Lay off headquarters in Silicon Valley in the United States, Sony closed down yet? -Sony Xperia X,Xperia Z5-IT information

Legend no doubt Sony, but Sony's Mobile Smartphone business today is in a very bad condition. In recent days a report from the United States reported that struggling Sony, which has its block of mobile business from United States, Georgia, moved to Silicon Valley, and layoffs during this process. Now Sony's mobile business was not immediately clear how many employees will be laid off, or if you reduced the internal business, the report did not specify.

The report points out that, in the United States, Sony move at present relatively few employees in Atlanta, Sony rarely disclose how many workers are still on the ground responsible for the mobile devices business. But reports also is referred to a number of key elements:

"Previously served as United States Kunihiko Shiomi, head of the Research Department, taking over as CEO in January this year when the position, before United States native in charge of Ravi Nookala, now in Canada as the Glentel CEO, is responsible for a range of wireless services business. Ravi Nookala in earlier Sony Canada until January 2013, to transfer to the United States. ”

In addition, the report showed Sony has selected Atlanta prior to the years, dating back to the period of Sony and Ericsson to cooperate, but at that time Sony Ericsson phones in the United States market share is not that high, only about 4%. But what is more tragic is, according to market research firm 2012 Sony in the United States's market share has fallen to below 1%.

Real tough times

The news has not been confirmed by Sony, but clearly Japan Sony for its mobile unit at a loss, if true, was confirmed by the second half of last year, Sony's flagship Smartphone Xperia Z5 Premium has not resonated with consumers. Although many reviews have confirmed that the machine actually is the crystallization of Sony black technology, including top photo experience, Sony's heritage of high quality industrial design, and mobile 4K display technology, and so on for the first time, but at least in the United States failed to bring to the attention of the market, eventually leading to these results.

It is understood that in the United States, Sony choose Amazon and best buy are two major retailers selling Xperia Z5 Premium, consumers can easily buy unlocked version. However, when a United States media said, because no lock Edition does not subsidize prices are too high, decisions affecting a lot of potential consumers, without the support of local operators, it also means that many consumers cannot be effectively marketed to mainstream audiences. No matter how good the device, only few of the fans choose to buy, sales out of the very poor.

In addition, the report before we learned that Sony in February this year, seems to have confirmed that plans to terminate its Xperia Tablet Tablet PC product line. Some comments that Sony will not rashly discontinued Xperia Tablet, so far, however, Sony only last summer issued a Xperia Z4 Tablet Tablet released in 2014 after the small dimensions Xperia Z3 Tablet Compact does not get updated.

How to fight for the future?

Back in February of this year Mobile World Congress, Sony was beyond all expectations announced a new smartphone Xperia x series. On the face of it, this series does not conflict with Xperia z, Sony said it was in order to satisfy the people's demands for increasingly personalized products in daily life, and also covers low, medium and high end models. However, at the press conference after the end of Sony contradictory rhetoric, showed that within the Sony product line strategy there is a problem.

Earlier spokesman for Xperia Z6 may never publish, because has launched Xperia x Performance, while another also from Sony's public relations, explains that Sony's continuing commitment to product quality and design, adding more popular feature, Xperia is now not discussed question of whether z was abandoned. Until now, Sony has not announced any definite about the future fate of Xperia z product line.

Regardless of whether this has Xperia Z6, placed in front of the Sony is an uphill struggle. The new flagship of Samsung's award-winning Galaxy Galaxy S7 Edge and S7, both flagship machine sales remain highest in the Android camp, multiple messages claim that last month broke the previous records of sales. Also from Korea's LG, the G5 in Korea also made a good start, and HTC are preparing this month to release a more powerful flagship product, claiming that he could have the "world's first" camera and BoomSound of new sound effects. Meanwhile, the continuing low price for domestic mobile phone sold "flagship" policy, also has a serious impact on Sony.

