Lei: I'm not convinced, I'm not OK-millet, Lei, phone-IT news

Attack! Attack! Attack!

It was five years of rapid development of millet's themes, but now, Lei have to rethink whether to put the millet to slow down.

2016 new year day, Lei to find several other company executives ate dinner together, cheering his millet was compounded this past year.

"Lei is a person who can control their own, usually showing your emotions. "According to one Executive present memories, but at the time of the conversation can be obviously felt in the past year, including Lei, have some whole millet is not easy," about 9 to October last year, there is anxiety. ”

This millet problem, had expected the phone to be released in 2015 5 tickets. From research and development to released in February 2016, lasted 19 months, this millet has ever in the history of the situation.

Millet was never officially explained but this time bounce reasons, together with Huawei, Meizu, music video and other mobile phone manufacturers in the autumn of 2015 have introduced the new flagship models, instead letting the media and public speculation about a millet patterns can be continued.

"He (Lei) is still care about the media and the public to evaluate, millet was very careful with my feathers. "A person close to Lei told reporters that Lei often see millet forums, Microblogs, major media evaluation of millet," millet's attention and controversy last year than ever before, perhaps it also makes him some anxiety. ”

"We have demons inside"

"We have over the past year was not easy. "In January 2016, Lei millet internal Conference and the presence of more than more than 8,000 millet workers spoke of this time their own reflection.

"Are you ok?" He answered, " to tell you the truth, I'm not OK. ”

Reasons for not OK, just the pronouncements from Lei early last year sold.

In March 2015, the Lei had attended the two sessions in media interviews after the speech, slightly proud to say, excellence in 2014, millet, completed the shipment of 40 million the previous year, or more than 25 million units, an increase of nearly 230%. Good performance he turns out, "this year's target is mobile phone sales of 80 million to 100 million, the scale of business in 100 billion-120 billion yuan. ”

Now, looking back, he was for the estimate of the situation was clearly too optimistic.

First strike from millet Note. As millet's first stop 2000 Yuan price of high-end flagship, millet Note is defined as products of millet stone went to the high-end phone market. However, after listing, this phone has not been the market, also suffered several consecutive price cuts.

The other hand, the phone 5 development time is too long, lacks powerful flagship machines put on the market, resulting in thousands of millet red rice alone series maintained most of the shipments.

Red rice such a low-end impulse is the result, in late 2015, international market research agency first of all pointed out that rice shipments in the third quarter fell for the first time, is likely to fall short of earlier expectations of 80 million to 100 million units. Meanwhile, Huawei handset shipments for the quarter are still in the context of slow national growth in the mobile phone market to buck, which let the outside world began to question whether the mode of development of millet hit a ceiling.

"Our inner demons. "The annual meeting, the Lei the monster points to his set at the beginning of the KPI.

"We made 80 million sales, all of our work, not consciously focus on this task to start every day thinking about how to finish. Under such pressure, our actions shape, lost 1.1 points a smile on everyone's face. "Lei said.

In addition to shipments of digital, Lei in 2015, also mentioned a lot of goals.

For example, he hopes to sign 100 within three years ecological chain of millet, millet patterns can get through various verticals, copy of millet's success in mobile phones. Lei also wants China to millet to the world, and wish to enter Malaysia, and Russia, and Turkey, and Brazil and other Asia, Europe, America, more than 10 countries. Lei in the patent also set the end of 2015 millet has more than 4000 patent plan ... ...

Objectives and figures more and more forward Lei with millet's the employees. Qinghe, China resources several millet of the colorful city office building, at 10 o'clock every night is still lit, under the shadow of thousands of employees working overtime to these figures.

" Lei always to the Office early, even work to two or three points before leaving in the evening, never miss any important meetings in case of problems he has to find the appropriate staff to discuss . "A millet employee told interface journalist Lei feels almost a little scary, is better than you in every way, and harder than you.

Interview on CCTV's recent financial meeting in cafes, Lei said that every day he had a lot of meetings, trips when key 11 will be a day on average, which led him to eat lunch every day at noon just 3 minutes.

This is not exaggeration. Millet, general staff, also circulating on how Lei "diligent" legend.

