Lei′s vision and a wide range of investment, long before he founded the millet, he went through a rest period for three or four years, has invested in clothing, cover, media and other fields. Meanwhile, searching for direction in their own business.

Lei : I retired that 3 or 4 years I put their attitude is very low, I didn′t put myself in the winner (on location).

Shi Xiaonuo : as if unconscious a little difficult.

Lei : it′s hard. No drivers, no Secretary, no Office, there′s nothing there, it was a backpack, you have to mingle with start-up entrepreneurs, and then take a taxi when it snows in winter in Beijing is very difficult, a forty or fifty minutes.

Shi Xiaonuo : don′t drive, the car turned off.

Lei : I think it was such a trouble, sometimes it′s hard to stop, as you have driver, you never think about stopping, parking was trouble.

Shi Xiaonuo : very difficult.

Lei : I did it. You wants to a start-up type of boss every day first class class, five-star suite, you carefully wants to you to company brings of culture on must not venture culture, that is rich II generation, rich II generation we on took money hit, luck good hit into has, luck bad on not has can continued of combat force, especially I do investment yihou I see has many success who again venture, are encountered has many of problem.

So I start again I think that keeping the entrepreneurial qualities are the key, I found a very good way, and actually willing to follow the successful entrepreneur wants to start again to share with you is a low profile.

Lei : our ultimate goal is to promote social progress

Lei said that low profile, let him make a phone. After five years of work, Remy has achieved good results, and rolled out TV, router, air purifiers and other products. He said he has a more ambitious dream, and during the interview, he did not forget to promote your new product.

Lei : our ultimate aim is to promote social progress.

Shi Xiaonuo : this sentence.

Lei : Yes, today has the courage to speak so empty of people and what kind of people do, cell phone industry who made four or five years ago, Chinese-built cottage, right? We are not in this industry, we are almost all industries have such difficulties, they not only with Apple, you watch their home TV is Sony, Samsung, sharp, do you agree? This time we went to the criticized the consumers have no value, I think that the problem in the industry. We didn′t do well, why Sony is so respected, it is the beginning of the 70.

Before their products are a complete mess, I millet without the sense of accomplishment, not to individuals how their wealth is not to satisfy the vanity. I just things I wanted to do something that I want, I want this thing to help our society.

Video: click here to watch

雷军《遇见大咖》实录：还没适应小米由颠覆者变为防御者 - 雷军,小米 - IT资讯

IT资讯讯 3月26日消息，昨天小米公司CEO雷军参加了央视财经频道《遇见大咖》节目，节目中雷军谈到了小米公司的现状以及自己作为CEO的一些体会等。

雷军表示小米只用了两年半时间就成了中国第一，但现在好像成为了一个防守者，原来是一个追赶者，是个颠覆者是个挑战者，现在还未适应成为防守者的角色。

雷军还对“飞猪理论”被误读做出了解释，雷军称“站在风口上，猪都能飞起来”真正的意思是：任何人在任何领域成功，都需要一万小时的苦练，如果没有基本功，空谈飞猪才是机会主义者。

另外，雷军还在节目中建议大学生先把英语学好，并表示自己糟糕的英语水平让母校武汉大学蒙了羞。

雷军还提到由于不懂如何拒绝别人，因此导致自己很累，他表示自己更喜欢待在公司研究产品，心底里是排斥参加各种社交活动。

以下为央视《遇见大咖》雷军专辑实录：

雷军： 创业者就要有创业者的样子

雷军匆匆从外面赶回公司接受采访，已是下午三点，他说他还没来得及吃午饭。

雷军：我现在的时间表几乎安排不了任何采访。

主要是我们还在创业阶段，就其他的企业家，他们的企业都已经非常稳定。

比如王石不在一线，他甚至我的感觉有点退休状态。李彦宏也好，马云也好，马化腾也好，应该说他们的工作主要以决策为主。

雷军说，他不当自己是大老板，而是创业者，而创业者就需要有创业者的样子。

央视：其实我们是约的两点，然后说到三点您还没吃饭，所以今天您的安排能跟我们谈一下吗？

雷军：先说抱歉，我不是一个喜欢迟到的人，我也很内疚。

我们是弹性工作制，所以九点半到办公室，十点开始到十一点半我有一个董事会的电话会，开完以后十一点半到十二点是我跟我们一个重要的合作伙伴的电话会，到十二点之后我们是一个我们明年一个重头产品的产品讨论会，马上要上市的一个新产品出了点错，所以大家找我商量，一商量就商量到两点，也就是说十二点的人等到两点，他们跟我开完会就到三点，他们也没吃饭。

