Ford not to do pure Depot, and Apple doesn't do a sense of pure computer factory-Ford cars-IT information

At the CES exhibition in 2015, Ford issued a "smart move program", and announced 25 mobile tests were carried out on a global scale, testing innovative traffic concepts. Since then, "smart move program" in the Ford publicity exposure more and more frequently, from a side note, "smart move program" for Ford's future growing importance in the economic landscape. President and CEO of Ford Motor make·feierzi or even several times to the media, said: not only is an automobile manufacturer Ford, is a moving company.

In General, "smart move program" are connected by a in-car technology, mobile, automatic driving technologies, consumer experience and innovation in data analysis, world-changing way to travel. In my opinion, launched the "smart move program" Act, but Ford "pure automotive manufacturing" business expansion outside of a context, Ford Motor's expansion in the business model, is more and more becoming like a technology company.

Make·feierzi in "night of the Ford brand innovation" event

Smart move program

We take a look at, in the eyes of Ford Motor, four trends affecting public transport of the future:

First, accelerating the process of urbanization: by 2030, there will be 41 in the world mega cities, 7 of which are in China. With the accelerated process of urbanization, traffic jams, parking problems will become people's pain points. Second, the growing middle class: by 2021, China will have 6. 700 million middle-class consumers; by 2030, the global middle class will be doubled to 4 billion people from the present 2 billion people. Third, the severe air quality problems: not only is China, the World Health Organization stressed that, urban air pollution has been a serious threat to global public health. Four, changing consumer attitudes and demand: in terms of traffic, consumer behaviour and habits are changing, such as using a Smartphone plan route, combination of car and through a variety of means of transport to travel.

Not only on the study results reflect this trend, based on estimates of the market also conveys the same information.

Make·feierzi in "night of the Ford brand innovation" event

Beijing auto show Ford Motor CEO make·feierzi Ford told the media on the activities of the day before, the automotive industry market size 14.9 trillion yuan, but the future of public transport services to reach 34.9 trillion, which is a much larger market. According to information provided by Ford shows, in face of Asia-Pacific countries or areas of the questionnaire survey, the highest proportion of daily commuter population in China, 99% of respondents say they commute every day. But China's worsening commute: 40% quality of respondents said their commutes were worse than a year ago; one-fourth of respondents said the worst was the day commute. Meanwhile, the 40% of respondents said their commuting cost is higher than a year ago. "So people commute even worse, but it takes a lot of money on it. "Make·feierzi said," this is why public transport service for many people are the most critical issues to be resolved. ”

Obviously, the mere production and sales of Automotive has been unable to meet future market demands. "People say the auto industry needs to change, otherwise it will be technology company Subversion. "Make·feierzi told the media," said Ford's strategy was simple, we have to change ourselves, to expand our business model. ”

Data, services and connectivity

FordPass is part of Ford's expanding this business model, the business and technology companies and their similar patterns: line following experience store, online services, open to third party platform, for users to create a set of system. Above the FordPass, we can see the shadow of many technology companies, such as Apple, Apple Store, iTunes and the App Store. In addition to the manufacture and sale of a car, Ford is doing more and data, services, and Internet-related things.

福特不做纯车厂，和苹果不做纯电脑厂一个道理 - 福特,汽车 - IT资讯

在2015年的CES大展上，福特汽车发布了“智能移动计划”，宣布在全球范围开展25项移动试验，测试创新性交通理念。从那时起，“智能移动计划”在福特汽车对外宣传中的曝光越来越频繁，也从一个侧面说明，“智能移动计划”对福特汽车未来商业版图的重要性与日俱增。福特汽车总裁兼CEO马克·菲尔兹甚至多次对媒体表示：福特不仅是一家汽车制造商，也是一家移动出行公司。

概括来说，“智能移动计划”是通过在车载连接技术、移动出行、自动驾驶技术、消费者体验以及数据分析方面的创新，改变人类世界的出行方式。笔者认为，推出“智能移动计划”的举动，只是福特汽车在“纯汽车制造”业务之外进行扩张的一个方面，福特汽车在商业模式上的扩张，正越来越变得像一个科技公司。

马克·菲尔兹在“福特品牌创新之夜”活动上

智能移动计划

我们先来看一下，在福特汽车眼中，会影响未来公共交通的四个趋势：

一、城市化进程加速：到2030年，世界上将有41座特大城市，其中7座在中国。随着城市化进程的加速，交通堵塞、停车困难等会成为人们出行的痛点。二、不断增加的中产阶层：到2021年，中国将有6. 7亿位中产阶级消费者；到2030年，全球范围内的中产阶级将从现在的20亿人翻番到40亿人。三、空气质量问题严峻：不仅是中国，世界健康组织强调，全球范围的城市空气污染已经严重威胁着公众的健康。四、消费者的态度和需求不断变化：在交通出行方面，消费者的行为和习惯正在改变，比如使用智能手机规划路线、拼车并通过多种交通工具的组合来出行。

不仅是关于发展趋势的研究结果在反映这一点，基于市场规模的数据估算也在传达同样的信息。

马克·菲尔兹在“福特品牌创新之夜”活动上

福特汽车CEO马克·菲尔兹在北京车展前一天的福特品牌活动上对媒体表示，汽车行业的市场规模只有14.9万亿人民币，但是未来的公共交通服务将达到34.9万亿，这是一个更庞大的市场。据福特汽车提供的资料显示，在面对亚太范围国家或地区的问卷调查中，中国的每日通勤人群比例最高，99%的受访者表示他们每天都要上下班。但是中国的通勤状况不断恶化：40%的受访者表示他们的通勤质量比一年前更差了；四分之一的受访者表示一天中最糟糕的时刻就是在上下班途中。与此同时，40%的受访者表示他们的通勤成本比一年前更高。“所以人们的通勤状况更糟糕了，但是却要花费更多的钱在上面。”马克·菲尔兹说道，“这就是为什么公共交通服务对许多人来说是须待解决的最紧要问题。”

显然，单纯地生产、销售汽车已经无法满足未来的市场需求。“人们说汽车行业需要改变，否则就会被科技公司颠覆。”马克·菲尔兹对媒体表示，“福特的对策简单直接，我们要变革自己、扩张我们的商业模式。”

数据、服务和互联

FordPass是福特汽车这种商业模式扩张的一部分，该业务有着和科技公司及其相似的模式：线下开体验店、线上卖服务、向第三方开放平台、为用户打造一整套体系。在FordPass上面，我们可以发现很多科技公司产品的影子，比如苹果公司的Apple Store、iTunes和App Store。在一部车的生产、销售之外，福特汽车在做更多和数据、服务和互联相关的事情。