This industrious in Lei was not matched, if deliberately rendered or even just a bit contrived. The Lei had been famous for a long time, why be so hungry for success of millet? So much so that in the pursuit of speed and fear beyond fear, let these things into his mouth "demons" millet "demons".

"I'm not convinced"

In 1992, 23 years old, Lei joined the Jinshan graduated at the University, becoming the sixth employee. Built for 16 years, Jinshan hit IPO, five times, but in the end the listing valued far less than in the same year Hong Kong-listed Alibaba.

In 1998, when Lei was Jin Shan, General Manager, MA has just graduated from Shenzhen University founded Tencent, but there is no OICQ prototype, and Ma also carried a small bag in Hangzhou, and lobbying Governments and businesses, hoping to join their Chinese yellow pages .

15 in Jinshan, Lei believes efforts, hard, smart, can bring success.

However, in the current view, Lei chose the wrong runway. Took the "Internet outlet" Jack Ma, MA come from behind, the achievements of the BAT Empire now. Lei, not until his heart yearning for that honor. Even familiar with his friends around him, Lei was so so hard, actually lost on the strategic vision.

Vancl CEO Chen and Lei was distinguished colleagues he had evaluated Lei force is not, he said, Lei has been so keen to have a copy of your career, a great company, a "baiyiji".

"I'm not convinced. "Lei met Lady recently told CCTV in an interview said," I think I'm definitely not stupid, I think you are doing Internet software but I do, I'm cool. But after so long time before suddenly found that even Microsoft is behind. ”

In 2007, the weary Lei in a lot of eyebrows in resigned from kingsoft CEO positions. Leave Jin Shan after three or four years, Lei has been re-thoughts and positioning himself.

As an investor, Lei has invested in a swipe card, YY, vancl and other companies. Software, he hoped that by investing in ways to "tuition", learning the operation of the Internet and the mobile Internet, also looking for his next outlet.

This years Secretary of the Lei do not, not drivers, even if snow also insisted in a few minutes by taxi to commute such as outdoor, full body regalia on a backpack. Does not regard himself as a successful entrepreneur, but entrepreneurs and start-ups mingle, almost harsh demands on themselves.

This habit is maintained now, Lei any travel request in economy class and ordinary hotel rooms . Do investors he had seen too many cases, some successful entrepreneurs in conditions of relatively generous second startup failed.

In the business 25 years, and he was well aware of the Internet industry "speed and efficiency" means what, otherwise he will not be like Ma, MA "Junior" will easily surpass. Entrepreneurship must be difficult, must be the workers of their bones, their skin hunger to make entrepreneurs in a State of prudence, humility and sensitivity.

Through four years of investment in Internet and mobile Internet companies and learning, Lei finally have one of their own "outlet".

2010 China usher in the development of blowout year of the Smartphone market, Smartphone sales this year exceeded 30 million in 2009, representing a growth of 35%. More and more users using Android, because the system better opened, and covered a broad range of mobile Internet services.

Lei Li Wanqiang found, Lin, Huang Jiangji, who, determined to set up the millet.

"Business such as jumping off a cliff, I am 40 years old, I can also dream then take it back to the age of 18. "Lei says he founded the millet is not for money, not for profit, not for vanity, to dream. Perhaps, also has the heart of a little unhappy, unwilling.

He and other co-founder, said this will be his last venture, may be his last career. He spared no expense, millet shares held by him, and even his investment by YY shares, under the concerns of the other partners, he bought a stake in. But he wants, not millet's interest, but a chance to prove yourself.

"Small m, before I figured out the key to success. Smart people, hardworking people, much in the world, but this is the precondition of success. These do not guarantee your success, what really matters is the homeopathy for, you have to find the outlet. "Lei said in the CCTV program.

April 6, 2010, millet was born.

Only the fast is not broken!?

The second quarter of 2014, several research institutes published data shows that millet surpassed Samsung, became China's first shipments of smartphone makers.

This is the founder of millet company fourth year Lei this year belongs to good news for millet, he shipped, an increase of 227% in the country, the latest estimates as much as $ 45 billion.

It was millet, and Lei was in the ascendant moment. But the pressures also ensued.

"Almost all of the peer in the open you must step on millet at the press conference a few feet. "Lei said, after became the first in China, millet from subversives and the Challenger role, became a defensive attack defenders of others. "The mentality I was not converted. ”

Millet's inception five years, Lei millet, part of the success was due to "low". Low profile fight for living space and speed of roll for millet, millet became the first in China, millet became the focus of the public to stay away from "low" mind is far away.

