Disney teamed up Nokia's bet on the VR: creating virtual reality movies-Disney, Nokia, fantasy forest-IT information
On April 26, according to foreign media reports, with virtual reality technology more and more fire, Disney is to bet big. Disney has signed a multi-year agreement with Nokia, Nokia provides hardware and software will be used around the Disney films create "complementary", by creating "an extraordinary experience" promotional film.
Virtual reality technology trend of 2016 is irresistible, more and more companies are doing research and development of virtual reality technology in different ways. Just last week, AOL acquired the Ryot virtual reality Studio, to create immersive video contents to the Washington Post. Last October, the New York Times announced the cooperation with Google make virtual reality movies. In addition, the video material sold NET VideoBlocks has recently become one of the first securities media company, provides 360-degree panoramic virtual reality or creative content.
Sold Here since map service and handset business, Nokia and now Nokia Networks (broadband infrastructure business) and Nokia Technologies (select advanced technology development and licensing, designed to maintain the vitality of the brand in the public domain). Among them, Ozo camera is based on the second development of virtual reality product, it has a real-time virtual reality preview, through multiple in-vehicle camera captures 3D 360 degree spatial audio and video capabilities.
Oculus, HTC, Samsung, Huawei and Sony and other companies are developing hardware products to suit an immersive video experience boom. Publishers are also actively exploring the application of virtual reality technology. Nokia is trying to be in fact the camera brand, capture and create virtual reality content. Nokia Ozo virtual reality cameras have since March been delivered to professional film bodies, cost as much as $ 60,000. Of course, you can also use a third party to rent the camera, so that should be used for short-term projects.
Agreements with Disney, Nokia will provide a virtual reality devices, software, and technical support. Both sides have jointly created with the recent release of the fantasy forest (the Jungle Book)-related videos, including premieres and actress interview 2 360-degree panoramic video of the creation. Walt Disney Studios Chief Technology Officer jiemi·wolisi (Jamie Voris) said: "our goal is to bring to audiences around the world an extraordinary experience, compared with filmmakers to create content, specifically the creation of virtual reality can send us into a magical world. ”
Disney recently released trailer of the fantasy forest, it initially only through Samsung's Milk on a virtual reality helmet Gear VR VR application to watch, it is not yet clear whether Nokia is involved. Last year, Disney's lead investor Jaunt VR's $ 65 million in financing, the company is also developing a virtual reality camera technology, it is clear that Disney wants to be seen as the early adopter of virtual reality. But Disney also have no intention of creating full length virtual reality movies, at least for now. Virtual reality technology more as "extras" propaganda, suggesting that virtual reality has failed to become mainstream.
Lamuzi·haidamusi, President of Nokia Technologies (Ramzi Haidamus) says, "Ozo virtual reality cameras will be in a whole new way through immersive entertainment experience to help Disney's film alive. Our focus will be to help them to make the most effective use of virtual reality technology. ”
迪士尼联手诺基亚押注VR：打造虚拟现实电影 - 迪士尼,诺基亚,奇幻森林 - IT资讯
4月26日，据外媒报道，随着虚拟现实技术越来越火，迪士尼也正向其押下重注。迪士尼已经与诺基亚签署多年协议，将使用诺基亚提供的硬件和软件围绕迪士尼电影创造“互补内容”，通过打造“非凡体验”促销电影。
虚拟现实显然是2016年无可阻挡的技术趋势之一，越来越多的公司正以不同的方式研发虚拟现实技术。就在上周，AOL收购了虚拟现实工作室Ryot，以便为《华盛顿邮报》打造沉浸式视频内容。去年10月份，《纽约时报》宣布与谷歌合作拍摄虚拟现实电影。此外，视频素材资源销售网VideoBlocks近来成为首批证券传媒公司之一，提供360度全景或虚拟现实创意内容。
自从出售了Here地图业务和手机业务以来，诺基亚现在由Nokia Networks（宽带网络基础设施业务）和Nokia Technologies（专责先进技术研发及授权，旨在保持品牌在公共领域的活力）。其中，Ozo虚拟现实相机就是基于第二个目标开发的产品之一，它具有实时虚拟现实预览、通过多个车载摄像头抓拍3D 360度空间音频和视频的能力。
Oculus、HTC、三星、华为以及索尼等公司都在研发硬件产品，以便迎合沉浸式视频体验热潮。出版商们也在积极探索虚拟现实技术的应用。诺基亚正努力成为事实上的相机品牌，抓拍和创造虚拟现实内容。诺基亚的Ozo虚拟现实相机3月份已经开始向专业电影拍摄机构交付，售价高达6万美元。当然，你也可通过第三方租用这种相机，以便应用于短期项目中。
在与迪士尼签署的协议中，诺基亚将为其提供虚拟现实设备、软件以及技术支持。双方已经联手创作与最近上映的《奇幻森林》（Jungle Book）相关的视频，包括基于首映式和演员采访创作的2段360度全景视频。沃尔特-迪士尼工作室首席技术官杰米·沃利斯（Jamie Voris）说：“我们的目标是为全世界的观众带来非凡体验，与电影人创造的内容相比，专门创作的虚拟现实内容可以将我们送到更神奇的世界。”
迪士尼近来发布了《奇幻森林》的预告片，它最初只能通过三星虚拟现实头盔Gear VR上的Milk VR应用观看，现在还不清楚诺基亚是否参与其中。去年，迪士尼领投Jaunt VR公司的6500万美元融资，该公司也研发虚拟现实相机技术，显然迪士尼希望被视为虚拟现实技术的早期采用者。但是迪士尼还没有创作全长虚拟现实电影的打算，至少现在如此。虚拟现实技术目前更多充当着“额外”的宣传手段，这说明虚拟现实还未能成为主流。
Nokia Technologies总裁拉姆兹·海达姆斯（Ramzi Haidamus）说：“Ozo虚拟现实相机将以全新的方式，通过沉浸式娱乐体验，帮助迪士尼的电影保持活力。我们的重点将是帮助它们最有效地利用虚拟现实技术。”