所以今天不算是密的，密的平均一天应该有十一个会。然后我现在基本每天中午饭大概三分钟的时间。

三分钟吃一顿饭，一天开十一个会，尽管雷军素有‘IT劳模’之称，但这样的工作节奏，如果不是他亲口所说，估计一般人难以采信。不过，这似乎恰好能解决人们的疑问，为何雷军2010年创办小米，短短几年时间，就成为了该领域的颠覆者。

雷军：只用了两年半时间就成了中国第一，每一个同行的发布会都要踩我们几脚，而且当我们成为目标以后竞争又很激烈，所以我们好像成为了一个防守者。

我原来是一个追赶者，是个颠覆者是个挑战者，今天我怎么突然莫名其妙变成一个防御者，这个心态让我有点没有转换过来。

雷军： 做好国货需要全行业共同努力

不管雷军的心态是否做好了调整，他都不得不面对如今竞争惨烈的手机市场，甚至也包括热闹的舆论场。

纷纷进军手机领域的各路大佬，相互调侃上头条，你来我往很是热闹。看似轻松潇洒，实则压力山大。中国智能手机市场高增长时代已然过去，2015年出货量仅增3%，在这片红海里，新的竞争者不断杀入，曾经的挑战者逐渐变为防御者，数据显示，小米2015年出货量没有达到预期目标，而有的对手的增长率则高达50%。与此同时，其产品与销售模式也频频受到质疑。

央视：你周围的朋友他们还是很多会用iPhone，他们会不好意思吗，会想把手机藏起来吗？

雷军：我觉得应该来说的话这也是所有国产手机同行共同努力的目标，我觉得我们得正视一点，苹果在这个世界上还是比较领先的。

所以我觉得整个国内产业在跟全球竞争的过程之中我觉得我们还得承认差距，面对差距，怎么赶超。我相信我们应该越来越接近，我们应该比的是我们进步。

雷军：我们强调的是粉丝的热爱

11月24日，小米2015最后一场新品发布会，演讲中雷军几度哽咽，这场被媒体形容为“深情表白”的发布会，让现场小米的粉丝，几近泪崩。

雷军：上周礼拜四晚上，北京的第一场雪，寒风刺骨。我在匆匆赶往办公室的路上，在我们小米办公室的楼下，我看到了四五个年轻人，我看着他们抢着和小米的LOGO合影，我想他们应该不是小米的员工，只是为了看小米一眼。

二十四年前和他们一样的年轻的我，经过十三个个小时的火车的颠簸，只身一人从武汉到北京，我一个人走，北京站的广场上，不由得四顾茫然。所以经过两个月的寻找，我们终于找到了这句话，我所有的向往。

一场手机的发布会能搞得如此有情怀，这正是雷军的成功之道。随着小米的对外扩张，为俘获粉丝的芳心，雷军把自己的个人魅力可谓发挥到极致。

2014年8月，雷军参与冰桶挑战。2015年4月，他出现在印度小米的首次境外发布会。

在印度小米发布会现场，雷军几句颇具特色的英语，被网友们再次创作，火遍了年轻人的朋友圈。

雷军：这也是小米很成功的方式，很多种说法，大家叫粉丝经济，或者米粉。

有很多政府的团经常到小米来参观，我讲到这里他们死活听不懂，我后来说了一种方式，我说这就是群众路线，就是相信群众，依赖群众，从群众中来到群众中去，他们说这个讲的好，这样做完以后你的产品就是与众不同。

央视：这算是你的核心竞争力吗？

雷军：当然。

央视：这可以复制的吧？

雷军：不容易复制。

央视：我看周鸿祎他们也都在讲用户体验，把用户放在第一位？

雷军：其实粉丝模式跟互联网谈的用户体验的差别在一个强调数量，你看互联网动辄就强调我有多少多少亿的用户。

我们谈的是热爱，我们谈的是爱。所以这是两种，其实有本质的差别。

雷军：避免摔下来，就要打好基础苦练一万个小时

事实上，如今追捧雷军的远不止米粉，在创业领域，雷军是不折不扣的创业导师。雷军那句著名的“站在风口上，猪都可以飞起来”的理论，更是被不少创业者奉为创业圣经。

2015年6月2日，受潘石屹的邀请，雷军参加一场旨在指导创业者更好创业的活动，热情洋溢的创业者们大多都把问题提给了雷军。

提问：马云的观点，他说就是一阵风吹来，然后猪都会飞到天上了。那风没了，可是摔死的还是猪。

请问雷老师，我们是应该脚踏实地在大学毕业之后，在一家企业就是认认真真踏踏实实去干两年干三年，再去创业。然后我想问问这个问题，我们是应该如何选择用我们年轻人的观点。

