Why Starbucks does not support micro-credit, PayPal payments? -Micro-payment, PayPal, Starbucks-IT information

Don't know if you have found this all out without purse, roadside eating 麻辣烫 can "sweep sweep" era, Starbucks does not support PayPal or micro-payments are not supported.

You can use cash, credit/debit cards, Apple Pay, or use Starbucks pay app virtual MSR card but can not use PayPal or most familiar app. Growing popularity of mobile payments now, KFC, McDonald's and other United States companies work together to PayPal, app to draw more customers, but why Starbucks just such a chance not to be tempted?

Is too proud of Starbucks yet? The fact is, this United States coffee chains have greater ambitions.

In 2015, moving across the United States to pay a total of US $ 8.71 billion, and Starbucks in 2015 a quarter Q4 mobile payments will reach $ 1 billion. Every 5 to patronize Starbucks customers, there is a use of mobile payments. Said Starbucks is "United States first mobile payment providers" cannot be overemphasized, and of course Starbucks mobile payment can only be used in their own shop. Now, Starbucks mobile payment per week across the United States was about $ 7 million, annual growth rates of nearly 50%. Starbucks mobile terminal model for all enterprise development strategy is not only more United States major payment provider or learn from.

How Starbucks became the nation's largest mobile payments business?

As of September 27, 2015, Starbucks 23,043 stores worldwide the 2015 fiscal year, revenues of US $ 19.163 billion, an increase of 17%. As a traditional retail company, Starbucks remained after 40 years of rapid growth in the mobile vision and layout are inseparable.

As early as in 2009 Smartphone popularity started when Starbucks launched the first mobile App, allowing customers to pay by scanning the QR code in the app, which is even lower than PayPal and Square Wallet Wallet several years earlier.

And easy to use. You just have to open the App, store the reader scan the QR code to complete the payment. Need to be aware of is that Starbucks App is bound is not a credit card, but a Starbucks gift card.

Friends frequented Starbucks gift card system is certainly no stranger to it, you can recharge to gift card, direct payment with your gift card, get a variety of Member benefits. Once there is an App, they complete these instead of a gift card, so why not?

Starbucks United States outside the paid App support, promotions also provide direct recharge, nearby stores, close to the mobile client orders and to store delivery and other functions.

By binding a gift card and our own payment system, Starbucks has its own set of ecosystem, long-term interaction with the user through various promotions, increase user stickiness, themselves have less music, why should a third party come in and mix it?

China does not support PayPal and now know why Starbucks app yet?

Consumption prospects in China, Starbucks will not want to miss the opportunity to develop its own independent payment system. But there are cultural differences and policy reasons, it is facing greater challenges, for example, use the gift card to pay the habit needs to be cultivated, is also needed, and major banks reached an agreement allowing customers to recharge gift cards online, and so on.

If the future, Starbucks can be copied in the United States the success of mobile payments experience, pace will accelerate the overall development of Starbucks.

What to learn from Starbucks mobile payment service provider?

With PayPal, such as Square and Apple Pay a leading online payment methods, innovative technology and business styles, people take it for granted that the United States is a haven for mobile payments.

The fact is that in terms of attitudes toward mobile payments, Americans haven't the Chinese open.

The data don't lie. In 2015, moving across the United States to pay a total of US $ 8.71 billion, eMarketer expected in 2016, mobile payments total 210% growth, to $ 27.05 billion. 2015 total scale of third-party mobile payment market in China reached 9.31 trillion yuan (about 1.44 trillion dollars), is the United States 165 times.

2015 scale reached 358 million mobile payment users, use of mobile payments is already upgraded to 26.17%. In North America, and among people using mobile payment 18%. In the United States, mobile payment has not been widely adopted, very big because its credit card system are already well developed. Whether it is by Metro, shopping, movies, people generally choose consumer credit card. This had become a United States consumers an ingrained habit, it is difficult to be transformed by mobile payment.

Seems like Apple Pay a fresh supply of the means of payment, but a way to accept credit cards, and essentially no innovation place. Now that Starbucks can persuade most shoppers gift cards bound to app, why cannot allow more people to use mobile payment mobile payments?

Starbucks innovation distinguishes between marketing methods brought about by the very high customer loyalty, is a member of one of the most famous bundling tactic.

For new users, and Starbucks offer free concessions, also had three buy one get one free offer volume, a breakfast invitation coupons and rose Cup ticket. Not only provides value for a new user, you can pull the new.

For old customers, Starbucks has launched the upgraded system, for example, every 50 or customer access to a star, from the starting level, "Silver Star", today to upgrade the "Jade Star", "Gold Star", different grades of different preferences, firmly lock the old customers.

Loyalty and user habits are not simple to train together, but do need to seriously consider what real service to attract and retain customers. So do you see? Member system caused by deep, user value, and thus produce brand-loyal, biggest difference is Starbucks different from other coffee shops.

At this point, Starbucks and quite consistent. Music is not so much a company that sells hardware, running video content rather than future TV plus a member of eco-companies. In the video business, in 2015, as the network paid 2.71 billion in revenue, in revenue accounted for more than 20.82% is beyond the advertising revenue, this trend will become more and more apparent in the future.

Therefore, to advance in the next-generation Internet competition, it's time to think, in addition to the product itself, can still provide value for the customer.

