Sohu 16 years first quarter earnings results good: nice to Zhang-Sohu, Zhang-IT information

On April 25, Sohu for 2016 was released unaudited financial report for the first quarter, on revenue of $ 408 million. Among them, the brand advertising revenue of $ 126 million, sogou income of 147 million dollars, online gaming revenues of us $ 103 million. Meanwhile, in accordance with United States generally accepted accounting principles, Sohu's first-quarter operating profit of $ 15 million in 2015, operating profit of US $ 3 million in the same period.

Sohu's Charles Zhang, Chairman and Chief Executive, said: "the Group has made a good start in 2016 Sohu, the financial indicators for the first quarter in line with our previous expectations. Sohu's media platform, we strive to enhance its value to users and advertisers, the continuous improvement of our mobile products and advertising systems. Sohu's video, we greatly enhanced input in order to improve competitiveness, secure our position in the industry the first camp. Dog continued good growth momentum, the mobile search traffic continued beyond industry standards. Changyou's financial performance in line with expectations, research and development, the tour is trying to copy PC games on smartphones on the excellent user experience, especially for its flagship game Tian long BA BU huge user base to create new mobile game version. ”

Brand advertising revenue of $ 126 million

Media, and video services this year's full court press

Results showed that the first quarter of 2016, Sohu brand advertising revenues of us $ 126 million. Among them, Sohu's media platform, which does not include other Sohu video business media revenue was $ 45 million, level with the same period in 2015. Sohu video advertising revenue of $ 41 million.

Zhang said, "Sohu media platform, we strive to enhance its value to users and advertisers, the continuous improvement of our mobile products and advertising systems. Sohu's video, we greatly enhanced input in order to improve competitiveness, secure our position in the industry the first camp. ”

Sohu's media business, beginning of 2016 on all-out attack mode, Sohu news clients are updated iteration the new version, continued innovations in user experience, the "drop down" function once again for a revolutionary innovation, recommended massive, accurate personalized content for the user, including local news and lifestyle information of local interest. Product innovation, Sohu news client version 5.5, users can personalize the boot screen, through the "my" market reports for social sharing, more intelligent systems, these friendly features increase user stickiness.

Not only that, Sohu news also carried out a mass marketing campaign, invited Wang, Zhao Liying, Dapeng pop idols such as advertisement, and more than more than 40 mainstream urban buildings throughout the country LED, bus station in full swing. Meanwhile, Sohu news clients created a "grab a red envelope" new method of playing, users can enjoy "watching news, side brush red envelopes" of fun. "Sohu celebrity Marathon" has become a well-known brand, and continued into its fifth season, Wang Kai, San San Yuan and many other stars, attracted a large number of friends, fans, flocked to the Sohu news clients live interactive.

Sohu's video business in the first quarter, Sohu video continues to remain dominant on the various categories of copyright content, made large areas such as drama, top businessmen, overseas outbreak. One female doctor Ming Fei, the Green dome of the Fox tales, classic red shadow of legend and the lonely empty Chamber late in the spring, the housewives of the detective, including a large number of popular drama continues to Sohu's video on the domestic leading position on the hit TV show coverage ratio, Super accurate TV coverage, reached a month drama King. On the variety show, Sohu video's in the mood for sister, shine's father, the great challenge and the way you, we love it and other first-line TV arts a lot on the line. Overseas including dramas, such as the second season of Fargo, Sohu video continues to stay ahead in the various categories of copyright content.

In top homemade content aspects, Sohu video are rise became first boutique homemade platform, continued focus build more Department par and over traditional TV quality of Super boutique network homemade episodes, Sohu video has always insisted boutique strategy, launched according to high popularity network novel IP and to acts, and Ma Sichun, luxury star lineup build of he to has, please eyes, hurried that years: long missing, shows Bell recorded, and exclusive set business drama pattern volleyball. In the homemade variety, exclusive arts of the lip-large operations, as well as the masked Lady and the WAKOO! Miss entertainment as Sohu video first fine made the positioning of the platform. This year, the newly-developed a range of online play and arts, will continue to Sohu video quality policy, locking homemade platform first.

In addition, Sohu video with 56 networks together, creating video media production platform, Sohu and at present number of video producers and video rapidly improve, play count and watching than last quarter also increased exponentially. Sohu video seeks to lead the network era, becoming a professional authority video media platform, focusing on verticals, focusing on professional content, breakthroughs in fields such as entertainment, knowledge, people, embracing "visualization of knowledge". Sohu video produced by original media will adhere to the strategic investment support, and large-scale investment in leading high quality video media NET content brand platform.