Maybe Lei is very good at dealing with hatching and growth of a company is low-key, but how to grow, he maintained a low profile and an attitude of humility, it may no longer be he alone can decide.

One person close to Lei told reporters that Lei was treasure their feathers, is also very concerned about how outsiders view of millet. In 2013, the Lei has published a total of micro-letters of some of the things that people article, in which he referred to looking at some of the media wrote about millet and he personally did not correspond to reality, some counselling of people heard the title, he had mixed feelings.

"Because a lot of people in the news following scolded me. "But he also knew that" the Internet knows, entertainment, consumption and digestion, is often unable to avoid collective mood, people are not necessarily malicious, but some things said more may be true, this will give us some concern. ”

Lei in December 2012 for the first time, individual micro-public voice, the remained amount of updates and 8 per cent a year. But in 2015, updated 15 articles, the public, and number is the most over the years, also reflects the pressure on him during the year.

In that year, Lei founded millet repeatedly referring to his beginner's mind, millet is currently experiencing difficulties or reasons, millet and his future and changing society and other aspects of corporate responsibility. He uses very simple, sincere language details again, and hope the public will understand more about millet's current approach and patience.

Lei it is difficult to not be so nervous, it's hard not anxiety. As a latecomer, millet is developing too quickly, millet's "Internet model" broke the complex chain of traditional industries, affects the pricing structure of so many competitors, was destined for him to enjoy high growth also are considering investing in the evaluation.

But many media reports and evaluations, and some millet the practical problems.

2012 Lei in a public statement, the first summary of millet's success comes from "world of kungfu, but not broken." In his view, in ensuring the safety of speed up all Internet companies is the most crucial problem. "The fast itself is a kind of power".

Millet was able to fast growth in the five years into a nearly 45 billion valuation, shipments to 70 million units, the national mobile phone market share in mobile phone manufacturers, from its asset-light model ensures that millet rapid response and growth.

No factory, no channels, no retail outlets to reduce intermediate links. This millet can reduce channel, stores, sales costs, put more effort in research and development, marketing, and user communication. But that has become the reason of Lei now have to slow down .

His initial idea was to hope that through the phone equipped with MIUI system, building a mobile Internet ecosystem, and millet on that network sales services for profit.

As of February 2015, MIUI number just over 100 million active users worldwide. Millet into the Internet financial services, local life, mobile gaming and other fields already have Alibaba and Tencent and 360 and a series of giant occupied the top spot, millet just amount to billions of users is difficult to direct and they were positive.

A serious problem is that, starting from the end of 2014, Huawei, Meizu, 360, mimic millet, hammer and other mobile phone manufacturers Internet marketing model.

They are sold through a network of direct sales of mobile phones to reduce mobile phone prices, and by building a community of users to interact with consumers, online word of mouth marketing, gap has narrowed and millet, on the phone itself has accumulated a social operator sales channels and channel distribution capability, and adoption and traditional mobile phone manufacturers make up the manufacturing and research and development of the short Board. Compare with millet, they can adopt a more flexible means to adjust online and offline sales ratio and price.

As a result, millet had spent four years gradually accumulating "threshold" is crossed by opponents with less effort.

Lei in 2014 has been aware of the mobile phone market is close to saturation, millet is needed as soon as possible to find a breakthrough. He brought international, millet ecological chain, millet, such as TV and film a series of layout, hoping to take it to the next "outlet" to accumulate more millet users to build what he expected an "Imperial" scale.

However, this "fast" weakness was exposed one by one.

Cell phone cost pricing prevents the millet from a huge amount of capital to build offline channels. No channel, meaning millet products are also hard to drill into hard Township area of the Internet. No patent, making millet successive overseas patent litigation, and narrowly escaped being banned. No exclusive video content and offline experience stores, makes millet TV does not only rely on the price advantage from winning Internet TV wars.

March 2016, millet millet House CR colorful city opened a second home, millet, Vice President Lin acknowledged in an interview at the opening ceremony, Remy must take the form of combining online and offline, in the form of not losing money offline retail development team. Last September, millet in the contemporary shopping mall opened the first home of millet, millet's first real direct retail stores.

