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published in(发表于) 2016/3/30 7:37:39
Zuckerberg is too hard: 5 billion Facebook users must have China

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中文

Zuckerberg is too hard: 5 billion users goal must have China-Facebook Facebook, Zuckerberg-IT information

Although the Zuckerberg in China, went to Tiananmen Square to run haze and climbed the great wall, chat with Ma VR attracted netizens in China a lot of eyeballs, but xiaozhalai said, which certainly doesn′t match his brief meeting with a Beijing an important figure.

On March 19, met with Liu Yunshan, a member of the Secretary of the Politburo, Facebook founder and CEO Mark Zuckerberg′s performance is very interesting.

This year round to show gray t-shirt′s "tech man", rare in a crisp dark suit, sitting in Beijing pure Chinese style living room picture snow-capped mountains and rivers before the giant painting, body leaning forward, smile, nod, and Liu Yunshan-global-oriented body 45% fourth, worth more than US $ 50 billion bar-friendly and endorses the position.

Compared to this "supporting Apple, non-cooperative" cold-setting practices, small bar moves to China, he was a warm man.

Small bar has been in China for 5 times

In October 2014, Zuckerberg did with his Chinese at Tsinghua kekebaba speech, and then-President of Tsinghua University talk to Chen Jining. In 2014, the small bar also became members of the Advisory Board of the Tsinghua University, and started to recruit overseas staff Tsinghua graduates as Facebook.

At Tsinghua, the moderator asked the bar: Facebook in China, what is it? Tsinghua University student a great deal of laughter, little bar had the wit to reply: we have been in China.

Learn Chinese, read the President works, running, climbing the great wall

Everyone knows, for Facebook to this "book" directly "in the face of" 1.3 billion Chinese people, small bar-more action was needed.

Marathon in courting China this hard journey, little bar caught virtually every can seize the opportunity, step by step, he is knocking on the door of this ancient Oriental country, showed great desire to pose.

Despite having "married a Chinese-American wife" such a huge plus, small bar or a strenuous effort.

Learn Chinese, from kekebaba to is better than the Chinese wife said Xiao Chen.

XI Jinping read book hospitality Lu Wei, Director of China National Internet Information Office and be photographed with him, don′t forget he works in.

Speech to Tsinghua University, despite its only been learning English a year, lectures and dialogues persist in using the Chinese language.

In 2016, new year′s Eve night, young tied his wife and daughter wear festive Red China, Chinese new year. Small in the happy new year video, and using standard English statements, tone and Word do not lose any national television stations, local.

"Facebook′s annual Chinese new year party last night, pleasure, this year we have several chefs from China, they allowed Facebook employees to eat the Chinese items of food. My favorite is the duck! In order to celebrate the new year, our family together and have a family reunion dinner. This new year, Max is also of great significance, because for her Chinese name, her name is Chen Mingyu, Chen was the mother′s surname, which is out tomorrow, Woo Woo is the universe. Mingyu is to represent the hope that the future of the world a better place. Finally, our little family wish you all health, happiness and good luck in the monkey. ”

The end of 2015, to celebrate the birth of daughter, small bar and Chinese wife pulixila·Chen said, will provide a new charity to donate what they 99% of Facebook shares, shares valued at 45 billion dollars.

"5 billion users" dream: no China no

Small bar-this series of actions, and for what? The answer is very simple, in order to achieve the goal of Facebook in 2030, with 5 billion users, less of this huge market in mainland China. Look at the app, users had reached 700 million, and by virtue of the overseas edition app "WeChat" is rewarding on the international market, looking at Facebook, currently 1.5 billion the total the number of users.

Recall the high growth of Facebook in fiscal year 2015: revenues US $ 17.93 billion, compared with 2014 fiscal year 12.466 billion dollars, an increase of 44%. Facebook Mobile 2015 fiscal year end month active users for 1.44 billion, an increase of 21%. If we want to maintain the high growth, China is not the target market of the past around, even to get closer to the competition, they also need to enter China.