Dog first-quarter revenue nearly 1 billion yuan

Net profit grew 42%, artificial intelligence as a new growth point

Results showed that dog maintained a good growth momentum in the first quarter, according to currency, income reached 955 million Yuan, an increase of 35% non-United States accounting standards, net profit of 143 million yuan in the first quarter, an increase of 42%, revenue and profit that exceeded analysts ' expectations.

Rely on micro-credit, know, QQ interest tribal differentiation advantage, the first quarter of 2016, sogou search traffic and commercialization capacity continued to grow steadily, especially fast-growing mobile search. Earnings, sogou mobile search traffic more than 1 time-fold increase over the same period last year and rise further to nearly 2/3 per cent of the overall traffic levels, and mobile search revenues to the overall search revenues climbed to 44%, up from 22% in the same period last year, liquidity is growing. Eric MUT January 2016 according to search mobile search market share has reached 16.2%, rose to 560 million monthly active users, ranking second in the search industry, and widening the distance with followers. In April, Eric's user survey of mobile search brand, sogou permeability 71.2% mobile search users, ranking the second.

This quarter, sogou accumulation and investment in artificial intelligence into products. In speech, for example, the most recent year, daily average growth in voice search more than 1 time, cell phone sogou input method calls the daily speech input more than 1 time, more than 120 million, is the speech input features using the highest rates of mobile phone applications. This meets the current users using voice, images, and even video to enter and access information needs. Data show that phone sogou input method months more than 260 million users, second only to the app and mobile QQ, the most popular mobile application.

On April 22, sogou announced donated 180 million Yuan to Qinghua University, jointly set up a "Heavenly intelligent Computing Research Institute of Tsinghua University", dedicated to research and development of artificial intelligence technology. With this platform, search dogs will be invited to the world's top scientists involved in the project development, research in next-generation products will be applied to the dog, this dog will be to enhance industry competitiveness provided great help.

Sogou CEO Wang xiaochuan said: "wisdom from connecting to the Internet competition to new heights. Future, we will further strengthen research in cutting-edge technologies, in particular, increase investment in artificial intelligence, in the Visual and text understanding and reasoning based on concept of breakthrough progress, leading the sogou Chinese innovators and leaders in the field of artificial intelligence. ”

Sogou spending on technology research and development has been at great expense, 2015 sogou earn nearly 4 billion yuan, of which 22% were for research and development, it is reported that search dogs and the Joint Institute of planning began a year ago. In March, Google go AI AlphaGo won the world chess champions Lee Sedol, marked AI products and services application of the landmark breakthrough has been achieved. This breakthrough technology company in the field of artificial intelligence to invest and explore commercial applications. Industry insiders believe, research in cutting-edge technologies, in particular fields of artificial intelligence and depth of learning and investment will make the dog found a China Internet industry's most cutting-edge technology companies, making it more competitive with those of China and the world challenge.

Online gaming revenue of $ 103 million

Copy PC-side of excellence in smart phone experience

Posted 2016 online game revenue of us $ 103 million in the first quarter, fell to 19% compared with the previous quarter, fell mainly due to the old game Tian long BA BU natural attenuation. Zhang said, "enjoy financial performance in line with expectations, research and development, the tour is trying to copy PC games on smartphones on the excellent user experience, especially for its flagship game Tian long BA BU huge user base to create new mobile game version. ”

Swimming Co-Chief Executive Officer Chen Dewen said that "core values which to end operations for many years to accumulate a large number of users. Replica-end travel experience on the tour and play, can more fully mining end swim accumulated user value. Dragon, sword was the most successful tour two-side tour, we have begun to hand two game versions development. Dragon 3D connection, expansion in the first quarter to return user and revenue have a good upgrade, expansion at a later stage, we will also continue to introduce new social networking property play. ”

"The classic version of Dragon hand made the starting point lies in the transmission end swim classic, through a variety of social models and interactive features, building a large user community, will have a huge user base to attract back the game, restore the player's timeless classic, then creating brilliant end swim times. We are also happy and Tencent has worked the game. "Swimming Chief game officer Wei Qing said.

Meanwhile, tour will continue to pursue "good gaming, IP, large distribution," hand strategies, quality game is equipped with leading IP, and pool resources to conducting a large-scale publicity and marketing. New aspects of the game, in the second quarter, tour in the past 10 games test time and arranged according to test results online.

