Enterprise alignment change Logo in the near future, which would make them? -HP, GOME, Google Play-IT information

HP recently, GOME successively replace the LOGO, we found Google Play, Brazil Oi, Korea Government also replaced it with a new LOGO, see the small radar began in which I couldn't stop turning, and with (Zi) (XI) counting some replace the LOGO of the company in the near future, really, and what they get, OK? Listen to you carefully to.

United States online

On April 6, 2016, the company online and put on the new LOGO "Tigers", at this point, the Internet industry added an animal General while GOME announced the 2013 "appliances" biggest brands of upgrades.

Online brand for Gome's "Tigers", the COO He Yangqing said, now e-commerce industry like LOGO on animals, because emerging secondary Yuan Meng Chong-culture human Visual aesthetic, GOME online requires the use of animals to interact fully with the generation, after the younger generation.

Slots: Meng Chong popular is because of the emotions, so follow a bit too "Tiger".

Big commerce

Big commerce was founded in 2009, is to offer retailers management business comprehensive SaaS (software as a service) software. Big commerce in 2012 LOGO has been replaced, when launched brand new website and interface design. Recently, Bigcommerce also launched a new LOGO image.

Round before new signs with angular instead of curved, more of a growth curve, the rising trend of conveying Big Commerce brand promise to help more businesses grow.

Groove: the new LOGO will be "BIG" is more obvious, can sign the notability still is not well expressed, design pitches it ~

HP

Recently, HP launched a claim to be the world's thinnest laptop "Spectre 13", and enable both 2011 has designed the new LOGO. However, HP is not to replace the brand image of the company as a whole, the company confirmed that the future will only be used in high-end laptops, a new logo.

HP computer brand new Logo is only composed of four vertical patchwork sloping "HP" word mark, identifying the brand image is 13 degrees tilt. 13 degrees represent HP's core spirit, innovation and optimism into the future, represent a human progress. The 13 degree angle will be brand image, Visual language, product design and UI design.

Praise: high-end atmosphere grade, dear Hewlett Packard, long ago the good ~

TV, TLC

TV channel TLC Discovery Communications (Discovery Communications), its one of those channels, has covered countries and regions since the first aired in 2010. In February this year, TLC channel in Sweden enabled the new logo for the first time.

New logo retain the original font intact, before each text color block by for more beautiful Strawberry red gradient changes color, and color compared to the distance between the before and more compact. Fine tune the logo after each colour patches are not be rounded, in addition to around rounded corners cutting out other locations a unified whole.

Slots: Nani? TLC, you showed me how TCL?

Google Play

Recently Google announced in a blog post, Google play family APP icons in the next few weeks will mark the pimp. Google didn't Play app store icon changes to Play Music,Play Games,Play Books, and several multimedia and news applications together with the corresponding color triangle.

At first glance, is not very big, but becomes more conspicuous, bright in color, more Google colors, and different colors from gradients become now compared before, was more pointed, flat taste is more dense. By contrast, the lack of a sense of refinement of the original LOGO.

Slots: as Google APPLOGO, how could you suddenly become so Low?

Brazil Oi

Brazil Oi (formerly known as Telemar) is the world's leading telecommunications company, is Brazil's largest fixed-line operator and the fourth-largest mobile operator. Last week, the Oi has updated its brand identity. It is understood that before the Oi logo designed by Wolff Olins brand design agencies in 2002.

New logo text remained unchanged after adjustment, the biggest change is the inclusion of more flexible new background graphic identity will be determined by a variety of gradient color instead of the original yellow, while the identity change in a different irregular shapes. A total of 70 different types of shapes, reflect "different voices".

Praise: I have to say, replace the LOGO after the Oi became dynamic a lot, pleasing a lot.

ValuePenguin

ValuePenguin is a personal finance and research in New York, the site, the site is mainly to provide credit cards, investments, insurance and personal financial analysis and research, and help you make the most informed financial decisions.

For a financial research company, data is their heart, ValuePenguin think before and did not reflect the image of a company facing a variety of data and expertise. Joined the elements in the new brand logo, create a chart and infographic style. Response to the new image will be better ValuePenguin personality and broad space for development.