为啥星巴克不支持微信、支付宝支付？ - 微信支付,支付宝,星巴克 - IT资讯

不知道你有没有发现，在这个人人出门都可以不带钱包，路边吃个麻辣烫都可以“扫一扫”的年代，星巴克中国既不支持支付宝也不支持微信支付。

你可以使用现金、信用卡/借记卡、Apple Pay、或者使用星巴克app的虚拟星享卡买单，但唯独不能使用大家最熟悉的支付宝或微信。移动支付日益普及的当下，肯德基、麦当劳等美国企业纷纷携手支付宝、微信以拉拢更多顾客，可为何星巴克偏偏放着这样的机会不动心呢？

是星巴克太傲娇了吗？事实是，这家美国咖啡连锁有更大的野心。

2015年，全美移动支付总额只有87.1亿美元，而星巴克在2015年Q4一个季度移动支付额就达到了10亿美元。每5个光顾星巴克的顾客中，就有一个使用移动支付。说星巴克是“美国第一移动支付商”一点不为过，当然星巴克的移动支付只能在自己的店里使用。现在，全美星巴克连锁店每周的移动支付金额约700万美元，年增长率近50%。星巴克的移动端发展策略不仅是所有企业的楷模，更值得美国各大支付商学习借鉴。

星巴克如何成为全美最大移动支付商？

截止2015年9月27日，星巴克在全球范围内拥有23043家门店，2015财年营收达191.63亿美元，同比增长17%。作为一家传统零售企业，星巴克历经四十年依旧保持快速增长与其在移动端的先见和布局是分不开的。

早在2009年智能手机刚开始普及之时，星巴克就推出了第一款App，允许顾客通过扫描app内的二维码进行支付，这甚至要比Square Wallet和PayPal Wallet都早好几年。

而且使用起来很方便。你只要打开App，让店内的读码器扫描一下二维码即可完成支付。需要注意的是，星巴克App绑定的不是信用卡，而是星巴克的礼品卡。

经常光顾星巴克的朋友对它的礼品卡体系肯定不会陌生，你可以向礼品卡里充值，用礼品卡直接支付，获取各种会员福利。而有了App后，他们不用带礼品卡就完成这些，何乐而不为呢？

星巴克的美国App除支持支付外，还提供直接充值、查询附近门店促销信息，在手机客户端下单并到附近的实体店提货等功能。

通过绑定礼品卡和自有支付体系，星巴克拥有了属于自己的一套生态系统，通过各种优惠活动与用户保持长期的互动，增加用户黏性，自己玩得不及乐乎，为什么要让第三方支付进来掺和呢？

现在知道为什么星巴克中国不支持支付宝和微信了吗？

在消费前景巨大的中国，星巴克自然不会放过这样的商机，想要发展自己独立的支付体系。但由于文化差异和政策原因，它面临的挑战要更大，比如，使用礼品卡支付这一习惯还有待培养，此外还需要和各大银行达成协议，允许顾客对礼品卡在线进行充值等等。

如果未来，星巴克中国能复制在美国移动支付的成功经验，必定会加速星巴克的整体发展步伐。

移动支付商要向星巴克学习什么？

拥有PayPal、Square、Apple Pay等领先在线支付手段、各种创新技术和企业层出不穷，人们理所当然地认为，美国是移动支付的天堂。

事实是，在对待移动支付的态度上，美国人还没有中国人开放。

数据不会说谎。2015年，全美移动支付总额只有87.1亿美元，eMarketer预计2016年，移动支付总额将实现210%的增长，至270.5亿美元。2015年我国第三方移动支付市场交易总规模达9.31万亿元（约1.44万亿美元），是美国的165倍。

2015年中国移动支付用户规模达到3.58亿，使用移动支付的比例已经提升至26.17%。而在北美，使用移动支付的人群只有18%。在美国，移动支付之所以未被广泛采用，很大的原因在于其信用卡体系已十分完善。无论是搭乘地铁，还是购物、看电影，人们普遍选择刷卡消费。这已经成了美国消费者一种根深蒂固的习惯，很难被移动支付所改变。

而像Apple Pay这样看似新鲜的支付手段，只是换了一种刷信用卡的方式而已，实质上并没有什么创新之处。可既然星巴克可以说服大多数顾客将礼品卡绑定到app里，为何移动支付商不能让更多人使用手机支付呢？

区别就在于星巴克创新的营销手段所带来的极高的顾客忠诚度，其中最著名的莫过于会员捆绑战术。

对于新卡用户，星巴克推出了首杯免费优惠，还增加了三张买一赠一邀请卷、一张早餐邀请卷和一张升杯券。不仅为新用户提供了超值优惠，还可以顺便拉新。

而对于老用户，星巴克则推出了升级体系，比如，顾客每消费50元即获得一颗星星，从起始等级“银星级”，到累计升级后“玉星级”，“金星级”，不同等级不同优惠，牢牢锁定了老顾客。

忠诚度和用户习惯不是简简单单就能培养起来的，而是要需要认真考虑怎样的服务才能真正吸引并留住用户。所以你看到了吗？会员体系带来的粘性、用户价值深耕，进而生发出的品牌忠臣度，就是星巴克区别于其他咖啡店最大的不同。

而在这一点上，星巴克与乐视还挺一致的。与其说乐视是一家卖硬件、运营视频内容的公司，不如说未来乐视是将一家做会员生态的公司。在视频业务中，2015年，乐视网付费业务收入27.1亿，在营收中占比20.82%，已超越广告收入，未来这个趋势还会越来越明显。

所以，要在下一代互联网竞争中提前卡位，是时候想想，除了产品本身，还能为用户提供什么价值了。