雷军：大家听懂了没有，他这个问题是一个典型的陷阱问题。我终于有一个解释的机会，因为那个飞猪理论是我提的，最近引成了批驳的焦点。说我是机会主义，这个可能大家对整个，我讲这句话的背景不了解。

任何人成功在任何的领域都需要一万个小时的苦练，如果没有基本功，谈飞猪的话那真的是机会主义者。所以大家千万不要忽略，今天在空中飞的那些猪，他们都不止练了一万个小时，可能练了十万个小时以上。

如果是大学一年级，我建议你首先把英文学好。真的觉得很遗憾的事情，我英文水平比较差，搞得我母校因此蒙羞。我看网友评论说我们武汉大学的英语都是体育老师教的，只有我一个人英语很差，除我以外武汉大学的校友英文都很好。

雷军的勇于自嘲，给现场带来欢声一片。不过接下来，他的坦率，更让人心情复杂。东道主潘石屹举办这场活动，旨在请各路名流帮着宣传自己的新家业，但雷军的评价却是这样的。

雷军：我觉得潘总把这么奢华的建筑物做成创业的社区，这还是一个很大的壮举，但是我觉得这个环境好得有点让人觉得不真实。

创业还是一个挺辛苦的活，要劳其筋骨饿其体肤，这么好的办公室都有点不敢想象。反正我坐在这里很梦幻的感觉，在这么梦幻的条件下创业，是不是更有创意我不知道。

雷军： 相比各种社交活动，我更喜欢关注产品

据说，有雷军参加的活动，现场一般不会冷场。不过他说，他其实最喜欢的还是待在公司，研究产品。在他的微博上，几乎都是有关小米的信息，他说他从心底，还是排斥参加各种社会活动。

雷军：我们在中国这个社会上，是个人情社会，对吧。

央视：他们说潘总请您去，你说不来，好像是不是也有点会。

雷军：那件事情对我有价值，但是仔细来讲其实我不应该参加，因为参加你在路上时间，讲话的时间，吃饭的时间，正常我已经开了四个会了，可是我只做了一件事情。

央视：上次采访李彦宏的时候我说你很喜欢坐在电脑面前，不太喜欢坐在人的面前，他说是这样。

雷军：其实这一点我还挺羡慕李彦宏的，因为大家都认为李彦宏不擅长跟人打交道，他就可以不做，也没有人指责。

大家都觉得雷军的亲和度很好，你看你能不能来一下，比如今天上午我正在开一个电话董事会，我们负责人跟我敲门说，哪个区域的领导来了你能不能出来打个招呼？你只要一打招呼就是半个小时。

央视：我会说对不起我马上就要开董事会了，还不得不去。

雷军：因为不去，第一客人觉得不高兴，我们负责的主管这些领导也觉得我不支持他们工作，可是我要支持，你知道我每个星期都有三、四拨，所以其实在中国做企业非常非常的累。

让雷军累的，不止是领导的视察，甚至同学的造访，也给他带来困扰。

雷军：我小学同学来北京跟你打个电话见十分钟，你说没空，来了肯定不是十分钟是吧，而且他之前没有排在你时间表上，他现在临时找你，你每天有十个会你想怎么插吧。如果真的打个招呼OK，他都来你办公室了你说真的只坐十分钟，这也太不近人情了吧。

央视：那是不是现在小学同学见不了你了吧到北京来，能见吗？

雷军：我觉得如果提前约的我还是会见，这就是我的缺点了。

央视：就是不会说不。

雷军：对，我有时候很难说不的一个人，因为我不愿意让大家不开心，这是我性格的缺点，我知道这件事我不应该答应，但是我有时候实在拉不下面子，所以我这样的性格就会导致我在今天这个位子上就会非常的累。

雷军：要成功，就要顺势而为，找到下一个风口

1987年，雷军考入武汉大学，他用两年读完别人4年才能读完的课程，并包揽学校几乎所有的奖学金，是典型的学霸。并在上学期间，开始创业，赚到了人生的“第一桶金”，后来他执掌金山，在业界也颇有口碑。

