Foxconn′s sharp attack OLED screen technology as: small-company, Hon Hai, sharp, OLED screens-IT information
April 4, Beijing time, according to the Wall Street Journal today published an article, after the takeover by Foxconn, sharp will mainly develop the Smartphone screen. However, in OLED development lags behind rivals such as Samsung, and more than half of turnover, sharp will face a lot of difficulties in this respect. However, Foxconn boss Terry Gou also pointed out that he planned to make Foxconn-sharp in 2019 to mass-produce OLED screen. Following is the full text of the article:
After the takeover by Foxconn, sharp′s success or failure depends in large part on whether the fast-changing Smartphone display market to stay ahead.
On Saturday, he signed an agreement worth 3.5 billion dollars, holding sharp. Negotiations lasted for several months before making sharp in a "stormy".
Sharp is known for consumer electronics such as televisions and washing machines, GOU said he hopes to expand sharp′s consumer electronics business. However, the Crown is sharp display business, its supply of smart-phones and other products to companies such as Apple display. Mr Gou said after the signing ceremony, "I promised to invest quickly to sharp, helping it to develop a new generation of display technology. ”
For smartphone makers, get clearer images, thinner and higher than display is crucial. Currently the main LCD screen, display vendors to develop OLED screen, a technology that would allow mobile phone manufacturers to use of flexibility in product design, such as the partial surface side of the Samsung Galaxy series mobile phone screen.
People in the industry say, Apple is expected to come as early as next year configure OLED screen for your iPhone. Apple spokesman had no comment.
Lags rivals
Sharpe is faced with the problem, it lags far behind competitors in commercialization of OLED technology. According to Samsung in the global OLED screen on the market share of more than 95%. LG OLED screen, Japan Display into mass production hoped that the 2018 OLED screen.
The company said it plans to invest in the development of OLED 200 billion yen (1.8 billion dollars), aims to 2019 shipments. For a long time, Foxconn has been considered into the display area to further reduce its reliance on low-margin manufacturing business.
Analysts said a late start in view of the sharp, Fuji kangding 2019 production under the objective difficulty of the OLED screen is not small. More than sharp former engineer said under the influence of layoffs and management chaos, more than half the OLED team members had left, leaving only a handful of engineers and a small research facility. Mizuho Securities analyst Yasuo (Yasuo Nakane) said that even if all goes well, "Foxconn-sharp began to offer real time OLED screen will be in 2020."
Sharp IGZO has certain advantages
For a long time, President of sharp gaoqiaoxingsan (Shigeaki Mizushima) don′t believe in OLED technology, but have added to favor LCD technology. Sharp IGZO display high resolution, low energy consumption. Sources, configure the IGZO display Apple iPad Pro.
Mr Gou said he will use IGZO technology, saying it was in some ways better than the OLED, "I know a lot of people are interested in our OLED strategy, but don′t forget the IGZO. ”
Even if Foxconn launched sharp OLED screen later, but the one advantage is that Apple wants to purchase key components from multiple vendors. Display Apple love to rely too heavily on Samsung, because the latter may be preferred for their flagship Galaxy series phones using advanced displays.
OLED display with pixels instead of backlight light, which means fewer layers and a thinner screen. Not using backlight means that more energy-efficient, because the black pixels are turned off--unlike LCD.
Analysts say too early to determine which technologies can be a winner, because OLED screen, there are some drawbacks, such as in some cases images are fuzzy, high production costs and durability has also been questioned. Senior Analyst at market research firm IHS Hiroshi Hayase, "said OLED is not the best solution to meet all of the demand. ”
Investment firm Bernstein Research technology analyst aerbeituo·moer (Alberto Moel) that sharp can be developed based on the existing technology OLED, as both the first part of the production process is the same.