搜狐发16年一季度财报业绩大好：张朝阳很高兴 - 搜狐,张朝阳 - IT资讯

4月25日，搜狐公司公布了2016年第一季度未经审计的财务报告，总收入4.08亿美元。其中，品牌广告收入1.26亿美元、搜狗收入为1.47亿美元、在线游戏收入为1.03亿美元。同时，按照美国通用会计准则，搜狐第一季度营业利润为1500万美元，2015年同期营业利润为300万美元。

搜狐公司董事长兼首席执行官张朝阳表示：“2016年搜狐集团取得了良好的开局,第一季度的各项财务指标符合我们之前的预期。对于搜狐媒体平台，我们努力提升其对用户和广告主的价值，不断改进我们的移动产品和广告系统。对搜狐视频，我们准备较大幅度地加强内容方面的投入以提高竞争力，稳固我们在行业第一阵营的位置。搜狗延续了良好的增长势头，移动搜索流量增速持续超越行业水平。畅游的财务表现符合预期，研发方面,畅游正努力在智能手机上复制PC游戏上的卓越用户体验,特别是针对旗舰游戏《天龙八部》的庞大用户群打造全新移动游戏版本。”

品牌广告收入1.26亿美元

媒体、视频业务今年全面出击

财报显示，2016年第一季度，搜狐品牌广告收入为1.26亿美元。其中，搜狐媒体平台，即不包括视频业务的其他搜狐媒体业务收入为4500万美元，与2015年同期持平。搜狐视频广告收入为4100万美元。

张朝阳表示，“对于搜狐媒体平台，我们努力提升其对用户和广告主的价值，不断改进我们的移动产品和广告系统。搜狐视频方面，我们准备较大幅度地加强内容方面的投入以提高竞争力，稳固我们在行业第一阵营的位置。”

搜狐媒体业务方面，2016年伊始开启全面进攻模式，搜狐新闻客户端陆续更新迭代新版本，在用户体验方面持续创新，对“下拉一下”功能再次进行革命性创新，为用户推荐海量、精准的个性内容，包括本地用户关心的本地新闻和生活资讯。产品创新上，搜狐新闻客户端5.5版本中，用户可以个性化开机画面、通过“我的”进行社交分享、体验更加智能的股市播报系统，这些友好功能增加了用户粘性。

不仅如此，搜狐新闻还进行了大规模的市场营销活动，邀请王凯、赵丽颖、大鹏等当红偶像代言广告，并在全国40多个主流城市楼宇LED、公交地铁站全面铺开。同时，搜狐新闻客户端开创了“抢红包”新玩儿法，用户可以享受“边看新闻，边刷红包”的乐趣。而“搜狐名人马拉松”也已经成为知名品牌，并持续到了第五季，王凯、袁姗姗等众多明星参与，吸引了大量网友、粉丝，涌入搜狐新闻客户端的直播间参与互动。

搜狐视频业务方面，第一季度，搜狐视频继续在各大类版权内容上保持一线统治力，在国产大剧、顶级自制、海外内容等领域爆发。其中《女医明妃传》、《青丘狐传说》、《山海经之赤影传说》、《寂寞空庭春欲晚》、《煮妇神探》等在内的一大批热门大剧持续保持搜狐视频对国内热播电视剧覆盖比例上的领先地位，对超一线卫视精准覆盖，达到月月有剧王。在综艺节目上，搜狐视频的《花样姐姐》、《闪亮的爸爸》、《了不起的挑战》、《一路上有你》、《我们相爱吧》等一线卫视综艺大量上线。海外剧包括美剧《冰血暴》第二季等，使得搜狐视频继续在各大类版权内容上保持领先。

在顶级自制内容方面，搜狐视频正崛起成为第一精品自制平台，持续重点打造多部比肩以及超过传统电视剧品质的超级精品网络自制剧集，搜狐视频一贯坚持精品战略，推出根据高人气网络小说IP并以霍建华、马思纯等豪华明星阵容打造的《他来了，请闭眼》，《匆匆那年：好久不见》，《示铃录》，以及独家订制韩剧《花样排球》。在自制综艺方面，独家大综艺《对口型大作战》，以及《蒙面大咖》、《WAKOO！娱小姐》同样呈现搜狐视频第一精品自制平台的定位。今年，新开发的一系列网络大剧和综艺，将继续搜狐视频的精品策略，锁定自制平台第一。

此外，搜狐视频与56网合力，打造视频自媒体出品人平台，目前搜狐和视频出品人数量和视频量迅猛提升，播放次数及观看人次较上季度也成倍递增。搜狐视频力求引领网生内容时代，成为专业权威的视频自媒体平台，关注垂直领域，聚焦专业内容，重点突破娱乐、知识、民生等领域，拥抱“知识影像化”时代。搜狐视频将坚持战略投入扶植原创自媒体出品人，大规模投资视频自媒体领域领跑优质网生内容品牌平台。