Slots: new LOGO into the identification of the data, but overall is "average-looking", but significant, easy to drown in the market trend of Ah ~

Korea Government

Korea Government since 1949 with ALTHEA Government logo, on March 15, the Korea Ministry of culture, sports and Tourism Ministry and the administrative autonomy with open "Korea new Government logo design (programmes)." Korea Government's "Government flag (GI,Government Identity)" from hibiscus flower into the dynamic diagram shape, replacement mark for the first time since it was 67.

New Government logo by the Korea national flag in the Green, red and white colors, wiggle the diagram and the beauty of white reflects Korea's dynamism and entrepreneurial spirit. Taking into account the harmony with the diagram and font using the font in the early 15th century, Hangul was invented an improved version.

Ridicule: the LOGO was no longer as a town symbol of China, and China of Tai Chi is really excellent.

The Sofitel Hotel

The Sofitel Hotel (Sofitel) is an international luxury hotel recently, SO hotel was given a new Visual identity.

New images from the France creative design agency W&CIE design. According to the positioning, SO Sofitel Hotels around the fascinating blend of French elegance and dynamic fashion. New LOGO became more sophisticated, creative and trendy fashion.

Groove: the new LOGO increases the distinctiveness of signs, fonts have become elegant and refined a lot, but the LOGO look more like shampoo, why is that?

Just as we human beings, after undergoing a major turning point, trying to change the image of "a new leaf", many enterprises LOGO replacement is also a major market change or strategic adjustments that occur.

A change of LOGO, as well as the growth of an enterprise, whether it is more simplistic, or is more flat. Change, always in order to do better myself. Also, no matter what design you want to express themselves, company philosophy, special with the most professional service to let you meet.

多个企业近期齐换Logo，他们要闹哪样？ - 惠普,国美,Google Play - IT资讯

最近惠普，国美相继更换LOGO，紧接着我们发现Google Play，巴西Oi，韩国政府也都换上了新LOGO，看到此我内心的小雷达就开始不自主的转动，于是就随（zi）意(xi)盘点了一些近期更换LOGO的公司，还真挺多，他们都要弄啥嘞？听我给您细细道来。

国美在线

2016年4月6日，国美在线换上全新LOGO“小虎”，至此，互联网行业又增加一名动物大将，同时这也是自2013年国美电器宣布去“电器”化最大的一次品牌升级。

对于国美在线新品牌形象“小虎”，其COO何阳青表示，现在电商行业都喜欢用动物做LOGO，因为二次元萌宠文化比较符合新兴人类的视觉审美，国美在线也需要用动物来与80后、90后年轻一代充分互动。

吐槽：萌宠受人喜欢是因为有情感，可如此跟风，未免有些太过于”照猫画虎“。

Big commerce

Big commerce创办于2009年，是向零售商提供管理电子商务业务的综合SaaS (软件即服务)软件。Big commerce曾在2012年更换过一次LOGO，当时推出的还有全新的网站和界面设计。最近，Bigcommerce又推出了一个新的形象LOGO。

新标志用棱角分明代替了之前的圆润弧形，更像一个成长曲线图，不断上升的趋势传达Big commerce的品牌承诺，以帮助更多的商家成长起来。

吐槽：虽说新的LOGO将“BIG”更加明显化，可标志的显著性依旧没有很好的表达出来，设计勉勉强强吧~

惠普

近日，惠普推出了自称全球最薄的笔记本电脑“Spectre 13”，并同时启用了2011年就已经设计好的这个新LOGO。不过，惠普并未对整个公司的品牌形象进行更换，该公司证实，未来将只会在高端笔记本电脑中使用这一新标志。

惠普电脑全新Logo是只有四条错落有致的倾斜竖线组成的“HP”文字商标，识别这个品牌形象就是13度角的倾斜。13度角代表了HP公司的核心精神，以创新及乐观精神迈向未来，也代表了一种人类的进步。这个13度角将会在品牌形象、视觉语言、产品设计及UI设计中存在。