"Import-make the design, their optimal detail, cost isn't that high, subvert our understanding of offline retail before. "Lin said.

But if in a year to open a form, millet low margins do not allow, I am afraid it is difficult to go beyond the traditional handset makers in the short term in the last ten years the establishment of the huge line of sales network.

The other hand, the Smartphone market already saturated at home, if you only expect to receive 100% growth in mobile phone, almost impossible. In other words, millet need as soon as possible to find the next "outlet", and from other hardware, terminals, and to continue to maintain high growth.

Air purifiers, portable power, water purifiers and power strips, by investing in the ecological chain, millet by indirect means of exploring new sources of growth.

"Prices are expensive and lack of alternative products, applicable to the crowd much more dramatic, daily use of high frequency, meets the requirements of ecological chain of millet. "The ecological chain, Liu de, co-founder of millet in the ecological chain launches new brand of millet said. Through these means, millet has been in clothing, food, housing and accumulated 29 chain enterprises in all areas.

Exploration of the ecological chain and creating another problem. Eco-chain products be labeled brand of millet to push and when quality problems with these products will bring some damage to millet brand. In addition, the "millet ecological chain in the past year has issued more than 20 products, allow consumers to think of millet not concentrating. "Lei explained that this is a problem that he feared.

Lei eventually choose to separate the ecological chain of millet and millet, MIJIA (m) brands as millet ecological chain brand, with a new brand to better protect millet brand, while also losing millet brands to startups in the ecological chain resources, cooperation aspects of credit guarantees.

But it more or less confirms Lei June 2012 blog he had summarized in one sentence, "soon to be able to cover a lot of issues, often when businesses in the fast-growing risk is minimal, when your speed slows down, all the problems were exposed. ”

"Lou millet, were far too high"

In the "wind" ran for five years on millet entered a period of adjustment.

Lei said at the annual meeting in January, and last year he saw all sorts of negative publicity and criticism even vilified, "our phone no longer has a fever," "millet is a cock machine" "rhythm of millet," "do anything with millet, is a department store".

"Only the fast is not broken" is Lei for a long pursuit, but have to admit that the "great leap forward" type of speed on some level, was achieved through the expense of infrastructure in time.

Throughout the annual meeting speech, Lei did not mention "fast", which he presented for the first time "catch-up".

He hopes this year millet can slow down operations, brand building, and employee incentive system lessons, explore virtual reality (VR) and the frontier areas such as intelligent robots, focus and breakthrough in research and technology, strengthen the technical strength of millet.

Millet research laboratories at the end of February this year has just been established, founder Huang Jiangji jointly by millet and millet General Manager Tang Mu is responsible for the router. The current team have been recruited from Tencent, companies such as Google and Facebook nearly 20 people.

The lab's first project is VR. Currently in the recruitment phase, the first batch of jobs including 3D engine development engineer, computer graphics algorithms researcher, head of engineer Graphics GPU, 3D designers and user experience.

2015 millet last launch, was defined by the media into a "the most sensational event." Towards the end of the press conference, Lei said he came to Beijing at the beginning of the story.

For him, nothing more than 24 years ago from Wuhan to Beijing alone, walking on the empty square as a loss.

The first ten years, Lei just graduated from an ignorant youth, grow in Jinshan General Manager, became the main hero of Jinshan listed. The second decade, he left from a height, about life and founded a subversive cell phone companies in the past.

The diligent, disciplined and believe in homeopathy for Hubei men, still angry, still be unconvinced, still believe the diligent. No one could expect, the next ten years, millet would be like?

"In Beijing, floor, millet, were far too high. "Lei said .