搜狗一季度营收近10亿人民币

净利润同比增长42%，人工智能成新增长点

财报显示，搜狗第一季度保持了很好的增长势头，按照人民币计算，收入达9.55亿元，同比增长35%；非美国会计准则下，第一季度净利润达到1.43亿元，同比增长42%，收入和利润均超出分析师预期。

依靠微信、知乎、QQ兴趣部落的差异化内容优势，2016年第一季度，搜狗搜索流量及商业化能力持续稳定增长，尤其是移动搜索增长迅猛。财报显示，搜狗移动搜索流量较去年同期增长一倍以上，在整体流量的占比进一步提升至近2/3的水平，同时，移动搜索收入占整体搜索收入的比例从去年同期的22%攀升至44%，变现能力不断增强。艾瑞MUT 2016年1月数据显示，搜狗移动搜索市场份额已达16.2%，月活跃用户数升至5.6亿，在搜索行业稳居第二，并不断拉大与跟随者的距离。在4月艾瑞对中国移动搜索品牌的用户调研显示，搜狗移动搜索的用户渗透率达71.2%，排名第二。

这个季度，搜狗在人工智能上的积累和投入也转化成产品优势。以语音为例，最近一年来，日均语音搜索次数增长超过1倍，搜狗手机输入法日均语音输入调用次数增加1倍以上，超过1.2亿次，是中国语音输入功能使用率最高的手机应用。这很好地满足了当今用户更多使用语音、图像甚至视频来输入和获取信息的需求。数据显示，搜狗手机输入法月活用户数超过2.6亿，成为仅次于微信和手机QQ的最受欢迎移动应用。

4月22日，搜狗还宣布捐赠1.8亿元给清华大学，联合成立了“清华大学天工智能计算研究院”，致力于人工智能技术的研发。借助这一平台，搜狗将邀请世界顶级科学家参与项目研发，相关研究成果会应用于搜狗的下一代产品中，这将为搜狗提升行业竞争力提供极大助力。

搜狗CEO王小川表示：“从连接到智慧，是互联网企业竞争的新高峰。未来我们将进一步加强在前沿技术方面的研究，特别是加大对人工智能技术的投入，争取在视觉和文字的理解以及基于概念的推理方面有突破性的进展，引领搜狗成为中国人工智能领域的创新者和领先公司。”

搜狗在技术研发上的投入一直大手笔，2015年搜狗年收入近40亿元，其中有22%被用于研发，据悉搜狗与清华联合研究院的筹划从一年前就开始了。今年3月，Google的围棋人工智能程序AlphaGo战胜了世界围棋冠军李世乭，标志着人工智能在产品和服务上的应用取得了里程碑式的突破。这次重大突破促使科技公司在人工智能领域加大投入和探索商业应用。业内人士认为，在前沿技术尤其是人工智能与深度学习领域的研究与投入，将让搜狗成为中国互联网行业最尖端的技术企业，使其成为中国乃至全球更具竞争力的挑战者。

在线游戏收入1.03亿美元

在智能手机上复制PC端的卓越体验

财报显示，2016年第一季度在线游戏收入为1.03亿美元，较上一季度下降19%，环比下降主要是由于老游戏《天龙八部》的自然衰减。张朝阳表示，“畅游的财务表现符合预期，研发方面,畅游正努力在智能手机上复制PC游戏上的卓越用户体验,特别是针对旗舰游戏《天龙八部》的庞大用户群打造全新移动游戏版本。”

畅游联席首席执行官陈德文表示，“端游的核心价值是多年运营积累的大量用户。在手游上复刻端游的体验和玩法，能更充分地挖掘端游积累用户的价值。天龙八部、刀剑是畅游最为成功的两款端游，我们已经开始对这两款游戏进行手游版本的开发。天龙3D方面，第一季度推出的资料片对回流用户及收入都有较好的提升，我们在后期的资料片中也会不断推出新的社交属性玩法。”

“经典版天龙手游制作的出发点在于传承端游的经典，通过丰富多彩的社交模式及互动功能，构建庞大的用户社区，将曾经庞大的用户群重新吸引回游戏中，还原玩家心中永恒的经典，再创端游时代的辉煌。我们也高兴和腾讯合作发行这款游戏。”畅游首席游戏开发官韦青表示。

同时，畅游将继续推行“好游戏、大IP、大发行”的手游战略，为精品游戏配备知名IP，并集中资源进行大规模的宣传与营销。新游戏方面，在第二季度，畅游将对近10款游戏进行测试，并根据测试结果安排上线时间。