According to public reports, February 2016, small in its celebrating its 12 annual media conference that, in 2030, Facebook′s goal is to achieve a connected global population of 7 billion to 5 billion-that is, through the current full deployment of unmanned aircraft program completed 3.5 billion growth in new users .

"We want to connect everyone, we will with Governments around the world and enterprise cooperation to achieve. "According to reports, when Zuckerberg developed Facebook and wall by Aquila drone aircraft poster said," this is solar-powered, it can fly around the city and provides access to the Internet. This plan is crazy, isn′t it? ”

2.5 years ago, Zuckerberg launched Internet.org, this is a huge project, the goal is to make everyone in the world connected to the Internet. According to his calculations, nearly 2/3 of the world′s population (4.9 billion) no Internet access.

Even as the global network coverage in most areas, but many people either can′t afford Internet or did not know their needs and worldwide.

In order to sell Internet.org to global political and business community, Zuckerberg from the inside of the Sci-Tech pioneering men into one action-to make substantial political efforts over the past year, and twice he went to India, and Panama, also travelled to Indonesia and China.

No amount of drones, is nothing like the Chinese market, and more importantly, missing the 7 billion population of 1.3 billion, "connecting everyone" is an empty phrase.

Fortunately, Beijing also gave Zuckerberg a good response: 2015 XI Jinping during his visit to the United States, met Zuckerberg; previously, network Director Lu Wei also visited Facebook headquarters and a photo with small pierced; the xiaozhalai China, is finally getting the party and State leaders met with Liu Yunshan.

Liu Yunshan said, the Internet is the new home of human being, build a cyberspace community of destiny is the common responsibility of the international community. Chinese President on global Internet governance "four principles" and "five-point proposal" and was widely endorsed. After more than 20 years of development of the Internet in China, walked out of a road of development of governance with Chinese characteristics. Facebook has advanced technologies and management methods, and hope to strengthen exchanges with the Chinese Internet company, to share experiences, promote mutual understanding, promote the development of the Internet to better benefit the peoples.

Small pierced answer appropriately as Foreign Ministry officials: China Internet country, has an important impact in the area of global Internet, we would like to better understand China and China, together with Chinese counterparts, creating a better world through the Internet.


扎克伯格太拼了:脸书50亿用户目标必须有中国 - Facebook,扎克伯格 - IT资讯

尽管此次扎克伯格中国行中,去天安门跑步吸霾、爬长城、与马云聊VR都吸引了中国网友们大量的眼球,但对于小扎来说,这些肯定都比不上他与一位北京重要人物进行的短暂会面。

在3月19日与中共中央政治局常委、中央书记处书记刘云山的会面中,Facebook创始人兼CEO马克·扎克伯格的表现很有意思。

这个常年以灰T恤示人的“科技男”,罕见地穿着笔挺的深色西装,坐在北京纯中式风格会客厅一幅描绘雪山与河流的巨型油画前,身体前倾、面带微笑、频频点头,并且身体呈45%面向刘云山—全球排名第四、身家超过500亿美元的小扎友好和赞同的姿势。

相比这种“撑苹果,不合作”的冷硬做法,小扎对中国的一系列动作,显得他简直是个暖男。

小扎已经来中国5次了

2014年10月,扎克伯格用他磕磕巴巴的中文在清华做了演讲,并与时任清华大学校长陈吉宁对谈。2014年,小扎也成为清华大学经管学院顾问委员会委员,并且开始招聘清华毕业生作为Facebook的海外员工。