雷军：我很不服气，我不OK - 小米,雷军,小米手机 - IT资讯

进攻！进攻！进攻！

这曾是小米五年高速发展的主旋律，但现在，雷军必须重新思考是否要让小米慢下来。

2016年元旦前后，雷军找了其他几位公司高管一起吃了顿饭，觥筹交错间他对小米过去的一年进行了复盘。

“雷军在外是一个很能控制自己的人，平时从不轻易流露自己的情绪。”据一位在场的高管回忆，但当时的谈话中能明显感觉到过去一年包括雷军在内，整个小米内部都过得有些不易，“大约去年9到10月份吧，是有一些焦虑。”

这有小米自己的问题，原本预期要在2015年中发布的小米手机5跳票了。从研发到2016年2月发布，共历时了19个月，这是小米历史上未曾有过的情况。

但这段时间小米也从未正式解释过跳票的原因，加之华为、魅族、乐视等各个国产手机厂商在2015年秋天纷纷推出了新款旗舰机型，这反而让媒体和大众对小米模式能否延续下去的猜测愈演愈烈。

“他（雷军）还是比较在乎媒体和大众评价的，小米也很爱惜自己的羽毛。”一位接近雷军的人士告诉记者，雷军常常会看小米论坛、微博、各大媒体对小米的评价，“但去年小米受到的关注和非议，前所未有，也许这也让他有些焦虑。”

“我们内心有魔”

“过去的一年我们实在过得太不容易了。”2016年1月，雷军在小米内部年会上和在场的8000多名小米员工谈到了这段时间自己的反思。

“Are you ok?”他自问自答，“说实话，我不OK。”

不OK的原因，恰恰来自于雷军去年初抛出的豪言。

2015年3月，雷军在参加完两会演讲后的媒体采访中，略带自豪地表示，2014年小米成绩优异，完成了前年4000万只的供货量，甚至超出了2500万台，增长近230%。良好的业绩表现让他一时意气说出了，“今年的目标是手机销售在8000万到1亿只，营业规模在1000亿元-1200亿元。”

现在回头看，他当时对于形势的估计显然太乐观了。

第一个打击来自于小米Note。作为小米首个站上2000元价位的高端旗舰机，小米Note被定义为小米向高端手机市场投石探路的产品。然而在上市后，这款手机并没有被市场肯定，还接连遭受了几次降价。

另一方面，小米手机5的研发时间过长，缺少有力的旗舰机推出市场，导致小米仅靠红米系列的千元机维持大部分的出货量。

靠红米这样的低端手机冲量的结果就是，2015年下半年，几家国际市场调研机构首先指出小米第三季度出货量首次出现同比下滑，很有可能达不到年初所预期的8000万至1亿台。与此同时，华为同季度的手机出货量却依旧在全国手机市场增速滞缓的背景下逆势上扬，这让外界开始质疑小米高速发展的模式是否遭遇到了天花板。

“我们内心有心魔。”年会上，雷军把这个心魔指向了自己年初定下的KPI。

“我们定了8000万的销售预期，我们所有的工作，都不自觉地围绕这个任务来展开，每天都在想怎么完成。在这样的压力下，我们的动作变形了，每个人脸上都一点一点失去了笑容。”雷军说。

除了出货量数字，雷军在2015年还先后提了不少目标。

比如，他希望三年内能够签下100家小米生态链企业，让小米模式能够打通各个垂直领域，复制小米在手机取得的成功。雷军还想让中国小米走向世界，希望进入马来西亚、俄罗斯、土耳其、巴西等涉及亚洲、欧洲、美洲等十余个国家。在专利方面雷军也定下了截至2015年底小米要拥有超过4000项专利的计划……

目标和数字越来越多，雷军带着小米的员工一起向前冲。清河华润五彩城的几栋小米办公楼，每天夜里十点依旧亮着灯，灯影下数千名员工为了这些数字加班加点。

“雷军总是很早到办公室，晚上甚至工作到两三点才离开，从不缺席任何一场重要会议，遇到问题他都要找到相应的员工讨论。”一位小米员工私下告诉界面新闻记者，雷军给人的感觉几乎有点可怕，已经在各方面强过你了，还比你更拼命。

在央视近期的一档财经访谈节目《遇见大咖》中，雷军说，他每天都有很多的会议，行程密的时候平均一天有11个会，这导致他每天中午只有3分钟时间吃中饭。

这确实不是夸张。在小米普通员工中间，也流传着各种关于雷军如何“勤奋”的传说。

这种勤劳放在雷军身上其实有点不匹配，如果刻意渲染的话甚至会让人觉得有点做作。早就在江湖成名已久的雷军，为什么会这么渴求小米的成功？以至于陷入对速度的追求和害怕被超越的恐惧，让这些东西成了他口中的“心魔”，小米的“心魔”。

“我很不服气”