赞美：高端大气上档次，亲爱的惠普，其实早就该用啦~

电视频道TLC

电视频道TLC是探索通信（Discovery Communications）旗下其中的一个频道，自2010年开播以来已经覆盖多个国家和地区。今年2月份，TLC频道在瑞典首次启用新台标。

新标识保留原有的文字字体不变，每个文字的色块由之前的红色渐变变更为更加靓丽的草莓色，同时色块之间的距离相比之前也更加紧凑。微调后的台标不在将每个色块进行圆角处理，除了四周进行圆角切割外，其他位置保持了一个统一的整体。

吐槽：纳尼？TLC，你让我怎么面对TCL呢？

Google Play

Google近日在博客中宣布，Google play家族APP的图标在接下来几周将迎来大变脸。Google Play应用商店的图标没怎么改动，Play Music,Play Games,Play Books等几个多媒体和新闻应用都加上了相应色系的三角形。

咋眼一看，变化不是很大，只是在颜色上变得更显眼、更明亮，更Google色系了一些，同时，不同颜色之间也从之前的渐变变成了现在的对比，显得更加尖锐，扁平化味道也更加浓重。相比之下，缺少了原有LOGO的精致感。

吐槽：作为Google的APPLOGO，你怎么能突然变得这么Low了呢？

巴西Oi

巴西Oi（以前称为telemar）是全球知名的电信公司，是巴西最大固网运营商和第四大移动运营商。上周，Oi更新了其品牌形象标识。据了解，Oi之前的标识由知名品牌设计机构Wolff Olins于2002年设计。

调整后的新标识文字部分保持不变，最大的变化是加入了更加灵活的新背景图形标识将由丰富多彩的渐变色彩代替原有的黄色，同时该标识在不同的不规则图形中进行变化。总共有70种不同的形状，反映了“人不同的声音”。

赞美：不得不说，更换LOGO之后的Oi变得动感了很多，讨人喜欢了很多。

ValuePenguin

ValuePenguin是位于纽约的一家个人财务与研究网站，该网站主要为提供信用卡、投资、保险和个人财务的分析和研究，帮助用户做出最灵通的财务决策。

对于一个财务研究公司，数据是他们的心脏，ValuePenguin认为之前的形象并没有体现出公司所面对的各种数据和专业知识。所以新品牌标志中加入了这个元素，创建了一个图表和信息图的风格。新的形象将更好的反应ValuePenguin个性的一面和广阔的发展空间。

吐槽：新的LOGO虽然融入了数据的标识，但是整体太“大众脸”了，没了显著性，容易淹没在市场潮流之中啊~

韩国政府

韩国政府自1949年起使用木槿花政府标志，3月15日，韩国文化体育观光部与行政自治部一同公开了“韩国全新的政府标志设计（方案）”。象征韩国政府的“政府标志（GI，Government Identity）”由原来的木槿花换成了具有动感的太极图形，这是67年以来首次更换标志。

新的政府标志由韩国国旗中的青、红、白三色组成，回旋的太极图形与留白之美体现了韩国的活力与积极进取的精神。考虑到与太极图形的和谐，字体使用了15世纪训民正音发明初期字体的改良版。

吐槽：LOGO终于不再像中国的一个城镇标志了，果然用上中国的太极之后便是极好的。

索菲特酒店

索菲特酒店（Sofitel）是一家跨国奢华酒店，最近，SO索菲特酒店被赋予了新的视觉形象。

新形象由法国创意设计机构W&CIE设计。根据定位，SO索菲特酒店妙趣横生地融合了法式优雅和各地的动态风尚。新的LOGO变得更加精致，富有创意且新潮时尚。

吐槽：新的LOGO增加了标志的显著性，字体也变得优雅精致了许多，但是越看越像洗发水的LOGO，这是为什么呢？

就像我们人类个体，在经历过某一个重大转折点后，总想换个形象“重新做人”一样，许多企业LOGO的更新换代也是随着重大的市场变化或者战略调整而出现。

一个LOGO的改变，同时也是一个企业的成长，无论是更加简单化，还是更加扁平化。改变，总是为了更好的做自己。同样，无论你想要怎样的设计来表现自己，表达公司理念，特创易都会用最专业的服务让你满足。