为了将金山打造成国内软件市场的冠军，雷军在长达19的时间里，每天工作16个小时，不过，金山上市却历经波折，眼看一拨拨年轻的企业都后来居上，他苦熬到2007年才让金山上市，随后从金山辞职。在创办小米之前，他这个不折不扣的骨灰级别的互联网达人，似乎一直都没有找到属于自己的风口。

雷军：就是我出道也是很早的，我1989年就出道了。我在我这个年纪我跟他们说我也属于老革命，但是跟我熟的朋友就觉得，你看雷军这么拼命也就干的这个样，本质上雷军也不行，战略能力差了一点。

央视：难过吗听到这些话？

雷军：我很不服气，我觉得我绝对不笨，我觉得你们都做互联网，我做软件好酷啊。你想我们坚持了那么多年，到后来你发现微软也落后了，所以话说回来就是如果像我这样的人，不坚持不行，太坚持也不行。

央视：太难了。

雷军：是，所以我就到了40岁我做小米之前，我至少悟透了成功的关键，我觉得聪明的人，勤奋的人这个世界上多了去了，这是成功的前置条件。有这些不保证你成功，真正重要的是顺势而为，你要找到那个风口。

雷军：投资电影，也许是下一个风口

这是2015年3月，雷军和黄晓明为北京电影节录制的宣传片。雷军，与其说是在扮演霸道总裁的角色，倒不如说他是本色出演，显得更为准确。

在如今各行各业都在积极拥抱互联网的背景下，雷军成为北京电影节的重要嘉宾，主办方为所有来宾准备了红毯秀，但雷军并没有参加。

节约时间是雷军的不二法则，在电影节即将开始的前几分钟，雷军从外面匆匆赶来，最后一个入场。

雷军：大家晚上好，我保证三分钟讲完，随着互联网和电视相结合以后，我们就跟内容产业开始联姻了。所以，去年我们发起了一个十亿美金的投资基金，在专项投资电影。

雷军： 低调是成功者再创业的不二法则

投资电影，似乎不是IT界老板该做的事，但事实上，雷军的眼界和投资范围很广，早在他创办小米之前，他经历了三四年的休整期，先后投资过服装、支付、传媒等多个领域。同时，也在寻找自己创业的方向。

雷军：就是我退休的那3、4年时间里面我把自己的姿态放的很低，我没有把自己放在成功者(的位置上)。

史小诺：好像潜意识有点难。

雷军：很难。比如说不要司机了，没有秘书，没有办公室，什么都没有，就是一个双肩包，你要跟那些初创的企业家打成一片，然后在北京的冬天下雪的时候打车是很困难的，一等等四五十分钟。

史小诺：不开车，有车也不开。

雷军：我觉得开车很麻烦的，有时候很难停车，因为你原来都有司机，你从来不考虑停车，停车也很麻烦。

史小诺：好难。

雷军：我做到了。你想一个初创型的老板天天头等舱，五星级套房，你仔细想你给公司带来的文化就一定不是创业文化，那就是富二代，富二代我们就拿钱砸，运气好砸成了，运气不好就不具备可持续的作战力，尤其我做投资以后我看到了很多成功者再创业，都遇到了很多的问题。

所以我在再创业的时候我认为保持创业本色是最关键的，我找到一个非常好的方法，其实也愿意跟那些成功的企业家想再创业也跟大家分享就是低调。

雷军：我们的终极目标，是推动社会进步

雷军说，低调，让他最终做出了小米手机。经过五年的打拼，小米取得了不错的成绩，并且陆续推出电视、路由器、空气净化器等产品。他说，他有一个更宏大的梦想，以至在采访期间，他都不忘推销自己的新产品。

雷军：我们的终极目标是推动社会进步。

史小诺：这句话好空啊。

雷军：是，在今天能有勇气讲这么空的的话的人又是什么样的人呢，四五年前手机行业谁用国产机，国产机等于山寨机对吗？我们不是这个行业，我们是几乎所有行业都有这样的困难，他们不仅仅是用苹果，你看他们家里的电视都是索尼、三星、夏普，同意吗？这个时候我们去批评消费者是没有价值的，我觉得问题出在产业界。出在我们自己没做好，为什么索尼会这么受尊重，它是七十年代开始。

之前他们产品也一塌糊涂，我再办小米不是为了成就感，不是为了个人的财富怎么怎么着也不是为了满足什么虚荣心。我就是我想干一件我喜欢的事情，我希望这件事情对我们这个社会有帮助。

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