1992年，23岁的雷军在大学一毕业就加入金山，成为第六号员工。苦心经营十六年，五次带金山冲击IPO，但最终的上市估值远不及同一年在香港上市的阿里巴巴。

1998年，在雷军担任金山总经理时，马化腾才刚从深圳大学毕业创办了腾讯，但还没有OICQ的雏形；而马云还背着个小包在和杭州政府和商户游说，希望他们加入自己的中国黄页。

在金山的15年，雷军相信努力、勤奋、聪明、坚持就能换来成功。

但是，用现在的眼光来看，雷军选错了跑道。搭上了“互联网风口”的马云、马化腾后来居上，成就了现在的BAT帝国。而雷军，还未等到他心中所向往的那份荣耀。就连身边熟悉他的朋友也评价他，雷军这么拼命还是如此，其实还是输在了战略眼光上。

凡客诚品的CEO陈年和雷军是卓越时期的同事，他曾评价雷军向上的力量是不可估的，他说，雷军一直渴望能够拥有一份自己的事业，一个伟大的公司，一个“百亿级别的公司”。

“我很不服气。”雷军最近接受央视《遇见大咖》采访时说，“我觉得我绝对不笨，我觉得你们都做互联网，但是我做软件，我很酷啊。但是坚持那么久以后才忽然发现原来连微软都落后了。”

2007年，身心俱疲的雷军在众人的惊讶中辞去了金山软件CEO的职位。离开金山后的三四年时间，雷军一直在重新思考和定位自己。

作为投资人，雷军先后投资了拉卡了、YY、凡客诚品等公司。软件出身的他希望通过投资的方式来“交学费”，学习互联网和移动互联网的运作方式，同时也在寻找属于自己的下一个风口。

这几年雷军不要秘书，不要司机，即使下雪也坚持在户外等几十分钟打车通勤，全身的行头就一个双肩包。不把自己当成一个成功的企业家，而是和初创公司的创业者打成一片，用近乎严苛的态度要求自己。

这个习惯被维持到了现在，雷军的任何一次出差都要求经济舱和普通酒店客房。做投资人期间他看过太多案例，一些成功的企业家在相对优渥的条件下二次创业最终失败。

在入行的这25年，他很明白在互联网行业“速度和效率”意味着什么，不然他也不会被马云、马化腾这样的“晚辈”轻松超越。创业必须是艰苦的，必须是劳其筋骨，饿其体肤，才能让创业者处于谨慎、谦卑和警惕的状态。

通过四年对互联网和移动互联网公司的投资和学习，雷军终于等来了一个属于自己的“风口”。

2010年中国智能手机市场迎来井喷式发展的一年，这一年智能手机销量突破3000万部，较2009年增长35%。越来越多的用户使用安卓系统，由于系统更佳开放，也让移动互联网服务所覆盖的范围更宽泛。

雷军找来黎万强、林斌、黄江吉等人，下定决心要一起创办小米。

“创业如跳悬崖，我40岁，还可以为我18岁的梦想再赌一回。”雷军说，他创办小米不为钱，不为利，不为虚荣心，就为了梦想。也许，还有心里的那一丝不服气、不甘心。

他和其他联合创始人说，这将是他人生中最后一次创业，也可能是他最后一份事业。为此他不惜代价，他所持有的小米股份甚至没有他投资YY时所持有的股份多，在其他合伙人的顾虑下，他才增持了一部分股份。但他更希望得到的，不是小米的利益，而是证明自己的机会。

“做小米的之前，我悟出了成功的关键。聪明的人，勤奋的人，这个世界上多了去了，但是这个只是成功的前置条件。有这些不保证你成功，真正重要的是顺势而为，你要找到那个风口。”雷军在央视节目里说。

2010年4月6日，小米科技诞生了。

唯快不破！？

2014年第二季度，多家调研机构公布数据显示，小米首次超越三星，成为了全中国出货量第一的智能手机厂商。

这是雷军创办小米公司的第四个年头，这一年，属于小米的好消息不断，他在国内的出货量比去年增加227%，最新估值高达450亿美元。

那是小米还有雷军如日中天的时刻。但是，压力也随之而来。

“几乎所有的同行在开发布会时都要踩小米几脚。”雷军说，成为了中国第一以后，小米一下子从颠覆者和挑战者的角色，变成了一个防守他人攻击的防御者。“这个心态我有点没有转换过来。”