Gou also "bets" and said he hopes sharp continues to produce consumer electronics products, rather than just supplying components to companies such as Apple, "my policy is clear. I will fully support sharp, put it into a respectable advanced consumer electronics brand in the world. "
富士康夏普欲强攻OLED屏技术：难度不小 - 富士康,鸿海,夏普,OLED屏幕 - IT资讯
北京时间4月4日消息，《华尔街日报》今天刊文称，被富士康收购后，夏普将主要开发智能手机用显示屏。但是，由于在OLED开发方面落后于三星等对手，而且逾半数员工离职，夏普在这方面将面临不小的困难。不过富士康老板郭台铭也指出，他计划使富士康-夏普能在2019年量产OLED屏。以下为文章全文：
被富士康收购后，夏普的成败在很大程度上取决于能否在快速变化的智能手机显示屏市场保持领先优势。
上周六，郭台铭正式签署一项价值35亿美元的协议，控股夏普。之前历时数月的谈判使得夏普处于“风雨飘摇”之中。
夏普以电视机和洗衣机等消费电子闻名，郭台铭称他希望扩大夏普的消费电子产品业务。但是，夏普的皇冠是显示屏业务，它向苹果等公司供应智能手机和其他产品用显示屏。郭台铭在签字仪式后说，“我承诺将迅速对夏普投资，帮助它开发新一代显示技术。”
对于智能手机厂商来说，获得图像更清晰、更薄和效能比更高的显示屏至关重要。目前手机主要采用LCD屏，但显示屏供应商在积极开发OLED屏，这一技术使得手机厂商能在产品中采用柔性设计，例如部分三星Galaxy系列手机的曲面侧屏。
业界人士称，预计苹果最早将在明年为iPhone配置OLED屏。苹果发言人未就此置评。
落后于对手
夏普面临的问题是，它在商业化OLED技术方面远落后于竞争对手。数据显示，三星目前在全球OLED屏市场上的份额超过95%。LG也生产OLED屏，Japan Display希望2018年开始量产OLED屏。
富士康表示，它计划在开发OLED上投资2000亿日元(18亿美元)，目标是在2019年出货。长期以来，富士康一直考虑涉足显示屏领域，以进一步降低对低利润率代工业务的依赖。
分析师称，鉴于夏普起步较晚，富士康定下的2019年生产OLED屏的目标难度不小。多名夏普前工程师表示，受裁员和管理混乱影响，逾半数OLED团队成员已离职，只剩下为数不多的工程师和一个小型研究设施。瑞穗证券分析师中根康男(Yasuo Nakane)说，即使一切顺利，“富士康-夏普开始供应OLED屏的现实时间将是2020年”。
夏普IGZO有一定优势
长期以来，夏普社长高桥兴三(Shigeaki Mizushima)不看好OLED技术，而是对LCD技术青睐有加。夏普的IGZO显示屏分辨率高，能耗低。消息人士透露，苹果iPad Pro就配置IGZO显示屏。
郭台铭表示，他将充分利用IGZO技术，称它在某些方面优于OLED，“我知道许多人对我们的OLED策略感兴趣，但也不要忘记IGZO。”
即使富士康-夏普推出OLED屏时间较晚，但其一个优势是苹果希望向多家供应商采购关键元器件。苹果不愿意在显示屏方面过于依赖三星，因为后者可能优先为其Galaxy系列旗舰手机采用先进的显示屏。
OLED显示屏通过像素而非背光源发光，这意味着更少的层数和更薄的显示屏。不使用背光源意味着更节能，因为黑色像素处于关闭状态——这一点不同于LCD。
分析师称，要判断哪种技术能成为赢家还为时过早，因为OLED屏还存在一些缺陷，例如在有些情况下图像会模糊、生产成本高，耐用性也受到质疑。市场研究公司IHS高级分析师Hiroshi Hayase说，“OLED并非是符合所有显示需求的最佳解决方案。”
投资公司Bernstein Research科技分析师阿尔贝托·莫尔(Alberto Moel)表示，夏普可以以现有技术为基础开发OLED，因为两者生产过程的第一部分是相同的。
郭台铭也在“两面下注”，称他希望夏普继续生产消费电子产品，而非仅仅是向苹果等公司供应元器件，“我的政策是清晰的。我将全力支持夏普，把它打造成全球令人尊敬的先进消费电子品牌”。