在清华,主持人问小扎:Facebook在中国的计划是什么呢?在清华师生的一片哄堂大笑中,小扎机智地回答:我们已经在中国了。

学中文,读主席著作,跑步爬长城

谁都明白,要想让Facebook这本“书”直接“面对”13亿中国人,小扎还需要更多的行动。

在示好中国这条艰苦的马拉松征程上,小扎几乎抓住了每个能够抓住的机会,循序渐进,他对敲开这个东方古老国度的大门,表现出无比渴望的姿态。

尽管有着“娶了个华裔太太”这样巨大的自带加分项,小扎还是付出了艰苦的努力。

学中文,从磕磕巴巴到比华裔太太小陈说得还要好。

习近平著作,热情接待中国国家互联网信息办公室主任鲁炜并与他合影,不忘将习近平著作拍进去。

到清华演讲,不顾自己只学了一年中文,演讲和对话坚持用中文。

在2016年除夕之夜,小扎让太太和女儿穿上喜庆的中国红衣服、用中文拜年。小扎在拜年视频里,用了地道的中文语句,语气和用词不输任何国内电视台台本。

“昨晚是Facebook的年度春节晚会,很荣幸地,我们今年有几位从中国来的大厨,他们让Facebook的员工吃上了中国各大菜系的美食。我最喜欢的是烤鸭!为了庆祝新年,我们全家人在一起吃了团圆饭。这个新年,对Max也是很有意义的,因为我们为她取了中文名字,她叫陈明宇,陈是妈妈的姓,明是明天的明,宇是宇宙的宇。明宇是代表希望世界的未来更美好。最后,我们这个小家祝福大家,身体健康,阖家幸福,猴年大吉。”

2015年底,为庆祝女儿降生,小扎和华裔妻子普里西拉·陈表示,将向一家新的慈善组织捐出他们所持99%的Facebook股份,当时股票价值为450亿美元。

“50亿用户”梦想:没中国不行

小扎这一系列动作是为了什么?答案非常简单,为了实现Facebook 2030年拥有50亿用户的目标,不能少了中国大陆这块巨大的市场。看看微信吧,用户已经达到了7亿,而且凭借海外版微信“WeChat”,正在国际市场上攻城略地,反观Facebook,目前其用户数总数15亿。

回顾一下Facebook 2015财年的高速增长:实现营收179.3亿美元,和2014财年的124.66亿美元相比,同比增长了44%。Facebook 2015财年移动端的月活跃用户为14.4亿,同比增长了21%。若想保持这样的高增长,中国是绕不过去的市场目标,哪怕是为了更接近竞争对手,他们也需要进入中国。

据公开报道,2016年2月,小扎在庆祝公司成立12周年的媒体会议上表示,在2030年Facebook的目标将是要实现连接全球70亿人口中的50亿—即通过当前全力部署的无人飞机项目,完成35亿新用户的增长

“我们想要完成连接每一个人,我们将会通过与世界各国政府和不同企业的合作来实现。”据报道,当时扎克伯格指着墙上由Facebook自主开发的Aquila无人机飞机海报表示,“这是由太阳能驱动的,它可以围绕着城市飞行并提供互联网接入。这个计划感觉非常疯狂,不是吗?”

两年半之前,扎克伯格发起了Internet.org,这是一个工程浩大的项目,目标是要让世界上的每个人都连接到互联网。据他计算,全球有近2/3的人口(49亿人)无法上网。

即便全球大多数地区已经覆盖网络,但很多人要么负担不起上网费用,要么不知道自己需要和全世界联网。

为了把Internet.org推销给全球的政商两界,扎克伯格从一枚内向的科技创业男转变为一位做出大量政治努力的活动家—在过去的一年中,他去了两次印度、一次巴拿马,还前往印度尼西亚以及中国。

再多的无人机,也比不上中国市场,更重要的是,缺失了70亿人口中的13亿,“连接每一个人”就是一句空话。

幸亏,北京也给了扎克伯格不错的回应:2015年国家主席习近平访美时,接见了扎克伯格;此前,网信办主任鲁炜也前往Facebook总部拜访并和小扎合影;此次小扎来中国,则是终于得到了党和国家领导人刘云山的接见。

刘云山说,互联网是人类共同的新家园,构建网络空间命运共同体是国际社会的共同责任。习近平主席关于全球互联网发展治理的“四项原则”“五点主张”,受到广泛赞同。中国互联网经过20多年发展,走出了一条具有中国特色的发展治理之路。脸谱拥有先进技术和管理方式,希望与中国互联网企业加强交流、分享经验,增进相互了解,推动互联网发展成果更好地惠及各国人民。

小扎的回答得体得宛如外交部官员:中国是互联网大国,在全球互联网领域有重要影响,我们愿更好了解中国、介绍中国,与中国同行一道,通过互联网创造更加美好的世界。






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