Sony intelligent phone survival of space are constantly was compression, may in Japan local Sony phone of sales still strong, in European and Asia part market may also has must of market, but still cannot significantly recovery whole mobile business, global intelligent phone market fundamental round not to Sony finger, in more saturated including Apple iPhone are cannot get effective growth of situation Xia, Sony phone of prospects became increasingly difficult.

Take China, to remove each outbreak have sprung up outside the domestic flagship machine, some long-term foothold in the international brands are more appealing than Sony, such as photos of Samsung's cell phones by consumers, especially in the past two years become accepted fact. As for Sony, the domestic market is still to a large extent based on long-beloved Sony fans of Dafa, and many fans have commented that by virtue of the flagship Xperia Sony one-night return unlikely.

Sony closed down yet?

With Sony's United States Mobile Division has moved to the famous Silicon Valley, maybe Sony mobile phones of the future will focus more on software development, and benefit from the streamlining of staff, costs have been substantially reduced, perhaps this may have been for Sony to become more flexible. But then again, to victory in the battle, Sony and there is a lot of hard work to be carried out.

Now Sony's mobile sector relatively desolate State, said Uncle always reminds people of the middle of last year, when he said, "on the right track, break-even scenarios, we will continue (mobile business), even if it is time to continue into the next fiscal year (2016) ... ... Otherwise, we will consider other alternatives. "

Although Hirai, Sony was clarified, but we can still see Uncle Sony but the mood, put in front of him is a mess over the past few years Sony missed too many opportunities, it is difficult to ensure the "Xperia" brand will be continued. Words can come together to form an old question: "did Sony bankruptcy today? ”

This year, Sony's latest Smartphone Xperia x series, did anyone start? What do you have to say?

在美裁员总部搬硅谷，索尼又要倒闭了吗？ - 索尼,Xperia X,Xperia Z5 - IT资讯

索尼的传奇毋庸置疑，但索尼移动今天的智能手机业务的确陷入了十分糟糕的境地。近几天一份来自老美的报道称，苦苦挣扎的索尼，已经将其整块移动业务从美国佐治亚州搬迁至硅谷，而且在此过程中发生了裁员事件。目前暂时还不清楚索尼的移动业务究竟多少员工被裁掉，或者是否缩减了那些内部业务，报告中并未具体说明。

这份报道指出，在美国索尼移动目前在亚特兰大的员工相对较少，索尼也极少透露至今仍有多少员工在当地负责移动设备业务。不过报道还是提到了一些关键内容：

“此前曾担任美国研发部门负责人的Kunihiko Shiomi，在今年1月份的时候已经接任总裁的位置，而之前美国本土的负责人Ravi Nookala，现在已经在加拿大担任Glentel的CEO，负责一系列无线服务业务。Ravi Nookala之前也曾在索尼加拿大工作，直到2013年1月份才调职到美国。”

另外，报道显示索尼在多年之前就已经选择了亚特兰大的位置，具体可以追溯到索尼与爱立信合作的时期，不过在那个时候索尼爱立信手机在美国的市场份额也不高，只有4%左右。但更悲催的是，市场调研机构的数据显示，2012年索尼在美国的市场份额已经下跌至1%以下。

真正的艰难时期

上述消息暂时未得到索尼官方的证实，但很明显日本索尼对其移动部门一筹莫展，如果消息属实，更是说明了去年下半年索尼发布的旗舰智能手机Xperia Z5 Premium并没能引起消费者的共鸣。虽然很多评测已经证实，该机子实实在在是索尼黑科技的结晶，包括顶尖的拍照体验，索尼历史传承的优质工业设计，以及首次实现手机4K显示屏的技术等等，但是至少在美国市场没能引起重视，最终导致上述结果。

据了解，在美国索尼选择亚马逊和百思买两大零售商发售Xperia Z5 Premium，消费者可非常便捷的购买无锁版。不过，当时有美国的媒体评论称，正是因为无锁版没有补贴售价过高，影响到了很多潜在消费者购买的决定，没有当地运营商的支持，这也意味着很多消费者无法有效推销给主流的消费群体。不管该设备多么的优秀，最终只有小部分忠实粉丝选择购买，销售工作的展开十分不畅。