创办小米的这五年，雷军把小米成功的一部分归结于“低调”。低调，为小米争取了生存空间和势如破竹的速度，让小米成为了中国第一，也让小米成为了公众的焦点而离“低调”的初衷越来越远。

也许雷军已经很善于处理如何低调地将一个公司孵化壮大，但如何在壮大以后维持低调和谦卑的姿态，这也许不再是他一个人可以决定的了。

一位接近雷军的人士告诉记者，雷军很爱惜自己的羽毛，也很关注外界是如何看小米的。2013年，雷军曾发表过一篇《总有些事情让人无奈》的微信文章，在里面他提到，看着一些媒体撰写的关于小米和他个人不符合事实、有些怂人听闻的标题，他就心情很复杂。

“因为很多人都在这些新闻下面骂我。”但他心里也清楚，“做互联网的人都知道，娱乐、消费、消解，往往是无法避免的集体情绪，人们未必都有恶意，但是有些事说多了也许就当了真，这会让我们有些伤神。”

雷军个人微信公众号在2012年12月第一次发声，基本保持每年8篇左右的更新量。但在2015年，这个公众号更新了15篇文章，数量是历年来之最，也反映了他在这一年的压力。

在这一年里，雷军反复谈到自己创办小米的初心，小米目前遇到的困难和原因，以及他对小米的未来和改变社会现状的企业责任等各个方面。他用非常朴实、真挚的语言细说了一遍，希望公众能够对小米目前的做法有更多的理解和耐心。

雷军确实很难不紧张，很难不焦虑。作为一个后来者，小米发展的速度太快，小米提出的“互联网模式”打破了传统产业复杂的利益链条，影响了太多同行竞争者的定价结构，这注定了他在享受高速成长的过程中也会受到一些来者不善的评价。

但媒体众多的报道和评价中，也有些小米实际存在的问题。

2012年雷军在一次公开讲话中，第一次总结小米的成功来自于“天下武功，唯快不破”。他认为，在确保安全的情况下提速，是所有互联网企业最关键的问题。“快本身就是一种力量”。

小米之所以能在五年内快速增长成一个近450亿元估值，出货量7000万台，全国手机市场占有率第一的手机厂商，来自于它的轻资产模式可以保证小米快速反应和增长。

没有工厂，没有渠道，没有零售店，减少中间环节。这让小米可以减少渠道、门店、销售成本，把更多的精力放在研发、营销和用户沟通上。但这恰恰却成为了现在雷军不得不慢下来的原因。

他最初的想法是希望通过小米手机搭载的MIUI系统，构建一个移动互联网生态，并在该网络上销售相应小米服务以获得盈利。

截至2015年2月，MIUI的全球激活用户数才刚刚超过一亿。而小米所进军的互联网金融、本地生活服务、移动游戏等多个领域已经有阿里巴巴、腾讯、360等一系列行业巨头占领了榜首位置，小米刚过亿的用户体量还难以直接和这些公司进行正面较量。

更严峻的问题在于，从2014年底开始华为、魅族、360、乐视、锤子等各个国产手机厂商先后模仿小米的互联网营销模式。

他们通过网络直销的方式销售手机来降低手机价格，并通过构建用户社区来和消费者互动，进行线上口碑营销，拉近了和小米的差距；另一方面，这些手机厂商本身积累了社会销售渠道和运营商渠道，铺货能力强，同时通过和传统手机制造商合作的方式弥补了制造和研发的短板。和小米相比，他们能采用更灵活的手段来调整线上和线下销售的比例和价格。

如此一来，小米曾花了四年所慢慢积累的“门槛”被对手不那么费力地跨过去了。

雷军在2014年已经意识到手机市场接近于饱和，小米需要尽快找到下一个突破口。他就提出国际化、小米生态链、小米电视和影业等一系列布局，希望能够抓住下一个“风口”，来积累更多的小米用户，以构建出他所预期的“帝国”规模。

但是，这时候“快”的缺点还是一一暴露。

手机成本定价导致小米无法提供庞大的资金来构建线下渠道。没有渠道，意味着小米的产品还很难深入到互联网并不发达的乡镇地区。没有专利，让小米海外化接二连三地受到了专利诉讼，甚至险些被禁售。没有独占的视频内容和线下体验店，让小米电视无法仅依靠价格优势从互联网电视大战中胜出。