此外，之前的报道我们还了解到，索尼在今年2月份似乎已经证实，正计划终止旗下的Xperia Tablet平板电脑产品线。当时有一些评论认为，索尼不会冒然停产Xperia Tablet，然而迄今为止，索尼仅在去年夏季发布了一款Xperia Z4 Tablet平板电脑，此前在2014年发布的小尺寸机型Xperia Z3 Tablet Compact并没有获得更新。

如何争取未来？

回到今年2月份世界移动通信大会，索尼出乎所有人意料的公布了一个全新的智能手机系列Xperia X。表面上来看，该系列不与Xperia Z冲突，索尼也表示这是为了满足日常生活中人们对产品日益个性化的需求，并且同样涵盖低、中、高端不同机型。不过，在发布会结束之后索尼官方矛盾的说辞，表明了索尼内部有关产品线线路图的策略出现了问题。

早期的发言人表示，Xperia Z6可能永远也不会发布，因为已经推出了Xperia X Performance，而另一同样来自索尼的公关则解释称，索尼持续致力于产品的质量和设计，增加更多受欢迎的特色，目前不会讨论Xperia Z是否被抛弃的问题。直到现在，索尼也没有公布任何确切有关Xperia Z产品线未来的命运如何。

不管今年是否还有Xperia Z6，摆在索尼面前的是一场艰难的斗争。三星有备受好评的新旗舰Galaxy S7和Galaxy S7 Edge，两者的销量依然是Android阵营最高的旗舰机，上个月的多则消息声称打破了此前的销量纪录。同样来自韩国的LG，其G5在韩国也取得了良好的开端，还有HTC正准备在本月发布一款更强大的旗舰产品，声称会拥有“世界第一”的摄像头和全新的BoomSound音效。与此同时，国产手机厂商持续低价卖“旗舰”的策略，也对索尼产生了严重的影响。

索尼智能手机生存的空间正不断被压缩，或许在日本本土索尼手机的销量依然强势，在欧洲和亚洲部分市场可能也有一定的市场，不过依然无法显著复苏整个移动业务，全球智能手机市场根本轮不到索尼指手画脚，在愈发饱和包括苹果iPhone都无法获得有效增长的情况下，索尼手机的前景变得越来越困难。

就拿中国市场来讲，除去各路爆发式如雨后春笋的国产旗舰机之外，一些长期立足国际的品牌也比索尼更具吸引力，比如三星手机有被广大消费者肯定的拍照性能，特别是近两年成为了公认事实。至于索尼，国内市场很大程度上依然基于长期钟爱索尼大法的粉丝，而且很多粉丝也评论称凭借Xperia旗舰让索尼一夜回归不太现实。

索尼倒闭了吗？

随着索尼美国移动部门迁移到了举世闻名的硅谷，或许未来索尼手机会更专注于软件发展，并且得益于员工的精简，成本支出得到了大幅缩减，或许这可能已让索尼变得更加灵活。但话说回来，要想在战斗中获得胜利，索尼还有大量艰苦的工作要进行。

现在索尼移动部门相对凄凉的状态，总是让人想起去年中期姨夫说过的话，当时他表示，“若走上正轨、盈亏平衡的情况下，我们还会继续（移动业务），哪怕是时间持续到下一个财年（2016年）……否则，我们将会考虑其他替代的方案”。

虽然索尼官方对平井一夫的话进行了澄清，但我们仍可以看到姨夫索尼无奈的心情，摆在他面前的是一个烂摊子，过去几年索尼错过太多机会，很难保证“Xperia”品牌是否还会继续下去。其实千言万语可以汇成一个老问题：“今天索尼破产了吗？”

对于今年索尼最新发布的Xperia X系列智能手机，有人入手了吗？大家有什么要说的？