2016年3月，小米在华润五彩城开设了第二家小米之家，小米副总裁林斌在开业典礼上接受采访时承认，小米必须采取线上和线下结合的方式，以不亏本的形式发展线下零售团队。去年9月小米在当代商城开了第一家小米之家，是小米第一家真正意义的直营零售店。

“自营可以保证自己设计，自己优化细节，成本也没有那么高，颠覆了之前我们对线下零售的理解。”林斌表示。

但如果按照一年开一家的形式，小米较低的利润率不允许，恐怕很难在短期内超越传统手机厂商近十年建立的庞大线下销售网络。

另一方面，智能手机在国内的市场已经趋于饱和，如果还只期望在手机方面得到100%的增长，几乎不可能实现。也就是说，小米需要尽快找到下一个“风口”，从其他硬件、终端入手，以继续保持高速增长。

空气净化器、移动电源、净水器以及插线板，通过投资生态链企业，小米在用间接的手段探索新的增长点。

“目前价格昂贵、国内缺乏有力的可替代产品、适用人群多，每日使用频次高，才符合小米生态链的要求。”小米生态链联合创始人刘德在小米生态链新品牌发布会上表示。通过这几个手段，小米已经在衣、食、住、行各个领域积累了29家生态链企业。

但生态链的探索又带来另一个问题。生态链企业的产品被冠以小米的品牌推至与众，当这些产品出现了质量问题则会对小米品牌带来一定损害。另外，“过去一年小米生态链企业发布了20多款产品，让消费者觉得小米不专心了。”雷军解释这也是他所担忧的一个问题。

最终雷军选择将小米和小米生态链分离，利用MIJIA（米家）品牌作为小米生态链品牌，用新的品牌能比较好的保护小米品牌，同时也不失小米品牌对生态链创业公司在资源、合作各方面的信用背书。

但这一切，也多少印证了雷军2012年博客中自己曾总结的一句话，“快了以后能掩盖很多问题，企业在快速发展的时候往往风险是最小的，当你速度一慢下来，所有的问题都暴露出来了。”

“小米的楼，还远不够高”

在“风口”上狂奔了五年的小米开始进入了调整期。

雷军在1月份的年会上说，过去一年他看到各种各样的负面报道和批评甚至诋毁，“我们小米手机不再发烧了”“小米就是个屌丝机”“小米的产品节奏乱了”“小米啥都做，就是个百货公司”。

“唯快不破”是雷军长久以来的追求，但却不得不承认这种“大跃进”式的速度在某些程度来说，是通过牺牲基础设施建设的时间而达到的。

在年会的通篇讲话中，雷军再也没有提到过“快”字，相反他第一次提出了“补课”。

他希望今年的小米可以慢下来，从运营、品牌建设和员工激励制度上补课，探索虚拟现实（VR）和智能机器人等前沿领域，另外在研发和技术上聚焦和突破，加强小米的技术实力。

小米探索实验室在今年2月底刚刚成立，由小米联合创始人黄江吉和小米路由器总经理唐沐负责。目前团队已经招募了来自腾讯、谷歌和Facebook等公司近20人。

这个实验室的首个项目是VR。目前还在招聘阶段，首批招聘岗位包括3D引擎研发工程师、计算机图形算法研究员、Graphics GPU工程师、3D设计师和用户体验负责人。

2015年小米最后一场发布会，被媒体定义成一场“最煽情的发布会”。在发布会临近尾声时，雷军谈到了他初来北京的那段经历。

对他来说，再没有什么比24年前，只身一人从武汉到北京，走在空荡荡的车站广场上时那般茫然了。

第一个十年，让雷军从一个刚大学毕业的懵懂少年，一路成长为金山总经理，成为了金山上市的主要功臣。第二个十年，他从高处离开，重新思考人生并创办了一个颠覆过去的手机公司。

这个勤奋、自律、相信顺势而为的湖北男人，依然会愤怒、依然会不服气、依然相信天道酬勤。谁也无法预料，下一个十年，小米会变成什么样？

“在北京，小米的楼，还远不够高。”雷军说。